Chapter 163: Ancillary Conditions and Pressures

Kaede Shirakawa and Norio Oga entered the small lounge next door, and the two sat opposite each other.

Since no one else was there, Shirakawa Kaede personally got up and poured a cup of coffee for Norio Oga.

After taking the coffee handed over by Shirakawa Kaede, Norio Oga's serious expression relaxed a lot.

I just talked a lot in the conference room, and Norio Ohga was also a little thirsty, so he drank a few sips of coffee at this moment before he breathed a sigh of relief.

Looking up and seeing Shirakawa Kaede patiently waiting for him, Norio Oga had a smile on his face that he had always had before.

This young man always impressed him, and it was extremely difficult to chase after him during negotiations.

In private, he always shows a humble side, and receiving people and things is a completely different style.

"Shirakawa-san, now let's talk about your plans."

Norio Ohga knew that since he had specially invited himself here, he must have already thought of the conditions.

This time, Shirakawa Kaede did not show an aggressive expression, but smiled slightly embarrassed.

"Let the seniors laugh, if you don't dislike it, call me Shirakawa."

Norio Oga smiled and nodded, "Okay, then what does Shirakawa-kun have to propose, if it is reasonable, Sony will consider it carefully." ”

After thinking about it for a few seconds, Shirakawa Kaede considered speaking.

"It's not a special thing, I just want to ask Oga San to introduce it on my behalf.

As a member of the electronics industry, Shirakawa Electric wants to make its own contribution to the progress of the industry.

Therefore, the Electronics Industry Promotion Association and Shirakawa Electric also want to do their part. ”

"Electronics Industry Promotion Association?" Norio Ohga had a surprised look on his face.

"That's right" Shirakawa Kaede nodded, "Shirakawa Electric, as a newly established company, needs the guidance of many senior companies. ”

Hearing the phrase "a newly established club", Dahe Norihiro felt a little clear in his heart.

The Electronics Industry Promotion Association, as the name suggests, is a mutual aid association composed of associations such as the electronics industry.

Sony, Panasonic, Toshiba, Hitachi, Fujitsu, NEC and many other giants are members of the association.

The rotating president of the association is elected by the member clubs to take turns to serve as the president.

However, for the current Shirakawa Electric, the Electronics Industry Promotion Association is indeed suitable for it to join.

For the member companies in the association, especially the new club, the association will also have a support plan.

For example, the annual corporate tax rate for Japanese companies is 15%-23%, but if the association comes out and applies to the government.

In the past few years, the corporate tax of the new club will have a relatively large discount, and sometimes it can even drop by several percentage points.

Don't underestimate this percentage discount, for the current Baichuan Electric, this year's profit is likely to exceed 10 billion.

A few percentage points off is a difference of hundreds of millions of yen.

Sony doesn't care about this little drizzle, but Shirakawa Kaede does, it's all his own money.

Knowing the truth, it is understandable that Norio Oga made such a request to Shirakawa Kaede.

"If that's the case, the Electronics Industry Promotion Association welcomes Shirakawa Electric to join."

Seeing that Norio Ohga readily agreed, Shirakawa Kaede also breathed a sigh of relief.

It's not that the Electronics Promotion Association can't join with Shirakawa Electric's strength, but it's estimated that it will be a few years later.

But it's different if someone brings it, especially if a multinational company like Sony guarantees it, it's a matter of minutes.

And the benefits of joining the association don't stop there, everyone can communicate with each other in the industry in the future.

The formulation of certain standards, foreign exchange inspections, etc., are all real benefits for Shirakawa Electric.

"In this case, please Ogaga-san, Shirakawa Electric is very grateful here. There is another suggestion that Ogaga-san might as well consider it. ”

"Huh?" Seeing that Shirakawa Kaede still had a proposal, Norio Oga couldn't help frowning slightly.

The benefits that should have been given have already been given, and it would not be wise to continue to make demands.

"Oh Ka-san might as well listen to it first, and then it's not too late to make a decision." As if knowing what he was thinking, Shirakawa Kaede explained in time.

"Okay, Shirakawa-kun, please speak." Norio Ohga is also a very courageous person, and he still has some patience.

"According to the technical note provided by Sony last time, the current CD format seems to be a CD-DA format for audio only?"

Under Shirakawa Kaede's burning gaze, Norio Oga nodded in agreement with his statement.

"On this basis, Shirakawa Electric would like to continue to dig deeper into the CD format to promote CD technology on a larger scale. I don't know..."

Norio Ohga looked surprised, surprised by the other's ambition and confidence.

The development of another CD format, although based on existing CD technology, still requires a lot of manpower and material resources.

And without a long-term implementation plan, it's almost impossible to see results.

But Shirakawa Kaede is now making such a request, obviously very confident in his own R&D strength.

Norio Ohga pondered slightly for a while before raising his head, "Another format for the field?" ”

Shirakawa Kaede perked up, "Storage materials, such as books and files. ”

It's not music, Norio Ohga bowed slightly, as a musician, he cares most about the audio field.

Even the original intention of the development of CD technology was because he was obsessed with the high-quality experience brought by the high resolution of the sound.

If it is for written materials, then there is no overlap with the current strategic direction of Sony, and it will not affect Sony's existing business.

And Shirakawa Kaede is right, the new CD format is indeed conducive to the promotion of CD technology.

Thinking of this, Norio Oga nodded, "Shirakawa Electric can develop new CD formats, but it must be based on the existing patents of Sony and Philips. ”

"Of course," Shirakawa Kaede agreed without hesitation.

The so-called existing patents are based on the fact that Shirakawa Electric will develop a new CD format in the future.

Then every time the optical disc factory presses a disc of this format, in addition to paying patent fees to Shirakawa Electric, Sony Philips's share is also indispensable.

As the inventor of CD technology, it is so unreasonable.

This is also the reason why Shirakawa Kaede wanted to sharpen his head and squeeze into their alliance in the first place.

However, the strength did not allow it at the beginning, but now that the extended format of the CD is developed, Shirakawa Electric can still try.

Seeing that Shirakawa Kaede agreed to his prerequisites, Norio Ohga also nodded with satisfaction.

"So what happened this time..."Norio Ohga looked straight at him.

Shirakawa Kaede picked up very tacitly, "According to what Okaga-san said outside just now, 500 million yen, and Aihua publicly apologized to Shirakawa Electric to give an explanation."

In this way, Shirakawa Electric no longer pursued Aihua's infringement, and the two parties reached an out-of-court settlement. ”

The "good" thing finally came to an end, and Norio Ohga also had a smile on his face.

As for the deal that the two of them discussed in private just now, everyone tacitly kept silent.

That's outside of the agreement and won't be reflected here.

Now that the matter has been settled, Shirakawa Kaede is also ready to get up and return to the conference room, waiting for Norio Ohga to announce the results.

But before he could leave his seat, Norio Ohga stopped him again.

"Shirakawa-kun, the patent of the Walkman, maybe it's time to untie it."

"Huh?" Shirakawa Kaede raised his head and looked at him in surprise.

Norio Ohga sighed slightly, and glanced at him meaningfully.

"Panasonic, Toshiba, and Hitachi have all contacted Sony."

Shirakawa Kaede was stunned for a moment, and then reacted. "Ohga-san, you mean..."

"That's right," Norio Ohga confirmed his suspicions, "Sony can't refuse the pressure from his peers. ”

Speaking of which, this matter is also related to Aihua's infringement turmoil, and Shirakawa Electric and Aihua are in a uproar because of the Walkman.

These giant peers naturally look at it, and in addition to Sony, only Shirakawa Electric produces a walkman.

At that time, they would mumble a few words about whether the two families had anything to do with each other in private, but Aihua's admission completely made them unable to sit still.

How popular the Walkman has been and how profitable it has been for most of the past six months, they can even roughly calculate it as peers.

Now that one after another people are entering the market, there is no reason why these giants should be unthinking.

With this incident, they teamed up to put pressure on Sony. You've already opened up your license to the other two, so why did you just refuse us?

In the face of such arguments, even Norio Oga couldn't find a reason to refute it.

Receiving a definite answer, Shirakawa Kaede's mind raced.

The entry of these large manufacturers will inevitably lead to increasingly fierce competition in the Walkman market.

At that time, if Shirakawa Electric wants to lie down and make money again, it will be difficult.

"Ohga-san, you can agree to release the authorization of the Walkman."

"Huh?" Norio Oga thought he had misheard.

If the Walkman patent authorization is released, then the biggest impact on the market is obviously Shirakawa Electric.

Is this Shirakawa-kun sure you know what that means?

"It's okay to release the Walkman license, but you have to add a deadline." Shirakawa Kaede's eyes became brighter and brighter.

"Deadline?" Norio Ohga seemed to have something in mind.

"That's right," Shirakawa Kaede nodded, "After a year, the Walkman authorization restrictions will be lifted, and if the friends and businessmen strongly oppose it, at least until the end of this year." ”

There is another year or even half a year, which is enough for Shirakawa Electric to consolidate the existing walkman market.

Norio Oga's eyes lit up, and it was obvious that he also understood Shirakawa Kaede's plan.

But this is also a good thing for Sony, after all, Sony's Walkman now occupies more than half of the market.

"Good" for half a year, Norio Ohga is still sure to convince them, "Then the overseas market..."

"Shirakawa Electric is not considering opening overseas markets for the time being," Shirakawa Kaede added tacitly.

"Yo Xi!" Norio Ohga praised the armrest, so he had no doubts.

Just kidding, Shirakawa Kaede is still planning to enter the overseas market by himself, and open the license to that group of foreigners, what else can I earn.

At this point, all the contents of today's negotiations have reached a consensus.

Aihua paid 500 million yen and made a public apology in exchange for Shirakawa's understanding.

Sony introduced Shirakawa Electric to join the Electronics Industry Promotion Association, and authorized Shirakawa Electric to develop an extended format for CD, so Shirakawa Electric no longer pursued Aihua's patent issues.

The local patent authorization of Sony Walkman has been postponed until the end of the year, in exchange for the reciprocal measure that Shirakawa Electric will not open overseas licensing for the time being.

Every transaction is a compromise of mutual interests.

In general, everyone did not sacrifice too much, but they all exchanged for conditions that satisfied them.

This kind of negotiation can be regarded as a happy one.

Back in the conference room, Norio Oga directly announced the results of the negotiations for this meeting.

Of course, on the bright side, it is only the one that everyone knows, and the others are all behind-the-scenes transactions.

Although Heitaro Nakajima knows, there is still an inside story that he doesn't know.

But as a person from Sony, he doesn't even have the right to question.

But the result wasn't too bad, and he wasn't too angry.

At the end of the meeting, Shirakawa Kaede walked to Nakajima Heitaro's side with a smile and put his arm around his shoulder.

"Senior brother, I was offended a lot just now, please don't mind.

You know, I'm targeting Aihua, after all, they went too far at first.

For you, the junior brother is very respectful in his heart. Now that the grievances are over, then everyone will be friends again in the future.

Another day, the senior brother will personally come to the door to make amends, and I ask the senior brother to forgive the previous offense. ”

Nakajima Heitaro is tired of being crooked, but thinking about it, it is true that Aihua is at a loss first.

Now that the other party came to make amends in person, he reluctantly nodded and agreed when he saw that his attitude was quite sincere.

The rest of the room looked at this scene with strange expressions.

I was still fighting to death just now, and I was reconciled in a blink of an eye?

Kozo Osone in the corner smiled meaninglessly, while Norio Ohga was thoughtful.

Thank you all for your support!

(End of chapter)