The large market management office held a modern marketing lecture and invited famous professors in the province to teach. The Food Wholesale Department also reported a place and sent small paintings to participate in the study.

When Xiaohua came to the study class, there were already many people in the conference room, and Xiaohua sat down in the middle.

At this time, a spiritual guy came to the position next to Xiaohua, "You are Zhou Xiaohua!" I saw you last time at the investment promotion event, and you performed very well that time, leaving a good impression. ”

Xiaohua said politely: "Thank you for your compliment, you are Mr. Hu who bought 2 million goods in that investment promotion activity!" Last time I also presented you with two golden Buddha statues. ”

Mr. Hu said: "There is no one in this position next to you!" ”

The painting said, "Nobody's." Your national supermarket chains are also coming to participate in this study. ”

Mr. Hu said: "Yes, the market demand is unpredictable now, and you can't keep up with the pace of the times if you don't learn." ”

"It's been a few years since I left school, and I don't know if I can adapt to this learning atmosphere. ”

Mr. Hu said: "Yes, you are so smart, you will be able to adapt to the new environment quickly." ”

Xiaohua said, "Mr. Hu is well-informed, has worked hard in the business industry for many years, has rich experience, and has a lot of market knowledge to ask you." ”

Mr. Hu said: "I heard your information, you are a high-achieving student who graduated from a certain institution of higher learning. ”

At this time, the professor began to teach: modern marketing is the starting point of enterprises and customer needs, and the planned organization of various business activities according to customer demand. 1. Concept marketing is to give a concept to a product.

2. Highlight marketing, sales volume is the last word.

3. Integrated marketing, no matter how good your product is, no advertising, no publicity. It doesn't work either.

4. Characteristic marketing, based on the local characteristics of the mind, to solve practical problems.

5. Link marketing, break all boundaries and learn from boldly.

The professor pointed out the purpose of marketing: sales are one-to-one, and marketing is one-to-many. Marketing is to sell products well, and marketing is to sell products well. The professor spent three hours explaining modern marketing concepts from all aspects.

After the lecture, Mr. Hu said: "Zhou Xiaohua, I see that you study very seriously and take notes from time to time. ”

The little painting said: "If you don't remember, you can't do it!" I haven't listened to a lecture for a long time, otherwise I will forget it in a few days.

Mr. Hu asked Xiaohua: "What have you gained from this study?" ”

"After this study, I not only have a preliminary understanding of modern marketing, but also have a deeper understanding of those successful people. I learned that there is a strong link between business success and marketing. ”

Mr. Hu said: "What you said is reasonable, and I will often come to your wholesale department to buy goods in the future." ”