Chapter 103: Well Advertised

In fact, within China Television, there is an average rating ranking among various channels.

For example, the legal channel and the sports channel when there are no major events are ranked lower among the main channels of China TV.

However, there is not much thought about it.

Because everyone's tracks are different, you let the legal channel compete with the variety show channel for average ratings, isn't this bullying?

The real uncomfortable thing about the Legal Channel is that other channels also have their own programs for popularizing the law.

You are like a sports channel, people are the only ones in the TV station to dominate the sports festival, there is no external pressure at all, why can't our ratings work, and it is not the turn of others to make irresponsible comments, right? The ratings of sports channels are not good, which can only mean that the audience does not like to watch this kind of program.

But the legal channel can't do it, and their channel, which mainly focuses on legal columns, can't dominate one side like a sports channel at all.

There are too many popular law programs now!

Among these channels of CCTV alone, there are a large number of programs with excellent ratings.

Moreover, even the popular law programs of major local stations have become prosperous.

For example, Beijing TV's "Rule of Law in Progress", Guangxi TV's "The Forefront of the Rule of Law", Hangzhou TV's "Police 41", etc., these programs not only have excellent ratings, but have even won awards for various popular law programs.

Do you want to say that the Legal Channel has any excellent programs for popularizing the law?

Yes!

Of course!

Their two programs, "Frontline" and "Moral Observation", are also quite capable of playing.

In the popular law column, it can definitely be regarded as a first-class existence.

Even some other programs, the ratings are relatively good among the same type of programs.

But the problem is, they are a special legal channel!

This kind of achievement is a bit out of reach.

If it weren't for this, Director Qian and the others would not have prepared a new program so carefully, wouldn't it be for the market influence of the legal channel? If it continues like this, their channel will have to let their peers do it sooner or later.

Fortunately, Ye Luo gave Director Qian a big surprise.

In Director Qian's opinion, the program "Law Classroom" must not be wrong! Not to mention the comprehensive channel and news channel, which are the columns of the big channel of China TV, how can they have a trick with the programs of these local stations?

Of course, no matter how optimistic everyone is, all this has to be spoken by ratings.

……

Monday, afternoon.

That is, the day when Ye Luo finished recording the show.

The Legal Channel's propaganda about the "Law Lecture Hall" has changed.

At the beginning, when they advertised, the gimmick was Wei Donghua, the three great professors of China University of Political Science and Law, who focused on a major that was interesting.

Director Jiang and Director Qian wanted to make this show more interesting when they first designed this column, but who would have thought that Wei Donghua and they would not cooperate.

Of course, now on the advertisements put out by the legal channel, only Wei Donghua and Ye Luo are left.

Originally, the new advertisement didn't want to add Wei Donghua, but Director Qian later watched the finished film, and he found that this new column is really not good without Wei Donghua!

Although he didn't go on stage to explain, his appearance rate is not low at all!

So, now the advertising slogan has become something like this:

"Have you ever seen a hilarious popular law show?"

"Have you ever thought of the wonderful use of the law?"

"Do you know what Professor Wei has been through?"

"How does Teacher Ye talk about lotus flowers? How does Professor Wei 'dedicate' himself? ”

"Let's watch the "Law Lecture" broadcast by the Legal Channel!"

"Wednesday at half past one at noon, we'll see you there!"

In the pictures of the advertisement, there are basically photos of Ye Luo and Wei Donghua.

Except for the audience who was at the scene at the time, the other viewers were unclear when they saw this new advertisement.

"What's that? Why did this "Law Lecture" suddenly change its advertisement? I remember not saying Professor Wei that they were the main lecturer? Why did you suddenly add another leaf fall? ”

"Who is Ye Luo?"

"Looks like a book writer, right? I seem to have seen one of his books before, what is it called "The Legend of the Tang Heroes"? I guess it's a third-rate home. ”

"The Legend of the Tang Dynasty Heroes...... That's "The Legend of the Tang Poets"! Still a third-rate home? Are you funny? People are now the top family, okay? ”

"Top! I haven't even seen this name on the writers' list......"

"I went to look at the list of writers just now, and there was really no leaf fall. But I saw him on the host list, just a third-tier host. ”

"Nonsense, people's Weibo certification is the host."

"Isn't Ye Luo the one who beat people before? It was quite popular a few days ago, don't you know? ”

"When you say that, I remember, he still understands the law, and he is confused by the first-level barristers of Tianlan Law Firm."

Netizens who like to watch popular law programs have begun to discuss on the Internet. Some people were a little surprised when they saw Ye Luo's fresh face. But as more and more people discussed, many people remembered the previous beating when someone mentioned it.

However, compared with Ye Luo, Wei Donghua is more concerned.

After all, this is a well-known person in the legal field, and he has a high status and weight.

A netizen posted and asked the core part of the advertisement, "I can understand everything else in this advertisement, but what does Professor Wei's 'dedication' mean?" ”

There are a lot of replies below.

"Ask the same question!"

"I want to know ...... too"

"It's a big deal to use this 'dedication' statement."

"What the hell ......"

Everyone is confused, and they don't know what kind of medicine is sold in this gourd on the legal channel.

However, some viewers who were at the scene replied, "Hahaha, just guess, I'm sure you can't guess when you think of baldness." I was in the audience at the time, and I can attest to Professor Wei's 'dedication', well, dedication. ”

"Big guy, is there a video?"

"Hehe, the Riddler is damned!"

"Love to say it or not, I'll just watch the show when the time comes."

"Yes."

It can be said that the advertisement of the legal channel has played a very good role. Especially when Professor Wei was put in, it directly filled the audience's expectations. Even, many viewers have deliberately noted down the broadcast time, just waiting for the time to see what is going on.

At this time, Wei Donghua, who was at home, was already trembling with anger when he looked at the advertisement on the Legal Channel.

He suddenly regretted it a little, what legal channel did he go to record a show when he was idle?

And that damn leaf fall!

This grandson is really owed!

Damn it!

You show will definitely hit the streets!

If you wantonly arrange a university professor in the show, you will definitely be scolded by the audience!

Still publicity?

Propaganda!

……

But no matter what, no matter what Wei Donghua thinks, "Law Lecture" started broadcasting as scheduled on Wednesday.

Many long-awaited viewers have turned on their TVs or mobile phones.

At that time, Ye Luo spoke in the recording studio for almost two hours, and Director Jiang edited these two hours into three episodes.

In this first issue, there were many cases that took Professor Wei as an example.

"Your girlfriend asked you, your mother and I fell into the water at the same time......"

"I'm going to poison Professor Wei...... Is this a crime? I'm sorry, but that's a prank......"

"Professor Wei went to rob and robbed 20,000 yuan, but after he succeeded, he met a colleague who also robbed 20,000 yuan, but Professor Wei ignored him...... How is this sentenced? Of course, it is convicted according to the robbery of 20,000 yuan...... But if Professor Wei nodded to him when he met this colleague...... Then this is an accomplice committing a crime, and the sentence must be 40,000...... If Professor Wei asks me to defend himself, I will say that he has cervical spondylosis, so he will not be considered an accomplice......"

"Professor Wei......"

After the broadcast of one episode of the program, the audience was stunned.

At the same time, I was crazy.

It turns out that the popular law program can still be like this, right?

This example is more outrageous than the other, and none of them are normal!

This will finally understand why the advertisement said that Professor Wei was "dedicated" to the law, but it turned out that he was sacrificed by Ye Luo!

"God!"

"This show is going to be popular!"

"The first time I saw someone talk about law like this, this teacher Ye deserves to write it, this example is simply handy, completely beyond my imagination."

"Maybe this is the perfect blend of a family and a jurist?"

"You're wrong, you have to add a host!"

"Professor Wei is so miserable, but I want to laugh! It's so funny, hahaha~"

Netizens reacted quite well, and the topic also rose.

……

Legal Channel.

Everyone watched the comments and discussions of netizens while waiting for the ratings results.

Director Zhao quipped: "Half of the ratings of our show must be contributed by Professor Wei. ”

Director Jiang also smiled, "The main thing is that I played well in this advertisement, hahahaha." ”

Ye Luo also gave a thumbs up, "Director Jiang really didn't say anything about this advertisement." ”

Indeed, Director Jiang's advertisement is definitely full of effect, and the show has not yet been broadcast, but it has directly attracted many audiences.

"I'm just blowing myself, mainly relying on Mr. Ye to speak well." Jiang Daodao.

"It's coming, it's coming."

A clerk in their office ran back with a ratings report card, and when he entered the room, he shouted excitedly, "We're on fire!" Fire! The ratings of this first episode are outrageous! ”

As soon as they heard this, whether it was Ye Luo or Jiang Dao, they all stood up suddenly.

"How much?"

“1.70%!”

Broken 1.5?

As soon as I heard this number, the office was instantly quiet for three seconds, and everyone couldn't believe their ears, and the first issue broke 1.5?

But then, there was a loud cheer from the house.

It's on fire!

It's definitely on fire!

The cheering lasted for five minutes.

The average rating of legal programs is only 0.8%!

They pulled directly to twice the average in the first period!

The official Weibo of the "Law Classroom" program released a screenshot of the ratings of the first episode on the same day, and specially Aite Ye Luo and Wei Donghua, "Thank you for the joint efforts of the two teachers!" ”

Ye Luo also replied with a smiley face on Weibo and reposted this screenshot.

Wei Donghua: "??? ”