The impact of the Plaza Accord is not limited to the turmoil in the financial markets.

Because the five countries joined forces to lower the dollar exchange rate, the speculative market concentrated on speculating on the yen.

This gives a signal to the outside world that the yen will continue to appreciate.

Based on this, the cost of imported neon products will also increase in the future.

Under this psychology, the decline in the export of neon manufacturing is also a normal feedback from the foreign trade market.

The neon government had expected that even if the yen appreciated by 20%, Neon's export manufacturing would still be quite competitive.

However, that is from the perspective of long-term development, and it is a normal phenomenon in the short term that the market of such a big move of the five countries will change from the wind to the wind.

Therefore, from the fourth quarter after September, the neon export trade has been affected the most.

According to the development law of previous years, the closer to the end of the year, the export industry increased by 6% ~ 8% year-on-year is the normal value range.

However, this year, not only did not rise, but fell by about 4%, and the horizontal comparison is equivalent to a plunge of 10% ~ 12% of the export trade volume.

This is the first time in the world, so many neon companies are facing the enemy.

As we all know, Neon is an export-oriented country, and its domestic economic growth is heavily dependent on exports.

If exports plummet, it would be an absolutely catastrophic impact for many Neon companies.

Although the share is only about 4% lower than the same period last year, this is not a good sign.

I'm afraid that this is just the beginning, and it will continue to fall and fall in the future.

After all, it seems that the current appreciation of the yen is far from reaching its peak, so the export pressure of neon products will continue to increase.

Therefore, many of Neon's domestic physical manufacturing industries already have a sense of crisis.

But also in the fourth quarter, the neon stock market was completely incomprehensible to them.

Obviously, the share of trade is declining, and corporate profits are also falling, but the stock market is all the way up.

This... Many CEOs of companies that have a headache due to the decline in exports have begun to feel nervous.

The stock market and foreign exchange market are booming, and the neon economy is rising.

In this case, will people have money in their hands be able to stimulate domestic demand, and then make up for the lost part of the profits from exports?

Taking a step back, since the stock market and the foreign exchange market make so much money, can we also go in and eat some meat if we are engaged in industry?

After all, the financial strength of enterprises is strong, and they can naturally leverage greater capital than individual people.

Shirakawa Electric, which is also facing such a situation, is also discussing how to eliminate the impact of the yen's appreciation.

"Ladies and gentlemen, we have to admit that in a short period of time, the appreciation of the yen will become the norm.

So in the face of the increase in export costs and the decline in trade share, how should we respond? ”

Inside the Shirakawa Building, many officials from Shirakawa Holdings are gathering to discuss the next steps.

No one can avoid the pressure of the yen's appreciation. Some people continue to wait and see, and some people are considering going to the stock market and the foreign exchange market to play a tailwind battle.

Others are also actively looking for ways to break through the current situation of declining trade in order to maintain the continued growth of the manufacturing industry.

Obviously, Shirakawa Electric is ready to take the last road, industry is the basic plate, and it must not be easily given up.

"If the yen continues to appreciate, the size of Shirakawa's overseas market will shrink even further.

So in order to ensure profits, either open up new markets, or find a way in terms of cost. ”

As the head of the audiovisual division, Hasegawa's approach was simple, either open source or reduce expenditure.

"However, in the current international market, Shirakawa Electric has basically been exhausted. It is not possible to find a new market on a large scale in a short period of time, and as for the Asian market...", Akagi shook his head.

Now the development of Asia is just in its infancy, with limited spending power and limited markets.

In particular, Akagi's game console division has hardly performed well in Asia.

The problem of food and clothing has not been solved, and there is no spare energy for recreation.

Two years ago, Shirakawa Electric had completed the layout of the global market, so the open source was basically crossed.

So how to throttle? Reduced raw material costs? Or reduce the salaries of employees?

Thinking of this, everyone invariably put their eyes on the top Shirakawa Kaede.

"It's hard to find new markets in a short period of time, but we can nurture them in advance.

As for throttling, let's find a way from the cost of parts, from the channel, and from the whole industry chain.

Don't move the treatment of members unless you have to, and the control of costs will probably be achieved through another means. ”

Hearing that Shirakawa Kaede was not ready to move the welfare of employees, everyone was relieved.

If a company needs to reduce wages to achieve cost control, it means that its business situation has deteriorated considerably.

Of course, it is not excluded that some presidents of the company will operate in a commotion, but obviously Shirakawa Kaede is not this kind of person.

Salary cuts? Just kidding, the battle for people is about to take place.

Believe it or not, as long as Shirakawa Electric dares to cut salaries, new and old employees will run in minutes.

However, since it is not a salary cut, it is achieved by another means.

So what exactly is this means, and the so-called cultivation market, everyone is curious.

Without selling it, Shirakawa Kaede directly said his long-considered decision.

"Starting next year, stop all capacity expansion here at Neon."

"Huh?"

As soon as his words fell, the eyes of everyone present widened in surprise.

Although the yen has appreciated, the neon economy is also very good.

Many companies are expanding their production capacity, but Shirakawa Kaede is now planning to do the opposite.

"Shirakawa-san, although there is pressure on the yen to appreciate, is such a decision too conservative?"

Hasegawa cautiously tested.

With a wave of his hand, Shirakawa Kaede explained the reason for doing so.

"Stopping Neon's capacity expansion is not stopping all capacity expansion.

We must consider the rising costs of the yen. Because this is not a short-term phenomenon, it is likely to be the norm for years to come.

A short-term appreciation of the yen may not threaten us, but no company can afford to continue normalcy. ”

"What do you mean...?" There seemed to be an understanding in the eyes of the people.

"Overseas!" Shirakawa Kaede nodded calmly.

"Starting next year, all the factories here will remain the same as the current scale, and at the same time, we will increase overseas investment.

We need to slowly move labor-intensive factories out of the country to reduce labor costs. ”

With the advent of the golden age, as of this year, the average salary of neon people has reached 300~4 million yen per year.

While frontline workers may be slightly lower than that, it's not much worse.

Therefore, the rising labor costs are also placing an increasing burden on the manufacturing industry.

In the next few years, due to the expansion of the bubble economy, labor costs will increase significantly.

By then, the huge number of employees will also require an astronomical amount of payroll costs.

This will be more difficult for companies to reduce costs and ease the export pressure caused by the appreciation of the yen.

It is precisely because of this understanding that Shirakawa Kaede decided to take precautions and lay out overseas in advance.

"The factories that are prioritized for relocation include walkmans, game consoles, AutoNavi toys, etc., and electronic products with low technical difficulty.

Their raw materials can be solved locally, and Neon only exports critical components here.

As for the object of relocation..."Shirakawa Kaede paused, "Huaxia and Treasure Island are the first objects to consider. ”

It's instinct for manufacturing companies to move to markets with lower labor costs.

At the same time, some raw materials are solved locally, which can also further reduce production costs, and Neon can grasp the core technology by itself.

There is no opinion on this point, but everyone has some doubts about the location of the factory relocation.

"Shirakawa-san, it's okay to say there in Takushima. But Huaxia... Isn't it a little too radical? ”

Although Neon and Huaxia have been in normal diplomatic relations for more than ten years, they belong to different ideological camps after all.

Especially during the Cold War, is there really no opinion on this Mi Guo Dad?

Bai Chuanfeng smiled indifferently, "You can rest assured about this, don't forget that Huaxia and Mi are now in the honeymoon period." ”

It is precisely because of the existence of the other side of the Cold War, Aso. In this special historical period, Huaxia was able to live in harmony with Aramco.

The two sides are now not only in the honeymoon period, but have even carried out a lot of military and technical cooperation research and development.

That's right, can you imagine? In the middle of the 80s, China and the United States cooperated in weapons.

The well-known Peace Icon Project covers a wide range of topics.

The improvement of the seventh and eighth masters, the research and development of multi-purpose helicopters, and even express delivery projects are available.

This is unimaginable in the 21st century, but in the magical 80s, it is happening.

These things were reported in the newspapers, and when Shirakawa Kaede said this, everyone thought about it carefully, and it was indeed the truth.

Shirakawa Electric is just making some consumer electronics, and it is not a secret, so there is no need to worry about these things.

What's more, it's not without precedent, Shirakawa Kaede can casually cite a lot.

"Setting up a factory in China is not a big deal.

Panasonic, Toshiba, Hitachi, they entered China in the 70s, and we Shirakawa Electric are late enough. ”

Do you know what kind of factory Panasonic has established in Northeast China? Motor factory!

In terms of sensitivity, this thing is much more sensitive than Shirakawa Electric's Walkman and game console.

When the great man came to visit the Panasonic factory in Osaka, he saw the rows of modern machines.

The great man shook Konosuke Matsushita's hand and sighed, "Mr. Matsushita, can you help Huaxia modernization?" ”

Konosuke Matsushita, who is 83 years old, immediately promised that he was willing to provide assistance to China in realizing modernization.

So the next year, Konosuke Matsushita was invited to visit Huaxia, and at that time Huaxia did not even have an embassy in Neon.

But it was under such circumstances that Panasonic established what would become a motor factory in Tohoku.

Since then, Toshiba, Hitachi and other enterprises have also entered China at the end of the 70s to carry out cooperation.

So at this time, Shirakawa Electric decided to enter Huaxia, which was one step later than the old enterprises.

"Huaxia has too many people, and it is a huge market with infinite potential in the future.

Now the labor cost is low and the price of raw materials is low, which is very conducive to us to reduce production costs.

In addition to listening to the voice, we at Shirakawa Electric will also produce radios and other products locally.

The former is used for export, while the latter is used for local traffic. I believe that after several years of development, Huaxia itself will grow into another major market for us. ”

In addition to relocating the existing factory, Shirakawa Kaede also decided to start production of "antique" products such as radios in Huaxia.

Their potential customers are countries in Southeast Asia that are in the developing stage.

In this way, Shirakawa Electric can not only reduce its own production costs, but also reduce export pressure.

At the same time, it can cultivate the Southeast Asian market, even if it is only for products such as radios with relatively weak margins.

As for why Shirakawa Feng has the confidence to enter the Chinese market, he really thinks that his trip to the embassy was for nothing?

(End of chapter)