Chapter 339: Walking upside down with the big head down

After preliminary negotiations with Sony and Philips, the three companies basically reached a consensus on CD-ROM specifications.

The standard will be led by Shirakawa Electric and will be jointly owned by Sony and Philips.

Jointly released the CD-ROM Blue Book as an industry guideline to standardize the production and R&D routes of CD manufacturers in the future.

However, the current blue paper is only a draft, and the underlying error correction mechanism still needs to be readjusted by Sony and Philips.

Once all of this is in place, the technical specifications of the CD-ROM will be revealed to the outside world.

However, even though it is only a draft, it does not affect the three companies to jointly issue a statement announcing that CD-ROM has officially entered the process of commercialization.

The press conference was still held in the lobby of the Imperial Hotel.

However, this time the protagonists have become Shirakawa Electric, Sony, and Philips.

At the press conference, Shirakawa Kaede stood in the middle, flanked by Norio Ohga and Simon.

Everyone held the CD-ROM in their hands together to show the official launch of the CD-ROM to the media.

The flashing lights of the scene lit up, and Shirakawa Kaede, who was standing in the middle, was full of spirit.

At the moment when the picture freezes, many people seem to see a new tech giant on the rise.

It's not an exaggeration to say that, CD-ROM is the first step on Shirakawa's path to the throne.

In the media interview session that followed, both Norio Ohga and Simon praised the future prospects of CD-ROM.

And invariably said that Shirakawa Electric has played a key role in this.

The atmosphere at the scene was harmonious, and there was no tension at the previous negotiation table.

As for when the CD-ROM that the media is concerned about will actually be put into commercial use, the three companies unanimously said that they will be able to enter the lives of ordinary people by storing discs as soon as next year.

It's almost October now, and in a few months it will be commercially available, which is already very fast.

The main reason is that CD technology has been relatively mature, and the production of CD-ROM discs is almost the same as that of music CD-DA.

At the same time, Sony and Philips will also exert their influence to promote the popularization of CD-ROM.

In addition to the disc itself, a series of hardware and software will also be included in the development plan.

In the case of content producers, everyone will also work separately to bring a complete ecosystem to CD-ROM.

For the commercialization of optical disc storage so quickly, the media present also applauded excitedly and expectantly.

Alas, the world has been suffering for a long time.

700MB vs. less than 1MB of storage capacity, who doesn't expect it?

There were really people who weren't so happy, at least Robert Robert, the technical director of IBM who was there, had a serious face.

When the press conference came to an end, he immediately found Shirakawa Kaede, who was about to leave.

"Mr. Shirakawa, CD-ROM wants to be truly popularized. IBM is the best choice, don't you really think about it? ”

"Mr. Robert, we would love to work with IBM, but your offer is hard to accept.

Now that we have Sony and Philips on board, the rollout of CD-ROM specifications will be greatly accelerated. ”

Shirakawa Kaede said with a regretful face that he really couldn't help, and it was IBM's insincere negotiation conditions that hindered their cooperation.

Robert's brow tightened and seemed to be furrowed even more.

"As for the conditions in this regard, everyone can talk about it again, and there is no need for us to sever the cooperative relationship because of this issue."

"Of course," Shirakawa Kaede nodded approvingly, "but the time may be a little tight, and in two days Shirakawa Electric will be officially listed."

At that time, Mr. Robert should have understood that I don't have as much time and that we have more things to make public. ”

"yes, that's a congratulations." Although he was anxious, Robert still congratulated him very graciously.

"Thank you" Shirakawa Kaede nodded, then turned around to leave.

"Oh yes," he said casually, after just two steps, "the Blue Book will be officially released in a week."

In addition, we organized the entire CD consortium to jointly submit CD-ROM industrialization standards to ECMA International. ”

“What?!” Robert's face changed drastically, and his mouth was open enough to fit an egg in shock.

When he reacted, when he wanted to find Shirakawa Feng again, the other party had already left, and there was no one left.

In a hurry, Robt didn't care much, and immediately rushed to the nearest telephone. He needed to make a transatlantic call right away, and he couldn't delay for a moment.

Hearing that Shirakawa Electric was listed, he was still able to stay calm.

But the ECMA international organization mentioned by Shirakawa Kaede in the last sentence made him not calm.

It is an international organization dedicated to the standardization of information and communication systems, and it also has the name "European Computer Manufacturers Association". ”

Basically the existing European companies that manufacture, sell and develop computers and telecommunications systems are its members.

As long as it is included in the standard of the system, it will basically become the standard that everyone adopts by default.

Moreover, the European Computer Manufacturers Association not only has European companies joining, but also some multinational companies in the United States are also members of it.

More critical is the ECMA International, whose standardization process is very commercial.

In the organization's own parlance, this way of operating reduces the impact of bureaucracy.

Commercial operation means that as long as the operation is good, Shirakawa Electric's CD-ROM will soon pass the audit and be officially included in the ECMA standard system.

And let's not forget which country Philips is a company and which has an irreplaceable influence in Europe.

That's why Robert's face changed so much and he was in a hurry, once the ECMA standardization was successful.

Then there is less and less room left for IBM to operate, and in the end, IBM may be forced to comply with its standards.

For the sake of that unrealistic benefit, in the end, the right to speak on disc storage will be lost, and the gain will outweigh the loss.

Not to mention Robert's urgency, Shirakawa Kaede is in a good mood now.

Just yesterday, Shirakawa Electric has officially received the listing authorization from the Orient Stock Exchange, and the listing date is on the first day of October.

There are still two or three days to calculate, and at the same time, the shares of Baichuan Electric Electric's issued shares have been all divided up by the primary market.

Even Beidu Securities, which has no channel resources, has already sold its new shares, with a total profit of more than 10 billion yen.

With such a reversal, a large amount of money has been brought in, and Shirakawa Kaede certainly has reason to be happy.

Moreover, Beidu Securities has since entered the door of the securities industry, and the financial system of Beidu Bank has become more and more perfect.

Because of the marketing authorization, Shirakawa Electric does not have to comply with the rules of the quiet period for the time being.

However, after the listing, the first natural month will still enter the quiet period.

Therefore, taking advantage of this short gap, in addition to announcing the announcement of obtaining marketing authorization, Shirakawa Electric also took the opportunity to hold a CD-ROM conference with Sony.

For the next period of time, you just need to wait for the moment when the listing arrives.

Unlike Kaede Shirakawa, who is in a good mood, Yamauchi, who is far away in Kyoto, is not so good.

Just like now, every time I make a public appearance, there are annoying reporters buzzing around and asking questions.

"Yamauchi-san, what do you think of Shirakawa Electric's upcoming entry into the home console market?"

"Will the listing of Shirakawa Electric bring operating pressure to Nintendo?"

"Nintendo has lost to Shirakawa Electric in the handheld business, so will home consoles repeat the same mistakes?"

One by one, the microphones were blocked in front of Yamauchi Pu, making it difficult for him to move an inch.

The flash turned on again and again, which made him even more upset.

Today is the award ceremony for Nintendo's Arkanoid Masters,As the president, Yamauchi Pu also came forward to present the award in person,By the way, promote your own color TV game console。

Nintendo has been holding such events for more than three years since 79.

I have to say that in terms of entertainment, Nintendo's talent in its genes is unique, and it has been deeply cultivated and developed on this road.

However, recently, because of the imminent listing of Shirakawa Electric, the attention of the media has been focused there.

At the same time, Shirakawa Electric is also revealing the development progress of home game consoles from time to time through the media.

With the occasional leak of spy photos, the number of discussions on public-related topics has also risen steadily.

After this set of operations, it can be said that the hot traffic marketing has been played clearly.

Shirakawa Electric is happy, but it is Nintendo who suffers.

When it comes to game consoles, the first thing that comes to the media's mind is its competitor, Nintendo.

So if there is nothing to do, the reporter will catch Yamauchi Pu and ask about various opinions on Shirakawa Electric.

It's usually just that, but today is Nintendo's home game, and you still ask like this, which is completely unkind to someone in my mountain.

Pu Yamauchi, known as the "tyrant", is not a good temper.

Game merchant Henk Rogers once commented that Yamauchi Pu was a difficult person to please. If you dare to openly oppose him, then your good days will come to an end.

Pu Yamauchi, who has such a character, will he be able to stand such difficulties from reporters in front of everyone's eyes?

Yamauchi, who was wearing brown glasses, swept around with contempt.

The reporters who buzzed around all fell silent.

"If that thing sells a million units, I'm going to walk with my head down!"

After putting down the cruel words loudly, Yamauchi Putou left the award ceremony without looking back.

"Wow~!" The journalists were excited!

This is a proper big material, this is Nintendo's declaration of war against Shirakawa Electric!

The reporters who reacted flashed their lights, and then desperately tried to catch up with Yamauchi, who had turned around.

However, under the obstruction of Nintendo staff, few people succeeded.

But no matter what, Yamauchi Pu's Flag with the meaning of gambling is grandly erected.

The reporters who felt that the trip was worth it laughed so much that their hearts were full of joy.

Don't you see this news headline coming?

Not to mention that Yamauchi left the award ceremony in a huff, and no matter how the reporters would report on it later.

But it was the last day of September, less than 24 hours before Shirakawa Electric went public.

Tokyo is a completely different place.

Shareholders are gearing up, and intermediary institutions are also ready to move, and everyone wants to enter the market as soon as possible.

Everyone thinks they will earn, and they are cut because they are too greedy and don't run fast enough.

(End of chapter)