Chapter 88 300 million in 10 years, Mercedes-Benz is looking for Lin Quan's endorsement at a sky-high price!

After the eighth round of the league, it's time for the FIFA matchday.

As the Spanish national team advanced to the main stage of the European Championship after defeating Slovakia and North Macedonia, Bosque did not recall all the main players in this round of group stage.

He opted for a large number of young players and continued to look at their form on the pitch.

Bosque doesn't believe it, La Liga is also the leading existence in the five major leagues, how can it be impossible to find suitable young players?

It just so happened that their opponents were not very strong during the national team break, so they could be used to train these young players.

It's a mule or a horse, you have to pull it out and slip it around.

Bosque doesn't summon himself to fight, and Lin Quan is happy to be at ease.

De Gea was also not called, so he came to Jolin to watch the esports match in London.

In 2015, various e-sports competitions began to gradually rise in Europe, and more and more capital began to enter this ranks, investing and forming many e-sports teams.

Like Barcelona star Pique, he is interested in investing in an esports club in Catalonia to compete in the LEC region.

De Gea was influenced by Pique and developed a keen interest in this emerging industry.

It just so happened that he knew that Lin Quan usually played this game, and when he was training with the national team before, the two had also opened a black game in the hotel together.

So I asked Lin Quan to go and see it together, and by the way, I helped him to see if he wanted to join the stock and join the team with Pique?

"Pique is playing the Catalan team, you don't want to mix in Madrid, right? If you get involved with the separatism in Catalonia in the future, you won't be able to explain it! ”

Spain is not a harmonious mess, and it is not a matter of a day or two for Catalonia to be independent, and Catalonia also held an independence referendum last year, which was in an uproar.

As the most successful and influential club in Catalonia, there are actually many players on Barcelona's side who are involved in the matter.

Pique is one of the BarΓ§a players who openly supported Catalan independence, for which he has been criticized by the Spanish Football Federation.

In fact, for Barcelona, if Catalonia is really independent, it may not be a good thing for them.

The reason is simple, once Catalan becomes independent, Barcelona will be out of La Liga and will lose the qualification for the Champions League at that time.

And if they want to return to the Champions League, they can either join other leagues, such as Serie A or Ligue 1, or join other clubs in the Catalan region to form a league of their own.

But these tasks are very difficult, and they will not be solved in a while, and the team will not be able to participate in the Champions League for several years, and their exposure and influence will decline rapidly.

And the big stars in the team may also leave the team because of this, like Messi, if he can't play on the high-level stage for a long time, he may not be willing to stay at Barcelona.

After all, he is not a Catalan and cannot afford to gamble his career for the Catalans.

Although Lin Quan grew up in Catalonia, he has no sense of belonging here, so he has never cared about or participated in Catalan's independence, and he looks like he eats melons and watches plays.

"That makes sense, then I think I'm still setting up an esports club here in the UK!"

After listening to Lin Quan's advice, De Gea was as good as a stream, and quickly made a decision.

"Well, let's keep watching the game!"

The match that the two watched was the S5 World Championship quarterfinals FNC vs. EDG.

FNC, as a local European team, was enthusiastically supported by the audience.

And their performance was worthy of the applause and cheers they received, and FNC cleanly knocked out the No. 2 seed of the LPL 3:0.

The atmosphere at the scene was very warm, especially when FNC advanced to the semi-finals, and the audience applauded and cheered continuously.

De Gea was also excited: "I heard that the team in East Asia is very strong, but now it doesn't seem to be the case! ”

The corners of Lin Quan's mouth twitched, the East Asian team is indeed very strong, but the strong one is LCK, okay!

The current LPL is still in the darkness before dawn, and the record in the foreign war is not very good, and it will not really rise until S8 and S9, and complete the achievement of three crowns in four years.

However, Lin Quan has never liked Koreans very much, and naturally he will not help Koreans tout their team.

He also didn't tell De Gea that FNC, who eliminated EDG 3-0, were swept by a South Korean team by the same score in the semi-finals.

After watching this game, Lin Quan did not stay to continue watching on the grounds that he wanted to go back to training, but left early.

He already knew the results of this year's Worlds, so there was nothing to see.

As for investing in esports teams, he didn't blindly follow the trend.

Although this outlet is good, the future is unclear, and there are very few people who can really eat meat.

If you really have money in hand, it is better to invest in some emerging Internet companies, such as Tesla.

Tesla's current stock price is actually not cheap, but Lin Quan knows that it still has room to rise.

And with the gradual promotion and development of electric vehicles in the future, its growth space and potential are very huge.

All of this will prompt capital investment and speculation about it, making it the Apple of the automotive industry, and its market value has been speculated for a time.

Of course, in the future, as more and more companies enter the field of new energy, Tesla will also face fierce competition from China's new energy companies, so its stock price will gradually fall from its high, and the myth will gradually be shattered.

So this investment will last until 2020 at most, and sell Tesla's stock price before it reaches its highs, otherwise the longer you hold it, the less you will earn.

After investing in Beckham's team, Lin Quan is currently running out of money.

All of them are about $50 million, which is still a little less.

So taking advantage of the time, Lin Quan asked Pere to pick some endorsement contracts, and used the vacation to finish filming the advertisements of these endorsement contracts to make extra money.

As his fame and influence grew, more and more sponsors came to him for endorsements and collaborations.

And unlike in previous years, these sponsors are now willing to give money.

But Lin Quan's energy is limited, and he is not as short of money as before, so he doesn't receive many endorsements.

At least compared to Messi and Ronaldo and others, among the three supergiants, he has the least endorsements.

Therefore, when Pere began to call these sponsors to inform them that Lin Quan had time to endorse, these sponsors were overjoyed one by one, for fear of missing this opportunity.

Among them, an automobile company even came to the door.

"Hello, we are Mercedes-Benz Cars, I wonder if there is a chance to cooperate with Mr. Lin once?"

As one of the three major brands of BBA, Mercedes-Benz has a huge influence in the global high-end car market.

The spokespersons they selected are all international superstars without exception.

The other party took the initiative to seek cooperation, which is enough to show how much influence Bai Linquan currently has in the football world.

In fact, in addition to Lin Quan's own influence, Mercedes-Benz wants to cooperate with Lin Quan for another reason: the Chinese market!

Jeremy Lin was able to make a name for himself in the NBA because of a brief whirlwind of Lin, and he got various endorsements and sponsorship contracts.

Lin Quan, who is also a Chinese star who has had excellent performances in the world's largest sport for a long time, and whose status in football far exceeds that of Jeremy Lin's status in basketball, will definitely blow Jeremy Lin's influence and appeal in China.

Therefore, Mercedes-Benz asked Lin Quan to endorse it, which is of great help to them to explore the Chinese market.

In recent years, China's economic development has been rapid, people's consumption power has risen, car sales have increased year by year, and even the luxury car market where BBA is located has also ushered in rapid development.

But the competitive pressure in this market is not small at all, and the strength of BMW and Audi at the same level as Mercedes-Benz is not weak, and the localization is also very good.

Although Mercedes-Benz's brand awareness is slightly higher, it has not opened much gap with the latter two brands in terms of sales.

Therefore, they can only take a two-pronged approach, on the one hand, continue to develop new technologies and new products to meet more car owners with different tastes.

On the other hand, they have increased their investment in publicity and increased the publicity of their own brands, striving to attract more potential car owners to them.

And Lin Quan, an international superstar who has a huge influence both internationally and in China, is undoubtedly the most suitable choice.

It is equivalent to spending a penny and completing two tasks, which are solved by the spokesperson on the Chinese side and by the international spokesperson.

Because of this, Mercedes-Benz is very sincere, and they offer a big contract of 300 million euros for 10 years, which is almost 30 million euros per year on average, which is higher than the annual salary of most players in football.

To be honest, when he heard Mercedes-Benz's offer, Lin Quan was also taken aback.

Although he has received a lot of endorsements, he has never seen a big contract of 300 million.

But if you think about it, the price isn't particularly outrageous.

Now it seems that the unit price of 30 million per year is very high, but in 10 years, with the influence of currency depreciation, inflation and other factors, 30 million is nothing.

As far as Lin Quan knows, tennis star Federer signed a 10-year contract of 300 million yuan with Uniqlo three years later, and the contract amount is very close to his.

And Uniqlo's influence and financial resources are far inferior to Mercedes-Benz, so Mercedes-Benz's offer of such a price is not too outrageous.

Even from 10 years, you can see the shrewdness of Mercedes-Benz people, Lin Quan is about to turn 20 years old, and he will be 30 years old in 10 years.

And the golden period of a professional player is almost before the age of 30, and after the age of 30, it will slowly go downhill.

It is equivalent to saying that Mercedes-Benz used this long-term contract to lock Lin Quan's career, allowing him to bind himself to Mercedes-Benz when he was the strongest, the most famous, and the least lacking in exposure.

In this way, Mercedes-Benz can not only use Lin Quan's influence to obtain a huge advertising effect, but more importantly, this contract also prevents Lin Quan from cooperating with Mercedes-Benz's competitors.

In this way, Mercedes-Benz has done three things with this money, and the money is really worth it.

Although Mercedes-Benz's offer was very high, Lin Quan and the agent were very satisfied.

But how can there be a price that the other party does not bargain on his side?

"Mr. Clares, this contract is a little too long, I want to shorten the term!"

Lin Quan was more satisfied with the amount of the contract, and the other party took out the top salary as soon as he came up, full of sincerity, if he bargained over the endorsement fee, it would be a bit of an inch.

Therefore, Lin Quan focused on the contract period.

Ten years is too long, five years is just right, if it really doesn't work, eight years is acceptable.

In this way, when domestic new energy brands go overseas in 2023, he can choose to cooperate with these car companies to help them go global.

"I don't know how long Mr. Lin thinks is the most appropriate?"

Hearing Lin Quan's words, Clellers did not express his objection.

First, he wanted to listen to Lin Quan's point of view first and see how much the other party wanted to adjust the length of the contract.

Second, the opposition to this contract within Mercedes-Benz is also very strong.

For footballers who are vulnerable to injury, signing them to a 10-year contract is a gamble.

What's more, who knows if Lin Quan will be able to maintain such a good state in the past ten years?

In case he walks down to the top for various reasons and gradually disappears from everyone, then the money of Mercedes-Benz will be wasted.

Therefore, from the perspective of risk control, he is actually willing to shorten the number of years.

It's just that the matter of 300 million yuan in ten years was personally decided by Mr. Dieter, the CEO of Mercedes-Benz, and he is not good at directly opposing it, but if the player himself does not agree, then he can push the boat with the flow.

"Five years, of course, the amount of the contract can be cut in half."

Lin Quan has a very kind attitude and does not take advantage of you.

The corners of Clares' eyes twitched slightly, and he couldn't help but slander in his heart:

Kind?

If the contract is cut in half, the amount of the contract must be cut at least 7% to be reasonable!

In just five years, inflation will not be so severe, and 30 million a year will seem too expensive.

Although for a large enterprise like Mercedes-Benz, this money is not out of reach.

But everything is afraid of comparison, and the endorsement fees they give to Federer, Schwarzenegger, Beckham and others are far less than this, and there is no reason to suffer this loss.

"Sorry, if it takes five years, the contract amount may only be 30% of the original unit price."

The three achievements of 30 million are 9 million, 9 million a year, and such an endorsement contract is not attractive to Lin Quan.

He now endorses the shampoo for Head & Shoulders, which is 4.5 million a year, and this is a short-term contract with only 2 years.

A five-year long contract, and it is also a product like a car, the unit price is 9 million, I want to cooperate with him, dream of it!

You must know that in 2011, Li Na's endorsement fee for Mercedes-Benz was 4.5 million, which was four years ago.

"9 million a year is too low!"

Lin Quan shook his head and rejected Clellers' proposal, he only agreed to sign for 3 years at most, and don't think about it after three years.

"Well, let's take a step back, what does Mr. Clares think?"

Seeing that the negotiations were about to reach an impasse, Perre, who was on the side, interjected in time.

"Oh? Don't know how to take a step back? ”

"It's very simple, your side shortens the term of the contract by 2 years, we reduce the asking price by 100 million, and the contract of 200 million for 8 years, what do you think?"

This proposal put forward by Pere was very interesting to Clares, and 200 million in 8 years translates into almost 25 million per year.

It is much less than the previous 30 million per year, and the time of 8 years is actually not much shorter than 10 years, the contract is long enough, and the risk is reduced a lot, this contract is acceptable to him.

So he nodded and said, "Then it's a happy cooperation!" ”

(End of chapter)