Affected by the appreciation of the yen, Shirakawa Holdings' profit this year fell back to less than $3 billion, roughly remaining at about $2.7 billion.

Among them, SIC fell significantly, and the export of other products such as optical drives, CD players, and walkmans also fell by a certain amount in the fourth quarter.

The impact of the yen's appreciation has been immediate, especially for export-oriented companies, and the feedback time has been much shorter than expected.

However, fortunately, Beidu Bank has made a fortune this year, and HAL still maintains a certain growth trend, otherwise this data will be ugly.

On the whole, the real industry has suffered a certain impact, but the financial industry and the software and entertainment industry are more optimistic than last year.

Faced with this situation, Shirakawa Holdings also had to make corresponding adjustments.

The relocation of factories and overseas investment are the contraction policies of the real industry, and the increase in the budgets of HAL and Beidu Bank is a manifestation of the expansion of the financial and entertainment industry.

Kaede Shirakawa has decided to split HAL into two clubs, and Satoshi Iwata will continue to retain the name of HAL Research Institute in charge of the game business.

Its main business is a series of electronic entertainment-related business activities such as game console development, platform game production, and game distribution.

The original software and peripheral hardware business was handled by the newly established super software market (SSM).

The positioning of SSM is very clear, that is, to provide various types of application software and supporting hardware peripherals for computers.

Of course, judging from the current computer development, the main development platform of SSM is still the DOS system and the Windows 1.0 system launched by Microsoft in November.

Windows has been launched in a blink of an eye, but the current Windows is still very simple, which is basically equivalent to putting a shell on the original DOS system.

The Apple OS system, which has become a pioneer, has been relatively improved.

Also as a partner of SIC, SSM will also develop the corresponding peripheral software for Apple's system.

However, neither Windows nor Apple's OS are very mature right now.

Therefore, at this time, SSM can only be regarded as deeply cultivating the market and laying a good foundation for the future development of computer business.

Under Shirakawa Mutual Entertainment, in addition to HAL, there is action, and other entertainment-related industries such as SAOND Records and Daiei have also increased their budgets a lot compared to last year.

To say that after the bubble era and the collapse of bubble mu, which neon industries not only did not get hit, but became more and more prosperous.

So this has to be the entertainment industry, or how to say that the eighties and nineties were the golden age of neon entertainment.

All the arrangements of Shirakawa Holdings are now in preparation for a rainy day, and it seems that after the golden age of its heyday, in fact, Shirakawa Kaede has faintly seen the figure of the cold wave.

The extraordinary 85 years have come to an end, and the 86 years that heralded the beginning of the golden age have also arrived.

The New Year of '86 seems to be much more lively than last year.

If you stop on the streets of Ginza in Tokyo, you can feel the change.

There are too many people, and the large number of black and oppressive heads are a fight with the Spring Festival in the Celestial Empire Railway Station.

At this time, the neon people have also entered the rhythm of New Year's explosive buying, and the pedestrians on the street have big bags and small bags, carrying loot from major shopping malls.

Yes, designer clothing, which used to represent luxury in the eyes of people, is now directly sold out.

If you don't queue up to buy it, you won't get a copy at all.

Shirakawa Kaede, who was clamoring to buy a lucky bag by the little clear sky, stood on the streets of Ginza at the moment as if he saw the scene of the aunts sweeping the goods in later generations.

It seems that the originators of the explosive buying mode are still neon aunts.

"I heard that there is a new batch of Dior perfumes here in Ginza, limited editions."

"yes, let's go check it out. I'll go eat some kaiseki cuisine after I buy it, otherwise I may be late for the skin beauty appointment at half past one in the afternoon~"

Two fashionably dressed wives had just come out of a shopping mall with large bags, and then went straight upstairs to the cosmetics counter.

The hurried appearance seemed to be afraid that it would be too late and there would be no more things.

In fact, this is not their exaggeration, but the crowded scene of people upstairs can almost announce that they are doomed to fail in grabbing goods.

Is this really Ginza, which is known for its high-end luxury? Are you sure it's not a low-cost wet market?

Shirakawa Kaede looked at this scene dumbfounded, and Yuko Tanaka beside him turned his head with a surprised look.

"Yuko, do you want to take a look?"

Yuko Tanaka gave him a slight roll of the eyes, "Lancôme, Chanel, Dior, there are too many at home, they are all given by others." ”

"Huh?" Shirakawa Kaede was stunned, "Who sent it?" ”

He didn't remember ever sending them to her, and he felt dizzy when he heard the names of the cosmetics.

"Group official~" Yuko Tanaka took Xiao Yasheng's hand to prevent her from running away.

"Huh?" Shirakawa Kaede was still a little confused.

"Deer angle vacation area" Yuko Tanaka's tone was a little proud.

As soon as she said this, Shirakawa Kaede suddenly realized.

These luxury brands have branches in the Deer Point Resort, but who does the Deer Point Resort belong to?

The "$4.2 billion couple" said that this is just an inconspicuous industry under their own name.

"$4.2 billion couple" is the nickname given by Omi to Shirakawa Kaede and Yuko Tanaka, and the reason is, of course, the wave of quick money made by the Plaza Accord last year.

You don't have to ask to know that this title has a certain discriminatory and ironic connotation.

Omi's impression of neon at this time is not very good, and it is an Asian couple who make money, so it is strange that the media there has a good opinion of them.

To put it bluntly, it's just a lemon, sour~!

But some luxury brands that are mainly engaged in cosmetics don't care about these, they are in business. Who would be afraid of a lot of money? For them, the more obvious the celebrity effect, the better.

In particular, the yen has appreciated, and neon's luxury imports have continued to rise, making it the second largest market after Omi.

Then this excellent humanoid advertising opportunity must not be missed.

In addition, they also have branches in the name of the other party's industry, so Chanel and they rushed to send the unlisted limited edition cosmetics to Yuko Tanaka first, asking her to give some suggestions for use.

The suggestion is false, and the real purpose is nothing more than hoping to use the influence of Yuko Tanaka to promote her products in the circle of noble ladies.

The audience for these luxury goods is never ordinary people, and they only need to grab a small group of people to make a lot of money.

But who knows that the current neon and top limited edition cosmetics can cause the public to rush to buy, which shows that people's wallets are bulging.

But no matter what, Yuko Tanaka doesn't need to go to Ginza to join the rush army, and she doesn't want to see what her current identity is.

Not to mention the official groups of these brands, she is a little bit interesting, and I believe that those wives and ladies who want to deliberately make friends will line up to deliver things to the door.

Well, Shirakawa Kaede is sorry for the little pride in Yuko Tanaka's heart.

He did ignore these things a little before, tsk, who made the senior sister so gentle and lovely to bully all the time.

Taking her hand, Shirakawa Kaede walked towards the toy store not far away, holding the yelling little clear sky.

There, the poster of the limited-edition Mobile Suit Gundam figure is very eye-catching, and a large group of children are chattering around.

In recent years, there have been promotional techniques such as lucky bags and blind boxes, and different toy figures will be stuffed into a shopping bag.

They are mostly popular characters in games or cartoons, as well as small gifts for matching.

Of course, some rare limited editions or special prizes will also be inside, as for whether you can open it, it all depends on luck.

These bags are sealed and placed on the shelves for customers to choose from, and they cost 30,000 yen each.

Don't worry about expensive people to buy, this is Ginza, and the most important thing is the rich.

As soon as he put the little clear sky, which was very excited when he saw the Gundam, he put it on the ground, and the little guy ran to the lucky bag.

He is more than two years old, and his movements are now very flexible.

Crossing his waist and looking up at the conspicuous word "Gaode" above the store, Shirakawa Kaede nodded with satisfaction.

It seems that business is good, and lucky bags are also very tempting. Lo and behold, the store is full of parents with their children buying lucky bags.

That's right, this store is an official store owned by AutoNavi Toys.

As for the long-awaited limited edition Mobile Suit Gundam by Little Clear Sky, cough~ That's one of AutoNavi's products.

Poor little sunny sky was full of excitement to choose a lucky bag, and at the same time kept praying that he would open a limited edition.

However, the fact is that I prayed to Amaterasu Okami, and I didn't want to ask Shirakawa Kaede to be useful.

As many limited editions as you want, let AutoNavi produce them, or even customize them individually.

Of course, this is a joke, and Shirakawa Kaede will not destroy that innocence.

When Xiao Qingkong learned many years later, what he had always dreamed of as a child. But it's all under his father's control, so that's interesting.

In the New Year of '86, the life of the people was lively, but the situation on another level was very different.

Since the US dollar fell to 1:200 against the yen at the end of October last year, the neon government has stopped intervening in the foreign exchange market.

The same is true of the other four countries, at least on the surface.

However, because of the blatant announcement of the Plaza Accord and the institutional propaganda that made a lot of money by speculating in the yen before, the appreciation of the yen has not stopped.

As of January of '86, the yen was trading at 195:1 against the dollar. Officially falling below the 200 yen mark, the exchange rate appreciated more than the original maximum estimate of 20%.

It can't go up like this, and the anxious neon government has not only stopped intervening in the foreign exchange market since the beginning of the year.

Even the reverse operation began to "buy dollars" to cool the yen.

Only in January, according to the exact news that Shirakawa Kaede got it.

The Ministry of Finance has approved 1~2 trillion yen in advance to buy dollars and sell yen.

According to the current exchange rate, this is equivalent to eating more than 10 billion dollars in the foreign exchange market and throwing out nearly 2 trillion yen.

Under such a big intervention by the neon government, has the yen's exchange rate changed?

The answer is to fluctuate a little and continue higher.

The reason for this is also related to the one signed by Neon in 84, the "Report of the Yen and Dollar Committee".

(End of chapter)