Everyone at the meeting looked at Cheng Xu in surprise, as a vice president, how could he say such a substandard?

Someone came out to speak for Xu Yan: "I think Consultant Xu's idea is okay, think about it from another angle, if we Meisi encounters difficulties, Xinlan may not be able to reach out to help, and it is more likely to rob while the fire is hot." ”

"That's right! We are employees of M&S, and our original intention must be to hope that M&S can continue to develop and our lives can be maintained. Who wants a business to go out of business? ”

Cheng Ji pressed his hand down and signaled everyone to be quiet. He asked Xu Yan, "What are you going to do?" ”

Xu Yan said: "Xinlan is planted on sanitary pads, so we will make a fuss about this matter." We can set up a care center and set up sanitary napkon emergency kits in some schools in Canghai to solve the urgent needs of those girls. ”

As soon as this idea came out, Cheng Xu immediately objected: "How much do we have to spend a month with such investment?" Those who pick up cheap ones don't buy them themselves, what should they do with the emergency box? ”

Xu Yan ignored him, looked at Cheng Ji and said: "We invest a lot in advertising every year, and some of them are even ineffective. Doing this project is currently the best time to cultivate word-of-mouth, and it will also attract some potential consumers. ”

Cheng Ji gritted his teeth and asked the others: "What do you think of this idea?" ”

No one made a sound, only Cheng Xu let out a sneer.

Xu Yan said: "The directors don't dare to express their position, they are worried about the cost, right? I'm worried about consuming too much if I keep doing it. I can responsibly say that this project has been a great profit. Our consumer group has always been women, and no matter what crisis we encounter in the future, this is a sword that can save us. ”

"Can the cost be controlled?" Cheng Ji asked out loud.

Xu Yan said: "We can have a budget for how much to invest each month. In fact, sanitary napkins are emergency supplies, and they don't have to be a big brand. There are many cheap and easy-to-use domestic brands, and to do this kind of public welfare, you may get the cost price, and the manufacturers are also happy to do it. ”

Cheng Xu asked unconvinced: "How do you know that people will be willing to do it?" ”

Xu Yan sat up straight and said in a sonorous tone: "Because I am a woman." ”

In terms of brand maintenance and promotion, Cheng Ji believes in Xu Yan very much. He put his hands together on the table and said to Xu Yan, "You go and make a budget plan." ”

Xu Yan looked at Cheng Xu, who was unhappy, smiled, and had another idea in her heart. "After the meeting, we can do a questionnaire within the company and ask the female colleagues of the company, or your family members, to hear what they think," she said. ”

Cheng Ji nodded: "Okay, let the secretary send a questionnaire in the company in a while, and you can make this plan as soon as possible." ”

Cheng Xu saw that this plan was supported by Cheng Ji, and he was very depressed. He now understands more and more that whatever he wants to do, as long as Xu Yan blocks it, Cheng Ji will not pass. On the other hand, as long as it is Xu Yan's plan, no matter how outrageous it is, Cheng Ji will not object.

At the meeting today, he also said some things that were not up to standard, and these people didn't know how to arrange him when they went back.

The resentment towards Xu Yan in his heart has accumulated a little.

After the meeting, Xu Yan returned to her workstation and immediately started to make a tampon emergency box plan, so busy that she didn't even have time to eat lunch.

……

In this public opinion crisis, Xinlan's public relations department was covered at first, until it was difficult to reverse the situation, and then it stabbed Jiang Han in front of him.

He slapped the table angrily: "Why didn't such a small matter be handled well but fell into the hands of others?" ”

The public relations minister said: "Originally, this matter had little to do with our company, but an employee replied online with his own emotions, which caused public anger. We thought we would do it the same way we used to do things, but we didn't expect to kick the iron plate. ”

Jiang Han scolded: "A bunch of fools! You are facing a mass incident this time, and you can only backfire by using high-pressure means to do it! ”

The Minister of Public Relations asked, "Mr. Jiang, what should we do next?" ”

Jiang Han glared at him and said, "You write your resignation letter yourself, and I will approve it immediately." ”

Male employees who made inappropriate remarks were also immediately dismissed. Later, Xinlan Company wrote a sincere apology letter on its official website and social accounts, and it was barely able to deal with the matter.

But it was already a little late, and netizens didn't buy it. Jiang Han doesn't care too much, the popularity of popular events on the Internet is generally only seven days, and when the popularity drops, the public will automatically forget about it.

Unexpectedly, Meisi would give Xinlan a heavy punch at this time.

Meisi issued a notice on the company's official website and the official accounts of various platforms, claiming that the company will set up a fund to care for women, and set up sanitary napkin emergency boxes in some schools and public places in Canghai to help women solve their urgent needs. Such supplies will also be donated to schools in remote areas.

This announcement was immediately retweeted by many accounts. Netizens' comments on Maxim are one-sided, and some people say that no matter how effective Maxim's products are, if they are willing to do something for women, they must be supported if they are sisters.

Some people even say that buying Maxim products is to accumulate virtue for themselves, because they may use an emergency kit one day.

Good deeds take out Meisi and Xinlan for comparison, one cares for women, the other scolds women on the Internet for having a lot of menstruation, and it is clear who supports and who resists.

Netizens ridiculed Meisifa for being "new and difficult to make money".

The popularity is up again, Meisi's sales are growing explosively, and the products are sold out and have to be pre-sold, and netizens don't mind saying that they can wait.

In the end, Cheng Ji came out and posted a video, calling on everyone to consume rationally.

At the same time, Qian Kun and Wu Hongchang, who had given up Meisi, called and hoped to have in-depth cooperation.

After Jiang Han finished watching Cheng Ji's video speech, he angrily smashed his phone to the ground. This kind of idea, the Cheng brothers can't think of it, it must be Xu Yan's idea.

This move is really ruthless, it can be said that it is stepping on Xinlan's shoulders to get on the top. The heat of online public opinion is usually only seven days, but after seven days, Xinlan will be completely cool.

Jiang Han sent a message to Xu Yan on WeChat: [You are really ruthless]

When Xu Yan saw the message he sent, she pursed her lips and ignored it. She still has a killer weapon in her hand that she hasn't used, with Xinlan's current situation, once she uses it, Xinlan will be beaten by thousands of people.

During the three years she worked as an assistant medical examiner in Cheyenne, she grew a lot. When a person has no strength, being angry is a joke in the eyes of others.

If you are in a weak position, you have to be wronged, and you have to endure what others say is unpleasant, waiting for the opportunity to fight back.

Although Jiang Qinghua is retired, he is not completely ignorant. When he learned that the company was facing such a big crisis, he called his son home.

"How did you get to this point?" He asked bitterly.

"The public relations department couldn't hold it and didn't take the right way in the first place, which led to us losing the game first, and Meisi set up a public welfare project in a targeted manner, which hit us harder." Jiang said coldly.

Qu Yaqiong asked puzzledly: "When did Cheng Ji become so powerful?" Didn't it turn out that the company was half dead? ”

"He has a sales consultant who doesn't follow the routine, which is really good." Jiang Han didn't dare to say Xu Yan's name, for fear that his mother would ask him again.

Jiang Qinghua thought of Xu Yan, and a mouthful of blood blocked his chest: "It turns out that a dog that can bite people doesn't bark, I really underestimate her." ”

Jiang Han immediately asked, "Dad, have you been to her?" ”

Qu Yaqiong looked at her husband: "Who have you looked for?" ”

Jiang Qinghua pulled his face and said, "I've met once." ”

Jiang Han was so anxious that he turned around the house twice, put his hands on his waist and asked helplessly, "Why are you going to see her?" What did you say to her? ”

Qu Yaqiong saw that the father and son were playing dumb riddles, and her tone became anxious: "Who is it?" Why is it all messy? ”

Jiang Han exhaled: "It's Xu Yan, she is now the sales consultant of Meisi." Dad, what did you tell him? ”

Jiang Qinghua's lips were closed and he refused to speak, Jiang Han raised his head and sighed: "Look at this, you must pick up the most ugly words." ”

"Xu Yan is your former assistant, right? I remember that she didn't like to talk and always had a straight face. Is she so good now? What are you looking for her, old man? Qu Yaqiong still hasn't understood the ins and outs of the matter, so she can't help but ask.

Jiang Han looked at his father for a while before he said, "I just belittled her very low the night before, and you followed her the next day to say ugly things, no wonder at this time, she wanted to step on Xinlan." ”

Jiang Qinghua said angrily: "Aren't you angry? If you were willing to go to Gu's house for dinner with us, would I do it? ”

Only then did Qu Yaqiong hear a general idea, and she asked her son: "Do you have feelings for Xu Yan?" ”

Jiang Han showed an ugly smile: "Do you think she will have a crush on me?" ”

Jiang Qinghua didn't care about him and Xu Yan's affairs now, he asked: "The company has a bad reputation now, do you have any way to save it?" ”

"I haven't thought of it yet" Jiang Han shook his head: "I was stunned by Meisi." ”

Jiang Qinghua came up with an idea for him: "Find a public relations company, write a press release, and write about the things that Cheng Zhiyuan and I started together before, so as to gain a little sympathy." ”

Jiang Han thought this was a good idea, and immediately asked Kang Cheng to contact a powerful public relations company in Canghai.

Two days later, there was a long article on the Internet about Xinlan and Mestron's untold stories.

Cheng Ji saw this kind of report and said disdainfully: "Now I know how to play the emotional card and tie Meisi and Xinlan together for marketing." ”

Xu Yan also saw it, and she answered: "It's really poor in the downtown and no one asks, and the rich have distant relatives in the mountains." ”

"Isn't that right? In the past, when Meisi was at a low point, Xinlan's press release was eager to erase that relationship. Cheng Ji was a little uneasy to say.

Xu Yan smiled: "What do you think?" How can they take possession of everything? Trying to pull us into the water, dreaming! ”

Later, a video was uploaded on the Internet, which was the night when Jiang Han and Jiang Yan went to the suburbs to race cars, because of stomach discomfort, sitting on the green belt outside Xu Yan's house and waiting for Kang Cheng to pick him up.

The title of the video is shocking: Jiang Han, the current president of Xinlan Group, is a stalker, harassing women who live alone in the middle of the night and squatting in front of the house.

When this video came out, it was like a bomb, blowing Jiang Han to pieces.