Lanfu is worthy of being a big brand, their actions are very fast, and they quickly filmed the new product advertisement in just a few days, of course, it is also related to the fact that they are preparing for the new advertisement early, it is originally a state that everything is ready and only owes the east wind, and there is really nothing complicated in this advertisement, a total of one minute in length, the overall plot is very simple, and the special effect of a chocolate turning into a flowing black silk wrapping the human body is a little troublesome, but a few days are enough for them to complete.

After the shooting.

Lan Fu directly sent the finished product to Kunpeng, saying that she wanted to ask Kunpeng's planning teacher to see if there was any problem with this advertisement.

Lin Zhibai looked at it.

The ad opens with a picture of a park.

There is a white bench in the park.

In the romantic and brisk background music, the hero and heroine each hold a pet dog and sit at both ends of the bench, I have to admit that this combination of handsome guys and beauties is really eye-catching.

The actor's expression is shy.

Peek at the girl next to her from time to time.

The heroine is also very shy, and she will also peek at the male protagonist next to her, but when the two eyes collide occasionally, they will quickly separate, obviously the hero and heroine don't know each other, but it seems to be a bit of love at first sight?

Then.

The heroine smiled slyly, a little playfully, peeked at the boy again, then suddenly got up and sat down on the right side of the chair.

The finishing touch is here!

The white bench seems to turn into a seesaw, and the picture suddenly begins to tilt towards the girl, and the male protagonist is caught off guard and slides directly towards the female protagonist.

The two of them were close together.

The atmosphere gradually became ambiguous.

It's as if there are pink bubbles.

The girl looked at the boy with a shocked and shy expression, and chuckled and said the first line: "Is it really that silky?" ”

The male protagonist smiled.

The footage is back to normal.

The male protagonist returns to his original position.

The plum blossoms in the foreground begin to bloom, heralding the budding of love, while the girl in the foreground takes out the Lanfu chocolate and gently peels it off, and eats a small petal with her cherry mouth.

Features.

Chocolate.

The mouth of the heroine.

The happy expression of the heroine.

White snowflakes began to fall in the sky, this scene was very dreamy, and the chocolate turned into gray-black silk, which contrasted sharply with the color of the snow, and completely wrapped the heroine, and then wrapped the male protagonist, this time the male protagonist was no longer shy, staring at the girl closely, his eyes were full of admiration.

At last.

A close-up of the half-torn chocolate packaging appears, and a magnetic female voice utters the most classic advertising slogan: "Blue Fluff indulges in silky smoothness!" ”

No problem!

Lin Zhibai gave such a reply directly after reading it, there are many versions of Dove's advertisement, and this version provided by the system is one of Dove's many advertisements, the heroine seems to be Angela North Nose, and the name of the male protagonist is unspeakable, and he may have stepped on the sewing machine later.

But it doesn't matter who plays it.

The ad itself is well designed.

Because chocolate itself is sweet, this advertisement will infinitely amplify the sweetness of love at first sight between the male and female protagonists, and many young couples in reality like to give each other chocolates as a companion gift or something.

Isn't it sweet?

And Lin Zhibai, the planner's affirmation of the advertisement, also made Lan Fu feel at ease, and the brand announced the list of the two spokespersons for the new advertisement that night.

It is worth mentioning that:

In fact, Lanfu Chocolate originally only chose the male celebrity's spokesperson, but the advertising plan given by Kunpeng required two spokespersons, a man and a woman, to shoot, so they added this female spokesperson, which shows the importance they attach to this advertisement.

The two spokespersons are young.

A man and a woman are both A-list stars.

The man's name is Lan Shaoyan, and he is handsome.

The woman's name is Su Zichu, and her appearance is super high.

After announcing the list of the two spokespersons, Lan Fu announced the launch time of the new advertisement, and the news immediately aroused the attention of fans of these two first-line celebrity spokespersons.

……

on the web.

Aurora platform.

Lan Shaoyan's comment area.

"Wasn't it rumored before that Shaoyan was a single endorsement of Lanfu Chocolate, why did there suddenly have another Su Zichu?"

"Men and women work together without getting tired."

"Su Zichu is good, his appearance is the head among female stars, and he is a popular first-line female star in the entertainment industry, and his coffee position and appearance are very compatible with our Shaoyan!"

"When will it air?"

"The date has been set."

"The advertisement aired on the 27th of this month."

"I hope the director will make Lan Shaoyan more handsome."

"Lan Shaoyan is handsome no matter how he shoots, 360 degrees handsome without dead ends, but is the new advertisement of these two going to play a couple, it doesn't sound like anything new."

……

The other side.

Su Zichu's Aurora comment area.

"Congratulations to Zichu for winning another first-line brand endorsement, I like Lanfu's chocolate, and I also like Su Zichu, this wave is a dream linkage that belongs to yes!"

"I hope the ad can be a little new."

"Now the advertisements are getting more and more rolled, and everyone is tired of watching simple handsome guys and beauties, and they have to be a little special to make people remember."

"It mainly depends on the ability of the advertising planner."

"The quality of advertising is indeed based on the ability of advertising planners, but the public doesn't care about these, if the advertisement is not shot well, the spokesperson is always the first to take the blame, just like those film and television dramas, sometimes it is obviously the screenwriter and director's pot, but the actors have to carry it."

"I hope Lanfu's advertising this time is good."

"Don't worry, Lan Fu's previous advertisements have always been decent, not particularly good, but not too bad."

……

No doubt.

The fans who pay the most attention to Lan Fu's advertisement are the fans of the two spokespersons, Lan Shaoyan and Su Zichu, because these two are both first-line, and the number of fans is still considerable.

And put it in the entire entertainment industry.

Everyone doesn't pay attention to the fact that Lanfu Chocolate is going to have a new advertisement, and the industry will casually mention two spokespersons at most-

"Lan Shaoyan and Su Zichu took Lan Fu's endorsement."

"Lanfu is a first-line brand, and this endorsement has a high gold content."

"First-line stars, they must endorse first-line brands, if the first-line endorses second-tier brands, either the second-tier brands give enough money or the popularity of the first-line is about to fall to the second-line, and no first-line is willing to cooperate with them."

At this time.

The industry didn't know that this new advertisement for Lanfu Chocolate was the handiwork of Kunpeng's mysterious planner.

Until the 27th of this month.

Lanfu's new ad is officially launched.

The premiere platform for the commercial is Nathan TV!

This is the financial strength and courage of the first-line brand, and the three major TV stations are the preferred platforms for the advertising broadcast of the major first-line brands in the industry!

……

Night.

Nathan TV is on prime time at eight o'clock, and as an episode of the TV series ends, annoying commercial time comes.

All right.

When everyone watches TV dramas, they don't like to have ads in between, even if it's just for a few minutes.

It's the same tonight.

When a family saw the Nathan TV commercial, they were already uninterested, and their eyes almost took their eyes off the screen.

However.

The next moment.

The Lanfu advertisement appeared, but it instantly attracted a lot of people's attention, not only because the male and female protagonists are first-line stars, but also because the scene setting of this advertisement is very beautiful, it seems to be the kind with a plot, a total of one minute before and after the advertisement, with the end of the advertisement one minute later, many viewers in front of the TV showed their aunt's smile:

"Hey!"

"Hey, hey!"

"This advertisement is a bit interesting, it even has a plot, the interaction between the male and female protagonists is very sweet, and the advertising words are also very interesting."

"It's like an idol drama!"

"Is it really that silky?"

"The feeling of youthful first love, the lines are not greasy, and it is so good that I don't know where it is better than other annoying brainwashing advertisements."

"I watched it with relish."

"After reading it, I can't get enough of it."

"I want to watch it again?"

"Lanfu chocolate is really delicious, I'm going to place an order online, this bad advertisement is very powerful, and it has ticked out my gluttony."

"You're just just gluttonous."

The audience is indifferent to those advertisements with no substantive content, but Lan Fu's advertisement has a plot, and the romantic atmosphere of love at first sight is also well grasped, and the heroine's sentence "Is it really so silky" gives people a feeling of impressing.

……

Meanwhile.

There have also been some discussions about this advertisement on the Internet, after all, Lanfu chocolate is a first-line brand of Blue Star, many people have eaten this brand of snacks, and the male and female protagonists are all popular first-line stars, so they naturally have some traffic.

"Have you seen Lanfu's new ad?"

"This ad is very creative!"

"I love this advertisement for Lanfu!"

"Whose planner did this idea?"

"I've always hated advertising the most, but when I saw this advertisement, I watched it seriously, like an idol drama, the pink bubbles came out, and my aunt smiled throughout the whole process, and the hero and heroine have a sense of cp."

"It's so sweet!"

"Hemp eggs! If the advertisements of other products were filmed according to this standard, I would not have a headache when I saw the advertisements of TV stations! ”

"Buy some Lanfu chocolate."

"Is it really so silky to eat?"

"When will it be my turn to be in sweet love?"

"Next time I give a gift, I'll buy Lanfu chocolates for the female ticket!"

"Most advertisements are a bunch of garbage advertising words, a lot of nonsense, nothing more than all kinds of boasting about how good their products are, trying to brainwash the audience, although this advertisement is a minute, but a total of two sentences, but it is easier for people to remember than other advertisements that beep a lot of nonsense!"

Netizens have received rave reviews!

Soon after, the ad went viral, and many people were retweeting it, and the click-through rate was very high, and some of them were asking:

"Whose idea was this advertisement?"

This kind of advertisement placed on TV stations usually does not write a production list, and only the brand will publish behind-the-scenes information on the website, so at this time, not many people know which company planned this advertisement, but this does not prevent everyone from loving and affirming this advertisement!

(End of chapter)