From Yoyogi Uehara, hurried back to Shirakawa Kaede in Ota Ward.

At the entrance of Shirakawa Electric, I happened to meet Torotaro who was checking the list and preparing to ship.

"Xiao Feng, did you spend the night at Kobayashi-san last night, or did you spend the night at Tanaka-san's? Or maybe it's the girl who accompanied you on an ad last time? ”

Shirakawa Kaede didn't go back to Asakusa's apartment last night, and with the heavy drink during the previous celebration, Torotaro naturally guessed if he was going to find a young lady.

Looking at his frowning appearance, Shirakawa Kaede waved his hand.

"You guys really don't know, so you can't be together?"

"Huh?" Torotaro was dumbfounded.

"Torotaro, you still have a lot to learn, so keep working hard."

Shirakawa Kaede patted him on the shoulder, looking like a person who had come over.

After a few sentences, Shirakawa Kaede ignored Torotaro, who was in a sluggish state, and went straight to his office without stopping.

"Assistant Komatsu, help call Hasegawa-san, Yamaguchi-san, and Yasuda-san."

"Hail"

Looking at the back of Assistant Komatsu leaving, Shirakawa Kaede began to think about the next plan for Shirakawa Electric.

The Walkman has only been on sale for less than two months, and the next generation of products is also in full swing.

According to the plan, the second generation of Flashman will be released in the second half of the year, and there will be two models in the low-end and mid-to-high-end at that time.

At present, Shirakawa Electric's product line is too thin, so Shirakawa Kaede intends to further differentiate its products to enrich the company's product lineup.

This will not only help to increase sales, but also increase the company's ability to resist risks. Only by constantly innovating can we ensure the vitality of the enterprise.

"President"

While Shirakawa Kaede was deep in thought, Hasegawa and the others had already entered the office one after another.

"Let's sit down first," Shirakawa got up and went to the reception area in front of his desk, motioning for everyone to sit down.

There is a long coffee table surrounded by several sofas.

After everyone sat down and Assistant Komatsu served everyone a cup of coffee, Shirakawa Kaede considered speaking.

"The obstacles ahead of Shirakawa Electric have been cleared, and the next stage will be the best time for us to go all out.

The Walkman has been launched for less than a year, and there is still a large gap in the market, and if we don't occupy it, others will occupy it.

Therefore, Shirakawa's primary goal is to further bring Flashman to the market.

Our sales network has just been rolled out, so it's important to make the most of these resources.

The ultimate goal for this year is to achieve sales of at least 40 billion yen for the Walkman! The net profit margin is not less than 28%! ”

Hearing the goal set by Shirakawa Kaede, everyone felt both pressure and unconsciously a little excited.

For a club that has only been established for less than a year, such a goal is a great ambition.

However, this is not an extravagant expectation, as the combined sales of Flashman and earbuds in the first month were almost 3 billion yen.

It's just February, and the Walkman market will continue to grow in the future. By the end of the year, 40 billion is not a luxury.

"President, please rest assured, the marketing department will definitely complete the task!" Hasegawa was the first to say that when it came to sales, he was the first person responsible.

"Okay" Shirakawa Kaede nodded with satisfaction, although Hasegawa sometimes jumped off a little, but there was still no shortage of responsibilities.

"The production capacity of the manufacturing department will also be entrusted to Yamaguchi-san, and if necessary, we can also adopt our strategy during the New Year, and people will not stop."

Kazuo Yamaguchi nodded solemnly in agreement, and now the fourth production line of Shirakawa Electric is being planned.

When everything is properly configured, at that time, if the fire is fully fired, thousands of Walkmans can be rolled off the assembly line in a day.

Having set the overall goal for this year, Shirakawa Kaede also spoke with the heads of several major key departments.

If everyone has no opinion, then he will give the order formally at a formal meeting later.

"Okay, after the long-term planning, let's talk about the short-term plan."

"Short-term plans?" Yasuda and the others looked at each other.

"How?" Shirakawa Kaede looked at them and laughed, "I was embarrassed by Sony once, did you forget that you once wanted to overturn Sony's rhetoric?" ”

Hasegawa's eyes lit up with a "pout", "President, what do you say?" ”

If anyone present wants Sony to look good the most, it must be Hasegawa.

What to say about his character, some middle two, but also with a certain adventurous factor. When he received Sony's lawyer's letter, he was most eager to try.

"Although the patent matter has been settled, the place where we Shirakawa Electric really want to compete with Sony is the market.

Think about it, as the first launcher of the Walkman, it turned out to be overtaken by the latecomers. It is also a newly established club.

Ladies and gentlemen, is there anything more exciting than this? ”

Not to mention Hasegawa, even Yasuda and their eyes widened.

What are the following grams? Warriors slay dragons?

Wonderful~

In the past, they subconsciously thought that a giant like Sony would be difficult to surpass.

But if it really gets done, who can refuse such a thrill.

"So," without waiting for them to ask, Shirakawa Kaede added in due course, "In addition to achieving the annual goal, we also need to aim to beat Sony in the market." ”

According to the information learned by Shirakawa Kaede, Sony's Walkman sales in the past six months are about 500,000 units.

Only a few tens of thousands of units were released in the first few months of the first month, and most of the sales were contributed by the later months.

And Shirakawa Electric because of Sony's ride, it is the end of the year. That's why it was only 110,000 units in the first month, which is such an astonishing sales result.

However, it can also be seen from this that the potential of Flashman should not be underestimated, and it is not a wishful thinking to pull Sony down if he tries harder.

"And now is the right time, maybe it will be the turning point for our flashman to surpass the Walkman."

Sure enough, after listening to Shirakawa Kaede's words, several people's eyes were full of curiosity.

Shirakawa Kaede smiled, took a prepared newspaper and placed it in front of them, and several people craned their necks.

"If you love them, give them chocolates"

"Eh, what is this?" Hasegawa has a feeling of grasping something.

"This is Morinaga Corporation's Valentine's Day advertisement this year," Kaede Shirakawa said for him.

Japan celebrates Valentine's Day on February 14 in the West, but it's different from Western men doing romantic things for women.

Japan went the other way and played role reversal, and this day was a day of confession for women.

But in 1980, such a tradition had not really caught on. There are only a few confectionery companies that do the relevant publicity.

Hasegawa somewhat understood Shirakawa Kaede's intentions, and he raised his head and asked, "What does the president mean, we also do this article?" ”

"That's right," Shirakawa Kaede nodded, "Valentine's Day women confessed to men, although there have been before, but it hasn't caused a sensation yet.

So we can add a fire to Shirakawa Electric and sell this concept to more people.

If it works well, it may become a regular event every year in the future. ”

"I think it's okay, girls are much bolder nowadays than they used to be."

When Hasegawa said this, everyone laughed, and all men understood it.

"Our advertising slogans can also be a little bolder." Shirakawa Kaede patted the newspaper on the table.

"It's even bolder than that, such as "once a year, a day when women can confide in love", "Valentine's Day for women", and so on.

"Because of the limited time, we advertised in the newspapers and made posters on related topics.

In addition, although it is too late to launch a new model, we can also move the surface printing of Flashman a little. ”

Shirakawa Kaede looked at Yasuda, "Yasuda-san, can you add some printing patterns to the shell in a short period of time?" ”

Masaaki Yasuda thought for a moment, then nodded in the affirmative. "No problem, don't move the design, it's not difficult to print or code on the surface."

"Good" received an affirmative answer, and Shirakawa Kaede was more confident, "We can launch limited couples in different time periods, pink & blue, pink & silver, so that they can be matched in pairs."

On February 14, the men's model was launched, and on March 14, White Day, the women's model was launched, so that both men and women could give gifts to each other, and finally make up a couple's complete body.

The shell is printed with some romantic, kawaii images and even confessions. Some girls are too shy, and we confess them for her.

Of course, the most important thing is marketing.

The exclusive name of the limited couple model is "KISS TALK".

The combination of the first two letters of these two words is exactly the logo of Shirakawa Electric - 'KITA', and when the time comes, 'KI and TA' can be colored. To further promote our brand.

In addition, anyone who buys a couple's Walkman can enjoy a certain discount.

If you finally make up a complete couple, it means that the confession is successful. With a unique number, we at Shirakawa Electric give away an additional 'candlelight dinner'.

At that time, you can contact the restaurant to cooperate, and it is really not possible to reimburse a certain amount of expenses.

But to add a top prize, add a gimmick, such as 'Hawaii Romantic Trip', Shirakawa Electric will be reimbursed for the whole process, limited to one place.

In the box, you can also stuff some vouchers, ranging from 100-500 yen.

Occasionally, there can also be one or two noble Prince Shotoku, which can bring consumers the pleasure of opening a blind box or a lucky bag.

You can contact Keio Department Store and Tokyu Department Store for bundled sales, and I think they will be interested. ”

After saying this, Shirakawa Kaede, who only felt that his mouth was dry, stopped to take a sip of coffee, and waited for him to raise his head again.

I saw Yasuda and Yamaguchi both looking at him dumbfounded, while Hasegawa was full of excitement and took the brush to remember something.

"President, it's too much, it's really too much." Hasegawa looked at Shirakawa Kaede with shiny eyes, "Don't take out all these good things at once, one or two are enough." ”

Hasegawa in the 1980s had never seen this kind of marketing method, it was like a knife poking his ass and opening his eyes.

In his opinion, there are so many means, one or two at a time is enough to attract people's attention, and good things should be used slowly.

Shirakawa Kaede waved his hand, "You are the person in charge of the marketing department, come according to your plan." ”

Yasuda and Yamaguchi glanced at each other, and their own president was simply a ghost.

"In short, this time we must play the reputation of our Shirakawa Electric, so that Sony can see what real marketing is."

If the technology is not enough, the marketing will make up.

Compared with technology, Shirakawa Electric really can't compare. than marketing, that's not bad.

They had a meeting with Hasegawa and arranged the specific things for them, and Shirakawa Kaede began to think about buying land again.

Thank you all for your support!

(End of chapter)