Flashman shipped 60,000 units, but that wasn't the best product Shirakawa Electric sold.

Shirakawa Electric really ships the most in fact..., headphones.

Thanks to its own creativity, and the promotion of stereo magazines. As soon as the earbuds were introduced, they grabbed people's attention.

And quickly hit the market, and when there was an emergency shortage of goods, it even brought a wave of scalpers.

However, fortunately, the production of headphones is not difficult, and the production capacity quickly followed the pace of the market.

At present, Shirakawa Electric has three earphone production lines, which can roll off the assembly line nearly 10,000 pairs of headphones every day at full horsepower, which can basically meet the consumption rate of the market.

During the New Year, Shirakawa shipped a total of almost 90,000 pairs of earbuds, which is 1.5 times that of Flashman.

This is still the original production capacity limited sales, and the current conditions are about to double the sales of the Walkman.

As for the hot sale of headphones, as Shirakawa Kaede expected, white headphones are the most popular color.

Of the 90,000 pairs sold, nearly half were contributed by the white model.

After all, white is versatile, in addition to its own round and high-tech shape, it can also control a variety of hairstyles and various styles of clothes.

That's why it's so popular, products with no purchase threshold are always the most popular choice for the general public.

Don't look at the price of the headphones for only 1,500 yen, but the return rate is amazing.

The profit margin of 40%-50% is difficult to achieve in the manufacturing industry except for high-precision core products.

However, this is only the dividend of the beginning of the new thing, and when the process matures, including the addition of other competitors, the price will be very low.

But so far, in just 10 days of the New Year, earbuds have brought more than 60 million yen in net profits to Shirakawa Electric.

Incense ~ really fragrant.

It was also the first time that Kaede Shirakawa had tasted the sweetness of an "original" product.

Sure enough, for the electronics industry, the most profitable companies are always those companies with core technologies and R&D capabilities.

So now Shirakawa Electric has solved the problem of life and death, which can be regarded as a bit profitable.

At this time, the first thing Shirakawa Kaede wanted to do was to set up his own technical research institute.

Science and technology are always the primary productive forces.

"Ladies and gentlemen, it's clear that the Flashman project has been a great success. But this does not mean that Shirakawa Electric can relax and lie flat in the future.

Let's not forget that Sony is the one who implements the Walkman idea, and we just go a little faster than the rest of us.

Ahead of us, there are still people who are far ahead. ”

Shirakawa Kaede's words quickly calmed down the lively atmosphere in the conference room.

If you think about it, it's true. Even to be ashamed, it can be said that Shirakawa Electric is nothing more than an imitator.

Seeing that everyone's mood was a little low, Shirakawa Kaede said with a smile again, "Of course, our determination and efficiency are also incomparable to others. ”

"In that case, then we have to continue to maintain our strengths. At the same time, make up for your own shortcomings and strive to walk on two legs as soon as possible. ”

"So," Shirakawa Kaede looked at the people below with serious expressions, "I decided to establish the Shirakawa Research Institute.

He is fully responsible for the research and development of all related technologies of Shirakawa Electric, and conducts in-depth research and development and verification for the next generation of products and possible new technology fields. ”

"Inoue-san, I'm going to trouble you in terms of talent. Major universities, major companies, as long as there is a suitable one, dig!

Our salary is directly doubled on the basis of the other party's original basis, don't give them the opportunity to hesitate.

Even for certain special talents, we can also pay the relevant liquidated damages brought about by the non-compete agreement.

This is the top priority of Shirakawa's future development, and it must be regarded as the first priority at present. ”

"Understood!" Ken Inoue nodded earnestly.

The courage of this junior is really impressive, and the club has just turned over.

The first thing that comes to mind is not to be content with enjoyment, but to develop a sense of crisis.

This sense of distress alone may be enough for the future Shirakawa Electric to break out of the encirclement.

"Yasuda-san, after the establishment of the Shirakawa Research Institute, the first subject to which he specialized was audio technology.

Whether it is an analog signal or a digital signal, in short, Shirakawa Electric must have its own research and development capabilities. ”

"Hay!" Yasuda Masaaki's expression was unprecedentedly solemn.

He felt a deep pressure because what he excelled in was mechanical and acoustic design.

For the vast field of audio, knowledge is limited.

In fact, the most suitable candidate is Hui Yamazaki, but if nothing else, he will soon return to the Kikuchi laboratory.

Shirakawa Feng can't help it, and there are only a few R&D personnel who can be used by Shirakawa Electric at present.

Most of them are contributed by the Kikuchi Laboratory, and their academic ability may be fine, but the real practical experience is still lacking.

Therefore, only Yasuda, who can be in charge, has relatively rich experience and qualifications.

"In addition, the research and development of next-generation products should also be put on the agenda." Although Flashman has landed, the development of the club cannot always stand still.

"Do you have any advice on this?"

There was a moment of silence before they began to discuss with each other.

"President Shirakawa, maybe we can refine the classification of some products." Hasegawa from the marketing department spoke first.

"For example, our pink flashman is very popular with girls, and nearly one-third of the 60,000 units sold in the New Year come from pink products.

Is it possible for us to make a separate design according to the preferences of girls? Of course, the rest of the interior design is the same as the rest of the style. ”

This is also a direction, the Japanese love to live a fine life.

Everything should be categorized and arranged clearly.

For example, the kitchen knives used in life are refined to more than a dozen.

What chopping vegetables, cutting meat, mountain blades, willow blades... There are so many variety.

And many Japanese people eat this set, there are new products launched, and they never skimp on their wallets.

"Yes, this is a direction to try.

Hasegawa-san, we can do a survey of consumers and collect their thoughts.

In this way, when the next generation of products is developed, targeted design can be made. ”

"Hail"

Shirakawa Kaede felt that brainstorming was still very effective, after all, they couldn't decide everything for them by themselves.

It is necessary to give full play to everyone's subjective initiative, so that such an enterprise will have vitality.

"In addition, I think we can also try the research and development of mid-to-high-end products."

This is the next product plan that Shirakawa Kaede is considering, after all, the market is still a blue ocean.

The low-end is vacant, and the high-end also has the prospect of blockbusters.

The reason why I chose the low-end was because of the cost and the technology.

Now that both are available, there's no reason not to try the mid-to-high-end.

"Mid-to-high-end?" Yasuda began to look down and ponder.

"That's right," Shirakawa nodded, "You can consider upgrading the material, or upgrading the function."

All-metal shell, recording, radio, tone adjustment, etc., can start from this aspect, I believe that mid-to-high-end products must also have his audience.

Don't forget, according to preliminary statistics, a significant number of our Flashman buyers are white-collar office workers.

They are our potential mid-to-high-end customers. ”

Shirakawa Feng paused, and seemed to think of something again, "In addition to the mid-to-high-end, our low-end has to strive for lower."

On the basis of the same or even improved functional design, we aim to reduce the price of the existing Flashman to less than 23,000 yen or even lower. ”

Shirakawa Kaede's purpose in doing this is to deliberately split the middle and low end.

The cheap ones are cheaper, and the expensive ones are more expensive.

In this way, consumers will not be confused about which product to choose, and the two will not overlap and do not interact.

Expensive, cheap, he Shirakawa Kaede wants them all.

Thank you all for your support!

(End of chapter)