"Matsumoto-kun did a good job." On the corner of the street, Hasegawa is handing Taro Matsumoto a bottle of Coke.

"Hasegawa-san, you're welcome." Taro Matsumoto took the Coke but didn't open it, but looked at Hasegawa expectantly.

"Matsumoto-kun, if you have anything to say, you might as well say it directly." Although Hasegawa roughly knew what he wanted to say, he still motioned for him to be casual.

"Hasegawa-san, your assignment has been completed. So this flashman..."

Taro Matsumoto, who was talking, squeezed the hand of the walkman and was reluctant to let go.

Hasegawa smiled, "Naturally, according to the agreement, it belongs to you from now on." ”

"Oh~!" Matsumoto Taro cheered excitedly, then realized that Hasegawa was still there, and secretly lowered his waving fist.

Looking at the young man's excited appearance, Hasegawa also laughed happily.

"Hasegawa-san, please rest assured, I will definitely recommend it to my classmates." Taro Matsumoto couldn't put it down and stroked the walkman in his hand.

From now on, it's really its own. You don't have to crave it as much as you used to.

"Then please, Matsumoto-kun." After saying that, Hasegawa waved his hand at Taro Matsumoto, and the two said goodbye.

This is not the first time Hasegawa has done such a thing, and it is not the first time that Taro Matsumoto has performed.

Since running through all the channel providers around Tokyo, Hasegawa has begun to wonder how to make Flashman famous.

He has also been studying Sony's previous tactics, buying advertisements and finding celebrities to bring goods, which goes without saying.

The cost is too high and the cost is too great, which is enough for Shirakawa Electric in terms of the current conditions.

But in addition, he had also heard that the Sony Walkman was first released.

In order to advertise, I specially found young people to wear a Walkman on their waists and wear headphones to walk around the street.

The cost seems to be much lower, so he is active. immediately set his eyes on the recently emerging "bamboo shoot clan".

The group is young and likes new things, isn't this the best user group for Flashman?

So there is Taro Matsumoto, an undercover agent who is willing to be a trust in order to really get Flashman.

Just take advantage of the right opportunity and promote Flashman on the streets five times for Shirakawa Electric, and then it's yours.

For just five times, it's worth 25,000 yen, and you can take home a cool flashman.

Hasegawa doesn't remember how many times he sent out Flashman, but there is no doubt that this time the publicity was the best.

That's close to a thousand people, and if half of them can move and put it into action, then it's a great success.

"Dididi"

The sound of the pager on his waist suddenly pulled Hasegawa, who was in a reverie, back to reality.

He glanced down, and it turned out to be President San. Busy, he looked up and began to look for a public phone booth on the street.

Stuff in a coin and dial the number.

"What do you have to say, President..., Hay, it's me. … Understood, I'll arrange it. ”

Hasegawa hung up, "Did you plan ahead?" He muttered a word.

…

In the office of the president of Shirakawa Electric, Shirakawa Kaede put down the phone.

It turned out to be him, but I didn't expect Hasegawa to have such a crooked idea.

And listening to what he just said, it seems that Hasegawa just had the mentality of trying it out and did it by chance.

Now it seems that the effect is not bad, which is beyond the expectations of Shirakawa Kaede and Hasegawa.

However, Hasegawa is actively making suggestions, and he is more motivated than before.

This is because I hit a nail in Darong Electric last time, so I was ashamed and brave?

But anyway, now that the publicity effect is there. Then shop the goods in advance, there is no need to keep the time like Christmas.

Plans are dead, people are alive, and business activities are the most taboo about conformism.

Anyway, it's not two days before Christmas, so it's time to warm up in advance.

But in this case, the advertising should also be rushed.

Shirakawa grabbed the phone again, ready to contact the TV station.

Speaking of Shirakawa Electric's publicity resources, all fell on Shirakawa Feng alone.

Because Watanabe Electric had never advertised at all, and there was no planning department in charge of publicity.

The TV station employees that Shirakawa Kaede knew were first of all Takeyuki Hirayama of NHK TV, who invited him to make a guest appearance.

He is one of the directors of NHK TV, and he is familiar with Kaede Shirakawa and Yuko Tanaka.

It's just that because NHK is a state-owned organization, it doesn't accept advertising business and doesn't broadcast advertisements.

It's not needed here, so the other one is Yuji Miyake, who also knows Shirakawa Kaede and Yuko Tanaka.

It's just that he hosts a show on the Tama River local TV station, Tama River, No, and the Tama River is outside the window.

The city of Tamagawa can be reached by following the river all the way north, but the city has a population of just over 100,000 people, so it is too small.

The TV station to which it belongs, the signal coverage area can be imagined. Advertising in it, it is estimated that it is not as good as Hasegawa looking for someone on the street to be a supporter.

Then if you count on your fingers, there will only be Mori Masayuki of Asahi TV left.

Mori Changxing is so familiar with him that he can already be classified as a friend.

After all, I just worked together on a movie, and Shirakawa Kaede is still an investor.

So under the introduction of a certain Mori Masayuki, Shirakawa Kaede took a senior executive of Asahi TV to Roppongi for a one-stop trip, and everything was done.

Not only did it work, but it also gave a pretty cost-effective discount on advertising costs.

At least the money saved is enough for Shirakawa Kaede to take that high-level executive to provide one-stop service a few more times.

After all, the money is the money of the TV station, not the money of a certain high-level. Compared to the money earned by the TV station, going to Roppongi is the most real.

But even so, in terms of advertising expenses, Shirakawa Electric has also made a lot of money.

TV Asahi, one of the five major civil broadcasts of neon.

The TV signal covers the entire Kanto wide area, and the number of viewers is in the tens of millions.

The cost of advertising on such a TV station can be imagined.

Shirakawa Electric bought a relatively cheap interstitial advertisement, about 15-20 seconds.

It is broadcast once for 2 million yen, once a day, for three consecutive days.

That's right, advertising billing is calculated according to the number of times.

It's 2 million at a time, 2 million in 1979. This is still discounted, not discounted at least 2.3 million each time...

Shirakawa Electric's advertisements appear the day before Christmas and continue until the day after Christmas, exactly three days in a row.

And it is also broadcast in the form of interstitial advertisements, the so-called interstitial advertisements, which are advertisements broadcast between two programs.

Generally, one or two advertisements are played together, and the effect can only be said to be okay.

As for the better-performing fixed-line ads, the cost of a single session is about three times that of an interstitial ad.

Shirakawa Kaede wiped his saliva, and in the end he could only choose a relatively "affordable" interstitial advertisement.

The three days combined were no more than a minute, and 6 million yen was thrown out at once.

Tsk, that's a lot of money.

But it can't be helped, as a new business with no name. Television commercials are the fastest and most effective way to get the word out.

Calculate the time, Matsuda Seiko's advertisement on TV Asahi should be almost finished.

——

There is a big chapter in the evening, which is huge

Thank you all for your support!

(End of chapter)