Each channel has its own characteristics, including the division of labor among channel leaders.

is like a literary channel, and everything big and small is decided by Director Tang. And Lao Lu, the two deputy directors, are more like Director Tang's executive secretary, or a stand-in.

But on the sports channel, it's a different story. Deputy Director Li is in charge of the overall personnel, and the other deputy director is in charge of the finances, while Director Sun, the nominal leader, seems to be in charge of the overall situation, but in fact he is constrained by the deputy director everywhere, which is far less majestic and comfortable than Lao Tang. Sometimes Ye Luo also thinks, Director Sun is so powerful in Taiwan, why can't he fight the two deputy directors when he returns to the sports channel? It's really weird.

In the previous music channel, Director Yue and Zhuge Qinghui basically discussed everything, but Zhao Ya, the deputy director, was more like a mascot. I don't have any rights in my hands, and I don't have much to do. Every day is to clock in and out of work. Even, as a leader, if she is in a bad mood, it is okay not to come.

Although Director Yue hasn't retired yet, he doesn't usually come much. Zhuge Qinghui presided over the overall situation, but the previous habits were still retained, and he liked to discuss with Ye Luo if there was anything.

However, under his suggestion, Ye Luo is now mainly responsible for the business.

"Director Ye, forget it, I'll still call you Teacher Ye, it's too awkward to suddenly change your name."

Although calling Teacher Ye seemed to be a little disrespectful to Ye Luo, Zhuge Qinghui really didn't have this kind of thought in his heart, he just felt that calling Teacher Ye was already used to it.

"It doesn't matter what it's called." Ye Luo didn't care.

"Mr. Ye, last time you said you wanted to start with advertising?"

Zhuge Qinghui pondered about this matter for several days, and felt that it was still a little unreliable, so he came to Ye Luo again and said, "I think we should still focus on the program, the most important thing for us now is to increase the ratings of the channel." No matter how good the advertising is, at most it can make a little more money, and we are not short of money now, so there is no need to get this thing. ”

Zhuge Qinghui said bitterly, if he was replaced by another person, he would definitely not be so concerned. But Ye Luo is different, Zhuge knows what kind of price Ye Luo, the deputy director, paid in exchange, and there is huge pressure on him, at least Zhuge Qinghui thinks so.

If you don't want to make new programs to increase ratings, why do you waste your energy on advertising?

Zhuge Qinghui felt that Ye Luo was a bit of putting the cart before the horse.

Of course, he is also for the good of Ye Luo. He hoped that Ye Luo could sit firmly in the position of deputy director, and Zhuge Qinghui still wanted to partner with Ye Luo.

"I'm not talking about advertising to generate revenue, eh...... That's not quite right. Ye Luo thought for a while, he knew that Zhuge Qinghui probably didn't understand what he meant, so he organized the language to explain to him: "What I said about starting with advertising is to create a phenomenal public service advertisement, and first gild our music channel." ”

"PSAs?"

Zhuge Qinghui was stunned for a moment, Ye Luo didn't say it in such detail last time.

"If it's a public service announcement, that's fine."

But he was worried: "But public service advertisements are not easy to do, they are well done and can be brilliant, which can be regarded as gold-plated." But if you don't do it well, you're just leaving...... It may not affect you very well. ”

Public service advertisements have always been the heart disease of major channels.

"By the way, you've done it before, haven't you?" Zhuge Qinghui suddenly remembered that before, Ye Luo helped the Literature Channel and the Sports Channel to make two public service advertisements, and the response was quite good.

He remembered that when he was at the conference, Director Su also praised the literary and art channel and the sports channel.

Thinking about it like this, Zhuge Qinghui felt a little confident again, but he still frowned and muttered: "The public service advertisements of the music channel are not easy to do......"

Ye Luo also nodded, "It's really not easy to do, but it doesn't have to be musical." ”

"Got eyebrows?" Zhuge Qinghui asked.

"I'm going to do a quit-smoking job." Ye Luo didn't sell it.

"Quit smoking? This is good. ”

Zhuge Qinghui nodded, although most of the public service advertisements between various channels are in line with the theme of this channel. But as long as you don't do PSAs on other channel topics, that's fine.

For example, if their music channel has to do a public service announcement for sports, it will definitely not work.

But when it comes to quitting smoking, there's nothing wrong with that.

Of course, if you are serious, the topic of quitting smoking is more suitable for broadcasting on comprehensive channels.

"Let's go to the advertising department and have a look."

Ye Luo greeted Zhuge Qinghui and walked directly upstairs.

On the nineteenth floor, the office on the east side is all from the advertising department.

To the west is the office area of the Planning Department.

Because Ye Luo still has a job in the planning department, he is still familiar with this layer.

After Ye Luo and Zhuge Qinghui came up, as soon as they got out of the elevator, they met Director Wang Wen of the Planning Department.

"Director Zhuge , Director Ye, rare guests."

Director Wang teased them with a smile, "Is this a run-in?" Have you started to live together? ”

Zhuge Qinghui is also very familiar with her, and laughed and joked, "We still need to run in?" Born to be a partner's life! ”

"Tsk, after Mr. Ye became the director, I feel that my temperament is different." She looked at Ye Luo again.

Ye Luo smiled bitterly, "Director Wang, don't tease me, we still have something to do." ”

"Okay, okay, I won't tell you two, you two hurry up." As she spoke, she was about to go back to the house, and she didn't know what she was doing just now, when suddenly, she said to Ye Luo again, "Teacher Ye, I also know about you, if there is anything you want to help with, call me directly." ”

She didn't say it explicitly, but the meaning was very clear.

Ye Luo was stunned for a moment, then nodded slowly, and said sincerely, "Thank you, Sister Wang." ”

"Hey, thank you, don't forget, you're also from our planning department. Later...... Forget it, you two can get busy. Director Wang didn't say anything, and went back to his office.

Zhuge Qinghui and Ye Luo continued to walk towards the advertising department.

"Director Wang is very good." Zhuge Qinghui said inexplicably.

"Hmm." Ye Luoying is in harmony, in fact, he doesn't have much contact with the director of the planning department, and the relationship is not so deep.

However, it is naturally good to have one more friend. No matter what her purpose was or what she thought, at least she was full of kindness to Ye Luo.

Maybe it's because of Ye Luo's future, maybe it's because of something else...... The fall of the leaves is not clear, but it doesn't matter.

When I arrived at the door of Director Wei's office in the advertising department, the door was not closed, and in addition to the gray-haired Director Wei, there were two urban elites in suits.

The advertising department is like this, always having to deal with the white-collar workers of these companies.

Ye Luo met Director Wei once, that is, when he first met Mr. Bai of Farmer Qingquan.

"Okay, let's talk about it here today. What we ask for, you guys think about again. If you can accept it, we will sign the contract. If you can't accept it, you can also look at other TV stations, or choose some other time slots of our TV stations or something. ”

Director Wei was full of anger, and rejected the two people in front of him in an indifferent tone, he had long been used to this kind of thing, and he didn't say anything to death.

"That's okay, then don't bother Director Wei for now."

Before leaving, the two of them also looked at Ye Luo, who had just come in, and there seemed to be some surprise in their eyes. But he didn't talk to Ye Luo, but left in a hurry.

Seeing Zhuge Qinghui and Ye Luo, the indifferent and arrogant expression on Director Wei's face just now was suddenly replaced by a warm smile, and he greeted them warmly, "Come on, come on, sit down first, I'll order some tea on the hour." "It's a world of difference from the attitude towards those two people just now.

Zhuge Qinghui said a few polite words, sat on the sofa, took out a cigarette and handed it to Ye Luo, and said to Director Wei: "Old Wei, what about the good cigarettes you sent by others?" Two of them. ”

Director Wei boiled the water and looked at him with disgust, "I don't smoke, why do you send me cigarettes?" ”

Zhuge Qinghui is about ten years younger than Lao Wei, but he is not polite at all when he speaks, "If you don't smoke, you can give it to others, and if the leader doesn't smoke, they won't give it away?" How can there be such a thing? ”

"Okay, you kid don't talk about this, you look at Director Ye'......" It can be seen that the relationship between Director Wei and Zhuge Qinghui should be good, this joke is very natural.

"Director Wei, the advertising plan I handed in a few days ago, do we have any results here?"

Ye Luo was in no mood to talk idle, and while smoking a cigarette, he went straight to the point.

Speaking of Ye Luo's advertising plan, Director Wei's expression was a little strange.

"What's wrong? Didn't pass? Ye Luo asked with an eyebrow.

"No, it's passed, it's ......" Director Wei smashed his mouth, as if organizing language, "Are you sure this advertisement can have the effect of persuading people to quit smoking?" ”

"What do you mean?" Ye Luo didn't understand a little.

Director Wei simply said directly: "Even some people in our department have also seen your plan, but they feel that this plan seems to be a bit conservative." ”

Ye Luo's fame is here, don't look at the station to talk about how he plans the show, but here in the advertising department, everyone is most talked about about Ye Luo's status in the advertising industry.

You must know that the name Ye Luo is a golden sign in the advertising industry.

Whether it is a commercial advertisement or a public service advertisement, the planning projects can be taken into textbooks and made into classic cases.

Therefore, when Ye Luo's smoking cessation advertising plan was reviewed by the advertising department, he was immediately watched by his colleagues in the advertising department.

But after reading it, everyone reacted, is Mr. Ye going to capsize this time?

To put it simply, Ye Luo's advertisement is to use a lot of cigarettes, put them in the shape of a lung, and then burn them, and then, they are gone......

There are no lines, no cancer warnings, and no scary diseased organs...... In short, his ad is very strange.

If you want to say that this ad is full of creativity, there is nothing wrong with that. After all, who has nothing to do with the idea of using thousands of cigarettes to pose for their lungs?

And the implication here can also be understood immediately.

Whether in terms of creativity or meaning, Ye Luo's advertising planning is actually quite good.

But the problem is, this is an advertisement for quitting smoking!

If you want these people with smoking addiction to quit smoking, can you be so gentle?

Don't mention cancer, don't mention the harm, don't scare them hard, just use real cigarettes to make a lung model, and these people will quit smoking?

Isn't this whimsical?

Even, after seeing cigarettes on TV, these smokers may be able to arouse their addiction.

Director Wei muttered a lot and made his meaning clear.

After Zhuge Qinghui listened, his face was a little worried.

But Ye Luo's expression was weird, they didn't think this advertisement was scary?

Ye Luo has also seen a lot of public service advertisements on TV to quit smoking.

The previous style was basically to take some lung lesion specimens in the hospital and compare them with normal upper lung specimens, and it was really scary to look at the black lungs on TV. But later, such a simple and crude way can easily cause discomfort, and it is slowly canceled. As a result, this type of public service announcement began to make a fuss about advertising words, linking smoking with various cancers such as lung cancer. But what's the use of just talking? Who doesn't know that smoking is easy to get cancer? But everybody's lucky, and it's not just a sip anyway. So, this kind of PSA doesn't do much.

And the advertisement that Ye Luo took out has no lines, but the most scary thing given by the system is an advertisement!

At least, that's what Ye Luo thinks.

Director Wei, the reason why they didn't feel anything was because they hadn't seen this thing, and they only stayed on Ye Luo's plan.

If you only imagine yourself through words, you can't feel the impact of this advertisement.

Use cigarettes to form a model of the lungs, and then burn the model - this is what Ye Luo wants to express in the plan, but this is just a text description on paper, if it is actually operated, it is still very different. At least, there are some details that Ye Luo, a great writer, can't describe as clearly.

Everything has to be shown through actual operation.

"As long as I don't violate the rules, then I'm relieved." Ye Luo said that he didn't intend to explain what Director Wei just said.

It's not that these people in the advertising department are all dry and can't see the excellence of this advertisement, but that some things are not really made, which is difficult to be imagined. Even the most professional people always have plans that they can't understand. It's the same as some variety shows, the program planning is clearly written, but when there is no real recording, it is not easy for everyone to imagine what kind of effect this is.

Seeing that Ye Luo insisted, Director Wei didn't say anything.

After all, this is the business of other music channels themselves, and they are only responsible for reviewing and producing. As for the effects and repercussions, that's something that music channels should consider.

"When are you going to start making?" Director Wei asked.

"The sooner the better." Leaf Fall.

"Then tomorrow, how many people can I arrange for you? Or is it all up to us? ”

"I'll have to watch from there."

"Okay, I see, let's start tomorrow morning, it's easier for you."

"Okay."

There wasn't too much nonsense, and Director Wei agreed very well.

That's the convenience that comes with identity.

If Ye Luo was just a star, even if he wanted to shoot a public service announcement, even if he didn't want a dime, then things would never go so smoothly.

But he is the deputy director of the music channel, so everything seems to be logical.

My friend's new book, please support it.

Title: "This Priest Is Super-Righteous"

Author: You're just in the bowl

Devil with black circles and broken horns: This pastor doesn't talk about martial arts, he came to deceive and sneak attack me A 69-year-old demon, is this good, this is not good! I advise this pastor to rat tail juice! Reflect! Don't make such a little trick in the future. Didn't your Holy See say that you should unite knowledge and action?

Bai Bin: Oh, although I don't talk about martial virtues, I am super righteous!

(End of chapter)