Chapter 189: Targeting Everywhere, Pulling on Propaganda!
What the Minister of Propaganda said, how could Mr. Feng not understand.
But he also has his own ideas.
"Although Ye Feng's movie is popular, this is a movie after all, and the popularity supported by songs is destined not to last long."
"Maybe two days before the premiere will take away some of the box office, but it will definitely be weak later."
"At that time, it's time for our film to make a force."
Mr. Feng said with a smile on his face and very confidently.
Hearing this, the head of the Propaganda Department stopped saying anything.
But he knew very well in his heart that there was a very big hole in this plan.
That's how the quality of Ye Feng's new movie is.
If the quality is very high and does not enter a weak period after the premiere, it will be a very big blow to the box office of Xingyue's movie.
After all, the input cost of the two movies is completely disproportionate.
Xingyue's film investment is 200 million, and Ye Feng's movie cost is only 20 million.
But that's a tenfold cost difference.
As long as the box office is not bad, Ye Feng will soon be able to return to his capital.
But Xingyue is not so simple.
If you want to return to your capital, you must reach a box office of more than 500 million.
It's not ordinary.
However, the reason why the Minister of Propaganda did not continue was because he also felt that it was unlikely that Ye Feng's movies would be of high quality.
A script written by a singer, with a group of young actors added.
No matter how you look at it, it can't be a good movie.
Now that it has been decided, Xingyue Company immediately took action.
When Yang Mi helped Ye Feng contact the theater chain, Xingyue Company also began to contact.
……
Jiahang!
Yang Mi had already received feedback from the theater at this time.
"Mr. Liu, the amount of films scheduled really can't be increased, and you have also seen the popularity of the movie."
"Boss Yang, I really can't add it, Xingyue's big production will be released in three days, and I have to arrange it for them."
"Okay, I know, I'm sorry to trouble Mr. Liu."
After hanging up the phone, Yang Mi's face was a little ugly.
Xingyue has just announced that the movie is about to be released, and the publicity has just begun.
Now it is directly set three days later.
And it was only finalized after the announcement of Jiahang.
She absolutely did not believe that it was a coincidence.
It's all too obvious.
Soon, Yang Mi didn't want to think so much, and told Ye Feng the news first.
She left the office and found Ye Feng.
"The number of films scheduled for the theater chain has been set, about 25%."
Yang Mi said to Ye Feng.
Hearing this number, Ye Feng couldn't help frowning.
To be honest, 25% is not low, but it is not high.
You must know that Yang Mi's last movie release also got nearly 40% of the film schedule.
To him, it has come down so much.
"The amount of film scheduling this time is really not high, mainly because of Xingyue's gang of old six."
"Xingyue announced just now that it will be released on the same day as you."
"Because their movies are big productions, and there are many big names, they have divided most of the film schedule."
Yang Mi explained to Ye Feng.
"So fast, didn't they just start publicizing?"
After listening to this explanation, Ye Feng was a little surprised.
Xingyue's movie release time is really a bit abnormal.
"I think so, but I haven't figured out why, and this approach is somewhat harmful to others and not to ourselves."
Yang Mi thought about it, and couldn't figure out the reason.
The rules in the industry, as long as there is no grudge, will take the initiative to avoid the release time.
Jiahang and Xingyue have no business dealings, and naturally there is no grudge.
Xingyue was somewhat unruly this time.
But this is an unwritten rule after all, and it is not easy to say anything.
You can't help but let people release it.
……
On the same day, Xingyue announced the release time.
It is confirmed that it will be released on the same day as Ye Feng's movie.
At this point, the number of films scheduled for the premiere on the 15th has been fully determined.
Xingyue's movies have the highest number of films, accounting for 35%.
Ye Feng's movies ranked second, accounting for 25%.
The rest was divided into a few movies that didn't have much popularity.
At the same time that Xingyue announced the release time of the movie, publicity work also began.
It's just that the way they advertise it is very annoying.
It's completely compared with Ye Feng's movie.
You are a small production movie, so I will keep mentioning big IP and big production.
Where do you not have big names to participate, I have a lot of big names here.
Although there are not many publicity channels, this way of pulling the heat is very shameful.
But it has to be said that this way is very effective.
Xingyue really spent the least amount of money to stir up the popularity of the movie.
Netizens don't care about the way they advertise.
When you go to the movies, you must choose a big production to watch, and it is impossible to choose some movies that you have never heard of.
The actors in the movie are also the focus of netizens' attention.
From these two points, Ye Feng's movies are not dominant.
The day before the movie was released, some film and television exchange groups were already discussing.
"Brothers, it's a holiday, what movie recommendations do you have recently?"
"Recently, Ye Feng's new movie is about to be released, and the popularity is quite high, you can go and see it."
"Silly, is that to go to the movies, is that to listen to songs."
"Yes, Ye Feng's movies are really not recommended, I still go to watch "Phantom Domain" to watch movies, which are rare big-budget movies."
"I watched the promotional video of "Phantom Domain", and the special effects of the scene are very good, which is worth recommending."
……
Ye Feng's movie has a high demand among his fans.
But for movie-loving audiences, there really aren't too many attractive points.
On the contrary, the call of "Fantasy Domain" surpassed Ye Feng's "Charlotte's Troubles".
……
Jiahang!
Yang Mi and Ye Feng sat together.
Both of them had a somewhat serious expression.
Now they all saw Xingyue's purpose.
Forget about rubbing the heat, and also pull and step on it.
This made Yang Mi somewhat angry.
"Xingyue is too much this time, Liang Zi is finished."
Yang Mi said through gritted teeth.
Xingyue is really targeting everywhere this time.
first grabbed the number of theaters, but took advantage of the popularity and stepped on publicity.
This series of operations is simply inappropriate behavior.
Hearing this, Ye Feng smiled instead.
I have to say that Yang Mi's grudge is quite cute.
"Okay, there's no need to be angry with them, it's not certain what the outcome will be this time."
Ye Feng comforted Yang Mi.
He still has confidence in his film.
If it really works, he is not worried at all.
After all, where is the cost of the movie.
Ye Feng will make less at most, and he will definitely not lose money.
After Xingyue's operation, whether he will earn or how much he can earn is not necessarily.
At this moment, the pre-sale statistics of the premiere of the theater chain came out.
The highest is "Fantasy Realm", with a pre-sale box office of 70 million.
Ye Feng's "Charlotte Troubles" is only 50 million because of the number of films.
This means that the premieres of both films were 100% attended.
Ye Feng was not frustrated by this.
This is the premiere after all, and there is still a long time to come.
(End of chapter)