"It was good, everything went well, who knew that their head office had to come and intervene, and introduced an advertising company to Manager Zou and told her to think more." Ding Qiangrose said indignantly.

"This is troublesome, what did Manager Zou say?" Bai Zezhi asked.

"Of course Manager Zou is not happy, that company must have something to do with the above, of course Manager Zou wants to use a company he trusts."

"Which advertising agency is it?"

"Sharp. Look at this name, it is to compete with us, we are called Ruizhida, and his family is called Ruisi! By the way, I got a set of Ruisi plans here, although it is not a plan for Zhishantang, it is a plan for a fast-moving consumer goods, you can see the strength and characteristics of his family, for reference, it may be useful. As she spoke, Ding Rose took out a thick text from the drawer and showed it to Bai Zezhi.

RESS ranks very high in the same industry and is very famous. This plan is very thick, and it looks very professional just from the thickness alone. And the binding is exquisite, the font is beautiful, turn to the table of contents, "macro analysis", "industry background", "competition analysis", and various professional words in the back, model curves, very high-end and profound.

After reading it, Bai Zezhi put down the report and said nothing. Ding Qiang Rose observed her face and asked, "How is it?" “

"It's beautiful." Bai Zezhi said, "But I'm confused. ”

"How?"

"What exactly are we planning? What macro analysis, industry background, our clients have been doing the market for decades, are they not as good as an advertising company that does everything and knows their own industry better? Wouldn't it be invincible if an advertising agency could have such a deep understanding of all industries? If you invest in a random industry and make a fortune, why do you want to make wedding clothes for others? ”

"What can an advertising agency do? It is to do things from the perspective of communication, from the perspective of consumer experience, to give feedback to advertisers on market attitudes and trends. This market does not refer to shopping malls, not to stores, not to wholesale channels, but to people, and it is everyone who buys goods that makes up our target market. That's all we can do instead of pretending to be economists and industry experts. Isn't it? Bai Zezhi looked at Ding Qiangrose and said.

"Zezhi, you're right, but ......"

"But we have to do this, we have to pretend like this, otherwise we won't be able to fool customers. Because what we sell is something we can't see, so how to convince customers is the primary problem. Moreover, our gender is still 'female', which is destined to be a congenital defeat as soon as the plan is taken out. Bai Zezhi sighed, "If there is no thickness support......

"That's the status quo, so what can we do?" "We can't change anything. ”

"I just feel lost, I'm suddenly very tired of these nonsense words, tired of these models that look beautiful but don't actually make any sense...... I suddenly wanted to give it a try, just do a simple activity, a plain plan, can increase popularity and increase sales...... Isn't that what our customers need? They don't need us to lecture and preach to him, all they need is a practical solution, a method that can be implemented, a method that can produce results, and a way to promote sales. ”

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