Chapter 251: Shirakawa-san, are you interested in Aihua?

An hour later, the office that had previously welcomed Heitaro Nakajima welcomed Kaede Shirakawa again.

As soon as "Oga-san" arrived here, Shirakawa Kaede saw that Norio Ohga had already prepared coffee in the reception area.

"Shirakawa-san, I took the liberty of inviting you over, and I beg your pardon." Norio Ohga got up, put on a smile and shook his hand.

"It's nice to be able to communicate with Ohga-san." It's not the first time I've met him, and Shirakawa Kaede is also a lot more casual.

For Shirakawa Kaede's slightly ridiculous compliment, Norio Oga couldn't help laughing.

"Shirakawa-san always has amazing words, and Shirakawa Electric's creativity is always amazing."

After the two sides sat down, Norio Oga took the lead in praising Shirakawa's recent initiatives.

"Shirakawa Electric is just trying to keep up with Sony's footsteps, and your R&D strength is beyond the reach of Shirakawa."

Although I don't know what it means that Norio Ohga is so anxious to find himself, Shirakawa Kaede is not in a hurry to ask.

"Shirakawa-san is too modest," Norio Oga waved his hand, "In terms of creativity, Shirakawa Electric has given Sony a lot of inspiration. ”

This sentence is not that Norio Ohga is deliberately complimenting, but Shirakawa Electric is indeed able to attract Sony's attention in some aspects.

For example, some practical small functions on the Walkman, the way to implement it seems not difficult, but the difficult thing is the idea.

"Your company is not only amazing in terms of creativity, but also in terms of cost control."

Shirakawa Kaede concentrated slightly, he knew that the meat show was coming.

"In the final analysis, Shirakawa Electric is too weak, and we can only sink the market to capture the people with slightly weaker consumption power."

Shirakawa Electric and Sony don't have much competition in the low-end market at the moment, so Shirakawa Kaede doesn't mind discussing this topic with Norio Ohga.

However, when Norio Ohga heard Shirakawa Kaede's sigh, he also sighed.

"What Shirakawa-san said, contemptible people can also understand one or two.

After all, Aihua is also involved in the low-end market, but now it is difficult. ”

came, Shirakawa Kaede was in good spirits.

"Ohga-san, you're looking for a contemptible person to come over today, are you...?"

Now that the topic has been talked about here, Shirakawa Kaede simply got straight to the point and picked out the topic.

Oga Norio nodded and affirmed Shirakawa Kaede's guess, "Aihua's matter, presumably Shirakawa-san has also heard about it, right?" ”

"I know a little bit about it," Shirakawa Kaede nodded quietly.

Nonsense, in the North American market before, Shirakawa Kaede prepared a big gift for Aihua.

In the end, he knew very well what Aihua's ending would be.

It is said that in the last batch of Aihua stocked millions of Walkmans, but in the end, it is estimated that not even one-tenth of them can be sold.

Shirakawa Electric has made internal calculations that there is a backlog of hundreds of thousands of goods.

Even if the operating costs are not calculated, the material consumption alone will be at least 5 billion yen or more.

In the local market, Aihua's Walkman was also sniped by Shirakawa Electric.

Although it is not unsalable, the market share is now pitiful.

It can be said that the second exit of Aihua's Walkman business was once again stillborn by Shirakawa Electric.

Although things have been done, Shirakawa Kaede still looks like an outsider on his face.

In that operation in North America, Shirakawa Electric has been hidden behind the scenes.

All of them are through unconventional means to contact the head snake to ensure that the plan is carried out step by step.

In addition, Aihua does not have a mature operation system in North America, although it knows that it is related to racial conflicts, but it has not yet figured out what the details are.

As for Shirakawa Electric, of course, it is very innocent now.

And when Norio Ohga and Kaede Shirakawa mentioned Aihua, they were naturally not untargeted.

"Aihua made mistakes in some of the judgments of the Walkman business.

Now that the business situation has a slight setback, I don't know..."Norio Ohga leaned forward slightly, "I wonder if Shirakawa Electric is interested in Aihua?" ”

Well?! Shirakawa Kaede blinked, he wondered if he had misheard.

Is Shirakawa Electric interested in Aihua? This...

"Ohga-san, what do you mean...?" Kaede Shirakawa's shining eyes were full of curiosity.

Not interested? Ahem, there's still a bit of lost interest.

"Aihua's recent performance in the stock market, presumably Shirakawa-san also knows.

Some shareholders on the board of directors have lost patience with Aihua. ”

Aihua is a listed company in Japan, and the quality of its business is sometimes directly reflected in the stock market.

Last year, because of the plagiarism of Shirakawa Electric, the stock price has plummeted once.

At that time, although Aihua's reputation was not very good, it only compensated Shirakawa Electric about 500 million yen.

Because the foundation is still there, the shareholders behind the scenes have no plans to sell off on a large scale.

But Aihua has once again made a big mistake in the Walkman business this year, and has caused a loss of billions of yen.

This is completely unacceptable to shareholders, it doesn't matter if the reputation is bad, but it can't lose money.

So this time, Aihua's stock price fell again, and some members of the shareholders' meeting lost patience.

Shirakawa Kaede understood what Norio Ohga meant, and he wanted to find himself to take over.

"Ohga-san forgive me for taking the liberty of saying that Aihua and Shirakawa have a lot of overlap in business.

Strictly speaking, it is a competitor, so if Shirakawa Electric holds shares in Aihua, is it a bit inappropriate? ”

Both are audio equipment manufacturers, in addition to the Walkman, Shirakawa Electric will soon launch audio products.

This part is also within the scope of Aihua's business, so the two are indeed out-and-out competitors.

Competitors have mutual shareholdings, how to look at how strange, this is love and kill?

"Shirakawa Sando is worried," Norio Oga has a different view on this, "Sony and Aihua are also competitors, but Sony also has a stake in Aihua."

This is a healthy competitive relationship that does not affect each other's business or interfere with each other's affairs. ”

Shirakawa Kaede pouted secretly, Sony is the absolute controlling party of Aihua, of course, he is not afraid of Aihua's competition.

Even as long as Sony is willing, if Aihua has any black technology, then it can be seen on Sony's products immediately.

But after Shirakawa Electric took over, could Shirakawa Kaede do this? Don't even think about it, Sony was the first not to agree.

Bai Chuanfeng's eyes rolled, and he thought for a few seconds before asking, "How many shares are vacant in Aihua?" ”

Norio Ohga perked up, "5.3%, if Shirakawa-san is willing, it can all be transferred to the name of Shirakawa Electric." ”

5.3%, based on Aihua's current market value of about 30 billion yen, this is an investment of 1.6 billion yen.

Aihua's market value last year was initially close to 40 billion, but after more than a year of tossing, it is currently barely maintained at about 30 billion.

Whose credit is this evaporated 10 billion yen, Shirakawa Kaede knows, but he doesn't say.

Seeing that Shirakawa Kaede was still groaning, Norio Ohga said bewildermently again.

"The transaction was completed directly within the shareholders' meeting, and there will be no negative votes. On this point, Shirakawa-san can rest assured. ”

To be honest, Oga Norio's own opinion of Aihua is also like chicken ribs, and it is a pity to abandon it if it is tasteless.

Having lost the Walkman market, Aihua no longer has any commendable financial highlights.

Tape recorders, radios, microphones, audio equipment, etc., after all, the market size is limited, and some are still sunset industries.

And Sony has all of these businesses, and it does better than Aihua.

So he himself is not very interested in Aihua's shares.

But shareholders can't be allowed to sell their shares, once a sell-off wave is formed in such a stall, Sony itself loses the most.

If you are not interested and you can't continue to let the stock price plummet, then finding someone to take over is the most appropriate way.

Who to pick up? Of course, it's that Shirakawa Kaede-san.

First, the reputation of Shirakawa Electric is not bad, as long as the other party officially becomes a shareholder.

Then when Aihua sends the announcement out, I believe that shareholders will also regain confidence in Aihua.

Second, the scale of Shirakawa Electric is just within the tolerance range of Sony, if it is Panasonic or Hitachi, Norio Ohga really does not dare to let the other party enter the game.

So after thinking about it, it is still Shirakawa Kaede in front of me, which is more harmless to humans and animals.

The harmless Shirakawa Kaede was running rapidly in his brain, and began to calculate the gains and losses of investing in Aihua.

His judgment of Aihua's prospects is similar to that of Norio Oga, and if it were not for the emergence of Shirakawa Electric, Aihua might still be able to make a difference.

But now, the future is almost visible.

"Ohga-san, Shirakawa Electric can take over the 5.3% stake, but the contemptible people also have a request."

Although Shirakawa Kaede is not optimistic about Aihua's future, he also has his own ideas.

"Shirakawa-san, please say" Seeing that Shirakawa Kaede was willing to make an offer, Norio Oga immediately welcomed him.

Some can be discussed, and a bite of rejection is the worst-case scenario.

"Shirakawa Electric will take over this part of the shares, but at the same time, Aihua must sell the sound team to Shirakawa Electric."

Hearing Shirakawa Kaede's conditions, Norio Ohga glanced at him meaningfully.

Why did Kaede Shirakawa just propose a sound team? Because Shirakawa Electric lacks this heritage.

Kaede Shirakawa often hears his own sound engineer, Oki, complain in his ear that he needs more people in audio technology.

What Dolby sound and what stereo noise reduction technology are all mentioned to him by Oki from time to time, and they are the relatively weak technical links of Shirakawa Electric.

Damu has also cherished the sound technology of each family, including Aihua's Dolby B, Dolby C noise reduction system, dynamic ultra-linear bass system (DSL), and five-band EQ (equalizer) tuning technology, all of which make Damu envious.

Now that there is a chance, of course Shirakawa Kaede wants the lion to open his mouth and win it in one fell swoop.

Although these technologies cannot be said to be monopolies, everyone has their own unique skills.

Shirakawa Electric needs these technologies to repair itself, and in the next few years, the hardware development of the Walkman will definitely encounter a bottleneck.

Then when the time comes, what each company will compete for is its own internal strength, that is, the attainment of audio technology.

Therefore, Shirakawa Kaede is also taking precautions, and in a short period of time, Shirakawa Electric may be able to lead with creativity, but the future is not necessarily.

Moreover, these technologies can also be applied to CD and audio equipment in the future, which can be described as a real pressure on the bottom of the box.

So does Norio Ohga understand this?

(End of chapter)