In fact, shooting commercials is not as complicated as everyone thinks.

Especially this type that does not require personnel to star, it is very simple to operate.

Once you've shot the video, it's time to choose the soundtrack. Originally, Ye Luo wanted to write a paragraph by himself, but later found that there was a very suitable paragraph in the music library of the advertising department.

It's easier to do.

Montage.

Insert music.

Optimize the picture.

And at the end I added a paragraph.

Although it was a busy morning, in fact, the speed was already very fast.

In the morning, the PSA was finished.

If it is said that the timer starts from the preparation stage, it does not exceed 24 hours.

Not to mention the quality, the speed alone is enough to surprise these colleagues in the advertising department.

They deal with advertisements every day, but it's really the first time I've seen something like Ye Luo, which is done in one go and hardly any modifications.

Under Ye Luo's command, it seems that everyone has become a sophisticated instrument, and they don't need to use their brains, let alone have their own ideas, just do what Ye Luo says.

"Done?"

Zhuge Qinghui didn't stay here all the time, he is now the head of the music channel, and he has a lot of things on his hands. He came to take a look at it at noon, just before he got off work.

"Well, it's the first time I've seen it so fast." Director Wei couldn't help but sigh, "I think Mr. Ye should not be the deputy director of your music channel, just come to our advertising department." ”

It's so professional.

No matter how big or small, everything is covered.

This is Director Wei's biggest feeling.

"What about the film? Let me see. ”

Zhuge Qinghui was a little impatient, "How is the effect?" ”

Director Wei said: "I haven't seen the finished film, Mr. Ye and Xiao Li are still over there, doing the final touching, and it will be almost soon." ”

As soon as he finished speaking, Ye Luo and the other two young people pushed the door in.

"The film came out?" Director Wei also asked.

"Hmm."

Ye Luo nodded, then walked to the computer, inserted the USB flash drive, and said, "Let's take a look first and see if there is anything that needs to be changed." ”

There were more than a dozen people in the room, and most of them were from the advertising department. Moreover, these people were also involved in the production of this PSA. However, everyone has a division of labor, and they don't know what the final effect of this advertisement will be.

There is a projection in the room, so you don't have to crowd everyone around the computer.

Because it was going to be released publicly, Ye Luo tinkered for a while.

Taking advantage of this gap, Zhuge Qinghui took out a cigarette and dispersed it for everyone. A few smokers naturally lit up, and even Director Wei joked casually, "What Mr. Ye did was a quit smoking advertisement, and we are still smoking here, why do you feel a little sorry for Mr. Ye?" Alas? Xiao Wang, why don't you smoke? ”

Xiao Wang, one of the two young people who came back with Ye Luo, is usually an old smoker.

But at this time, he was silent, shook his head slightly, and pointed to the big screen, "Wait to see the advertisement." ”

"What's wrong? Mr. Ye, did this advertisement scare you, or what? Director Wei didn't care and smiled.

The other male compatriots with cigarettes also laughed.

They were involved in the production process of this advertisement, and although they don't know the specific effect of the film, everyone has their own expectations in their hearts.

What can a fake lung built with a cigarette feel like?

Don't say it's fake, it's an advertisement shot with real lungs, after they watch it, shouldn't they still smoke it?

Nobody takes it seriously.

In the chat, Ye Luo also made a good deal over there.

The music starts and the ad begins.

Although they said that they didn't care, everyone still stared at the screen intently. Although they participated in the production of this advertisement, everyone was only responsible for part of it, some were in the props group, some were in the soundtrack group, some were in the special effects group, and the last two guys had seen the full version.

Although the advertisement made in half a day is fast and efficient, can the effect and quality be feasible?

There is still a bit of drumming in everyone's hearts.

In particular, the people in their advertising department were a little unoptimistic about Ye Luo's plan.

In the next second, the answer was revealed.

The first thing that came to mind was a piece of muffled music, which was found in the music library of the advertising department, and a soundtrack that was almost identical to the original advertisement. Just listening to this music, it doesn't seem to be much, but it makes people feel a little depressed.

The camera flashed, and several cigarettes appeared in the frame.

In the next shot, the cigarettes began to gradually superimpose, but at this time there was nothing to be seen.

If you don't know, you'll definitely think it's an advertisement for cigarettes!

But soon, this idea was shattered.

Because in the next shot, these cigarettes have already formed an extremely realistic model of the lungs.

Even if everyone knows that this is fake, or even some of them built it by themselves, but at this time, after computer special effects processing, when it is displayed on the big screen, the feeling of realism is not at all comparable to when they build the model.

"Is this our model?" Even Director Wei raised his eyebrows slightly at this time, and his eyes were full of surprise.

"yes, I think the model wasn't that realistic."

"Didn't Mr. Ye change some more later, and add special effects later."

"That's too realistic, isn't it?"

Even if they did it themselves, everyone was still a little unbelievable at this time. The dense cigarettes, the patchwork lungs, are not only full of three-dimensionality, but also the impact is indescribable.

At this moment, in the originally suppressed background music, the sound of several breaths sounded.

Inhale.

Exhale.

It's a little dull.

At this moment, the "cigarette lung" on the big screen began to burn slowly. At first it was just one of them, and then two and three...... The overall effect of "cigarette lungs" is that it starts from a small red dot and slowly eats away at the entire lung. Bright red cigarette butts, angry billowing smoke, then slowly dimmed, and finally turned into a few ashes.

And the most chilling thing is the breathing sound in the background music at this time.

Exhale.

Inhale.

This is perfectly normal for everyone.

But at this time, with the picture, those lit cigarettes seem to be complementing the sound of breathing in the background music.

When you breathe and breathe, the cigarette butt is bright and dark, just like ordinary people when they smoke.

As the breathing becomes more and more rapid, the burning area of the "cigarette lung" is also increasing. And the large "necrosis" of the "lung tissue" also makes it more and more difficult to breathe.

The sound of breathing became more and more rapid, and there were faint coughing sounds.

Breathe.

Burn.

Breathe.

Burn.

The rate of breathing is getting higher and higher, the cigarettes are burning, and the "lungs" in the picture are getting darker and darker, and there are few good places left.

The whole lungs were filled with smoke and the dark color of soot.

Director Wei was trembling, and the cigarette in his hand didn't hold it steady, and fell directly to the ground.

Zhuge Qinghui next to him had already thrown away the cigarette in his hand, and his face was a little pale at this time.

I'm grass! What the is this advertisement?

Is it necessary to scare people so much?

The lungs made up of cigarettes, smoke the whole lungs and catch on?

In the end, the image flashed, and the entire lung was almost turned to ashes. It just so happened that at this time, the breathing sound in the background music also came to the most urgent part. As the cigarette lungs collapsed, the sound of breathing stopped abruptly. A faint woman's cough followed. As soon as the picture dimmed, a line jumped out - please stop smoking, give life a new choice.

The ad is not long, only fifteen seconds.

But it was this short 15 seconds that made all the people who smoked in the room just now turn pale.

At this moment, the entire recording studio is silent.

Especially those old smokers who smoke regularly, they seem to feel very dry in their chests, including their throats and noses, and they have a feeling that they are about to catch fire.

The smokers were horrified, and the rest were really shocked.

In just 15 seconds of advertising, there is so much they need to learn!

How did Mr. Ye come up with this technique?

Is this ad really the one we made?

Didn't you just make a model and add a soundtrack?

How can you release it with this effect?

Incredible!

Unbelievable!

What's more, I can't figure it out!

Something is wrong!

I participated in the production of this advertisement, why is the final effect so far from what I imagined?

Putting together a few of the most inconspicuous things can produce such a strong chemical reaction?

It's so fucking godly!

There was silence in the studio for half a minute.

Finally, as if remembering something, a woman screamed, "Such a big smell of smoke, hurry up and open the window!" It's all second-hand smoke you just smoked! As he spoke, he hurriedly opened all the windows in the house.

Her voice also brought everyone back to their senses.

"Yes, yes, open the window." Director Wei said loudly.

Zhuge Qinghui was also frightened, "The fan blows, open the door too!" "He felt like his lungs were going to explode.

Everyone was in a hurry for a while, and then Director Wei looked at Ye Luo, was silent for a while, and then grinned and admired: "I used to hear others say that cultural people don't see blood when they kill people, and I still don't believe it." Today I'm really convinced, your ad is simply ...... It's literal. He didn't even know how to describe it.

Someone next to him answered, "It's obviously fake, obviously there is no blood, but it feels more shocking than using real lungs, and it is even more terrifying than using real lungs." ”

"I suddenly thought of a sentence, the scariest ghost story is not about ghosts at all. That's what Mr. Ye's advertisement means, the fake is more terrible than the real thing! ”

"No, I have to take my time, I feel like I'm breathing hard right now. I almost didn't suffocate when I heard the breathing sound of the background music just now. ”

"yes, especially the last one, it suddenly stopped, and it scared me so much that I almost stopped with him."

"I found that Mr. Ye's method of setting up advertisements is really unique. How to put it, it's full of literature. I've been in the advertising industry for half my life, and I've never seen such a subtle and straightforward advertisement. ”

"Obscure? Straightforward? Uncle Zhao, are these two words contradictory? ”

"Contradictions? Not a contradiction at all! If you think about it, you will understand. Uncle Zhao sighed with emotion, "Mr. Ye's concept is at least 20 years ahead of the entire advertising industry!" "He's an old smoker, so he feels pretty deeply.

Not only him, but also those of them who smoked, when they saw this "cigarette lung" slowly burning with the sound of breathing, and finally turned into ashes, the uncomfortable feeling was really difficult to describe in words.

The picture of soot dusting always reminds them of the lungs in their chest.

Director Wei will understand why Xiao Wang didn't smoke just now, and it was strange to look at their expressions.

Who would have thought that in just half a day, Ye Luo would come up with such a shocking smoking cessation advertisement?

He dared to say that this was definitely the most scary quit-smoking advertisement he had ever seen.

Not one of them!

It's fucking outrageous!

Director Wei secretly made up his mind to quit smoking from today!

After work, I went to the hospital for a lung CT!

There are not a few people who think like this.

Those who smoke themselves want to quit smoking, and those who don't smoke themselves also want the people around them to quit smoking.

Everyone was a little frightened by Ye Luo's advertisement.

Everyone looked at Ye Luo with complicated eyes, is the family really going to this point?

I don't mention writing poems and articles, but in addition to these, he can also write program planning and advertising, as long as he wants to write, he can write?

Is this the imagination of home?

No, it's not.

Huaxia is not only Yeluo's home, other families can also do it like Yeluo?

Needless to say, everyone has the answer in their hearts.

Other homes, not at all! There is simply no such strength! They are just literati!

If you think about it carefully, Mr. Ye seems to be really different from other families.

What he writes is different from others!

Thinking of this, everyone is relieved.

How can someone who can write "Ye Tang Series", "Republic of China Series", and "Romance of the Three Kingdoms" be the same as others? Write a few small advertisements, maybe Mr. Ye doesn't need to use his brain.

Is this workload comparable to the "Ye Tang Series"?

Director Wei silently gave Ye Luo a thumbs up, and Zhuge Qinghui was even more direct and applauded Ye Luo. Slowly, the room burst into applause.

They were convinced, and there was hidden worship in their eyes when they looked at Ye Luo.

Ye Luo smiled modestly, "If you think it's good, it means that there should be nothing wrong with this advertisement." And this is all the credit of everyone, if it wasn't for everyone's active cooperation, I wouldn't have been able to make this advertisement on my own. As he spoke, he smiled again: "Let's talk about it just now, I'll have a treat at noon." ”

"Don't, don't, Director Ye, I'll arrange." Zhuge Qinghui hurriedly said: "This is not your private matter, I can't let you have a treat." ”

"Director, don't do that, I'll come when I say it's okay." Leaf Fall.

Zhuge Qinghui glanced at him, "There's no place to spend a lot of money, right?" I'll just find a place, listen to me! ”

Ye Luo still wanted to hold on, but he suddenly thought of something, so he didn't speak.

(End of chapter)