Chapter 137: Planned bankruptcy
In Kyushu, the weather in Fukuoka at the end of January is getting warmer.
Although there are occasional cold wind blows, it is generally very mild.
However, Hasegawa, who was sweating profusely, didn't feel the cold at all, on the contrary, he was anxious, and his mood was unbearable with the heat of the scorching summer.
"Nojima-san, please be sure to tell Okamura-san that our Shirakawa Electric's Flashman will definitely be liked by young people.
We have proven this in Tokyo, and Kyushu is the market that we value the most in addition to Tokyo.
Whether it is supply, after-sales, or sharing, it can ensure that Gangmura-san is satisfied. ”
Listening to the person in front of him repeating the words I don't know how many times, Nojima was also full of helplessness.
This Hasegawa-san is already visiting the best electrical appliance for the third time.
However, Gangmura-san is not interested in this so-called Walkman at all, but the other party is still so tireless.
"Hasegawa-san, please wait a minute, as for whether Gangmura-san sees you or not, it depends on your luck."
"Hay, thank you very much, sorry for the trouble."
Hasegawa, who received a reply, immediately bowed and saluted.
Nojima shook his head, then got up and walked towards the president's office.
When he came to Gangcun's office, he hadn't spoken yet, and Gangcun seemed to know his intention.
"The guy named Hasegawa again?"
"Hai" Nojima nodded a little awkwardly.
"What a persistent guy" Okamura still admires Hasegawa's perseverance and perseverance that will never stop until one thing is done.
However, although the impression is good, what Rausch Walkman ...
"Jingle bell...", suddenly the phone on the table rang, interrupting Gangcun's conjecture.
"Moximoxi? … Hai ,... I see, I see..."Hanging up, Gangmura looked up at Nojima, "Go and let that guy in."
"Huh?" Nojima didn't react.
"Let's go," Gangmura waved his hand again, and Nojima nodded away as if he had woken up from a dream.
"I didn't expect that guy to have this relationship..."Gangcun muttered.
…
The visit of Toshio Yamamoto of Keio Department Store can be said to have made Kaede Shirakawa, who has been under pressure recently, suddenly breathe a sigh of relief.
After all, it was the only good news Shirakawa Kaede had heard in this time.
Afterwards, Shirakawa Kaede asked Kobayashi Asuka and the others to check, and most of the Keio Department Store stores were near Tokyo, and they were opened in the vicinity of the Keio Line subway or tram station.
Needless to say, the flow of people at the station is not much better than that of some bustling streets.
It can be said that the emergence of Keio Department Store just fills the gap in the market left by the withdrawal of small electrical appliance retail stores.
The efficiency of the other party's work is also quite fast, and the day after Toshio Yamamoto visited Shirakawa Kaede, someone contacted Shirakawa Electric to discuss the distribution of products.
Then what is there to hesitate about, all the inventory that was originally cut and put in the warehouse is pulled out and used to fill the various chain stores of Keio Department Store in Tokyo.
To Shirakawa Kaede's surprise, the Keio Group is not the only subsidiary of Keio Department Store that is engaged in the retail business.
In 1944, Keio Electric Railway and Tokyo Kyuko Electric Railway merged. Tokyu also has its own department store under its name, the Tokyu Department Store chain.
So under the introduction of Keio Department Store, Shirakawa Electric's products also entered the Tokyu Department Store smoothly.
Speaking of which, this is the first time that Shirakawa Electric's products have entered a department store, because the channel providers that have cooperated with each other have basically focused on the field of electrical appliance sales.
Nowadays, for electronic products like Flashman, placed in department stores, to be honest, Shirakawa Kaede doesn't know how effective it is.
After all, Japanese people like to sort everything into categories, so you might like to buy a Walkman and go to a specialized appliance retail store.
Production, shipment, distribution, a hurried week passed.
There are also requests from other retail stores to cut orders, and several department stores to restock.
In the midst of the disturbances, Shirakawa Kaede, who was busy and dizzy, didn't know whether Flashman's shipments were rising or shrinking.
The sound of the heel colliding with the ground was heard crisply.
Shirakawa Kaede raised his head, and Asuka Kobayashi's pretty face was bright.
"This is Flashman's latest week of sales." As she spoke, Asuka Kobayashi gently handed the report in her hand to him.
Shirakawa Kaede smiled before speaking, "Needless to say, at least the result won't be too bad." ”
"Huh?" Asuka Kobayashi looked at him in surprise, "Shirakawa-kun is so sure?" ”
"Kobayashi-san's smile has already told me the answer," Shirakawa Kaede said with confidence.
"Maybe I'm gloating." Kobayashi Asuka has a hard mouth.
"Asuka-chan is so cute, it's not the same as the word schadenfreude." Kaede Shirakawa, who was in a good mood, began to talk again.
He picked up the report in front of him and looked at it, and sure enough, the sales of 15,000 units had more than doubled in an instant compared to the previous week.
Seeing this data, Shirakawa Kaede was completely relieved.
As long as Flashman is still on sale, and as long as Shirakawa's logo is still on the market, then he has enough patience to negotiate with Sony.
After all, tens of millions of advertisements are not for nothing, as long as they do not disappear completely, the brand memory is still there.
In fact, what Shirakawa Kaede is most afraid of is that not a single flashman on the market will appear again, so it won't be long before people forget about "flashman" and forget "KITA".
There are countless new products that are changing with each passing day, and if Shirakawa Electric, which has not yet made waves, disappears, it will be difficult to turn over in the future.
Fortunately, the worst did not happen, and now department stores fill the market gap for small retail stores.
Flashman can be found in stations, on the side of the subway, and even in gift shops at international airports.
Keio Travel Agency, a subsidiary of the Keio Group, focuses on travel and leisure, and they also have their own stores in places like airports.
As a result, foreigners who come to Japan for tourism can't help but buy one or two as gifts or souvenirs to take home when they see this novel portable music player.
So compared to before the blockade by Sony, the current Flashman has not only not disappeared, but has spread more widely.
While Kaede Shirakawa was secretly rejoicing at the bankruptcy of Sony's blockade plan, Hasegawa's phone call also came in.
"President, the "best electrical appliances" here in Fukuoka have finally agreed to our products!"
As soon as the phone was connected, Hasegawa's excited voice came from the receiver.
"Well done, Hasegawa-san. This will be Shirakawa's first step towards the nation. ”
Another piece of good news, it's really a double blessing.
The reason why Shirakawa Kaede is so happy is because this "best electrical appliance" is the largest electrical appliance chain in Kyushu.
Although Best Appliances does not have any branches in Tokyo, it has a strong presence in the region.
Before, Hasegawa's soft grinding and hard soaking for a week did not work, but today there was sudden good news, which was really unexpected by Shirakawa Kaede.
As long as the best electrical appliances are opened, it is basically equivalent to bringing the entire Kyushu into the distribution system of Shirakawa Electric.
Happy, naturally deserve to be happy.
The next action is still the same, Hasegawa will leave one or two entourages and put up the sign of the Shirakawa Electric Office in the local area.
Recruit locally if you don't have enough manpower, and then continue to attack other local channel providers.
In short, the shelves should be erected, even if the products of Shirakawa Electric are single now, there is no problem, and there is no need to worry about the extra labor costs.
Because Shirakawa Kaede knows that these channels will be of great use sooner or later in the future.
As for Hasegawa himself, he continued to advance towards Kansai with the rest of the men.
Shirakawa Electric's urgent need has been solved, and it has simply calmed down during this window period and continued to cultivate local channels.
Once the channel sinking action is completed, then Shirakawa Electric will no longer be afraid of similar tricks in the future.
Don't forget, the bic camera has been following you all the way to sowing seeds.
The short-term problem has been solved, and the long-term goal has also made progress, and Shirakawa Kaede only feels relaxed.
"Hey, Kobayashi-san, isn't he surprised at all."
"It's just the best electrical appliance, and with Hasegawa-san's ability, it's a matter of time."
"That's what I said"
…
Sony headquarters.
Kozo Osone listened to the assistant's report, and his face sank like water.
"Got it, let's go down."
Looking at the back of the assistant leaving, Kozo Osone couldn't hold back any longer, and angrily threw the documents in his hand into the trash.
Damn, a small Shirakawa electric appliance has been jumping for so long. The previous notice to retailers not only failed to block it, but also caused the other party's channels to spread out.
Kozo Osone was a little annoyed in his heart, and this temptation had taken almost a month.
Norio Oga won't have that much time for him to continue to probe the test there, and even he has heard about the Walkman's overseas plans, and it must be imminent.
However, Kozo Osone was a little puzzled, obviously he had found out the details of Shirakawa Kaede before, but he was just a kid from the countryside of Akita, but he didn't expect that there were so many ways.
He knew that with the backing of chain stores such as Keio Department Store, his containment plan was officially bankrupt.
Because Sony can't threaten Keio Department Store, let alone the Keio Group behind it.
The sale of department stores alone made him helpless.
There are no Sony appliances, and there are other department stores, not to mention competitors such as Panasonic and Hitachi.
Only some small electrical appliance retail stores are afraid of Sony's threat.
But now that the plan has failed, there's no need to hold on to it.
Kozo Osone is angry and angry, but his sanity is still there. He rearranged his clothes and prepared to visit Vice President Norio Kaga later.
Thank you all for your support!
(End of chapter)