Chapter 545: To the South

Affected by the impact of the bubble, the neon entity industry has gradually begun to show fatigue.

With the layoffs of those small and medium-sized enterprises, many large enterprises have slowly stepped into this situation.

For example, the electronic appliances, semiconductors and even the automobile industry have entered a period of depression.

Nissan, which originally occupied the second largest market for neon cars, has not had a good time recently.

The 901 Movement, which was launched a few years ago, ended in failure due to financial constraints.

Even because it can't afford to support too many researchers, Nissan is ready to lay off the 901 sports research room as a whole.

Subaru, who learned the news, packed and bought Nissan's research team without blinking an eye.

Because Nissan had a stake in Subaru before, the two have been working together for a long time.

Nissan's technical team came to Subaru and could quickly adapt to the latter's development pace.

As Subaru, which is based on the mid-to-high-end market, although Neon's domestic business has declined because of the bubble.

But it turns out that the rich have a strong desire to consume in any era, even during the so-called Great Depression.

And in overseas markets, Subaru's business is also growing year by year.

So all in all, the bubble not only did not affect the development of Subaru, but even made it stronger and stronger.

As early as the year before last, Subaru flattened, and Fuji Heavy Industries had previously left a loss of nearly 100 billion.

Last year, it made a profit of more than 70 billion yen, and this year it is expected to be able to touch the tail of 100 billion.

Shirakawa Holdings' previous investment in it is now slowly being recouped, and it is expected that in another five years, all the original investment will be fully recovered.

After more than three years of operation and absorption, Shirakawa Holdings has also completed its absolute control of Subaru.

After the investment is fully recovered, it will be equivalent to the current Subaru net profit.

Of course, in order to complete the control of Subaru, Shirakawa Holdings later invested more than 200 billion yen.

Isn't it incredible to think about? In order to take 30% of Subaru's shares, Shirakawa Kaede paid more than 900 billion yen.

But now it is still the equivalent of the shares, but it only costs less than a third of the price of the first time.

In fact, it is not surprising that the first time was the heyday of the bubble, and the market value of all neon companies generally swelled sharply.

Take NTT as an example, at its peak, its market capitalization was 25 trillion yen, and it won the first place in neon in one fell swoop.

What is the concept of 25 trillion?

Probably in the same period as North America, the Telephone and Telegraph Company (AT&T), IBM, Exxon, General Electric, General Motors, these companies combined have a combined market capitalization of more.

This is the stock market during the neon bubble, which is simply unimaginable in the eyes of posterity.

So spending more than $9 billion to buy a third of Subaru's shares at that time was not outrageous in those days.

Although Subaru's current market value is only more than 2 trillion yen, Shirakawa Kaede does not feel that he has lost money.

Investment is about returns, and it is about future prospects.

Judging from Subaru's current situation, it is only a matter of time before the investment is recovered, and it will continue to create wealth in the future.

At the same time, it also makes the asset allocation of Baichuan Holdings more reasonable, and its political influence also has an invisible bonus.

Besides, when the bubble eases, Subaru's market capitalization will return to normal levels.

Now affected by the Great Depression, its market value is also much undervalued.

The same encounter was also made by Shirakawa Electric, whose market value once exceeded 10 trillion at its peak.

Now, it's less than sixty percent.

Sony, Panasonic, etc., are all like this, and no one in the game can be left alone.

Didn't you see that even Nissan has begun to lay off employees and is ready to start targeted financing?

Looking at Nissan's piece of fat, Shirakawa Holdings is a little ready to move.

However, due to legal constraints, after having Subaru, Shirakawa Holdings can no longer control Nissan Holdings.

But it's not bad to take a dozen percent of the shares as an investment.

But that's all for later, and neon's economic turmoil and industrial consolidation will continue at least until around the turn of the millennium.

In this long period of time, Shirakawa Holdings has a time layout.

At the moment, just eat some ready-made meat and recruit professionals from major enterprises.

Tsk, other companies are laying off employees, but Shirakawa Holdings is hiring, which is also a great wonder of the Great Depression era.

"Tosan, don't you want me?"

"Why, Dad just hopes that you can get out of your own way in the future."

Shirakawa Kaede pulled Yokohisa in front of him and carefully wiped the tears from the corners of his eyes.

"You have the blood of the Shirakawa family in your veins, and this will never change."

"But why should I change my surname to Tozawa? I'm Yokohisa Shirakawa, not Yokohisa Tozawa. ”

Yokohisa, who was young, didn't understand why his father wanted him to change his surname.

Without Shirakawa's surname, will his father still love him in the future, and will his mother still want him?

Puzzled and frightened, Hengjiu's tears flowed down.

Looking at Yokohisa's tearful appearance, Shirakawa Kaede comforted him gently.

"Yokohisa, Mom and Dad have always loved you and want you to be a man who stands up to the sky.

Do you remember what you once said about your dad the most? ”

"To be an amazing person like Dad, and to let everyone know their name."

The wronged Hengjiu, although he was teary-eyed, he did not forget his biggest "dream".

"Okay, remember your words." Shirakawa Kaede patted the little guy on the shoulder with relief.

"But changing your surname is only the first step, in the future, you will have to take the entrance examination to the University of Tokyo, and you will have to be a person who will let everyone know your name."

"But. . . Woo woo woo ~ "Yokohisa still doesn't understand, what's the connection.

Sad, he simply threw himself into Keiko Matsusaka's arms and cried non-stop.

That pitiful appearance made Keiko Matsusaka's eyes wet.

Seeing the sad appearance of the mother and son, Shirakawa Kaede sighed unconsciously.

But for the sake of the family's future, perhaps this is the best arrangement.

With so many children, it is absolutely impossible to separate families.

But for them, Shirakawa Kaede doesn't want to imprison everyone within Shirakawa Holdings.

The closed environment will make them flowers in the greenhouse, and Shirakawa Holdings will also decay for generations.

Therefore, try to release capable and gifted children and provide them with the necessary assistance, maybe they will shine with a different brilliance.

Yokohisa's personality has been much more stable than the clear sky since he was a child, and business may not be suitable for him, but not necessarily in other aspects.

Dongda Chimen is the place chosen by Shirakawa Kaede for him to develop, and at this time, with an extra layer of Chinese clothing, many things will be much easier.

He doesn't want his children to change their surnames, but who wants Neon to pay attention to that.

The more closed the upper echelon, the more traditional and difficult it is to intervene, so he also needs to abide by the necessary rules.

Haosheng comforted for a while, and then obediently went back to the room to rest.

Watching the small figure go away, Keiko Matsusaka wanted to wipe her tears again.

"Okay, it's just a change of surname, and it's not like I'm leaving him."

Shirakawa Kaede didn't say that it was okay, but as soon as he opened his mouth, Keiko Matsusaka couldn't hold back his tears.

"Huh?" Shirakawa Kaede, who was puzzled, could only hold her in his arms.

"Although Yokohisa is still with us, I just feel sad~"

Shirakawa Kaede patted her on the back, he knew that she was a little aggrieved.

"Well, it's not like there's no other way."

"Eh" Keiko Matsusaka raised her head and looked at him with teary eyes.

"Do you want another one?" Shirakawa Kaede asked tentatively.

"Smack" Keiko Matsusaka slapped him on the arm, "You guy is really excessive~"

"Hai~Hai~" Shirakawa Kaede turned off the lights and began to work.

For the sake of his descendants, Shirakawa Kaede also took great pains.

Yuko Tanaka's line will probably be based on Yingkei, while Keiko Matsusaka's children will go to Todai, and Xiaohuya's children will go to Meiji.

You see, the rain and dew are evenly wet, and Shirakawa Kaede holds the bowl steadily.

In the future, when they all grow up, this is all networking.

When the time comes, if they have ideas, Shirakawa Kaede will give some help, and the Shirakawa family will grow stronger and stronger.

In this way, in another few decades, we will deeply cultivate the neon local area and play our role from all walks of life.

At that time, presumably the Shirakawa family will be able to complete the deep binding with Neon, and it may not be impossible to say that they will rest with the country.

However, when it comes to his children, Shirakawa Kaede's mind unconsciously drifts further south.

In September '94, Kaede Shirakawa flew to Kyushu on a private jet.

He was accompanied by Fujitsu's Matsuka Dorishi, who was doing business on this trip, and of course there might be some private matters.

With the advent of the Great Depression, there are also the ongoing semiconductor sanctions against Neon in the United States.

This semiconductor battle, which has lasted for nearly 8 years, has slowly come to an end.

The result is naturally self-evident, just look at the sad look on the face of Mazuka Daoyi around him, and the neon is defeated.

Of course, the United States does not necessarily win, with the sharp decline in the market share of neon companies in semiconductors.

These spit out markets did not obediently return to their arms as the capitalists of the United States thought.

Cheaper stick products have sprung up.

Although their products are not as reliable as neon, they are cheaper.

To be honest, such a thing as using a chip for twenty or thirty years is completely unnecessary in Shirakawa Kaede's opinion.

How fast the electronic products are updated, I don't know how many generations have been overlapped for this time.

In pursuit of reliability and quality, the manufacturing cost is too high, which is obviously not suitable for the semiconductor industry.

The stick is very smart, and its own technical strength cannot be reached, so I will produce chips with a life span of 5~10 years.

I know this, but my price is only one-third of yours, what do you want to fight me?

Capital is profit-seeking, in the face of cheaper stick chips. Everyone did not hesitate to abandon the neon chips that were more reliable in quality and more expensive.

None of their product designs have a lifespan of 30 years, and buying neon chips is a waste.

As a result, the current situation has been created, and Neon's semiconductor companies have been losing one after another.

Now Fujitsu has also had to lay off its own wafer factory in Kyushu.

The economy is already sluggish, and more than half of the overseas market has been lost.

Now Neon's semiconductor manufacturers are drastically reducing R&D investment in semiconductor technology.

The scene of the reduction in investment enthusiasm in the industry, which Shirakawa Kaede once talked to the Ministry of International Trade and Industry, is finally staged in neon at this moment.

He knows that the only way to wait for neon semiconductor manufacturers in the future is to rout, and even now they are actually at the end of their rope.

As Neon's main semiconductor production base, Kyushu includes 40% of Neon's wafer processing plants.

This time, Fujitsu approached Kaede Shirakawa to sell a wafer factory in Kyushu to SIC.

They can no longer afford to spend a lot of money on equipment, after all, the investment of nearly $1 billion per new generation of manufacturing is too much money.

Looking at the land where the sea and mountains complement each other at his feet, Shirakawa Kaede also sighed inexplicably.

Kyushu, we finally met.

(End of chapter)