If compared with a well-known top singer like Tang Tianhou, Ye Luo's popularity is far inferior now.

But Ye Luo at this time is definitely not an unknown little person.

Not to mention the literary world, the name Ye Luo is definitely like a thunderous existence. Even now in the host industry, Ye Luo can be regarded as a "well-known host".

However, if you want to say that you are in the advertising industry, what is Ye Luo?

There's no such thing as him at all!

Therefore, when the public service advertisement of the Literature and Art Channel became popular overnight, these people in the advertising industry were directly dumbfounded.

As the so-called layman looks at the excitement, the insider looks at the doorway, and the shock of these professionals in the advertising industry is far greater than that of netizens.

The internal group of an advertising company, this will already be messed up.

"Have you seen that public service announcement on the Art Channel?"

"I just finished reading it, this advertisement is really a god, which god planned it?"

"Looking at the information released by the Literature and Art Channel, the chief planner is Ye Luo."

"Leaf fall? There doesn't seem to be such a person in the circle. ”

"I haven't heard of it either, did you dig it up from abroad?"

"What did you dig back from abroad, Teacher Ye Luoye! The host of the poetry conference, the teacher Ye Luo who wrote the book, you don't even know him, right? ”

"Huh? This leaf drop is that leaf fall? ”

"Holy shit, is there a mistake?"

"This advertisement was really planned by Mr. Ye?"

"Isn't Ye Luo engaged in literature? Isn't he a host? How can you still write ads? Still well written? ”

The creative director sent a long post: "I just received a notice from my boss asking my colleagues in the planning department to carefully analyze and study this public service advertisement, and everyone will write a seminar report tomorrow morning and submit it to my office in the afternoon." ”

In the group, there was an instant silence.

Looking at this notice, everyone has begun to smash their phones and scold their mothers.

"What the is this called? My son learns Ye Luo's poems, my wife chases Ye Luo's show, and I still have to learn his advertising? Grass! ”

The same scene is playing out in countless advertising agencies.

Ye Luo's public service announcement was like a nuclear bomb, and the entire advertising industry was wailing all over the field.

Huashi public service advertisements are definitely a long-standing problem in the entire advertising industry, but such a thorny problem has been solved by Ye Luo, an outsider. A sense of frustration arises spontaneously, but at the same time, the advertisement of Ye Luo also opens a new door for everyone.

It turns out that PSAs can still do that.

Many advertising companies regard Ye Luo's advertisement as a textbook and require their planners to study it repeatedly.

That night, when Tang Tianhou chatted with Ye Luo, he also mentioned the matter of advertising.

Tang Tianhou said that the publicity and promotion of his new album depends on Ye Luo!

In this regard, Ye Luo naturally can't help in vain!

Although the relationship between the two of them is unclear now, they are unconditionally good to girls, isn't that just licking a dog?

Ye Luo doesn't want to be a licking dog, even if the object is Tang Rou, the queen, that won't work.

Of course, the private words between the two of them will definitely never be known to the outside world.

In short, the smile on Ye Luo's face never broke this night.

……

The next day, Ye Luo just came to work, and before he arrived at the Literature and Art Channel, he was called the Sports Channel by Director Sun.

As soon as Ye Luo came back, the entire sports channel was boiling.

"Oh, Brother Ye!"

"Brother Ye is not busy today? Do you have time to go home and have a look? ”

"Mr. Ye, I watched your advertisement, it's really amazing."

"Brother Ye, Brother Ye, leave me a seat at the next poetry conference."

"Yesterday's show was so exciting, and the commercials were really amazing."

Since Ye Luo went to the Literature and Art Channel, every time he goes back to the Sports Channel, he can always cause a lot of sensation. Moreover, it is bigger and bigger each time.

Ye Luo smiled and greeted everyone.

After entering Director Sun's office, Director Sun was not polite to Ye Luo, and went straight to the point, "Xiao Ye, you have to help Brother Sun no matter what this time." ”

Seriously, it's been a long time since there has been no one with this "leaflet". Even Director Tang of the Literature and Art Channel is Teacher Ye when he opens and closes his mouth.

But here with Director Sun, no matter what time it is, it's Xiaoye.

Ye Luo took out a cigarette and lit it for Director Sun. If Director Sun really called him Teacher Ye, Ye Luo really didn't dare to agree. After all, Director Sun is his real leader, and his help to Ye Luo is definitely the greatest. Especially later, Director Sun also poured out his heart and lungs to be good to Ye Luo.

"Director, if you have something, just say it, what are you polite?" Ye Luo said.

Director Sun took a puff of cigarette before saying, "Our channel also wants to update the content of the public service announcement, you can take a look at ......"

Director Sun's words were not finished, but Ye Luo also understood what he meant.

In fact, not only Director Sun has this idea, it can be said that the directors of China Television's major channels can't help but have this idea after watching the public service advertisement on the Renjia Literature and Art Channel.

The public welfare channel is a big problem for major channels, and no one can solve it, so no one can say anything. But now it's not going to work, with the help of Ye Luo, the Literature and Art Channel has become the catfish of China Television, and other channels have to move.

Although the president has not yet made a statement, it is conceivable that the order of the main station will definitely come down soon.

Of course, compared to the scratching of other channels, sports channels are much simpler. Because, Ye Luo was originally a person from the sports channel.

Ye Luo nodded, "Okay, wait until I go back and think about it." "He's not just got one ad in his hand, he's got six! It's useless to keep this thing in his hand, and now that Director Sun has spoken, it's better to push the boat down the river and sell personal favors, and when the time comes, it can increase his popularity.

It's a win-win.

"Good, good."

Seeing that Ye Luo agreed, Director Sun's heart was in his stomach, "Xiao Ye, if you encounter something over there, remember to call me." Your brother Sun is not easy to speak on the sports channel, but if you want to say that in the entire China TV, there is still a bit of face. ”

Ye Luoyu smiled, Director Sun of their sports channel can be regarded as a spectacle of China Television.

Sure enough, within three days, the main station issued an order to require each channel to update the old public service advertisements, and be sure to be creative and innovative, and have a good response.

As soon as this order was given, the heads of the major channels had a headache.

"The old Tang of this literary channel is really damned!"

"What kind of limelight does this idle person surnamed Tang have? Remarkable for him, huh? ”

"Okay, what kind of public service announcement are you doing?"

"This Ye Luo is too, the surname Tang asks you to get it, you really get it? You are a host, you don't do your show well, what kind of advertising do you do? You just say you can't do it, what can he do to you? ”

"I don't have that time to write a book, it's really an idle convulsion."

"Hurry up and let the people in the advertising department and planning department move, and you must see the finished product within a week!"

"I don't care what method you use, the task of the main station must be completed!"

"Look at the advertisements on people's literary channels, according to this standard!"

The person in charge of these channels scolded Director Tang while complaining about Ye Luo, and at the same time put pressure on his subordinates.

For a while, the entire planning department of China Television was miserable.

And just when everyone was wailing, the sports channel directly launched their new public service announcement.

Their official website, official blog, TV station, etc., are broadcasting this public welfare short film on various channels.

"What? Is the sports channel ready? ”

"Why are they so fast?"

Several other channels are stunned, who doesn't know in China TV, the sports channel is famous for its hob meat.

No matter what task the main station has, they are always the last to hand in the papers. Sometimes you don't even turn in the papers!

What medicine did you take wrong this time?

"Is it just a fool?"

It's not the idea of one or two people, it's what everyone thinks. Even, even the leaders of the main station think so.

The ad content is not long.

The first shot at the beginning is a can.

Immediately after that, there is a wide angle.

It turned out to be on the subway.

At this point, a voiceover came out, "Now, the ball is in the middle." ”

This sentence also stunned everyone.

Ball?

Is this can like a football?

A few more shots of cans being kicked around in a subway car.

"Seven, pass the ball to Ten."

"Ten to six."

"Number Six passed a slash."

"The ball is at the feet of the twentie."

In the voiceover, there is not only the voice of commentary, but also the cheers of the whole audience, as if it is really a football game. And with the sound of the commentary, this can is also constantly being kicked around in the subway car.

But no one is looking at it.

It seems that this can does not exist.

It was at this time that a sentence appeared on the screen, "At this time, are you still waiting?" ”

By the time you see this, you already understand what this ad is talking about.

A whistle blew, and all the voices outside the conversation stopped, and I saw a guy pick up the can and throw it into the trash.

"The ball is in!" The voice of the narrator was excited, followed by a tsunami-like shout.

It seemed like the crowd was really cheering for the goal.

At the end, another paragraph appeared: "The public morality competition, starting today, officially starts." ”

After reading this advertisement, countless people have been silenced.

But what everyone didn't expect was that it turned out to be a series of commercials!

This is just the first paragraph released by the sports channel!

Immediately afterwards, the sports channel released the follow-up series of advertisements for "Gongde Competition" little by little.

There are those who give up their seats to the elderly on the bus.

There are also athletic teenagers, who do good deeds at will.

"Subway"!

"Give Up Your Seat"!

"Helping Others"!

Three of them! The major channels that are directly pressed are about to suffocate!

We're fucking scratching our ears and cheeks here, we can't do any of them, you're fucking good, and you're going to make a whole series in one go?

Why the hell do you shoot commercials and series?

How maddening this is!

……

Variety Channel, Director's Office.

"What the hell is this an advertisement that a group of affiliates from a sports channel can make?"

Their big director's eyes widened in disbelief.

Economic Channel.

In the director's office, there was also a question, "How is this possible?" You call this a fool? ”

Record channels.

"Hurry up and find out who made this advertisement? This is definitely not the handiwork of a sports channel! ”

Science and education channel.

"I'm going to have all the information about this producer right away!"

Children's Channel.

"Hurry up and get in touch!"

The heads of the major channels have all started to slap the table, and it is enough to make a big head when there is a literary channel, but now there is a sports channel?

The perennial first-to-last contestants all handed in full scores.

Isn't this still a way to live?

However, they don't need to check, and the sports channel of others directly announced it.

General Planner: Ye Luo.

"Leaf fall again?"

The directors of the major channels were dumbfounded.

The major companies in the advertising world are also silent.

The word Ye Luo, like a big mountain, lies above everyone's heads, pressing everyone out of breath.

At this time, in the office of the director of China Television.

Su Taishang was looking at the letter of recommendation handed over by Director Tang.

(End of chapter)