CHAPTER 62 KITA
The obsidian record player is now a guaranteed product of Shirakawa Electric, although the sales are not very good, and I don't know what the prospects will be after the upgrade.
But at least everyone is familiar with it, and they are most sure that it will be done.
In Shirakawa Kaede's estimate, no matter how long it doesn't lose money, it can maintain the normal operation of Shirakawa Electric, that is its biggest credit.
Once the factory stops production, not to mention the damage to the confidence of its own employees. Even the customers, sales channels, etc., that they have struggled to maintain in the past will be quickly lost.
If you want to pick it up in the future, you need to invest more manpower and material resources.
This is also the reason why many manufacturers have to keep producing at a loss, as long as the factory is still running, there is hope, once the production is stopped, it is all over.
At the end of the meeting, Shirakawa Kaede introduced Daiji Yamashita to Masaaki Yasuda.
Daiji Yamashita is a student of the Department of Mechanical and Information Engineering, and Yasuda is also good at mechanical design, so he has a ready-made master.
Moreover, Baichuan Electric is now in short supply of talents, and there is no extra money to recruit.
Daiji Yamashita is a school student who is very suitable, and it is no problem to draw drawings and work for Masaaki Yasuda.
Out of the door of the conference room, Shirakawa Kaede called Assistant Komatsu again. "Komatsu, who is in the hands of the patent for the Walkman later?"
"Huh?" Assistant Komatsu was a little confused, and of course it was Sony.
As you just said, this is Sony's revolutionary product.
"Don't check in neon, put the target range abroad." Shirakawa Kaede saw that she didn't know why, so he added, "It's mainly Europe and the United States, and you don't need to ask about the rest."
If you find one, try to ask about the grant of the patent. Be sure to emphasize to the other party that we are a small company, and we are only trying to promote it. ”
The Sony Walkman has just been released, and few people know about its popularity now.
At this time, it is the best time to talk about authorization, and if you miss it, it will not be so easy to get it in the future.
Although Assistant Komatsu became more and more confused the more she listened, she still carefully wrote down the things that the president was particularly concerned about.
Shirakawa Kaede didn't know who exactly invented the Walkman, but he knew it was definitely not Sony.
Sony is at most the number one manufacturer, not the inventor of the Walkman.
Since it was decided to imitate it, Shirakawa Kaede naturally didn't bother with Sony's trouble in the future, but it was better to keep a hand safe.
It is now 1979, and the development of RB's electrical industry is still at the end of the reckless era, and it is still full of wildness.
Just look at the so-called patent law of RB now, and the "pro-patent" policy has only been promulgated for a few years.
Most of the time, the "weak intellectual property protection system" is still implemented, which limits the scope of patent protection and adopts the patent application principle of "first to file" rather than "first to invent".
To put it bluntly, RB enterprises are encouraged to "learn" from abroad in order to achieve technology diffusion and enhance the competitiveness of local enterprises.
You see, Shirakawa Electric is not fully responding to the government's call to seriously "learn" from Sony.
As for Sony in the future, if Sony dares to sue Shirakawa Electric for infringement, believe it or not, Shirakawa Kaede took a foreign authorization letter and slapped him directly in the face.
At that time, it is not certain who will sue whom.
In the next few days, Shirakawa Kaede and Yamashita Daiji basically nested in the workshop, and they worked with Yasuda to upgrade the obsidian record player.
Although he is the president of San, he was also a science and engineering student in his previous life, and Shirakawa Kaede still understands a little bit about technology.
At this time, the machine tool in front of him was cutting the base and turntable of the record player, and the upgraded drawings were completed in just one night with the addition of Daiji Yamashita.
The equipment is operated by Kazuo Yamaguchi, who has been working in the line for decades and has a lot of experience.
Wearing goggles, Yamaguchi carefully removed the processed parts, rinsed and wiped them aside, and assembled them on site.
The base of the high-end vinyl record player is basically metal or heavy walnut, which is conducive to earthquake resistance and ensures the smooth operation of vinyl records.
As for the obsidian record player, it's plastic. Without it, only cheap ears.
To be low-end, you must have the consciousness of being low-end, and the market positioning is clear, and it naturally has its audience.
The motor, belt, turntable, and counterweight were installed one by one, and Yasuda turned on the switch and put the record on.
There was a pleasant sound of the piano, the sound was smooth and natural, but also a little soft.
This is the same record as the last time Shirakawa Kaede used it in the conference room, and there is no hoarseness and vibrato from the beginning. The sound quality effect has been significantly improved by human ear recognition alone.
Everyone's brows were unraveled, and their tired expressions loosened slightly. But everyone held their breath and waited until the record was finished before they breathed a sigh of relief.
"Good job," Shirakawa Kaede raised his hand and applauded.
"Wow~Wow~" Yasuda They also clapped their hands together with excited expressions, a success, worth celebrating.
Among them, Yamashita Daiji is the most energetic, after all, it is the first product he participated in, and I feel a sense of accomplishment.
In fact, such difficulty is nothing to Yasuda. But with the president of Shirakawa Kaede, he participated in the whole process, and ate and cooked with everyone for a few days.
Just with this drive to do practical things, they deserve their respect. Maybe he's younger, maybe he's not that experienced, but he's worthy of the president's responsibility.
"President Shirakawa, will it be officially put into production next?" Yamaguchi's voice was convinced by the president's call.
"Wait" Shirakawa Kaede frowned and looked at the record player in front of him, always feeling that it was not so pleasing to the eye.
"Eh" everyone was confused, didn't the transformation have been completed, and I didn't see anything wrong.
Shirakawa Kaede touched the base of the record player, and it felt okay. Although the material is plastic, it is baked with a layer of piano black, and the surface is smooth and shiny. It looks very mysterious and elegant Fan.
But the acrylic transparent turntable was a bit out of place in the middle, and he could even see the parts inside through the turntable. It's too low, and there is a sense of cheapness at first glance.
Shirakawa Kaede took off the transparent turntable and fiddled with it twice. He turned his head to look at Masaaki Yasuda, "Yasuda-san, can the surface be electroplated?" ”
"Plating?" Yasuda was stunned, "It's okay, but what material does President Shirakawa want to plate?" ”
"Imitation gold" Shirakawa Kaede is clean and neat.
Seeing that everyone was a little puzzled, he opened his mouth to explain, "Panasonic's turntables are all made of copper-zinc alloy, and we don't have such a high cost budget, but surface electroplating is still possible." ”
In addition to being shock-resistant, the metal turntable also looks very beautiful. The yellow-orange-orange metallic color and the transparent acrylic sheet are high and low, and consumers can see at a glance.
Shirakawa Kaede said this, and everyone understood. It's okay to do it on the surface.
In Shirakawa Kaede's imagination, the mysterious elegance of piano black is paired with a round turntable with dark gold in the middle. Tsk, the grade can be one or two levels higher, to say less.
Yasuda's current aesthetics are really anxious for people who see them. Maybe in their eyes, things can be used as long as they are passable.
But if you want to compete for the market, the appearance cannot be ignored. Especially in consumer electronics, after all, the first thing customers see is not the performance of the product, but whether it looks attractive.
"In addition, our logo will also change," said Shirakawa Kaede, took out a pen, brushed on the paper, and wrote a few letters.
Everyone came forward to take a closer look at "KITA".
"KITA, a few letters taken from the 'pioneer' romanized kaitakusha.
I hope that Shirakawa Electric will always maintain its pioneering spirit, and I hope that one day people will think of Shirakawa Electric when they see KITA.
Hopefully, one day KITA will become synonymous with innovation and reliability. Bai Chuanfeng looked at everyone with burning eyes, and he made no secret of his ambitions.
Although Shirakawa Electric at this time was just a small company with no name, it had no sense of existence.
But in the past few days, Shirakawa Kaede has proved to everyone with his actions and determination that his ambition is not just ambition, but he is putting it into action in a down-to-earth manner.
This vigorous enthusiasm invisibly infected everyone, even if he was wearing a workshop uniform at this time, his hair was a little messy, and he couldn't see the slightest bit of the president's posture.
But everyone saw in him a rare quality that only a valuable industrialist has, not giving up easily, strong action and ambition.
In that case, let's do it!
"Let go of your imagination and keep progressing!"
The voices of everyone echoed in the small workshop, and they answered his vision with the purpose of Shirakawa Electric that Shirakawa Kaede had previously proposed.
"Good!" Shirakawa Kaede laughed happily.
From today on, this place really belongs to him, and this place really becomes Shirakawa Electric.
In the future, KITA will be Shirakawa, and Shirakawa will be KITA. Just like Panasonic and Panasonic, there is no direct connection between the two.
Panasonic is neither the romanization of Panasonic nor its English translation. But when people see Panasonic, the first thing that comes to mind is the word Panasonic.
Kaede Shirakawa's idea is very simple, the logo must be simple and easy to remember, and it must also be catchy. KI~TA~, he even thought about the advertising words in the future.
The upgrade of the obsidian record player has been basically completed, and the next work is trial production, which is in charge of Kazuo Yamaguchi.
Masaaki Yasuda and Daiji Yamashita have begun to ponder the cottage of the Walkman... Ahem, it's a reference.
As for Shirakawa Kaede, he has another thing to do today.
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Tomorrow's three watches