In Tokyo, Kaede Shirakawa, who has returned to Shirakawa Electric, is immersed in dealing with the affairs accumulated during this time.

In fact, there are not many things that he needs to deal with, after all, not all of them are idle in Akita's hometown.

The office is still the president's office left behind in the old office building of Watanabe Denki.

Although most of Shirakawa's employees moved to Kanagawa, Shirakawa Kaede stayed.

Although the place is a bit old, the facilities are not very perfect.

However, it is still located in Tokyo, so it is much easier to conduct business and other activities.

As for the headquarters in Shibuya Center Street, it has now been topped out.

There is another half a year to decorate and arrange, and it is expected that all of them will be moved in the second half of this year.

So, Shirakawa Kaede looked at the somewhat old office and sighed very relaxed.

Just bear with me, and in half a year, you will reach the top and see the busiest cityscape in Tokyo.

There was a knock at the door.

Shirakawa Kaede raised his head, it was Komatsu's assistant.

"President, there are two newly recruited candidates for the head of human resources, when do you think the interview will be scheduled?"

Minister of Personnel? After a slight trance, Shirakawa Kaede came back to his senses, "Next Tuesday." ”

"Hay" Assistant Komatsu quietly exited the room.

Ever since the president came back, I've been in a daze for the past two days.

It's strange that Kobayashi-san, who is often inseparable from him, hasn't reappeared since the end of the year, and now he's ready to re-recruit the head of personnel.

Assistant Komatsu didn't know what was going on, and she didn't dare to ask, so she could only treat herself as a transparent person at the moment and reduce her sense of existence.

"BY THE WAY, WE'LL GIVE THE SIC A CALL LATER, AND I'LL BE THERE LATER."

"Hai" Assistant Komatsu, who had just retreated to the door, was clever, subconsciously held his head high, and responded crisply.

With a wave of his hand, the office was quiet again.

Shirakawa Kaede looked at the empty desk, and a trace of memory flashed in his eyes.

Ever since Asuka Kobayashi left, he always felt that something was missing around him.

There are some things he hasn't figured out yet, such as why Asuka Kobayashi is hiding from her, and how she uses to avoid the family's request for a son-in-law.

You can't bring an heir back out of thin air, it's too.

Wait a minute! A flash of light crossed Shirakawa Kaede's mind, it couldn't be so coincidental, right?

Thinking about the days when I was with Xiaolin before, it seems that there were really no safety measures.

On the way to Hokkaido, I felt uncomfortable with sashimi every time, and I often trotted to the bathroom.

Shirakawa Kaede seemed to understand something, and he grabbed the phone on the table and wanted to dial it out.

However, as soon as the phone was put to his ear, he suddenly remembered that he didn't even know the phone at Kobayashi Asuka's house.

A wry smile came to his face, which was really unexpected.

Forget it, I guess she won't see herself now, so I'll ask when I go to Fukuoka on a business trip.

Letting go of the worries in his heart, Shirakawa Kaede packed up his mood and prepared to go to Shibuya's SIC, and many things could already be planned in advance.

"This is SIC's new generation of 8-bit processor chips?" Shirakawa Kaede looked at the small flake in his hand with a focused expression.

"That's right" Masatoshi Island seems to be in a good mood, "SIC808A has been successfully taped out so far, and after testing, it basically meets the design requirements, and no additional changes need to be made." ”

Compared with the previous two chips, the 8-bit processor has a lot lower design requirements, and the difficulty has plummeted.

Therefore, Shimamasori did not spend much effort to complete the finalization and trial production of the chip.

"What are our production costs?" In addition to performance, Shirakawa Kaede's biggest concern is cost.

This is related to the core competitiveness of the product, and it is also one of the key factors to open the market.

"Based on 100,000 tablets, the cost of each piece is about $8. If the shipment reaches 1 million pieces, the cost will be reduced to $5.

If it continues to accumulate to 10 million, the unit cost of our chips may even drop to less than $3. ”

For this problem, Nakajima Heitaro also knows very much about it.

Since becoming the president of SIC, the chip business has been his top priority.

And when it comes to shipments of 10 million, his eyes are even brighter than Shirakawa Kaede.

Obviously, the profits of the chip stimulated him, and he didn't know it, so he was shocked when he saw it.

Now the 8-bit chips from Mi on the market are generally sold at about 25~30 US dollars.

Nowadays, the cost of 8-bit chips in SIC is around $8, so will the cost of chipmakers such as Zilog and MOS be higher than $8?

Of course not, they will only be lower. However, the Z80 and MOS6502 can be sold for $30, which shows the high profit.

And that's not counting the aristocratic Intel and Motorola chips, whose 8-bit chips are more expensive and more profitable.

"Chairman Shirakawa, how much is the price of our 8-bit chip?"

said that Heitaro Nakajima had already begun to gear up, and he couldn't wait to enter the arena to grab food.

Mi Guoyan's pricing is too dark, and only after he personally contacts this industry, he knows how much he has been cheated before.

Now that he has turned into a serf and is the master, he really wants to teach those rice guys how to fight price wars.

"$18~$20." Shirakawa Kaede gave an answer that surprised both Heitaro Nakajima and Masatoshi Shima.

"Huh?" Heitaro Nakajima looked at him strangely, when did this junior brother of his own be so kind.

It stands to reason that with a huge room for price reduction, shouldn't we set an ultra-low price and kill the prestige of the rice chip?

Just like Neon's current DRAM chips, from price to quality, all the products of well-known manufacturers such as Hammer Intel.

According to information from Fujitsu from Heitaro Nakajima, Neon's share of the DRAM chip market is likely to exceed expectations by 30% this year.

That's 30 percent of the global market, and five years ago, that figure was less than 10 percent.

In just a few years, the share has more than tripled, relying on what, isn't it ultra-low price and reliable quality?

Now Heitaro Nakajima wants to replicate this model, but Shirakawa Kaede's pricing strategy seems to have no intention of doing so.

Seeing that he was still surprised, Shirakawa Kaede also patiently explained to him the reason for doing so.

"Senior Brother Nakajima, the pricing of our 8-bit enhanced chip is already far below the market price.

The reason for doing this before was to open up the market, and now after half a year of fermentation, SIC8089 has begun to take shape.

In addition to Namco, Taidong and Sega are all inquiring about us, and the purchase intention is very strong.

It can be said that SIC8089 has initially gained a firm foothold, and the goal of low price has been achieved.

Therefore, the latest generation of 8-bit chips, we are about to return to the normal market price.

After all, low prices are a means, not an end. Market share and profit are our ultimate goals.

Moreover, the cost of $8 is here, and the price drop range is already very small.

Prices that are too low can affect our profit margins and can be a hindrance to subsequent product launches. ”

Shirakawa Kaede's meaning is obvious, that is, SIC8089 has completed his low-cost task.

As long as there are stable customers, you can return to the normal price on new products.

After all, he is not a charity, and at a cost of $8, it's normal for me to make a profit of $10~$12.

At least more than Zilog's profit of more than 20 dollars, it is much more conscientious.

In addition, Shirakawa Kaede actually doesn't want to take too big a step, so it's easy to pull the egg.

For example, in the DRAM business now, neon manufacturers will sooner or later attract the iron fist of capitalism if they kill at such a low price.

In fact, it doesn't matter if it's low, but it's too greedy to be a small person.

The VLSI Research Institute, which is composed of Fujitsu and NEC, wants to eat the profits of the entire chip industry chain.

Yes, the whole industry chain.

From the raw materials, intermediate materials, manufacturing equipment to chip products of chips, the whole industry chain goes hand in hand, and no soup is left to others.

If it is allowed to develop, not to mention the rice country, the whole world is the same, the soup is not drinkable.

In other words, anyone will be in a hurry, and business is not like that.

If neon has its own sovereignty, it's okay to say, but what is your own status, don't you know in your heart?

In the end, it is still inflated, and I want to overturn Lao Mei and taste what it is like to be the boss again.

Although he is the economic boss, Shirakawa Kaede still wants to say: Dog, when the chain around your neck is not untied, it is better to be honest.

At least Shirakawa Feng is engaged in chips at this time with a lewd development mentality, and he tosses neon casually, but he has always been very cautious in foreign markets.

He didn't want to alarm a behemoth like Intel early, so he would work steadily in his homeland and consolidate the fundamentals.

In fact, even neon, when SIC occupies a large enough share, will sooner or later alarm Intel.

But fortunately, the processor chip at this time is not taken seriously, and Shirakawa Kaede still has a few years to develop slowly.

After listening to Shirakawa Kaede's explanation, Heitaro Nakajima and Masatoshi Shima both nodded slightly.

Although Heitaro Nakajima, as president, still wants to occupy as much of the market as possible, he also knows that companies are organizations that exist for profit.

Too low profit margins will indeed affect the development of next-generation products, as long as it is always above the market price, there is no need to worry about SIC orders.

This is not just the end of the New Year, and Namco has placed another order for 100,000 chips.

A set of $60 and a profit of $15 per set is close to 400 million yen.

It's so fragrant, the design of the SIC8089 has long been completed, and now it's okay to lie down and earn money.

There are also Taidong and Sega, and it is impossible to see the fire of Namco's new arcade machine and have no idea in their hearts.

If you inquire a little, you will know that the SIC chip exists, and it was not used before because the price was too high.

Now it's rare to have neon local low-priced products for sale, so why don't you want to give it a try.

According to Heitaro Nakajima's prediction, the two companies that are being negotiated will most likely place an order later.

In this way, the reputation of SIC will spread more and more, and more and more orders will be placed.

Even he has begun to think about the latest 8-bit chips, and it is time to continue to recommend them to those companies.

"The channel distribution of chips is not limited to arcades, as long as it is a consumer electronics manufacturer, it is one of our potential customers.

In addition, some industrial equipment manufacturers also need a large number of processor chips, and the market in this area must also be developed simultaneously. ”

"Hail"

The arcade market only occupies a small share of chip applications, which is a small test in Shirakawa Kaede's view.

The promotion of multiple platforms in the back is when SIC really makes money.

(End of chapter)