In July '87, it was the time of Shirakawa Electric's annual product launch conference.

With the continuous development in various fields, Shirakawa Electric has expanded its product lineup.

A few years ago, whenever a new product came out, it was probably a wave of advertising in the media.

Then bring the new product to market, and that's the completion of the launch task.

However, with the listing of Shirakawa Electric Appliances, the launch of new products every year has also begun to hold special press conferences.

After all, it is a listed company, and the annual press conference is the highlight, and many financial institutions are waiting for this round of cutting a wave of leeks.

And with the continuous innovation, Shirakawa Electric's product launch conference is also very interesting.

In this era, there are not many companies that can make products with their hearts.

Don't you see that Sony and Panasonic have special subsidiaries that are engaged in investment activities in the financial market?

Alas, they are all depraved, Shirakawa Kaede is heartbroken.

If you do design, you can do it well, you see that Baichuan Electric has never been involved in financial speculation.

Professional things should be handed over to professional people to do, and Baichuan Electric gave all the money to Beidu Bank and asked them to help speculate in stocks and foreign exchange.

cough~ In short, as a technology company, Shirakawa Electric said that it was very clean and attentive, that is, it was a product to be engaged.

"In '87, more than eight years have passed since the establishment of Shirakawa Electric. Last month, Shirakawa Electric celebrated its eighth birthday.

Eight years may seem very short and young for a club.

But in just eight years, Shirakawa Electric has brought countless new products to everyone.

Walkman, CD player, home game console, handheld computer, optical drive, VCD player, LCD TV, LCD laptop

There are so many, and we have brought so many ideas to you in eight years.

So the length of time has nothing to do with the creativity of the club, and we are proud of these eight years! ”

"Oh~!" "Wow~! ”

Applause and cheers under the stage came one after another, and the snow-white pillar of light above the hall hit Shirakawa Kaede obliquely.

Standing on the stage, he couldn't see the faces of the people below, but the shining light of the stars and the waving arms all showed everyone's joy at this time.

This may be the last time he will host the new product launch of Shirakawa Electric, Shirakawa Kaede looked at the jubilant stage below and sighed secretly.

With the growth of the younger generation of young people in the group, these things should also be shared with them in the future, so that they can grow up as soon as possible.

When the cheers below the stage gradually subsided, Shirakawa Kaede picked up the microphone again.

"At the moment of the golden age, Shirakawa Electric has also brought more surprises to everyone this year."

Shirakawa Kaede stretched out his hand behind him, and a huge screen lit up with two brand-new Walkmans and a CD player.

"I'm sure everyone is already familiar with the Walkman and CD player, but on the basis of the past, we have greatly slimmed them down and modified their inner beauty."

When he said this, everyone laughed, indeed, at least the two models on the screen are thinner and lighter, and they are more sci-fi.

However, many people paid attention to the high-definition screen behind Shirakawa Feng that was more than ten meters wide.

They had seen similar large screens before, but this was the first time they had seen such a high definition.

"The new Dolby audio is applied to the new generation of Walkman, which not only supports dynamic balance adjustment of sound effects, but also has AM/FM band frequency modulation function.

Similarly, in terms of sound quality, in order to reduce external interference, we have redesigned Dolby Level C noise reduction circuit technology.

Now, the FM series of Walkmans has completed a gorgeous transformation, it has become more sophisticated and professional. ”

"Oh~!" There was a round of applause from the audience.

Although Walkman has been developed for many years, there are alternatives such as CD players. But there is no doubt that it still has a large following.

At the annual press conference of Shirakawa Electric, these people are waiting for the new generation of Walkman to have any surprises.

Facts have proved that Shirakawa Electric has not given up on the innovation of the Walkman, and it is still making progress every year.

"Speaking of the Walkman, we have to mention its good brother portable CD player."

As soon as Bai Chuanfeng's words fell, there was another burst of laughter from the audience.

As the developer of the world's first portable CD player, Shirakawa Electric is an absolute authority in this regard.

"It is well known that in the old days CD players were 'vulnerable', strenuous exercise, such as running, jumping.

In this case, the CD player will often strike, or simply miss some signal.

But now you don't have to worry about such a problem anymore, Shirakawa Electric's newly developed ESP electronic anti-vibration system can ignore any strenuous exercise. ”

"Huh?" Everyone in the audience subconsciously exclaimed.

Although CD players are now very popular and popular, they are also known to be sensitive and fragile.

Now that everyone heard that Shirakawa Electric had solved this matter, they all showed a look of surprise.

"The ESP electronic anti-vibration system works by pre-reading the data on the disc into the cache, when the CD player vibrates the laser head and deviates from the data that cannot be read.

The CD player can play the music data in the cache first, so as to avoid the interruption of music playback due to vibration. ”

Unlike the previous U-shaped calipers, this time Shirakawa Electric's solution is to start from the electronic level.

This mechanism of storing data for a few seconds in advance can basically solve the vibration scenario in most cases.

Careful people can find that Shirakawa Electric's new generation of CD players are all disc after a period of time before starting to play music.

The previous idling was actually pre-storing data, and the sound that the human ear really heard was the data read from the cache chip after the delay.

In fact, this method is no longer considered earthquake resistance, but a means of evasion.

The reason why Shirakawa Electric is willing to use cache chips on a large scale in CD players is because with the fierce competition in the semiconductor market, the price of cache chips (DRAM) has begun to drop significantly.

Therefore, whether it is a game console or a CD player, Shirakawa Electric has begun to use chips with larger memory to replace the original design scheme.

"So how much do these new generations cost?" Shirakawa Kaede turned his gaze to the large screen behind him.

A high-end CD player with an ESP anti-vibration system costs 79,800 yen, a mid-range 58,000 yen, and a low-end 39,800 yen.

The top-of-the-line professional Walkman costs 68,900 yen, and the mid-range and low-end are priced at 34,800 yen and 18,800 yen respectively.

This price immediately aroused cheers as soon as it was announced, although the bubble era has arrived.

However, Shirakawa Electric has not given up on the low-end market, and even the low-end price is lower than before.

Of course, the price of the high-end is more expensive than before, but because of the major breakthrough in technology, it is understandable to set a high price.

In addition, Shirakawa Electric has set a price of 100,000 yen and does not worry about selling, but because it has to take into account overseas markets, it is not only possible to consider neon in terms of pricing.

In addition to these, Shirakawa Electric has also launched limited editions for these two products.

They are made of extravagant materials, and the CD players are even studded with diamonds. Not only that, but Shirakawa also accepts pre-customized signatures for the fuselage.

It can be laser engraved on the surface of the machine for the customer, and the signature they want to keep.

However, the styling is luxurious, the service is in place, but the price is also very expensive.

The cheapest limited editions are all over 150,000 yen, and the customized editions are even more than a few hundred thousand.

The target customers of these products are those who are not bad for money and belong to the group of enthusiasts.

Bubble times, just kidding. Not to mention hundreds of thousands, they are willing to pay a million.

Especially for customized signature models, Shirakawa Electric does not make finished products, but only accepts reservations.

As a result, before the press conference was finished, the appointment call in the background was about to burst.

The style of luxury has been cultivated, and it is a face-saving thing to bring out this kind of customized style, which can be said to really scratch the itch of some people.

After the introduction of the Walkman and CD player, Shirakawa Kaede began to introduce his optical drive, desktop CD player, VCD player and other products.

With the Apple OS system and Microsoft Windows system, the use of CD-ROM drives has been gradually supported.

Nowadays, optical drives and disc recorders have slowly entered the homes of ordinary people, and their sales have increased several times compared with before.

However, because of the maturity of technology and the reduction of costs, the price and profit are much lower than before.

But the vast market made up for the previous lower profits.

Half of the press conference was carried out before the ordinary products were introduced, and the next thing was the housekeeping products of Shirakawa Electric.

"As we all know, Shirakawa Electric has opened the commercial era of LCD screens.

Starting with the first 14-inch LCD TV in 85 years, as of today, we have made the size of the screen 17 inches. ”

Shirakawa Electric's LCD TVs are world-famous, and the World Expo of that year won it too much fame.

And Sharp, who is one step behind, is also trying to catch up, but it is always a little worse.

With the advent of the bubble era, Sharp Trading is busy with "six ghosts in Tokyo", and Shirakawa Electric is still buried in the laboratory.

"This year we not only brought you a larger 19-inch large LCD screen.

At the same time, the new display technology will also be officially presented to you, please look at the big screen! Shirakawa Kaede turned around and gave up his perspective to the audience.

Behind him, a brand new TV is shining on the screen.

"LED liquid crystal display, a new display liquid crystal display technology.

It responds a thousand times faster than LCD and is superior in color.

At the same time, the power consumption of LEDs is only 10% of that of LCD, and the service life is also longer. ”

At this time, the big screen is playing the advertising of the LED display, and it is true that the latest generation of LED is obviously better than the LCD visually.

LED light sources have been gradually discovered since the 60s, and its response speed is nanometer, while the response speed of LCD with incandescent lamp as light source is millimeter.

The comparison between the two is superior, and the saturation of the former is better.

In fact, LED is also a type of LCD, the difference is only the light source used.

LED screens use LED tubes as light sources, and LCD is mostly classified as incandescent lamps.

The former can only light up some of the pixels in the display, but the LCD is globally controlled, which is why the power consumption of the two is so different.

As for the price, the 19-inch LCD TV is as high as more than 500,000, and the 14-inch LED TV is more expensive, basically close to one million.

Obviously, they are not products for civilians at all, after all, they are unique black technology in the world, and it is normal to sell expensive.

However, for people in the metropolis, in the bubble era, such a price is almost acceptable to the vast majority of people.

Skip going to a high-end restaurant twice, won't the cost of hundreds of thousands of dollars be saved?

1 million yen, the world's only display technology. If you buy it, you won't suffer a loss, and if you buy it, you won't be fooled.

Of course, there are those who want to watch cheaper, oh, 200,000 14-inch LCD TVs that were eliminated two years ago, and they are enough.

In addition to LCD TVs, Shirakawa Electric also makes use of this technology, and the LCD laptops that Shirakawa Electric just launched last year.

(End of chapter)