Chapter 117: Hot
Flashman's headphones are not only sold?
Sell, why not. Who can't get along with money~
"Hasegawa-san, immediately design a separate package for our headphones."
"Hail"
"In addition," Shirakawa Kaede stopped Hasegawa, who was about to run out, "The color scheme of the headphones has also been enriched, adding white, gray, and black.
Especially for white, you can give priority to production, and you can also have a little stock. ”
"Understood" Hasegawa nodded, he turned around and just wanted to leave and suddenly stopped, "By the way, President, how much do our headphones cost?" ”
That's a problem, in-ear headphones aren't very technical, and it's hard to be creative.
Shirakawa Kaede pondered for a moment, then raised his head, "1,500 yen, uniform retail price." ”
Although the price is decent, the profit margin is not small. Kaede Shirakawa conservatively estimates that it may be able to achieve a return of 40%-50%.
Because the technical content and cost are relatively low, Shirakawa Electric can take thousands of pairs of headphones off the assembly line a day.
The production capacity problem should not be big, even if it is tight, even the temporary addition of the production line can catch up.
So under the instruction of Shirakawa Kaede, Shirakawa Electric not only produced Flashman at full capacity, but even the production of earbuds began to soar immediately.
In terms of advertising, not only TV Asahi, but also Fuji TV, which has the highest ratings, Shirakawa Electric also bought fixed-point advertisements for a few days.
On December 278th, many clubs have closed early.
Office workers, who received a generous annuity at the end of the year, also relaxed and began to join in the big purchases to welcome the new year.
If you want to talk about what is the most popular and what people are most keen to discuss recently, of course, it is the flashman bombed by major TV stations in turn.
「KITA~」
「Flashman!」
Nowadays, these two advertising slogans are vividly imitated even by kindergarten children.
You even go out on the street and ask two random passers-by what words like "Flash Kid" and "Flash" come to mind first.
It is estimated that most people will not hesitate to quote the name of flashman or kita.
There are only two lines, and the advertising words are repeated back and forth, which is really easy to remember.
Coupled with a wave of assistance from "Stereo Sound" magazine, Shirakawa Electric's earbuds have completely entered the eyes of the public.
Shinjuku, Shibuya, Akihabara, and even major electrical retailers began to queue up in front of their doors.
"What? Flashman out of stock again? It's only been less than half a day since the store opened and it's out of stock? Didn't you say it was in stock today? ”
A young man with dyed yellow hair pointed to the door, "Flashman Spot!" The signboard questioned the clerk over and over again.
"I'm really sorry sir, we didn't expect it to sell so quickly. We have urgently contacted the supplier to arrange delivery. ”
A saleswoman looked at the yellow-haired young man in front of her worriedly, for fear that the other party would be rude if she was not satisfied.
After all, looking at his appearance, nine times out of ten he is bad, and maybe it has something to do with Yakuzha.
"It's really an unscrupulous profiteer," the yellow-haired young man complained dissatisfiedly, "Flashman is gone, so there are always headphones, right?" ”
"Sorry sir, the headphones are gone..."
In fact, the shortage of headphones is more serious than that of Flashman, because many people who have bought a Walkman may not buy FlashMan repeatedly.
But Shirakawa Electric's earbuds are very good, and they are only 1,500 yen, so it's worth the shot.
As a result, Shirakawa Electric's headphone shipments are far greater than Flashman's.
Don't be surprised when you walk down the street and see someone wearing a Walkman, but wearing Shirakawa Electric's earbuds.
Because it's not one or two such people, but most people play like this.
"Baga~" The yellow-haired young man was about to get angry, when suddenly the crowd behind him was a little commotion.
He turned his head to look behind him, and a truck with the "KITA" logo on its compartment was parked at the side door of the electrical store.
"Oh~!" Enthusiastic cheers erupted from the crowd.
They are too familiar with this logo, and the arrival of a truck naturally means that the goods have arrived.
Sure enough, a dark-skinned stout young man got out of the car, and he handed the shipping bill in his hand to the person in charge of the electrical appliance store to sign it.
He turned around and opened the door of the carriage, where the brown cardboard boxes were neatly arranged in the carriage.
The bold word "flashman" on the carton once again made the crowd commotion, and even many young people whistled excitedly.
Torotaro looked at the bustling crowd and waved at them calmly. Such an action immediately provoked an enthusiastic response from everyone.
In the past two days, Torotaro has experienced such a scene I don't know how many times.
From the excitement at the beginning, to the calm and calm now, it took less than two days.
Because the number of runs is really too much, Shirakawa Electric is now short of manpower.
Eighty percent of the employees are on the production line.
Even the three-shift mode of non-stop shutdown has been turned on, but Flashman is still in short supply.
The products that just came off the production line didn't even have time to enter Shirakawa Electric's own warehouse, and they were directly pulled to the electrical retail store by the driver who was waiting to pick up the goods.
If there are not enough trucks, they will rent them, and if there are not enough drivers, managers like Kotaro will personally go down to make deliveries.
Now everyone in Shirakawa Electric is busy, and there is no one who is idle.
Shirakawa Kaede, the president of Sandu, personally went down, and it is conceivable what Shirakawa Electric has become like now.
To be honest, the effect of the advertisement, as well as the assistance of the magazine, brought some surprises to Shirakawa Kaede.
He didn't know that once a thing becomes popular, the speed at which its attention spreads among the masses increases exponentially.
If you plot it as a curve, then the trend is roughly straight up.
The reason why Shirakawa Electric's Flashman was able to sell so quickly was due to the reputation that Walkman had previously established.
As of now, your Walkman is still out of stock every month.
And now suddenly there is a competitor that can compete with it, plus the advertising publicity.
Then some people who originally planned to buy a Walkman turned their heads and chose Flashman.
After all, it is cheap and beautiful, and there are many styles to choose from. This can still attract many consumers to buy.
Although the Flashman is suspected of imitating the Walkman's creativity, Shirakawa Electric's earbuds have won it a lot of favor.
At least in the eyes of the public, this Shirakawa Electric is still somewhat creative, and not just a clumsy copycat.
This impression is a valuable asset for Shirakawa Electric.
After all, preconceived ideas are the habit of most people, and having a good impression at the beginning will definitely make the future Shirakawa Electric Appliances profitable.
Corporate image is sometimes even more important than the product itself.
Speaking of which, just when Shirakawa Electric's Flashman began to explode, Hiroshi Ogawa also came to Sony's headquarters in Shinagawa Ward with the magazine "Stereo".
Thank you all for your support!
(End of chapter)