The past two days have been really uneven, and the company has been in trouble.

First, Alice's free distribution caused an accident. Alice delivered a travel-sized shampoo and conditioner, two 100ml bottles in a nice little bag. If you want to send it to other families, you will send a portable small plastic bag, Yalisi is a little too generous this time, and it is a zero threshold, queue up to receive it for free, and you can receive it without consumption. It was also they who underestimated the enthusiasm of consumers, and the queue circled in front of the mall several times until it reached the side of the road.

The more people gathered, the more they got out of control. First, there was a queue cut, which caused several rounds of small riots. Then there was the lack of preparation for the distribution of goods, and after informing the queue, the crowd refused to disperse and had an argument with the staff. Alice's people had no choice but to ask the company to bring another batch of distribution products, and in the anxious waiting time, the conflict broke out again. Consumers say that the company is deceptive, clearly saying that they are queuing up to receive it for free, and then saying that they are not, which is a deceptive behavior to create an advertising effect. The staff stepped forward to communicate, but the miscommunication led to an argument, which led to friction and a physical altercation......

The end result was that 110 came, 120 also came, and both the consumer and the Alice staff were injured. Some were injured, others fell and were trampled and crushed. In short, this promotion distribution event ended in chaos, mess, and sirens.

The matter is not over, the families of the injured people came to the door to ask for compensation, and the major local media really reacted quickly, and TV stations and newspapers reported the incident one after another.

After watching the TV news that night, the senior management of Alice East China was anxious and called Mr. Chen's mobile phone overnight. "Mr. Chen, have you read the local news tonight? It turned out to be a continuous report, and we will continue to pay attention to the course of the incident, and there will be follow-up reports tomorrow night. You see, you see, anyway, you have to find a way to take it down for us, tomorrow's news for us, help us find someone from the TV station to communicate, what needs to be done, just mention ......"

Early the next morning, the manager of Alice Hangzhou Company sat in Mr. Chen's office, and Mr. Chen gathered relevant personnel and set up a temporary public relations team. The group is jointly led by Alice Hangzhou Manager and Ruizhida Fang, and the team members on Ruizhida's side also include Zhou Xuming, Zheng Jianhua and Bai Zezhi.

Zhou Xuming and Alice's people go to the hospital to deal with disputes and compensation, as well as to reassure consumers. Zheng Jianhua went to the TV station to discuss the retraction of the follow-up report. Bai Zezhi was ordered to go to the newspaper office.

Sitting in the office where he made a wish, Bai Zezhi said: "Your evening newspaper is really everywhere, and it has such a large page, from the entrance of the shopping mall to the hospital, which is detailed enough." And this photo, the definition is really high enough. ”

"That's the fastest and best news, all in the evening newspaper." Wishing is very easy to say.

"Mr. Chen also told me in the morning, saying that he received the news yesterday that it was a reporter from your newspaper, and he called you and your director, but he didn't answer. Now that you have sent me to you, you will not allow me to go back if you can't complete the mission. ”

"Hehe, deliberately didn't answer his call. If that's the case, I won't be in the news, and I won't have to be a journalist. Wishing slyly smiled.

"And now? How will I explain when I go back? ”

"Now, I'll sell you a face, give him a favor, and I won't be on the board later. Anyway, this issue has also been published, and my purpose has been achieved. "Make a wish laughing.

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