Chapter 410: Neuropathy
When the words "Mac is crazy" slowly appeared on the Macintosh computer, the audience was so excited that they shouted.
They love this cool way of publicity, and the incomparable shock brought by technology makes many people hold their heads and fall into a numb situation.
However, this is not the end of the story, and the Mac computer continues to play various demos of the system.
Sketchpads, word processing, tables, fonts, drawing, programming, and a self-portrait of Joe's gang created using Paint.
There was a burst of laughter from the audience, but then they screamed over Mac's games of chess, Pac-Man, Thunderbolt, and more.
Looking at the long-lasting applause and screams from the audience, Jobs smiled shyly and smugly.
This feeling of applause, obsession, and madness for his work gave Jobs the illusion that he was the king of the world.
"We've been talking a lot about Macd computers lately, and for the first time in history, I'd like to let Macs speak for themselves."
After saying that, Jobs walked to the display table and lightly clicked the mouse on the table.
Soon, lines of text unfold on the computer screen, and a male voice with an electronic voice appears in sync with the text.
"Hi everyone, I'm Mac. It was great to be able to leave that bag...
It is my great pleasure to introduce you to a person who is like my father: Steve. Jobs. β
In this era, computers can talk?! Regardless of how it was achieved, the audience was stunned by this statement.
Especially in the last sentence, after Mac reported the name of Joe's gang leader from his own perspective, the hall fell into cheers and applause for 2 minutes.
Standing on the podium, Jobs's pride and pride from the bottom of his heart were really high-spirited.
After waiting for a while, until the applause died down, Jobs continued his press conference.
He then went on to explain the target group for Mac computers, not only office workers in companies, but also schools.
Apple expects to launch five ads starting from the Winter Olympics on February 6.
At the scene, Jobs also played these five commercials in turn, and these advertisements praised the Mac from various angles.
At the end of the five ads, there is an identical advertising slogan.
Mac computers, the computers of every one of us (who don't know computers)!
Yes, that's the core theme of Apple's promotion of Mac computers.
Thanks to the advent of graphical systems, there is no longer a need to memorize complex operating instructions when using a computer, and it is no longer an exclusive skill for professionals.
On Mac computers, anyone who doesn't have basic computer knowledge can quickly get started.
With a mouse, a simple and clear graphical system, anyone can become a computer user.
I have to say that Qiao's forward-looking approach to computers is indeed unparalleled.
The goal of his Mac computer is to make it easier for people to use computers and make the market bigger and more popular.
In the following press conference, Jobs focused on the ecological environment of Mac computers.
That's right, Qiao Gang Leader naturally used the set of ecosystem theories that Shirakawa Feng once explained to him in his press conference.
And unlike in the past, this time Jobs paid special attention to the platform-based software design of the Mac.
In addition to dozens of software developed in-house, he also brought in other software manufacturers to escort the Mac.
Among the various interview clips played at the press conference, the first one to appear was Microsoft's Bill Gates.
"In the software world, quantity is the most important thing, and the more you can sell, the better.
Microsoft chose the Mac software platform because other platforms became boring over time. β
Tsk, at this time, Gates and Jobs haven't broken up yet. The former even appeared in person to build momentum for Mac computers.
In addition to Mr. the richest man, there are also Mickey Capo of Lotus Software, Fred Gibson of PFS Software Distribution Group, etc., all of whom do all kinds of publicity for Mac computer software.
In the final interview clip, suddenly an Asian face appeared on the big screen, and it was still a handsome overly Asian youth.
"SIC80281 provides the core guarantee of Mac's powerful performance, which is our secret weapon.
Of course, in order to get the most out of its performance, we also have our own ideas in the field of applications.
Unlike other types of office software, HAL is responsible for providing entertainment and relaxation.
In the future, we will bring you a variety of interesting and relaxing games, and occasionally enjoy them after work, which is more conducive to improving efficiency. β
That's right, this handsome overly Asian young man is, of course, Kaede Shirakawa.
When he explained, the letters also typed out basic information about him.
Kaede Shirakawa, President, SIC Chip Design Co., Ltd./HAL Software Services Co., Ltd.
This interview video is the last time Shirakawa Kaede came to visit Keiko Matsusaka in Rice Country, he was pulled over by Jobs to be a strong man.
Although the audience at the scene didn't know him, for the sake of that face, they all gave their own applause and cheers.
They don't yet know what SIC and HAL will mean in the future.
It wasn't until some archaeologists in later generations saw the video of this press conference that they exclaimed, it turned out that SIC and HAL, which have played an important role in the computer industry, have appeared in such an early era.
Of course, this is a later story, after the Qiao gang leader introduced the production process of Mac computers at the scene, this press conference can be regarded as the end.
The less than 40-minute press conference was not a long time, but it brought too much shock to the audience.
All kinds of novel functions and cool application scenarios are deeply stimulating to everyone.
And Apple's conference was not only a feast for the audience, but also a revolution in the entire computer industry.
The early 80's was the time when computers were gradually "electrified" from professional equipment, and personal computers were generally larger.
However, the all-in-one design of Apple's Mac allows users to carry it with one hand.
The media directly gave it the title of "the world's smallest desktop computer".
And the Mac is worthy of this name, and its entire shape design concept is full of technology and simplicity.
A power cable, a mouse cable, a keyboard cable, that's all the cables for your Mac.
Compared with the large number of complex wiring on computers at this time, the emergence of the Mac is undoubtedly epoch-making.
This was proven by the fact that more than 4,000 Mac computers were sold on the day of Jobs' press conference.
That's a $2,000 computer, and it sold more than $10 million on the first day.
And on the first day of the Mac's launch, Jobs, who learned the news, returned to Apple that day and held a celebration party with the development team.
Most of the thousands of computers sold are 128K Macs. After all, compared to the $2795 of the 512K, the former is $300 cheaper.
At the same time, with the press conference over, the Mac and the Steve Jobs name became the darlings of the media in just one night.
Especially with the ads running on the Super Bowl, 96 million people witnessed the Mac's unusual "1984".
This ad is destined to leave its own legend in the history of advertising, and not only ordinary people, but even many celebrities are attracted to Mac.
John Lennon, Andy Warhol, Keith Haring, they are all obsessed with Apple's Mac.
At the party a few days later, everyone gathered to listen to Steve Jobs explain how to use QuickDraw, a graphics software for Mac.
Warhol, who experienced it himself, clicked the mouse a few times, and there was a perfect circle on the screen.
"I drew a circle!" Warhol exclaimed loudly with pride and excitement.
"I prefer its music player feature, which gives me a reason to spend more time on my Mac."
Yoko Ono, who is holding a red wine, does not skimp on her love for Mac.
She is the wife of John Lennon, and today's party is also held to celebrate the 9th birthday of their child, Sean Lennon.
"Speaking of this music player and the ability of the Mac to play CDs, there is one person who plays a key role in this.
Maybe Yoko Ono knows him, too. Jobs, who was surrounded by everyone, looked full of pride.
"Really?" Yoko Ono looked interested, and she herself loved music.
Yoko Ono also wants to meet people who can bring music to the computer and realize it, not to mention people who may know herself.
"He's your compatriot, also from Neon, named Kaede Shirakawa."
The music playback software on the Mac was developed by Apple's R&D team and HAL over the course of a week.
The latter had written similar software on Fujitsu computers when Kaede Shirakawa first popularized CD-ROM.
Therefore, this time, the Mac computer was able to play the BGM of "Chariots of Fire" smoothly for the first time at the press conference, in which HAL did play a key role.
"It's Mr. Shirakawa." For this neon rising figure, Yoko Ono has naturally heard of it.
"I'll invite him to the party next time, trust me, he's definitely a charismatic guy."
"Good, Jobs. We should have a separate party for him~"
"That's right, I'll call him now."
Jobs, who was already a little drunk, felt that he was the master of the world at the moment, and everyone should be around him.
So without thinking about it, he picked up John Lennon's landline and began to dial the transatlantic phone.
"Moxie Moxi?" There was a confused voice on the other end of the line.
"Hey man, it's me Jobs."
"Huh?" Kaede Shirakawa, who had just woken up from his sleep, had to prop up his body.
"What happened? Jobs, is there something wrong with the Mac? β
βMacοΌ Oh no, it's so good. β
"Why are you calling in such a hurry?"
"Hi man, you should be at the party today. Look here, it's so lively, everyone revolves around you. β
Jobs opened his arms with a wine glass and turned to look back at the people dancing at the party.
"Jobs, don't you really look at the time before you call? Neon is just under four o'clock in the morning. β
βCome onοΌ Get up~, Shirakawa, you fly over now, let's toast to the Mac together~! β
"Click" Shirakawa Kaede hung up the phone directly.
"Eh, who is it?" Yuko Tanaka's vague voice of inquiry came from the side.
"A neurotic" Shirakawa Kaede pulled the lamp and continued to make up for sleep with his head covered.
(End of chapter)