Putting aside the advertising thing first, the spread of sales channels encountered problems at the beginning.

If Flashman wants to ship in large quantities, it is impossible to rely solely on retailers in Tokyo.

Those large electrical appliance stores are the mainstream of sales channels, and Daiei Electric originated in Kobe in the 50s.

After more than 20 years of development, it has already begun to roll out chain stores all over the country, and it is the first target partner of Shirakawa Electric.

However, it backfired, and Hasegawa lost the first battle.

So today, Shirakawa Kaede, the president, decided to go out in person today.

"Takagi-san, our Shirakawa Flashman is duly authorized by Mr. Andre, the creator of the idea.

It has nothing to do with Sony's Walkman, let alone an imitation. You see, this is our patent grant. ”

As he spoke, Shirakawa Kaede put the power of attorney full of English in front of Kunio Takagi.

However, Kunio Takagi just glanced at it casually and didn't pay attention, "Shirakawa-san, but in Neon Sony is the inventor of the Walkman."

Without Sony's authorization, it would be difficult for us at Daiei Electric to sell your products. ”

"Takagi-san, please believe me..."

"Shirakawa-san~"

However, before Shirakawa Kaede could finish his sentence, he was interrupted by a wave of his hand.

"It's not impossible for this flashman of your company to be sold in Daiei, but..."

Kunio Takagi crossed his hands on the table and leaned forward slightly. "But Flashman's pricing power has to be handed over to us."

Shirakawa Kaede's eyes narrowed slightly, and he raised his head and took a serious look at the person in front of him.

The other party still maintained a forward posture, still with that expressionless appearance.

No, he's not expressionless, he's just so cold that he doesn't bother to explain.

I see, what is the issue of patent infringement, all this is just a pretense.

Daiei Electric doesn't care about the so-called patent issue at all, that's a matter for Shirakawa Electric and Sony.

What Daiei really wants is the pricing power of Shirakawa Electric products, and it is very clear that Walkman is selling well.

After all, in its own Daiei retail department store, the Walkman has been shipping like crazy for several months.

Kunio Takagi, who is the head of the planning department of Daiei Electric, knows very well how much profit there is behind this.

"Products like Takagi-san and Flashman are unique in the market.

Even when put together with Sony's Walkman, it is not inferior, and it has enough charm to entice consumers to buy.

The price of 25,000 yen is a very reasonable price. ”

Although he knew that the other party was eyeing him, Shirakawa Electric needed to open the market, and Flashman needed to be promoted to the public.

Shirakawa Kaede can only continue to deal with the other party, and can only lower his posture as much as possible.

Kunio Takagi very much agrees with Shirakawa Kaede's judgment, and as a market-facing retailer, he knows very well what the public likes.

Even he spoke more highly of Shirakawa's Flashman, and those four colors alone were enough to beat Sony's single style.

But greed is the most basic quality of a businessman.

A small club with a little-known name suddenly came up with such a product.

I guess I put a lot of effort into it, maybe I bet all my net worth on it.

If that's the case, there's a good chance that this flashman will be the product that would make the difference between life and death.

Case...

"Shirakawa-san," Kunio Takagi shook his head solemnly, "Daiei has a considerable risk of infringement when selling your Shirakawa Electric products.

If the pricing power is handed over to Daiei, we are willing to take that risk.

And it's also a smart choice, because we know the psychological price point of the consumer best.

The pricing power is left to us, and Shirakawa Electric's Flashman does not have to worry about sales at all. ”

"In addition," Kunio Takagi's expression became more and more serious, and he leaned closer to his body again and leaned into Shirakawa Kaede's ear, "Presumably Shirakawa-san is also waiting for Flashman to sell it back, so that he can revitalize Shirakawa Electric." ”

After speaking, Kunio Takagi sat back down, the corners of his mouth twitched, and he was cold and proud.

The harsh voice echoed in his ears for a long time, and Bai Chuanfeng glanced at the other party expressionlessly, and slowly lowered his gaze.

Hasegawa, who was sitting next to him, was both angry and helpless.

…

After exerting extreme pressure, Kunio Takagi waited for Shirakawa Kaede's decision with his arms in his arms.

Such small clubs often have to rely on a single product to survive.

This is the basis for their survival, and in another sense, their Achilles' heel.

As long as you grasp this, you are not afraid that they will not comply.

Just those rebates for selling products, how can there be such an impartial means of pricing power to harvest more.

"I'm sorry Takagi-san, but Shirakawa Electric will not give up its pricing power."

Without warning, Shirakawa Kaede stood up, "It's a pity that I didn't reach a cooperation with your company this time, I hope there will be a chance in the future." ”

"Eh" and the expected completely opposite result, so that the confident Takagi Kunio was stunned.

Shirakawa Kaede didn't have the heart to continue to be false and wronged with the other party, and after he owed the other party, he directly took Hasegawa to prepare to go out.

Kunio Takagi's angry voice came from behind "Shirakawa-san", "Out of this door, Shirakawa Electric's products will never appear in any retail store of Daiei Electric in the future, I promise!" ”

Shirakawa Kaede paused, and then continued to leave here without looking back.

Coming out of the building in front of Toyocho Station, Kaede Shirakawa loosened his tie.

Whew~, a long breath of suffocation whistled out, and the irritable heart quietly calmed down.

"I'm sorry! President Shirakawa, it's my incompetence! Hasegawa, who was beside him, pressed his hands to the seams of his pants and leaned down deeply.

Not to mention the failure to leave the school, he also made the president of the president feel embarrassed, and Hasegawa has a sense of shame at the moment that the lord humiliated the minister.

Shirakawa Kaede waved his hand, "Hasegawa-san, it's not your fault, it's the other party's request that is too much." ”

Pricing power? If Flashman's pricing power were to be ceded to Daiei, the outcome could be catastrophic.

The price of 25,000 yen was the price that Shirakawa Electric discussed for a long time and finally agreed upon.

Compared with Sony's 33,000 yen, the price advantage is obvious, and it can guarantee a considerable profit.

After all, they are doing low-end, and Sony can be regarded as a dislocation competition, so Flashman's profit will be a little more certain.

But if the pricing power is handed over to Daiei Electric, then the price that is ultimately placed on the shelf is another matter.

Daei Electric is optimistic about the Flashman market, wants more profits, and sets the price higher.

Then it will inevitably compete directly with the WALKMAN, and if the price is too high, the number of people who buy it will decrease.

In this way, it is still Shirakawa Electric that is damaged in the end, after all, Daiei Electric does not bear the production risk.

If Daiei Electric and its competitors fight a price war, reduce the price of Flashman and attract people.

Then in the end, Shirakawa Electric's profits are diluted, after all, the production cost is fixed.

Moreover, the price fluctuates greatly, which is a kind of credibility destruction for the product itself.

It will invisibly hurt the brand value of Shirakawa Electric, and consumers will eventually abandon KITA after a long time.

So no matter what, Kaede Shirakawa will not hand over the pricing power to the other party.

Even he thought maliciously that Daei Electric wanted pricing power, and the ultimate purpose was to control Shirakawa Electric.

After all, my sales channel is here, and I have the final say on how much I sell.

After a long time, if you want your club to continue to survive, you are still obedient?

It is possible to make the final production of Shirakawa Electric and then paste the brand of Daei Electric.

So this kind of decision to leave a great hidden danger for himself, of course Shirakawa Kaede will not do.

Moreover, a product like Flashman can no longer be found in the market except for Sony's Walkman.

Scarcity is expensive, and Shirakawa Electric, as a manufacturer, has a certain bargaining power.

Seeing that Hasegawa beside him was still bowing his head and not saying a word, Shirakawa Kaede patted him on the shoulder.

"Hasegawa-san, Daiei Electric is just one of our goals. Don't be in a hurry to get discouraged now, and wait until you get through other mass merchandisers and e-commerce. ”

"Hay!" Hearing Shirakawa Kaede say this, Hasegawa cheered up again.

Daiei Electric Appliances is indeed developing rapidly, and there are hundreds of chain stores across the country.

Especially in recent years, it has been growing aggressively through various price wars and mergers with other retail stores.

Just like the beauty of the Celestial Empire, it is in a period of savage growth at the moment.

But if it's too demanding, don't go.

After all, the home appliance retail industry is not its monopoly, with capital as the background of neon, all kinds of electrical appliances and department stores.

The bottom line that Kaede Shirakawa gave Hasegawa to negotiate is very clear, and the pricing power must not be handed over.

However, the rebate can fluctuate, ranging from 10% to 15%, which can be adjusted according to the size of the other party.

Hasegawa, who has regrouped his spirits, set off again, and Tomoto Hachiki, Yamada Denki, etc. are his targets.

Although he lost the first battle, Shirakawa Kaede is actually very confident in his own products.

He believes that there will always be discerning people who recognize the potential of Flashman.

But then again, like Shirakawa Electric, the way of running retailers everywhere and directly connecting with the sales side is actually rare for manufacturers.

At present, there are no more than three mainstream home appliances in Japan: home appliance sales channels, factory direct sales channels, and corporate sales channels.

The home appliance retail channel accounts for the mainstream of electrical product sales, but generally manufacturers will contact home appliance retailers through sales companies.

After all, it is impossible for manufacturers to run retailers one by one across the country, and the sales company plays the role of distributors, and they will be responsible for selling products to large and small retailers across the country.

It's just that Shirakawa Electric has just started and has not yet found a dealer who is willing to accept them.

At present, I can only go to the home appliance retailer in person, of course, the powerful retailer has branches in all neon, and it is no different from the dealer.

Another sales channel is factory direct sales, not to mention this.

Except for giants such as Panasonic and Hitachi, few have the ability to establish a direct sales network throughout Japan.

Terrifying manpower and material resources, the amount spent is definitely an astronomical amount.

For the current Shirakawa Electric, there is no need for such a channel at all. After all, the product is too single to support.

As for the last type of corporate sales, it is that the manufacturer sells directly to the company, similar to the B2B business in the future.

For example, companies buy computers, air conditioners, etc. in bulk, and this sales method relies on strong connections.

Don't think about it, Shirakawa Kaede is alone at the moment, and Flashman is not a bulk commodity purchased in bulk by enterprises.

Therefore, the most suitable for the current Shirakawa Electric Appliances is only the home appliance retailer channel.

But unexpectedly, just when Hasegawa was looking for sales channels all over the world, someone took the initiative to find the door of Shirakawa Electric.

Thank you all for your support!

(End of chapter)