Generally speaking, the time of the Spring Festival stall refers to the period from Chinese New Year's Eve to the fifteenth day of the first month.

As long as the movie is shown in theaters during this period, it will belong to the Chinese New Year file.

Therefore, the release of major movies will not all be concentrated after the year, and some filmmakers feel that the competition is too great during this period of time, and they will choose to release them in advance.

With the increase in publicity, some movies began to be unable to withstand the pressure and chose to release them in advance.

However, a number of domestic films such as Xiaogang Cannon's "If You Are Honest, Do Not Disturb" are still working hard to promote.

Lin Mu's "Heart Flower Road" also made up his mind to be released during the Spring Festival.

But Lin Mu's publicity has been suspended, which also makes netizens can't help but speculate whether Lin Mu is a little disappointed in the expected box office of the movie, after all, his opponents are still working hard, why did Lin Mu suddenly mess up?

……

The fireworks on the West Lake are definitely a great sight to behold.

Especially when you have a villa by the West Lake.

Lin Mu sat cross-legged in front of the floor-to-ceiling window, quietly looking out the window, and looked back again, two large and one small were busy with Chinese New Year's Eve dinner.

Lin Mu was a little emotional.

The year before, I was sharing hot pot in a small rental house, but now for only a year, I live in a villa on the edge of the West Lake for Chinese New Year's Eve.

Creation makes people.

After a moment of grumbling in his heart, Lin Mu got up to help.

There wasn't much to prepare, but it seemed hearty.

Several people gathered around the table, poured drinks each, and turned on the TV to let the Spring Festival Gala act as background sound.

Youen and Ning Tao grabbed something to eat, glancing at the TV from time to time, and they were happy.

Lin Mu glanced at Tian Yining and asked curiously: "You won't go to the New Year, can your mother agree?" ”

Tian Yining pursed her lips: "She went back to my grandfather's house, I don't want to go back this year." ”

"It's good, too."

Lin Mu nodded and didn't ask much.

Tian Yining's relationship with her mother doesn't seem to be as good as she imagined.

However, this girl has not taken the initiative to look for a job since she signed her own company, and only waited for Lin Mu to arrange a job for her.

Ning Tao is diligent, running to the company every day, and under Ning Tao's diligence, Ling Mu Entertainment can be regarded as basically gaining a firm foothold.

Before the beginning of the year, Tian Yining had already received several endorsements and advertisements, if Lin Mu didn't feel that the grade was a bit low, and all of them were pushed, Tian Yining estimated that he would still be able to make a small hit.

Although receiving endorsements at present will help enhance the fame of "Heart Flower Road", it will also overdraw Tian Yining's commercial value.

This kind of thing that outweighs the loss, Lin Mu naturally will not do it.

Even Jiang Shu and the others, Lin Mu didn't let them participate in the project except for letting them post a few Spring Festival songs.

The main thing at the moment is to learn.

As for himself, Lin Mu still pins his hopes on the box office of "Heart Blossom Road", as long as the box office of this movie meets expectations, then he has a great possibility to get out of the current predicament.

As long as you can be on TV, you won't be like now, and you can only keep hyping on the Internet.

Thinking about it, Lin Mu shook his head.

paid attention to the program of the Spring Festival Gala, the Spring Festival Gala at this time was not as scolded by others as in later generations, and the programs were quite interesting.

Lin Mu commented on Weibo while watching, and soon attracted a group of netizens who watched the excitement.

And Ning Tao glanced at Lin Mu and said: "Brother Xiaoma's project has been launched, and the pop-up push has been going on for a while, and the effect is not bad, but there seems to be no news on the Internet, and Brother Xiaoma doesn't seem to have promoted the new function of the buckle." ”

"Huh?" Lin Mu was stunned for a moment, and then immediately reacted, it seems that Brother Xiao Ma also knows about intimacy, so he will wait for his own people to use it before opening it to the outside world.

"What about Weibo? How's it going? Lin Mu is obviously more concerned about Weibo, after all, it is his home field in the future, and he has to reorganize the water army when he can save it.

Ning Tao said: "Brother Xiaoma's manpower is a little insufficient, and he wants to recruit people from Yuhang." ”

"Well, I believe that Brother Pony can do it himself." Lin Mu didn't say much, after all, he really didn't understand this, and it was almost enough to let Brother Pony play on his own.

For Brother Xiaoma, Lin Mu was more of a helper, rather than directly falling over.

The entertainment industry is his main business, and Lin Mu is very clear about this.

Ning Tao stretched and rubbed Tian Yining's head before asking, "What about the movie?" It's officially released tonight, are we going to rush again? ”

Lin Mu shook his head: "Rest, everything you can do has been done, it's useless to think about it now." ”

"And after that?" Ning Tao then asked: "Do you want to arrange a roadshow?" ”

Lin Mu touched his chin, "It depends, but it should be needed, it's useless for you to tell me, you just let the others get ready." ”

Ning Tao glanced at him when he heard this: "You are promoting now and no one cares, you are just lazy!" ”

Lin Mu sneered, he was indeed a little slack.

I promise it again and again, and I will definitely do it next time!

……

Online.

After having the Internet, the appeal of the Spring Festival Gala among young people has been reduced by more than half.

And under this year's movie promotion, the attractiveness of the Spring Festival Gala has been cut by more than half again.

Everyone is talking about a few movies that will be released on the first day of the new year.

At this time, those movie leading actors are still promoting their careers, and even Cameron, the director of "Avatar", has opened Weibo and is doing publicity in person.

In addition to forest husbandry.

Open Lin Mu's Weibo, and you can see Lin Mu's comments on the Spring Festival Gala program.

"Why don't you advertise it?"

"Laugh to death, is the Spring Festival Gala as good-looking as you say?"

"Good guy, you're lazy and don't advertise, are you?"

"Hurry up, I want to watch a movie!"

"There's still one night to go, when are you going to release it!"

Netizens who have long been whetted by Lin Mu's propaganda are all urging Lin Mu.

And Lin Mu also replied funny: "I've worked hard for a year, what's wrong with enjoying it?" ”

Weibo also attached the exterior view of his villa.

This caused a kind of netizens to cry wolf, but this is the case, and it also made Lin Mu jump out of the artists with an official tone on Weibo.

This casual attitude, like ordinary people, is necessary to rest during the New Year, which once again makes netizens feel unusually cordial.

I have to say that Lin Mu's personality is gradually changing, from a genius with a problem, to a big brother who has a little problem with his neighbor, but learns very well.

Don't underestimate this kind of personality change.

is down-to-earth, which is definitely the best evaluation of an artist.

Time passed gradually in the gags between Lin Mu and netizens.

When the bell of the Spring Festival Gala rang, countless fireworks flew into the sky.

The fireworks ushered in the new year, and at the same time, it also heralded the official opening of the Spring Festival!