As 2014 draws to a close, the release date of the movie is getting closer.

The company also began to hype the concept of "New Year's Eve with your favorite person" in accordance with Su Ming's publicity plan.

For a while, the relevant copywriting was spreading, and the company also contacted more than 50 theaters to jointly open the movie New Year's Eve event.

These theaters will have a show of "My Girls' Generation" at 9:21 p.m. on December 31, so the clock will be exactly at midnight at the end of the movie, and when the new year comes, the movie theaters will be lit up for a minute later for everyone to hug and kiss with those around them.

This tune is really popular with young couples, and some young people who didn't have a movie schedule on this night are also attracted to such a gimmick.

Du Xiaomei accidentally swiped the relevant propaganda when she was scrolling through Weibo, she couldn't help but her eyes lit up, and she slapped her boyfriend who was playing a game next to her with her arm.

"Shall we go to see this movie on the 31st?"

The boyfriend didn't even raise his eyes, "Who played it?" ”

"Su Ming and Tan Songyun." Du Xiaomei, as a drama chaser, knows both of them, "One is the male protagonist of "The Legend of the Ancient Sword", and the other is the noble man in "The Legend of Zhen Huan". ”

The poster looks youthful, handsome men and beautiful women, and it is quite attractive to look at.

The boyfriend took the time to glance at the poster perfunctorily, "It's another youth film, didn't you just watch "The Year in a Hurry" some time ago?" It's not going to be another bloody bad movie. ”

"The Year in a Hurry" was released on December 5, and they just went to see the movie the other day.

Du Xiaomei pursed her lips, ""The Year in a Hurry" is not so ugly, you won't scold for so long." ”

The more I talked, the more angry I felt, "Don't go out with me on New Year's Eve, I'll go to see it alone, maybe there will be a single man sitting next to me at that time, then I'll kiss him, anyway, you don't go." ”

It is conceivable that this lady is the kind of typical youth film audience, as long as the picture is more beautiful, the male and female protagonists are more good-looking, and there are some youth, impulsiveness, troubles, and ignorant love, it will be worth the ticket price for her.

What's more, it's too much to feel like you're in the cinema with your favorite person for New Year's Eve.

"Okay, okay, go and go, if you want to go, can we still go? I'm sure I'm going to be with you. ”

Anyway, it's not once or twice to watch these messy movies with her.

So, under such a propaganda offensive, a large number of people booked movie tickets early.

This part of the crowd is not even Su Ming's fans, just for the concept that is constantly being strengthened in the movie promotion, that is, the sense of ritual in the New Year's Eve.

And "My Girlhood" is a concrete manifestation of that sense of ritual for these girls who crave romance.

Coupled with the wide dissemination of the song Little Luck and the MV, this part of the publicity completely makes up for the disadvantage that "My Girlhood" does not have the basis of the original work.

On Huan Rui's side, Jiang Lei got a copy of the movie's pre-sale box office data.

"Now the total pre-sale box office of "My Girlhood" has exceeded 60 million, and the pre-sale box office on New Year's Eve is more than 40 million."

The investment in this movie is very low, just the 60 million pre-sold, they have already paid off.

"Judging from this pre-sale performance, the final movie box office can at least exceed 400 million."

Jiang Lei was almost a little out of shape when he heard this, his eyes were shining and he looked at the data, and couldn't help but "tsk" several times.

Originally, in their plan, as long as the box office of this movie can break 100 million, it is already a satisfactory result.

After all, this movie does not have the blessing of the original IP, and even when this movie was made, Su Ming had not become popular because of "The Legend of the Ancient Sword".

"Su Ming, this kid is really talented."

In this so-called talent, talent as a screenwriter is the most insignificant part.

In their opinion, there are many people who can write such stories.

But Su Ming's accurate control of the film market and the viciousness of marketing methods are not available to everyone.

"It's good that we signed him."

He now feels that signing Su Ming is the most correct thing he has ever done.

As long as the first movie can be successful, they can not only get involved in TV series, but also take advantage of the trend to enter the film industry, and then seek to go public, and they will definitely succeed.

Of course, Jiang Lei, who was excited about the huge benefits that Su Ming would bring to the company at this moment, didn't know that Su Ming already had the idea of leaving, and now he was thinking about how to find a suitable time.

At the end of the year, Su Ming had a lot of things to deal with.

The first is the invitation to Weibo Night, a comprehensive honor ceremony hosted by Sina, which is scheduled to hold a red carpet ceremony on January 15 this year.

Prior to this, Weibo will carry out online voting, and some awards will be combined with expert opinions and netizen voting, but there are also pure voting lists.

In the purely voting-driven section, the most important lists are Event of the Year, Person of the Year, Buzzword of the Year, Weibo King and Weibo Queen.

Especially Weibo King and Weibo Queen, for the fandom, this is the most important list.

After all, to a certain extent, Weibo has gradually transformed from a social platform to a star-chasing platform.

To win this award, to a certain extent, it means that he/she is the hottest male and female stars this year.

So it has become an important venue for all kinds of traffic fans to fight, and every year basically has to be killed, all kinds of intrigues, pull curves, observe dynamic increases, and rumors are flying all over the sky.

If our family wins, it is our own ability to win, and if your family wins, it must be a black-box operation.

Now that the voting list has just opened, the top of the Queen list is the baby who became popular with "Run Brother" this year.

As for the king list, the top of the list is a bit tangled.

Su Ming, Lu Han and TTBOYS, the difference in votes is not too big, and they have been in a state of anxiety.

On the one hand, they have to encourage young fans to do a good job in the promotion of "My Girlhood", and on the other hand, they have to constantly remind everyone not to forget the voting of Weibo King, which is also busy enough.

There is also an invitation to the New Year's Eve concert, and both Mango and Blue have sent him invitations.

In terms of the appearance fee alone, the wealthy Mango Station is a full 800,000 yuan higher than the Blue Stage, giving a high price of 4.8 million.

Su Ming only needs to go up and sing two songs, and then participate in the interactive session.

After all, Huanrui and Mango Satellite TV have always maintained a good cooperative relationship, and the subsequent "Living Color" is also ready to be released on Mango Channel, so Su Ming naturally agreed.

You must know that Mango Channel's New Year's Eve concert is now in a stage where it is at a high point, the ratings have to throw off other TV stations by one or two points, and the appearance fee is also high, and it seems that BiBang was specially invited this year, and it is said that a high price of 6.4 million was given, which is the highest appearance fee this year.

Of course, corresponding to this is the top treatment in all aspects, and the good time for the finale must also be accounted for.

Although Su Ming is not an idol singer, he is not in the same field as others, and he has no obsession with the finale or anything, but he is still a little unhappy when he sees Mango Terrace kneeling and licking others like this.