"Huh?" Akagi's eyes widened, "Targeted?" ”

"Hmm" Shirakawa Kaede nodded, and began to think about countermeasures in his heart.

Suwa Seiko and Sharp raised the price of the LCD at the same time, and at first Shirakawa Kaede thought it was a trick of the stick.

So he called Nintendo's Yamauchi Pu to find out.

The LCD screen of the Nintendo handheld is supplied by Sharp, if this is a price adjustment for the entire industry.

Then Nintendo will inevitably receive a notice of price increases.

But Shirakawa Kaede had just chatted with Yamauchi Pu for a long time, but the other party didn't mention anything about it.

This is so abnormal, even Shirakawa Kaede deliberately turned the topic to the handheld, but Yamauchi Pu was still indifferent.

Shirakawa Electric and Nintendo, although there is a competitive relationship, but it has not reached the point of not getting along with each other.

There will be occasional exchanges in the industry with each other, and the price increase of LCD screens will be impossible if the two are not interconnected.

But now that's what happened, and the other party didn't mention it at all.

Then there are only two situations, either Nintendo did not receive the notice of price increase, or Yamauchi deliberately ignored the matter.

The former is a bit unreasonable, after all, it only raises the price of Shirakawa Electric, why?

There has to be a motive for everything.

Shirakawa Electric has no grudges with Suwa Seiko and Sharp, and is even their customer, so it is impossible to bypass Nintendo just for Shirakawa Electric to raise prices.

And if it's the latter, then things are interesting.

Why did Yamauchi Pu deliberately ignore this matter and choose to pretend not to know about Shirakawa Kaede's temptation?

And the premise of ignoring it is that he already knows the fact that the price of Shirakawa Electric has been raised.

The more he didn't talk about it on the phone, the more intriguing it became.

At this point, Shirakawa Kaede is basically certain that Shirakawa Electric has been raised by Nintendo.

And the latter is obviously not treated equally, and it still maintains the previous price.

At this point, the situation is obvious, and Shirakawa Electric is targeted separately.

The so-called factory fire is just an excuse for raising prices for Shirakawa Electric.

But why only raise the price of Shirakawa Electric?

"Akagi-kun, how has Shirakawa Electric's handheld market performed recently?"

Shirakawa Feng turned his head and suddenly cared about the business of the handheld.

"It's very good, we have at least three to four percent more shipments than Nintendo."

Since the handheld was improved and sold at a reduced price, Shirakawa Electric's market share has steadily increased.

After a few months, the scene that was originally evenly matched with Nintendo suddenly changed, and now the victorious scales have begun to tilt towards Shirakawa Electric.

"It is said that Nintendo and Sharp have been working together for a long time, and the relationship between the two is also very close?" Shirakawa Kaede asked a less relevant question again.

"Yes," Akagi nodded, "They have been working together for many years, not only LCD screens, but also Nintendo's semiconductor components are supplied by Sharp.

Even some of Nintendo's handheld machines are completed by Sharp, and it is rumored that Nintendo's president Yamauchi Ussan and Sharp's president Saeki Xusan have a very good personal relationship. ”

Shirakawa Kaede nodded, and things became much clearer again.

If he expected it to be true, the price increase of Shirakawa Electric's LCD panel is likely to be inseparable from Nintendo.

Shirakawa Electric's handheld machine in the market, on the latter put a lot of pressure.

So the old friend began to think about it again, and thought of some off-the-plate tricks.

Needless to say, Sharp's two families have a close relationship.

But how Nintendo persuaded Suwa Seiko, Shirakawa Kaede was a little puzzled.

But that's already the case, and there's no point in dwelling on it.

Sure enough, when the forces were evenly matched, everything was fine.

And when the balance is broken, all kinds of open guns and hidden arrows become unguardable.

The reason why Nintendo is doing this is nothing more than to increase the production cost of Shirakawa Electric handhelds.

In this way, Shirakawa Electric has only two ways to go, or to raise prices to maintain the original profits.

But in doing so, you will lose some of your market share.

Either Shirakawa Electric gritted its teeth and persisted and continued the original marketing strategy.

However, it is likely that the profit will be more than a cut lower than Nintendo, and the competitiveness of the product will still decline in the long run.

Either way, the result was not good for Shirakawa.

And who knows, Suyu Seiko will have another fire.

Lao Ren is rude, and he can't be underestimated.

"What do we do now, Lord?" Akagi can't handle these things, and he needs Shirakawa Kaede to come up with ideas.

"Suwa Seiko, promise them first. At the same time, he began to ask Casio for quotations, asking them if they would accept OEM. ”

"Hay" Akagi hurried to contact Casio again, and these things involved a lot of energy.

Although the LCD price increase made Shirakawa Kaede very unhappy, it was impossible for him to refuse to cooperate with the other party because of this.

It is absolutely impossible to act with one's own mind in business competition, and reason is the best partner.

And even if Suwa Seiko raises the price of Shirakawa Electric's handheld and is not profitable, Shirakawa Kaede will not give up this business.

Once you are out, it will be difficult to get in in the future, so it is a loss, and Shirakawa Electric will stick to it.

But things are not so bad, don't forget that Shirakawa Electric has its own processing industry chain.

In terms of cost control, it naturally has an advantage over Nintendo.

Even if the price of the display screen rises, Shirakawa Electric's handheld is still profitable.

However, this incident also reminded Shirakawa Kaede that it is best not to maintain a single parts supplier.

Especially for some critical components, otherwise there is a high risk of encountering all kinds of accidents.

In addition, the LCD monitor here, although Akagi was instructed to contact Casio, Shirakawa Kaede was not overly optimistic about it.

Casio has limited production capacity there, and there is no precedent for OEM for other brands.

Moreover, the handheld screen is not the same as the watch and calculator screen, and it needs to be assembled and produced separately.

Even if Casio agreed, I don't know how long it would have been when the real product came off the production line.

It's a pity that there are too few neon LCD displays now, and manufacturers such as Panasonic and Toshiba have not yet entered the game.

The reason is that the limitations of LCD are too large, monochrome, slow response, and it is difficult to make a large-size screen.

But for the time being, there is no good way, so I can only stick to it for a while.

Shirakawa Kaede even plans to go around the East Institute of Technology again to talk to those old professors and see if the LCD has any problems.

The matter of the handheld computer was put on hold for now, and he returned to his residence in Chiyoda Ward, and sure enough, the lights in the bedroom were already on.

Well, it's still necessary to have a woman in the family.

After coming back, he hastily ate dinner, and Yuko Tanaka saw that he looked tired, so she obediently bathed and rubbed his back for his wide clothes.

After everything was cleaned up, lying on his back on the bed, Shirakawa Kaede finally regained some energy.

"Shirakawa-kun" Yuko Tanaka lay in his arms, staring at the ceiling in a daze.

"Huh?" Shirakawa Kaede continued to feel the softness of her body with the palm of her hand.

"Do Shirakawa-kun and Keiko Matsusaka-san know each other?" Yuko Tanaka, who was cold, suddenly asked a question that Shirakawa Kaede didn't expect.

"Well, it's considered an acquaintance, and I met and chatted a few words in the United States." Kaede Shirakawa replied ambiguously.

"I met Matsusaka-san today, and she also talked about Shirakawa-kun."

"yes, what did you say about me?" Shirakawa Kaede held his breath and stared.

"Heh" Yuko Tanaka suddenly laughed, "It's nothing, just say that Shirakawa-kun is a busy man, and he can't remember anything except work." ”

"Uh" Shirakawa Kaede was a little speechless, and he suddenly remembered that he had promised Keiko Matsusaka to give her the latest Walkman of Shirakawa Electric.

The local Walkman was launched in July, and now it's almost October, and he forgot all about it.

"What's wrong?" Seeing that Shirakawa Kaede didn't speak, Yuko Tanaka turned her head to look at him curiously.

"It's nothing" Shirakawa Kaede turned over and completed the reversal.

"Eh, I just took a shower," Yuko Tanaka's coquettish voice came from beneath her.

"It's okay, I'll wash it again later, but I'll have to trouble my senior sister to rub my back."

"Hmm~Okay"

Tsk, let's discuss each other's strengths and weaknesses with my senior sister first.

As for Keiko Matsusaka, I'll go back and make a phone call to apologize.

The time is about to enter October, and Shirakawa Kaede has also added a coat for himself.

On this day, he was sitting in the office to deal with affairs, and suddenly Komatsu's assistant came to report that there was an unexpected visitor outside.

When Shirakawa Kaede arrived at the reception room, the other party was having a good conversation with Yasuda.

"Shirakawa-san, contemptible Kawaguchi Nanichi, general manager of Panasonic Technics Audio Division, please advise."

Seeing Shirakawa Kaede enter the conference room, the visitor quickly got up and introduced himself.

"Shirakawa Kaede, please advise." Shirakawa Kaede politely shook his hand.

"When I saw it today, it was really as the legend said, Shirakawa-san's young and promising youth was shocking."

Kusunichi Kawaguchi spoke in a Western dialect, and Shirakawa Kaede estimated that the other party was likely to come directly from Osaka.

"Kawaguchi-san has won the award, and he despises talents who are shallow in learning, so he should not be praised like this."

However, he was still a little curious about Panasonic's people visiting him.

Listening to Shirakawa Kaede's modesty, Kawaguchi Nanichi shook his head with a smile.

"I heard that the latest generation of your company's Walkman's automatic flipping function came from Shirakawa-san.

Such talent is no longer enough to describe as young and promising. ”

Shirakawa Kaede's heart moved, "Kawaguchi-san is polite, but your Excellency came to Shirakawa Electric today.?"

To be honest, now Shirakawa Electric and Panasonic are in competition, and the other party took the initiative to come to the door, which really made him a little confused.

Kawaguchi Nanichi retracted his expression, "As the contemptible man just said, Panasonic admires Shirakawa-san's Walkman automatic flip creativity very much.

That's why I came here today to discuss with you about the cooperation of this idea. ”

Faced with Shirakawa Kaede's questions, Kawaguchi Nanichi also went straight to the point and went straight to the point.

"Cooperation?" Shirakawa Feng raised his eyebrows, "Forgive me for taking the liberty of being presumptuous, Shirakawa Electric and Panasonic Electric are considered to be good competitors."

So Kawaguchi-san's request for cooperation, isn't there some."

Shirakawa Kaede didn't finish his words, but the meaning was obvious.

Our two families are in competition, and it's a bit rude for you to ask for my unique idea now.

Or has Panasonic swelled to the point where it can give orders directly to others?

As for what kind of good competition is, just listen to it.

However, for Shirakawa Kaede's question, Kawaguchi Nanichi did not have a sense of rudeness at all.

"What Shirakawa-san means, contemptible people understand. Panasonic has always taken "bringing high-quality and low-cost products to consumers" as its founding purpose.

Such an idea can greatly facilitate the use habits of consumers, and Panasonic is naturally happy to carry forward this function.

However, we are also here with sincerity, and if you have any requirements, you may as well say it directly. ”

The people of Panasonic are just like the characters of the Kansai people, bold and direct.

I can say what I want, and I can say what you want.

(End of chapter)