Next.

The office of the program group of the poetry conference.

Everyone smiled, if the popularity of the first issue was a little unprepared, a little panicked, and a little bit of gain and loss. The success of the second phase is a shot in the arm, which puts everyone's hanging hearts in their stomachs.

Their show is a real hit!

There are heated discussions on the Internet, the media are scrambling to report on them, and there are countless advertisers who contact the literary channel.

It is no exaggeration to say that the advertising space of their poetry conference has been exhausted.

The whole office was filled with joy. When everyone is working, they seem to have endless energy in their bodies.

On the contrary, it was Ye Luo, the general person in charge, who became the most relaxed one.

He turned on his computer and looked at the host ranking of Weibo.

Or second-line.

However, it has risen to 20th in the rankings.

When the first episode of the program was broadcast, Ye Luo's ranking rose to 37th in the second line.

However, before the broadcast of "Chinese Poetry Conference", Ye Luo was ranked after the 60th in the second line, and "Chinese Poetry Conference" only aired two episodes, which made Ye Luo soar by more than 40!

You must know that the competition between second-tier hosts is very fierce, and the gap between each ranking is much larger than that of third-tier.

If you want to move up one place in the second tier, you don't know how hard it will take.

But what about the leaves?

A show directly rose by more than 40 people!

What is this concept?

This can no longer be described as riding a rocket, this is simply a direct hanging.

However, although many people on the Internet paid attention to Ye Luo's soaring ranking, netizens were not too surprised.

After all, Ye Luo's fame is there. The reason why he used to rank relatively low was not that he was not famous, but because he had obvious shortcomings in the host rating. But this "Chinese Poetry Conference" directly made up for what Ye Luo lacked.

Industry influence!

Personal achievements, honors!

These things were all lacking before Ye Luo, but now he wants something!

It is not difficult to understand that more than 40 people rushed up in one go.

Ye Luo's goal this year is to break into the top ten in the second tier. But now it seems that the goal could be even higher.

Top five?

Top three?

Even, to the top of the second line?

Of course, don't look at him to be able to rush from sixty or seventy to the top twenty in one go, but if you want to rush from twenty to tenth, it's simply impossible. Because the higher the ranking, the more difficult it is to be promoted, and even exponentially increase!

However, with the current results, Ye Luo is already very content. After all, how long have you only been on the job? This is already in the top 20 of the second tier, and compared with a year ago, it is simply a sea change. Moreover, the upward momentum is still very strong, so what is there to be dissatisfied with?

Looking at the entire host industry, I can't find a second one like Ye Luo!

The show is on fire!

The ranking has skyrocketed!

All the busyness and hard work of most of the month got the best response at this time. It is no exaggeration to say that today is the happiest day for Ye Luo in a while.

Ye Luo was beautiful, and suddenly, the mobile phone rang.

When I picked it up, it was Deputy Director Lu.

"Hey, Director Lu?"

"Teacher Ye, do you have time?"

"Yes, there is."

"Okay, then you come to my office, I have something to discuss with you."

……

Deputy Director Lu's Office.

Old Lu Zheng had a sad face.

Under normal circumstances, if Deputy Director Lu has something to do with Ye Luo, he will go to Ye Luo's office in person.

But he's been too busy lately, everyone knows that Ye Luo's program team is busy now, but who knows how much work Deputy Director Lu has done behind the scenes?

The publicity work of the Poetry Conference, the docking work with the Ancient Literature Association, the work of screening advertisers, and the coordination of the work of various departments in the Literature and Art Channel for the Poetry Conference, etc., all of which were implemented by Deputy Director Lu alone.

It is no exaggeration to say that Deputy Director Lu's dedication to the poetry conference is no less than that of Ye Luo's program team.

It's just that Deputy Director Lu never said it.

Now, the work of the poetry conference has not yet been completed, and Director Tang has arranged another tricky job for him.

PSA!

Don't look at their TV station dealing with advertisements every day, but when it comes to public service announcements, it is definitely a headache for all channels. But this thing is not good, this is the hard requirement of China Television for its various channels.

Moreover, it must be in line with the characteristics of the channel.

The financial channel should publicize the awareness of anti-fraud.

The variety channel is responsible for calling on fans to chase stars rationally.

The science and education channel promotes science and technology and opposes feudal superstition.

Their literary channel is responsible for humanistic care.

Each channel has its own core task, and the response of public service advertisements should be included in the channel's year-end assessment. Therefore, the directors of each channel attach great importance to public service advertisements.

This time, their literary channel was in the limelight, and the traffic skyrocketed. When Director Tang went to the main station for a meeting, Director Su praised him and gave special instructions that we must pay attention to the quality of public service advertisements and do a good job in publicizing humanistic care.

After Director Tang came back, he immediately discussed the matter with Deputy Director Lu. In the end, it was decided to shoot a new public service announcement.

This matter naturally fell on Deputy Director Lu's head.

"Director Lu?"

"Teacher Ye, hurry up, hurry up, sit down."

Seeing Ye Luo coming in, Deputy Director Lu hurriedly got up, took out a cigarette and handed it to Ye Luo.

The two sat on the sofa in the office, and Deputy Director Lu boiled tea again.

After chatting for a while, Deputy Director Lu got down to business.

When Ye Luo heard this, he was stunned for a moment, "Public service announcement? ”

If you want to shoot a public service announcement, you go to an advertising agency, why are you looking for me?

Ye Luo looked at Deputy Director Lu suspiciously.

Deputy Director Lu also understood what Ye Luo meant, and explained: "I have found several advertising companies, and our own planning department has also come up with a few plans, but in my opinion, there are no characteristics, and they are not much different from the previous ones." Director Tang means that the quality should be mentioned, not only to reflect the characteristics of our channel, but also to play the reputation of our channel. Speaking of this, Deputy Director Lu smiled bitterly twice. The leader has a mouth, and the lower side runs and breaks his leg. Director Tang said that it is light, but how easy is it to implement?

Lao Lu thought about it, but in the end, he really had no choice, so he thought of Ye Luo's body.

"Mr. Ye, I see that the advertising slogans you wrote for the poetry conference are very good, you bother, can you write two sentences for our public service announcement?"

As for the content and creativity of the advertisement, Deputy Director Lu has no hope. He is now looking forward to Ye Luo's ability to come up with two classic advertising words, which can be regarded as improving the quality of advertising.

"Of course, it would be better if you could just give me an ad." Lao Lu joked.

Ye Luo also tugged at the corners of his mouth, "How can I have that ability." Then he said, "What kind of advertising is it about?" ”

"Humanities are fine, there are no restrictions on the theme, content, and the like, you can play as you like, and when the time comes, I will let the planning side match according to your advertising slogan." Lao Lu said.

"Advertising can still be done like this?"

Although Ye Luo didn't know the specific production process of the advertisement, he didn't come out with the advertising slogan first, and he was designing the advertising content, right?

"It's all trifles."

In Deputy Director Lu's opinion, it is better to expect those planners to come up with any good ideas, so it is better to expect Ye Luo to write a good advertising slogan.

"That's right."

Ye Luo replied vaguely.

"How's it going, Mr. Ye? Is your time convenient? Deputy Director Lu looked at Ye Luo eagerly.

"I really haven't written an advertising slogan, why did you think of me?" Ye Luo said with a smile.

"Why haven't you written it? Aren't those advertising slogans of the poetry conference very well written? Deputy Director Lu praised without hesitation.

"That's different." Ye Luo shook his head and said: "That's a program slogan, it's much simpler than this public service announcement." ”

"The kernel is the same, it's all for propaganda." Deputy Director Lu even used honorific titles, "I'm saying, you, a great writer, don't you care if he's an advertising slogan or a propaganda slogan, isn't it all the same in your eyes?" Teacher Ye, help. "It can be seen that he is really burning his ass, there is no way.

"You're killing me." Ye Luo smiled bitterly, when it came to this, Ye Luo couldn't help but agree.

"Then it's settled." Deputy Director Lu patted his thigh and said, "Teacher Ye, don't worry, I will never let you work in vain." ”

Ye Luo shook his head and said, "Director Lu, let's talk about it first, I don't guarantee that what I write will definitely work." ”

"With you as a great writer, can there be any problems?" Seeing that Ye Luo agreed, Lao Lu suddenly smiled. His confidence in Ye Luo is higher than Ye Luo himself!

This is the name of the man, the shadow of the tree.

In terms of text creation, the name Ye Luo alone is enough to make people feel that they are nine out of ten.

Faced with this situation, Ye Luo could only agree with a wry smile.

"Teacher Ye, let's have a meal together at noon."

"Okay."

……

After eating at noon, Ye Luo returned home.

When I got to bed, I thought about the advertising slogan.

But Ye Luo thought about it, and what appeared most in his mind was ancient poems.

Life must be happy, don't make the gold bottle empty to the moon?

No, no, this game is a bit too timely.

Draw the knife and cut off the water, the water is more flowing, and the glass is more sorrowful?

It doesn't seem to work very well, it's a bit negative.

I was born to be useful, and I will come back when my daughter is gone?

It's positive, but it's thin.

Come to think of it, ancient poetry is not suitable for advertising slogans at all.

Even if they are literary channels, if these ancient poems are inserted into the advertisement, they will still look nondescript.

In the final analysis, Deputy Director Lu's request is too unreliable.

There is not even a general framework, how should this be written?

What to write?

Ye Luo didn't even have a direction.

It is said that it is humanistic care, but the scope of humanistic care is larger.

After pondering for more than an hour, Ye Luo finally turned on the system.

In case of indecision, the system draws.

Ye Luo's current prestige value is definitely enough.

It's a ten-shot draw!

But alas, nothing related was drawn.

Ye Luo is not discouraged.

Go on!

Twenty times!

Thirty times!

Fifty times!

Reputation is falling down.

The mess got a lot of draws.

However, there is not a single thing about advertising.

"Try again one last time!"

Ye Luo glanced at the prestige value, even if he was a big dog, he couldn't help but feel distressed.

[Congratulations to the host for obtaining the work card: "Mom, Wash Your Feet."] 】

[Congratulations to the host for obtaining the work card......]

【……】

In the last shot, ten consecutive draws, Ye Luo directly burst out ten work cards, six of which are public welfare short films of CCTV on the earth!

This made Ye Luo sit up directly excitedly.

This wave!

Steady!

Originally, Ye Luo just wanted to help Deputy Director Lu, but after watching these public welfare short films, Ye Luo's mind became active.

Writing a slogan?

This is also a slogan for wool!

I'll just advertise it for you!

……

In the afternoon, Ye Luo came to the office.

He called Director Zhang and Director Zhao over.

"Teacher Ye?"

"Another arrangement?"

Ye Luo shook his head, "It's not on the show." He handed out cigarettes to the two of them while talking about the public service announcement.

"Deputy Director Lu, this is really helpless, I didn't expect it to be on your head." Director Zhao said with a smile, "I heard in the morning that Lao Lu was tortured enough by this public service announcement. ”

Director Zhang also said, "Public service advertising, this is a long-standing problem for various channels. Teacher Ye, this job is not easy to do. If you want me to say, you will delay it for two days, and then tell Lao Lu that there are too many things on the part of the program team, and I don't have time to think about it. As soon as he said that, he couldn't say anything. ”

Mr. Zhao nodded, "Yes, how many public service advertisements have been issued over the years?" Those advertising slogans have been written for a long time, so don't be idle and smash your signboard. ”

Indeed, what the two said made sense.

However, Ye Luo had already opened the hanging, and said with a smile: "Anyway, our show is also on the right track, and I am quite idle here." Speaking of this, he changed his words and said to Director Zhao: "Brother Zhao, Brother Zhang, I have a plan here, do you two want to take a look?" ”

"Solution?"

"What's the plan?"

The two of them took the document in Ye Luo's hand in a daze.

There are four big words written on it - Mom, wash your feet.

Director Zhang and Director Zhao each took a copy, and looked through it while smoking a cigarette.

Just glanced at it, and the two of them were surprised at the same time.

"Mr. Ye, are you writing an advertising plan?" Director Zhang raised his head and looked at Ye Luo unexpectedly.

"Didn't Lao Lu ask you to write advertising slogans? Why did you write a plan? Director Zhao also couldn't cry or laugh, "People will let you do some small work, you're good, this is taking over all the work, right?" ”

"You'll talk about it after you read it." Ye Luo said unhurriedly.

The reason why he didn't go directly to Deputy Director Lu, but showed it to these two after writing the plan was that Ye Luo felt that he had a good relationship with them, and they usually got along more comfortably, and this poetry conference was not a little troublesome. So now that there is such an opportunity, Ye Luo naturally thinks about the two of them.

Five minutes later.

Director Zhang and Director Zhao were both shocked.

"Fuck, Brother Ye, is this really what you wrote?" Director Zhao looked incredulous.

"Brother, my brother, let me be the director!" Director Zhang was even more excited.

The two of them didn't think so just now, but after reading this plan, they were all excited.

"This old Lu is really discerning."

"I didn't feel anything before, but now I feel that Lao Lu is so smart."

The attitude of these two brothers is a direct 180-degree turn!