Chapter 332: The Second Wind of the Media

At the beginning of August, as soon as the briefing of Shirakawa Electric ended, major media and newspapers began to report on the various highlights of the briefing.

"Shirakawa Electric - the leader of digital music, the gravedigger of the Vinyl Empire!"

This is the news of Shirakawa Electric's portable CD player, and even the accompanying picture is the scene of Shirakawa Kaede holding the CD player with one hand and looking at the camera with a smile on his face.

"A breakthrough in storage technology! The blue giant took the initiative to shake hands and make peace! ”

This is a report on Shirakawa Electric's CD storage technology, and the accompanying picture is the scene where Robert, the technical director of IBM, reached out and shook hands with Shirakawa Kaede.

Obviously, at the venue, the picture of Shirakawa Kaede talking with IBM was also filmed by a caring reporter.

In addition to these reports, the other news white headlines are also more sensational than the other.

"A New Revolution in CD-ROM Computing", "One CD, 150,000 Sheets of 16 Carat Paper"

What else is "the treasure of the empire", "the destroyer of the world's storage technology order", "the double crown of the youngest club and the youngest president of Neon"

In short, in order to attract people's attention, the title is how to come to the second middle.

However, thanks to their praise, Shirakawa Electric's reputation is almost unparalleled for a while, and no one can match it.

After all, what was presented at the briefing was indeed very interesting and absolutely dry.

In particular, the 700MB capacity of the CD disc is tantamount to an earth-shattering earthquake for the people who still use hundreds of KB.

This is a proper black technology, because the span of technological progress is too large, and it is even beyond the imagination of many people.

As a result, Shirakawa Electric has not yet been listed, and the financial sector has been hotly discussing what kind of performance it will have in the stock market in the future.

With so many media reports, the topic of Shirakawa Electric has risen sharply, and many shareholders can't wait to turn into leeks to enter the market to try their skills.

In fact, the reason why most of the media praised Shirakawa Electric was also related to the conversation he had with the reporter from the United States after the briefing.

In their opinion, Bai Chuanfeng's words are to properly maintain local enterprises, and by the way, the prestige of neon has risen fiercely.

The market economy advocates free trade, and the competition in your DRAM business is not neon, which is entirely your own reason.

Especially the semiconductor companies under several major chaebols, after seeing this report, they all feel that Shirakawa Kaede's words are deeply comforting to me.

They can even pat their chests and say that the DRAM chips produced by Neon companies can definitely have a service life of up to 20 years.

Even the worst of them is more reliable than the best quality one in the United States.

Otherwise, why would Neon swallow nearly half of its market share in less than a few years.

Low price is one thing, reliable quality is another.

Now Bai Chuanfeng said this sentence to the reporters of the United States in a grand manner, which can be said to have sparked their itch.

These semiconductor companies all have chaebol backgrounds, and their relationships with the media are also complicated.

So after a certain high-level old man praised him with great relief, the media and newspapers began to advocate Baichuan Electric.

He even made a special report for SIC, detailing SIC's innovation in the field of processor chips and its excellent performance in consumer electronics.

For such a good thing, Shirakawa Kaede said please come a little more.

With a large amount of coverage in the local media, SIC is now a little famous.

It is foreseeable that in the future, as long as SIC does not make major mistakes, there should be no shortage of orders or anything.

However, when you choose a friend, you automatically choose an enemy.

The Western horse from the United States will copy Shirakawa Feng's words to the newspapers of the United States on the other side of the ocean.

As for the consequences of this, that's a story for another time.

In short, Shirakawa Electric's briefing can be regarded as a glimmer of light for the haze on the head of the neon electronic technology industry.

Look, our neon companies have never lacked R&D strength, and the IBM commercial espionage case is definitely an unreasonable suppression of neon technology companies by the United States.

And the reason why the neon people have such an idea is to blame the time chosen by Shirakawa Electric Appliances for the meeting.

The former is because of Hitachi's scandal, and everyone feels that their faces are disgraced, and the neon manufacturing industry is ashamed because of it.

The latter Shirakawa Electric was born, and the two black technologies made IBM, the mastermind of the espionage case, take the initiative to show goodwill.

What does this mean, Neon has never lacked innovative clubs with strong scientific and technological strength.

It just so happens that there is an urgent need for other things at the government level to divert people's attention.

As a result, Shirakawa Electric has become an excellent choice, and a new example is being set.

Now the words "Shirakawa Electric" seem to have the same treatment as Sony, which is the light of the nation.

It is synonymous with innovation, science and technology, and progress.

To be honest, Shirakawa Kaede himself didn't expect this step, alas, the time is also, and the fate is also.

He accepted the title honestly and unceremoniously.

However, unlike the uproar of the outside public, many companies that have business related to Shirakawa Electric are a different story.

"Osone-san, please give me an explanation, why Shirakawa Electric was the first to release the CD player before us, doesn't it mean that their progress is far inferior to ours?

In addition, the other party released a portable CD player! With such important information, why haven't we heard the news at all? ”

In the office, Norio Ohga was blazing, and a beloved piece of porcelain on his desk was shattered.

As a classical musician, when has he ever been so out of shape.

The elegance and courtesy of the past are no longer repeated.

And the culprit of all this is because of Shirakawa Electric's briefing.

At first, Norio Ohga did go to this briefing with the intention of joining in the fun, after all, in private, his relationship with Shirakawa Kaede was not bad.

But unexpectedly, he was attacked shortly after the opening of the briefing.

The miniature CD player in Shirakawa Kaede's hand is simply the most blatant mockery of Sony's painstaking research in the past few years.

The inventor of CD technology? So what, it's not like eating a butt of ash behind Shirakawa Electric.

Norio Oga, whose chest was rising and falling sharply, stared at a pair of eyes, looking at Kozo Osone, waiting for him to give himself an explanation.

At this time, Kozo Osone, who was full of embarrassment, also had words of suffering.

Who knows, Shirakawa Electric, which has always been looked down upon by him, has also made amazing moves.

"Ogaga-san, the information about the research and development of Shirakawa Electric's CD player is indeed a dereliction of duty.

But things didn't get that bad, and we still had room to maneuver. ”

Norio Oga glanced at him expressionlessly, "Osone-san, you'd better find a reason to convince me."

CDs are the top priority of Sony's layout in the future, and there is no room for mistakes. Otherwise, you must understand what the consequences are. ”

Kozo Osone's heart trembled, and he thought of the Heitaro Nakajima who was squeezed out.

It is said that the reason why Shirakawa Electric has made such great progress in the research and development progress of CD players is that Nakajima-san has made great contributions.

And his departure came from his own hands.

Sure enough, heaven is good for reincarnation, and the sky forgives anyone.

But it has come to this, and it is useless to make a fuss about it now.

Kozo Osone organized his words and spoke slowly.

"Ohga-san, Shirakawa Electric launched a portable CD player that really surprised everyone.

But it's the same for everyone, we're still on the same line for the time being. ”

"You mean," Norio Oga's eyes narrowed slightly.

"Philips, Panasonic, Toshiba, they will also be shocked by Shirakawa Electric's portable CD player.

We're all the same at this point, and portable CD players and our desktop CD players should be considered completely different products.

In terms of the on-site audio-visual experience alone, there is still a gap between the sound quality of portable CDs and desktop CD players.

This is also destined to be aimed at the low-end market, but not desktops, and I believe that most vinyl enthusiasts prefer the performance of desktops.

Therefore, even if Shirakawa Electric is one step ahead of us, the impact on the future market is not as great as imagined.

We and each other are two different tracks, so there's still plenty of time for Sony to react. ”

Actually, Kozo Osone secretly changed the concept, saying so, but it is clear that the audience for desktops is definitely not as large as that of portable CD players.

After all, the so-called vinyl enthusiasts are mostly enthusiast-level users, and they are destined to be a niche among consumers.

But there's a little bit of truth to that.

Norio Oga pondered silently for two seconds, then raised his head.

"Prepare for Sony's CD player launch now, the sooner the better, and this time you must get ahead of Philips and them.

The name of the world's first desktop CD player cannot be missed again. ”

"Hai" Kozo Osone quietly breathed a sigh of relief in his heart, and this level seemed to have passed.

"In addition," Suddenly Norio Ohga's voice came again, "the research and development of portable CD players will also be arranged immediately, and I will definitely see Sony's portable CD player officially come out next year." ”

Kozo Osone felt a pang in his heart, and then bowed his head and responded, "Hai! ”

Looking at the other party's departing figure, Norio Ohga took off his glasses and pinched his eyebrows tiredly.

How did he not know the power of a portable CD player, which in the future would be shipped far more than a desktop CD player.

After all, the price is here, and the gap between the two, which is nearly 3 times more than enough, is far from being made up by performance.

But he also needs a reason to explain to the board of directors, and Kozo Osone's statement can be regarded as an explanation.

This Shirakawa-san looks young, but every time he makes a shot, it's a headache.

The means are also becoming more and more cunning, as well as CD storage technology.

At this time, Yamato Norio didn't know whether it was right or wrong for him to promise to open the license to the other party.

Although his original intention to develop CDs was for music, this does not mean that Norio Yamato does not understand what the new standard of CDs means.

He could already imagine that soon that Shirakawa-san would come to the door again, he was extremely sure of that.

And when it comes to rule-making, this time Sony can't afford to miss it anyway.

Shirakawa Electric's explanation caused different reactions from all sides, but due to the quiet period, Shirakawa Kaede avoided talking about all the temptations of the outside world.

Not only that, he refused many media interviews and TV station invitations.

The reason is ready-made, and the listing is quiet.

And the more he is like this, the more curious the outside world is about him. However, Sang, the youngest president of neon, Shenlong can't see the head and the end, and it's not easy to find him.

However, although it is a quiet period, it does not mean that Shirakawa Kaede has nothing to do.

On the contrary, taking advantage of this quiet time, he wanted to do something again.

(End of chapter)