Chapter 182: Nintendo's New Rival
The angry Yokoi Junhei took the handheld he bought back to the office, and he didn't delay, and directly removed the outer packaging.
This time the bare hand touched this so-called GAME BOY, and its smooth and shiny texture became more obvious.
Yokoi Junhei is a little puzzled, the workmanship is so fine, and the price is much lower than Nintendo's handheld.
Can this competitor, whose name has not yet been remembered, really make a profit?
With such doubts, Yokoi Junhei gently pressed the boot button.
"Ding~~Dong~~" A pleasant music sounded, and the familiar logo on the screen reappeared.
There is still a voice? Yokoi Junhei felt a trace of pressure, and his handheld didn't have such a function at the moment.
And such workmanship and such a delicate design can never be done by a small club with no name.
If this is the case, it is obvious that the other party does not plan to hold the idea of a cottage and make a quick buck from shoddy.
This will be another strong opponent for Nintendo in the future, Yokoi Junhei subconsciously thought so.
As the console was launched, the first game to load was "Thunderbolt" that had just been played by two children in a convenience store.
The game is not very difficult to pick up, typical of shooting games.
However, the difficulty of the levels and the pace of the game are designed to be very tight, and the waves of enemies will stimulate your nerves all the time.
The attack methods of players and enemies occasionally change, and with the unique sound effects, there is a strong sense of substitution.
After experiencing it for a while, Gunhei Yokoi switched to GAME B again, and he wanted to see how the so-called two games were.
Snake is easier to play and less difficult to learn.
This is obviously a different style from the first game, focusing on casual entertainment.
The two games were played for about ten minutes each, and Yokoi Junhei put down the handheld in his hand with a solemn face.
THINGS ARE EVEN MORE SERIOUS THAN HE IMAGINED, AND IT CAN BE SAID THAT FROM THE EXTERIOR DESIGN TO THE GAMEPLAY, NINTENDO'S GAME WATCH HAS BEEN COMPLETELY CRUSHED.
It's only been a long time, and it's been less than two months since the release of its own handheld, and there are already such excellent competitors.
said that the other party did not come prepared, and Yokoi Junhei himself did not believe it.
However, in such a short period of time, it is definitely impossible to make such a perfect handheld.
Did you collide with each other? Nintendo's mistake is one step ahead?
Yokoi couldn't help but begin to doubt his initial judgment.
He didn't know the facts, but he knew the gravity of the matter.
Without delay, he immediately picked up the handheld and left the office, heading upstairs to the higher floor.
…
"That's what you're talking about Nintendo's rivals?"
In the office, his hair is meticulously combed, and Yamauchi, who wears brown glasses, plays with the handheld in his hand thoughtfully.
He is already in his fifties, with a ruddy complexion and bright eyes, and he does not know the old age of destiny at all.
"Hai" Yokoi nodded solemnly, "Both the workmanship and the content are first-class." ”
Not only is it first-class, but its own GAME WATCH is simply second-rate compared to it.
It's just that the good-faced Yokoi Junhei is still a little arrogant in his heart, and Yamauchi is thin in front of him, so he is embarrassed to say it.
"My peers have never let me down." Yamauchi smiled very freely, "How is it performing?" Does it affect our products? ”
"It's been on the market for just two days, and it's unclear how it will perform. But..."Yokoi's face was a little hesitant, he didn't know how to express it.
Judging from the reactions of the two children outside just now, this competitor should not be underestimated.
But there is no data yet, and it seems a little inappropriate to make a conclusion in front of the president.
After all, Yamauchi's name as a "tyrant" is not just a joke.
Irresponsible speculation, it's still scary to provoke him to go crazy.
"Feeling stressed?" Yamauchi seemed to have guessed what Yokoi Junhei was thinking, and expressed his hesitation for him.
Yokoi Junhei was stunned for a moment, then nodded honestly and responded, "Hai." ”
"Tell me about their advantages compared to Nintendo." The corners of Yamauchi's thin mouth twitched slightly, and his expression became a little serious.
"Their workmanship is better than ours, and some of the designs are unique.
In particular, this square D-pad is very smooth after the experience, and the direction is sensitive and there is no delay. ”
In his heart, Junhei Yokoi admired the design of this cross key. The other party must also have a strong man in hardware design.
"And the game content," he paused to decide to answer truthfully, "and it's fun, even more interesting than ours." ”
Hearing the last sentence, Yamauchi's thin face was finally serious.
If it's just the excellent design in terms of hardware, he's not too worried.
Because he knows that as an entertainment game console, interesting content is its core competitiveness.
If Nintendo loses this mountain, the future results are self-evident.
"It's really impressive," Yamauchi sighed involuntarily.
"That's right, President. The logo of this club always feels a little familiar. ”
Gunhei Yokoi, who had just hurried upstairs, didn't even have time to check which company's product this was.
"Shirakawa Electric"
"Huh?" Yokoi Junhei didn't react a little.
Yamauchi pointed to the newspaper on the table, and the latter turned his gaze.
"Shirakawa Electric has officially settled in Kawasaki City, Kanagawa Prefecture with a huge investment of 6 billion yen.
At present, the reporter learned that the construction of the new plant of Baichuan Electric has officially started today..."
"Shirakawa?" Seeing the familiar logo, Junhei Yokoi finally reacted, "Aren't they making audio equipment?" ”
In the first half of the year, he also ate melons in the boiling infringement case.
It's just that I didn't expect this melon to fall on my head in a blink of an eye.
"That's why it's impressive."
In fact, when Yamauchi Bo just got the handheld and saw the familiar logo, the surprise in his heart was no less than that of Yokoi Junhei.
In addition, the words 6 billion yen in black and bold in the newspaper made him envious for a while, he was really rich.
You must know that Nintendo still owes a lot of debt at the moment, and if you can take out 6 billion yen immediately, the strength of the other party should not be underestimated.
In fact, how did he know that the newspaper was deliberately exaggerated.
This investment will be completed in several years, and the first capital investment of Shirakawa Electric is not even 2 billion.
But none of this matters, the important thing is that Yamauchi knows that Nintendo has welcomed a new opponent into the game.
And the other party's capital strength is not stronger than Nintendo, but as a veteran player who has been immersed in the entertainment game industry for many years, Nintendo also has its own advantages.
"Pay close attention to the performance of each other's handhelds, if the sales figures are higher than Nintendo.
Then we can also refer to the advantages of the other party, whether it is content or hardware. ”
"Hail"
Both Yamauchi and Yokoi took all this for granted.
There is no concern about the infringement caused by this, even if Shirakawa Electric has just cleaned up an infringer.
Why? Because at this moment, the neon video game industry is still in the reckless era of the strife between kings, and everyone is growing savagely.
In the arcade field, Taidong is the leading boss. Their arcade game is the backbone of the game, and "Space Invaders" has been exploding since two years ago.
Those who have money go to talk about cooperation to get authorization, and those who don't have money copy directly, and the image content is not changed.
It's the boss of the arcade world, and everyone ignores it alike.
At that time, I caught "Space Invaders" one day earlier, and the profit I made was simply the same as grabbing money.
At that time, the 100 yen coin was even out of stock on the market because of the popularity of this coin-operated game machine.
The ability of super popular games to attract money can be seen from this.
So are these copycat companies sued? The answer is no.
These small clubs are very cunning, and they don't make them big at all, or do them secretly.
The purpose is to make a sum of money, and sometimes Taidong Company can't even find out that it is being copied.
And as a listed company, how does Nintendo do in the face of a superstar like "Space Invaders"?
Nintendo has released a product similar to Space Invaders, Space Fanatics.
The content of the game is the same as the image of the monster. That's the answer Nintendo gave.
In the face of peers' mutual plagiarism and lack of progress, Taidong's president Cohen was very sad, he said.
"We should try to make something different, not just look at it and not be able to tell which one it is."
As for Taidong's products being copied in large quantities, Yamauchi responded like this.
"Gameplay is not patented, so if you have an idea that you want to copy, copy it.
I think it's important to put aside the idea of secrecy and communicate with each other to develop something great. ”
Is this a human speech?
These are the words of Nintendo President Yamauchi Thin.
I don't know what he will think when he sees Nintendo's games being copied in the future.
And the above mutual plagiarism happened in 1978 and 1979, that is, the year before last year.
So at this moment, whether it is Yamauchi thin or Yokoi Gunpei, for the matter of wanting to refer to the excellent ideas of Shirakawa Electric.
There is no psychological burden at all, and even habitually. The general environment is like this, and everyone is not afraid to run the red light hand in hand.
In fact, it's not just neon, but the rice country on the other side of the ocean is similar.
Everyone is plagiarizing each other, and so far, there hasn't even been a single case in the world that has been won for infringement of video game content.
Can you imagine, it's already 1980, but plagiarism is rampant in the world of video games.
The main factor is that video games are a new field, and the infringing content is difficult to define.
The speed of the response of the law is obviously a beat slower.
It is precisely for this reason that at this moment, Yokoi Junhei has already taken Shirakawa Electric's handheld to go down to study.
He wanted to see what else the audio equipment manufacturer that had begun to make game consoles had to offer in terms of design.
It's just that.,It's hard to say the content of the gameplay.,There's hardware.,Tsk~.
Looking at the back of Yokoi Junhei leaving, Yamauchi began to think deeply again.
GW handhelds have become Nintendo's fastest-growing business due to their strong growth momentum.
Considering the huge debt that Nintendo owes at the moment, the GW handheld must be foolproof.
(End of chapter)