Bai Zezhi and several planners in his department discussed the plan around the small round table.

Cheng Jun grabbed his unruly hair and said, "I think the method of interviewing opinion leaders is the most suitable for this project." ”

"Opinion leaders? So how are you going to take the sample? Lin Ziqin's round face had a disapproving expression.

"Sampling? Feel free to sample. Cheng Jun joked, and said with a smile, "Among acquaintances, among acquaintances, find those who have a lot of friends, like to recommend things to others, and others also like to ask her for advice." ”

"Hehe, how to write the basis in the report? By feeling? Arrest someone nearby? How do you define representativeness in this kind of selection? How much is it worth? Lin Ziqin tapped the pencil in his hand and said.

Li Bin held an unlit cigarette in his hand, and spun it in his hand with some anxiety, as if he couldn't live without smoking one. At this time, he also opened his mouth to express his opinion, "Basis? Isn't the basis made up? Advertisements, in fact, most of the time are not based on feelings, and they have to make up so many ways. ”

"Let's just say that it is random layer by layer sampling, and the focus is screened." Cheng Jun said indifferently.

Bai Zezhi also smiled when he heard this, and there was a lively feeling on his cold face, "You professionals, if you say what you say, if you let customers hear it, it will be like a charlatan." ”

"According to Oakham's razor, the simplest is the truth. But customers like us to make it complicated and profound, and they feel that it is scientific and worthwhile. Spending so much manpower at every turn, selecting such a large sample, in the end, it is ineffective and useless. I wasted my time and energy, and I felt like I had done something very scientific. Cheng Jun said with a disdainful face.

"I'm also inclined to do opinion leader interviews." Bai Zezhi said, "It's just that your plan should be like it, don't mess around." ”

Li Bin and Cheng Jun smiled at Bai Zezhi together, "Don't be so subtle, you also asked us to make it up!" ”

"That's a matter of your understanding." Bai Zezhi smiled lightly, "Then who of you will do this project?" ”

"Me and Lin Ziqin!" Cheng Jun said, "For women's products, with Lin Ziqin, the interview will go a little smoother." ”

Lin Ziqin nodded on the side, "Okay, no problem." ”

Bai Zezhi asked again: "Also, which of you will take the taste survey project?" ”

"Me!" Li Bin replied, "Actually, what's the meaning of this taste survey?" They have to do it every year, and after they do it, they don't adjust it according to the results of the survey, so what's the point of this kind of survey? ”

"They themselves know it's useless, but they have to do it every year, it's a routine." Lin Ziqin said, "They like to spend this money, and we don't have to stop them." ”

"I really wanted to tell them about the famous ketchup case, where they were able to develop hundreds of flavors and win more than half of the market share in the United States, and that started with a taste survey. That's what really makes sense. Li Bin came to the mood.

"Forget it, you're giving them lessons? It's good if they don't give you lessons. Cheng Jun interjected, "You should be honest and finish this year's investigation step by step, it's not our turn to worry." ”

"I think, I always ask the interviewee, what flavor do you like? What is your opinion on this taste? What can they know, what can they say? Even if you ask us, we can't tell. Good is good, bad is bad, what else can there be? Li Bin complained, "This way of asking questions is wrong......"

As he was talking, Zhou Xuming walked in with an unhappy face and said loudly: "Bai Zezhi, do you know who the new account director of Ruisi is?" ”

"Who?" Bai Zezhi asked puzzledly.

"Ding Rose!" Zhou Xuming said word by word.

Bai Zezhi was taken aback, "Really? Who did you listen to? ”

"Hehe, the boss said it himself. I lost my temper in the office just now! He got reliable news from Taiwan, it is said that at a dinner, Ding Qiangrose followed the boss of Ruisi and officially appeared in front of the customer, as the new vice president of the customer. Why, didn't she tell you? Zhou Xuming asked with a suspicious expression.

...