Chapter 301: Born at the wrong time
The average rating is 6.1%!
The highest rating was 6.7%!
This data directly stunned Ye Luo.
He is full of confidence in the show "The Masked Singer" from beginning to end. He also thought about this show, which was likely to break the record set by "The Voice" at that time.
But even Ye Luo didn't dare to think about Liu in this regard.
You must know that the average rating of "The Voice" was only 4.8% at the beginning.
The highest ratings are only five or more.
And now "The Masked Singer" has directly raised this record by two grades!
Break six!
Looking at the entire China Television, and even the entire variety show industry, this premiere result is at the ceiling level!
This is the first issue! Far from the peak of "The Masked Singer"!
When its word-of-mouth ferments and the snowball rolls up completely, there is no doubt that the ratings will go to a higher level.
When the time comes, this "The Masked Singer" will completely create a miracle in the variety show industry!
Even Hunan TV's "Happy Every Day", which is known as a milestone in variety shows, will be overshadowed in front of "The Masked Singer".
The 6.1% result of the premiere is unique! This is just one example!
And the most exaggerated thing is that "The Masked Singer" premiered on a music channel.
It's no secret that the ratings of music channels have not been very good. Even if Ye Luo came and carried out a drastic reform of the music channel, how many viewers could it flow in in a short period of time?
Regardless of whether it is in the industry or outside the industry, many people don't pay much attention to music channels.
But now the facts are in front of us.
In addition to "The Voice", the music channel has added an even more popular "The Masked Singer".
With the blessing of these two ace variety shows, the music channel is no longer the once dispensable bottom channel of China Television.
It is no exaggeration to say that after the second season of "The Voice" starts, the music channel will be invincible at 8 p.m. on Saturday and Sunday, the prime time of the variety show!
may not be able to beat some TV series, but in the field of variety shows, it is definitely the most dominant channel.
Variety channels can't.
Neither does the integrated channel.
Even local satellite TV stations such as Hunan Satellite TV and Zhejiang Satellite TV, which started with variety shows, are all not good!
When the music channel released this data, the whole Internet exploded.
Ye Luo's fans went crazy and screamed excitedly.
"Teacher Ye is too fierce!"
"Awesome! Awesome! It is worthy of Mr. Ye! ”
"Since ancient times, autumn has been sad and lonely, and I say that autumn is better than spring. In the case of such a depression in the domestic music variety show and Chinese music scene, Mr. Ye can fight his way out, which is really unique! ”
"People in the music world look at it, this is really singing."
"The masked singer can achieve this result, there is no doubt that it is a slap in the face of the music association, which is a lesson to the Chinese music scene. Mr. Ye told us through this show that if singers don't rely on fame, capital, or traffic, they simply rely on their own singing voices, they can compete for hard power, and they can still be popular, and they are a mess of fire. ”
"The mountain is not high, but the name of the immortal. The water is not deep, and if there is a dragon, it will be spiritual. As long as the singer sings well, he can be popular! ”
"Mr. Ye is really thoughtful, I'm so cute to him."
"The show he did, while exploding, can also have such depth, which is absolutely impossible for anyone else to do."
"The music channel has really picked up a treasure."
"It's a pity that "The Masked Singer" was not hosted by Mr. Ye himself, and I always feel a fly in the ointment."
"Almost, how can Mr. Ye have so much time? He has to lead the recording of the show again, and he has to write a book again, so he really has no time to be a host. I think it's good right now. ”
"Indeed, how long has it been since Mr. Ye updated the Ye Tang series?"
At this time, all kinds of fans of Ye Luo are extremely active on Weibo.
In fact, it is difficult for Ye Luo's fans to unite as much as they do today and rejoice at the same time because of one thing.
The composition of Ye Luo's fans is very different from other stars.
His fan base is just too complicated.
Most of the time, he always upsets certain types of fans.
For example, if he updates the Ye Tang series, then his fans of modern literature will be unhappy. On the contrary, if he writes the Republic of China series, fans of his ancient literature will be unhappy.
In other words, when he releases a new book, his other types of fans will have a little opinion.
Even, he hasn't appeared in the chess world for a long time, so his chess fans have long been very dissatisfied.
In short, it is difficult for Ye Luo to satisfy all his fans.
But this time "The Masked Singer" is different, the huge success of this show has inexplicably made fans of all genres seem quite excited.
The reason for this can only be said that the previous music association was too much. Coupled with today's Chinese music scene, it is indeed too unusual.
The people, the opinion of them has long been very large.
and other netizens and audiences, although they were not as excited as Ye Luo's fans, but the shock in their hearts was not a lot at all.
At the same time, these people in the industry are even more dumbfounded.
“6.1%? Isn't that funny? ”
"This is a music channel? This is not "News Network"? ”
"This rating is a bit too bullying, isn't it?"
"Is Ye Luo so terrifying?"
"The variety show industry is really going to change."
"They have internal infighting, how do you feel that we are all affected?"
"Now it seems that the music channel is really going to rise. If Ye Luo comes up with a few more variety shows like this, then the head channel of China Television may really have to be replaced by a music channel. ”
"But no matter what, this is also the channel of China TV, no matter how you get it, China TV will not suffer."
"It's not going to be easy."
The circle is so big, which TV station has some internal turmoil, and other TV stations can basically get the news immediately.
China Television was known to everyone because of the deputy director of the music channel before, and other local stations still had the mentality of watching fun. As a result, it seems that he has become a fun?
Not only is China Television not messed up, but it also fucking kills a music channel!
Isn't that funny?
There are so many viewers in the country, and the ratings of music channels have taken off, which means that the ratings of other channels have declined in the same period.
In fact, the relationship between China Television and major local stations is very delicate.
At the level, local stations are naturally not comparable to China Television.
However, in terms of administrative relations, China Television actually has no authority to lead other local stations.
China Television is a vice-ministerial-level unit under the Propaganda Department, while other local stations are under the leadership of the State Administration of Radio, Film and Television.
Although both are engaged in the television media industry, they are actually inseparable from each other.
But that's the truth, but the real situation is different.
Although it has nothing to do with the administration, after all, it is an industry, and the level of China Television is there, so it is inevitable that there will be contact in daily work. As a result, local stations must unconditionally cooperate with all the activities of China TV!
This creates a leadership relationship in the practical sense.
Nominally, the two sides do not interfere with each other, but the local station cannot refuse the request made by Huashi to the local station. This also leads to the fact that the major local stations are respectful to Huashi on the surface, but behind the scenes, they are all holding back their strength to give them some color to see.
The most famous is the "variety show war" of the year!
Hunan Satellite TV VS Variety Channel!
In that battle, the two sides can be said to be fighting in the dark!
Whether it is Hunan Satellite TV or variety show channel, they have done their best.
All kinds of excellent variety shows emerge in endlessly, and many programs that are still popular now are the products of that time.
At that time, almost no one was optimistic about Hunan Satellite TV.
After all, the variety show channel is backed by a big tree, Hunan Satellite TV is a light pole commander, and the new programs of the variety show channel can be directly promoted in the horizontal bar below the news program of the main station.
How can such propaganda resources be compared in one place?
What's more, the original variety show channel also had an ace variety show in its hands!
But what no one expected was that Hunan Satellite TV was like a hanging.
One ace show after another has never been interrupted.
In the end, "Happy Every Day", the king of the king bombs, came out, and the variety show channel was directly stunned.
Since then, the variety channel has been a little sluggish.
After that, it was successively impacted by Zhejiang Satellite TV's outdoor programs and Jiangsu Satellite TV's family programs, and its market share in the entire variety show industry continued to shrink.
Don't look at the variety show channel is still majestic inside China Television, but in fact, it is also a strong and capable goods.
Of course, this has a lot to do with the fact that the current situation of the entire China Television is not very good.
After this "variety show war", Hunan Satellite TV set off another "summer TV drama battle"!
At that time, there was a Qing court comedy, which directly knocked out the entire Huaxia TV drama industry!
Among them, it naturally also includes China Television's TV drama channel.
But fortunately, the TV drama channel later breathed a sigh of relief.
At present, the situation of the TV drama channel is better than that of the variety channel.
But if you want to say how high your status is in the industry, you can't talk about it.
Hunan Satellite TV, Anhui Satellite TV, Zhejiang Satellite TV, these local stations, have much more dominance in TV drama programs than TV drama channels.
Thanks to the absolute king of China Television and the comprehensive channel, otherwise China Television's status is definitely 10,000 times more embarrassing than it is now.
And with the successive explosion of music channels "The Voice of China" and "The Masked Singer", many local stations have felt pressure.
They themselves are in a bit of a trance when they say it, a channel that has always been on the margins, a channel that they have never cared about, just because of the change of a deputy director, the result has skyrocketed?
Is this reasonable?
Does anyone believe this?
Of course, it is not without a little good news for them.
The music channel not only broadcast the festival "The Masked Singer", almost before and after, but also another "I Love to Remember Lyrics", which has been prepared for a long time, has finally met with everyone.
But compared to the huge momentum of "The Masked Singer", the splash caused by this show is too small.
Even on Weibo, there are only some sporadic topics.
Especially in the era of "The Masked Singer", the light of "I Love to Remember Lyrics" is even more thoroughly obscured.
There are viewers who have watched this show, and they are spontaneously giving Amway to others.
But the effect is minimal.
In the end, the premiere rating of "I Love to Remember Lyrics" was only 3.9%.
Compared with the 6.1% of "The Masked Singer" and the 4.8% of "The Voice", it is more than one step behind.
In this regard, Director Zhang was very frustrated, and the people in their program team were also a little gloomy.
"Director, our show shouldn't be this achievement."
"yes, director. If we change the time to premiere and stagger with "The Masked Singer", the ratings will definitely go up a few points. ”
"Now everyone's eyes are on "The Masked Singer", and we are really losing too much at this time."
These core backbones of the program group are all sighing. Obviously, they don't understand why the station insists on arranging the premiere of "I Love to Remember Lyrics" at this time.
This is obviously internal consumption!
Director Zhang was also a little disappointed in his heart, but he still patiently explained to everyone, "Director Ye arranged it like this, so he naturally has his reasons." We're all music channel people, so don't just focus on one show. What Director Ye wants is for the entire music channel to soar, not just do a few shows. ”
"Don't look at the ratings of our program are not as good as "The Masked Singer", but our program is definitely a strong addition to the music channel."
As he spoke, Director Zhang grinned again, "Moreover, is the 3.9% rating really low?" Everyone's vision is so high now? ”
Listening to Director Zhang's rhetorical question, everyone was obviously stunned for a moment.
yes, is 3.9% low?
If this was before, they produced 3.9% of variety shows by themselves, and it is estimated that they would be able to wake up with a smile in their dreams.
This is a rare trump card program in the entire China Television!
It stands to reason that with such an achievement, it should be ecstatic.
But why, not only are you unhappy now, but you also feel down?
A lot of people are thinking about this question.
Of course, the answer to this question is also obvious.
Ye Luo, Director Ye!
Because this "I Love to Remember Lyrics" was personally planned by Director Ye Luo.
It's the same as "The Voice" and "The Masked Singer", but the result is a little less interesting.
In everyone's subconscious, the program planned by Director Ye should be different and shocking the world.
But it's a pity that this time the light of their "I Love to Remember Lyrics" was all covered by "The Masked Singer".
"I was born at the wrong time!"
The director of the column group smiled wryly, and his heart was full of emotion.
"Don't be discouraged, it's gold that always shines."
Director Zhang looked at it at this time, ""The Masked Singer" will be broadcast for so much a week, and the audience can't always watch the playback, right? Our show will be noticed by them sooner or later. I believe that today's premiere ratings are just a starting point for us. ”
"Hmm!"
The director nodded firmly.
(End of chapter)