Kaede Shirakawa knew that if it wanted to expand the market for the automotive business, Subaru would probably not be able to achieve this vision alone.

If the automobile OEMs want to go in volume, it is inevitable that the cost-effective and people-friendly route will be followed.

However, because of the previous brand image of Subaru, Shirakawa Kaede decided to start a new car brand.

The purpose of the establishment of SIKADE is to take the route of economy, and its market positioning is basically in the low-end field.

According to the popular saying of later generations, the models produced by Shirakawa Automobile are probably all in the A00 class, A0 class, A class, and B class, and these grades are hovering.

It can also be translated as a mini car, a small car, a compact car, and a medium-sized car, and the market it targets is basically dominated by the general public.

As for Subaru, the mid-to-high-end market is handed over to it, and at this time, Subaru's models are basically B-class, C-class, and D-class.

Even later in the Celestial Empire, Shirakawa Kaede plans to directly translate SIKADE as "Shirakawa Automobile", after all, its original meaning is like this.

And Nakamura Takao and the others heard Shirakawa Kaede's plan, and they looked at each other for a while, not knowing how to answer.

If you want to re-establish a brand, it will still be in an overseas market, so it will probably require a lot of expenses.

As if knowing what they were worried about, Shirakawa Kaede knocked on the table very boldly.

"In the next year, the 240 billion yen invested by Shirakawa Holdings in Subaru will be received one after another.

This part of the funds is prioritized to improve the operation of Subaru, such as the adjustment of the United States market, and the maintenance and development of the neon market.

In addition, the production of the Legacy series is also a top priority, and the production line in Gunma can be prepared now.

In addition, in order to increase its competitiveness in overseas markets, Subaru needs to relocate its surplus production capacity to regions with relatively low labor in Southeast Asia.

For example, in Lijiapo, Huaxia and other regions, the budget for this part of the expenditure is about 80 billion yen.

As for the new SIKADE car brand, it may require more than 100 billion yuan of funds, considering the construction and R&D costs.

The remaining funds will be retained to maintain the operations of Subaru's other divisions and the restructuring of the management structure.

The specific budget details are jointly formulated by the Finance Department and various departments, and will be presented in the form of reports after completion. ”

Sure enough, the injection of a huge amount of money instantly made Nakamura Takao and them smile.

In the past, Fuji Heavy Industries was running a deficit, and the funds for each department were quite tight.

Now that life is rich, everyone has no opinion on the establishment of the new brand of SIKADE.

However, although Shirakawa Holdings has injected a lot of money, there are also many places to spend it.

First of all, it will cost a lot of money to adjust the global market and relocate production capacity, and the investment in heavy industry will not be able to be done with billions of yen.

Secondly, another big gold eater is the new brand SIKADE (Shirakawa Motors), although it has the previous technology foundation of Subaru.

However, technology updates and iterations are always needed, as well as the research and development of new platforms and the construction of factories, which require huge investment.

Finally, there are other departments within Subaru that also need financial support, such as the Aircraft Division and the Environmental Technology Department.

Especially for the former, the development of airplanes is even more than that of automobiles.

In order to accumulate his own political assets and increase his heritage, this part of the business Shirakawa Kaede did not give up for the time being.

Finally, the Environmental Technology Division, the Special Vehicles Division.

Although the sales volume is not much, as long as it is profitable, there is no reason to give up.

And manufacturing, especially heavy industry. The general investment is large, the profit is average, and the return cycle is long.

Therefore, it will most likely take five or six years to recover the cost of this huge amount of money.

However, for the current Shirakawa Kaede, there are some things that can no longer be seen only by profit.

When it comes to the chaebol, perhaps more consideration should be given to influence.

Heavy industry has a long payback cycle, but it is an integral part of a country's foundation. For the country, its importance is naturally self-evident.

In fact, Shirakawa Kaede's requirements are not high, as long as he can make money, even if it takes a little longer.

However, Subaru's vehicle profit margin was somewhat unexpected by Shirakawa Kaede.

Generally, the profit margin of car companies is about 8%~9%, but Subaru used to reach 13%.

This profit margin may be a little lower than that of Tesla in later generations, but it can definitely rank among the top three car companies in the world in the current era.

For example, the LEONE series, which is priced at 2 million ~ 3 million yen, almost nets more than 200,000 yen for each Subaru sold.

The Alcyone series, which is positioned as a luxury model, is priced at more than 3 million yen, making it more profitable per unit sold.

Unfortunately, due to the appreciation of the yen, overseas sales plummeted. If not, although Subaru is a small niche, it can be very nourishing to live the same life.

And Shirakawa Kaede's adjustment to Subaru is not only that, in order to increase its popularity around the world.

Shirakawa Kaede decided to set up an STI sub-club under the Subaru Club, which had nothing else to do but take Subaru's cars to the world to run rallys.

Horizontally opposed, full-time four-wheel drive, and ring-shaped body structure, all of this is too suitable for running races.

In fact, Subaru has been doing this before, and has achieved good results.

It's just that Fuji Heavy Industries didn't treat it as a business in the past.

But Kaede Shirakawa had a different idea, and he saw this as a good opportunity to operate the Subaru brand.

Winning the honor that belongs to Subaru in the rally field will be recognized by the media around the world for its performance and reliability.

STI's operating expenses will be temporarily incorporated into Subaru's marketing budget, and will be allocated separately in the future.

The relocation of production capacity, the transfer of new brands, the transfer of operation centers, and the establishment of a rally club are all major surgeries performed by Shirakawa Kaede on Subaru.

Of course, there are big moves, and there is no shortage of minor surgeries.

In order to strengthen the connection between various departments, Shirakawa Kaede eliminated some posts with duplicate functions.

At the same time, the responsibilities between departments are clarified, the project responsibility system and performance evaluation system are introduced, and the previous lifeless annual merit sequence system will slowly withdraw from the stage.

For the sake of Subaru's affairs, Shirakawa Kaede has been busy for more than a month.

This is the first time that Shirakawa Holdings has entered heavy industry, and it may also be the last time Shirakawa Kaede has invested in the real industry for a long time in the future.

However, Subaru's adjustment and transformation cannot be completed in a month, and it may take a year or two to really digest and operate smoothly.

Once the general direction and goal are set, Shirakawa Kaede will not pay attention to the rest of the things all the time.

Time has entered the end of the year in a blink of an eye, and everything in the Golden Age has been roaring by like a storm.

This year, Kaede Shirakawa witnessed the rise of buildings of different shapes in Tokyo, and witnessed the birth of NTT, a 4 million yen god stock.

It has witnessed the gross production value of the neon restaurant industry exceeding 20 trillion yen, ranking first in the real industry.

The second and third places are 3.9 trillion yen in the department store industry and 3.6 trillion yen in the construction industry, respectively, and the manufacturing industry is already at the tail end of the real industry.

In the same year, the Häagen-Dazs ice cream parlor in Shibuya, which opened, had more than 1,000 people in line every day, and the queue was several hundred meters long.

In the same year, the total cost of corporate communication exceeded 4 trillion yen.

Hospitality expenses, 4 trillion yen, and eighty percent of them go into the pockets of hotel restaurants.

French dishes such as foie gras, caviar, premium beef, champagne, and wine are the most popular.

SABATINI IN GINZA IS A FREQUENT PLACE FOR DIGNITARIES AND DIGNITARIES, AND THE EXPENSES OF SEVERAL MILLION YEN A NIGHT ARE JUST ORDINARY.

There is no shortage of places like this, but this is only the tip of the iceberg of the bubble era.

If you want to see the real social street scene at this time, go to the convenience store and buy a copy of "Obasan's Brigade", which has a more detailed introduction.

This manga was also just launched this year, and the cover features a fat aunt with a thick gold necklace around her neck and a Nikon camera.

Two arms and small bags carrying a variety of foreign luxuries, and the background is Hawaiian beaches.

If it weren't for the Japanese text above, Shirakawa Kaede would have thought that this was a satire on the aunts of the Celestial Empire.

Although the style of the comic is exaggerated, the story is a real thing that happened in the current era.

Since making a fortune, neon aunts have started carnival-style overseas travel.

They either travel in groups or as families. When I go overseas, I behave exaggeratedly, and I never ask the price when I buy things.

The behaviors of cutting in line in public, making loud noises, littering, taking public property, and frantically sweeping goods are the true portrayals of the neon aunts at this time.

Because of this behavior of the neon people, Omi's media directly ridiculed them for "being stupid and having a lot of money", and Louis Denwe even introduced a queuing and purchase restriction mechanism for the neon people.

This comic is flipped through and flipped, and Shirakawa Kaede always has an inexplicable sense of familiarity.

Tsk, history is always strikingly similar.

Towards the end of the year, another thing that caused a heated discussion among the people was that the consumption tax was officially established in December.

Although there was no shortage of money in the golden age, there was an extra tax in plain form, and people were always unhappy.

However, although the consumption tax was enacted, some high value-added luxury goods tax was also abolished.

Because there are many people who buy luxury goods now, in general, although people have a lot of complaints, the consumption tax is barely acceptable.

However, none of these things affected Shirakawa Feng's happy mood when he returned to his hometown in the Northeast for the New Year, but it was not him who was most excited, but Xiao Qingtian and them.

"Tasan, is the snow in Akita really as thick as mine?" The little clear sky that was round and fast into a ball was opened, and his short arms were clumsily compared to his height.

"Hai~" Shirakawa Kaede answered this again, and was asked countless times by Xiao Qingtian.

"Tosan, Xue'er is so white, can you eat it?"

"No~" Shirakawa Kaede touched Xiao Yasheng's head lovingly.

Like Clear Sky, she also dressed in a fluffy ball to cope with the bitter cold of Akita.

Compared with the naughty and active nature of the clear sky, the buds shrunk in winter clothes are undoubtedly much more delicate and cute.

Shirakawa Kaede couldn't refuse in the face of Xiao Yasheng, even if he was separated by winter clothes, he couldn't help but pick her up, and rubbed his nose on her little face.

In a "giggle" laugh, Shirakawa Kaede pulled the babbling little clear sky. They turned around and greeted Yuko Tanaka, who was gathered around them, and the family boarded the plane back to Akita.

Before departure, the little clear sky was clamoring to go skiing at the Antlers ski resort.

However, when he arrived at the place, Shirakawa Kaede was also stunned by the scene in front of him.

(End of chapter)