Chapter 20 Preparation before the live broadcast
"Guangdong Love Story" is still 5 million sold to Buckle Music, Cai Yichen offended Douyin, there is no need for the lion to open his mouth to offend the big penguin again...
The next day, Cai Yichen did not go to the company and continued to work from home.
Cai Yichen counted the funds in the company's account, the first balance was 730,000, the second and third receipts were 10 million, and the fourth was 5 million.
It cost 250,000 yuan to shoot the MV, 2 million to buy chopsticks, 100,000 to purchase office supplies, and 13.38 million to the company's remaining funds.
Before doing things, Cai Yichen looked at his data again,
After 100 million traffic and 2 million yuan of spending, the number of fans has exceeded 10 million and reached 10.57 million, which can be said to be an overnight success.
It looks exaggerated, but it is also reasonable, the popular music video that can resonate with the public, and the traffic promotion of 100 million, which is already normal compared to The Lion King,
And the road to fame of the Lion King is completely without works, the big anchor of chopsticks plays PK live broadcast, and the Lion King goes to the second list, and then the big anchor asks fans to pay him some attention, and his fans spend millions to do it.
Is it simple? Simple! But no one thought of doing this before him, so he succeeded, of course, the current Lion King is still in the incubation period, and it won't start until 18 years
Cai Yichen also has 10 million fans,
Chopsticks' 10 million fans cost Cai Yichen 2 million, and he didn't spend a penny on Douyin's 10 million fans, of course, the traffic cost paid by Douyin's official is far more than 2 million, or even more than ten times,
Of course, Douyin worked so hard to increase Cai Yichen's fans to Cai Yichen, and Douyin's return was not low, and his users more than doubled compared to before July.
And Zhang Yiming also officially determined the future development route of Douyin because of Cai Yichen's music video.
made short music videos, and planned a series of support for amateur music, and bought the video dubbing and cover copyright of many music with Buckle Music.
Because it is a cooperation stage, the big penguin does not have the neck of the card bucket sound at all, and it is refreshingly authorized.
When the big penguin wanted to buy shares in Douyin, Zhang Yiming directly refused, and at that time it was too late for the big penguin to become angry, so he could only block the channel of WeChat and buckles.
Little Douyin dares to refuse the big penguin? This made the big penguin very angry, so he invested in the chopsticks, ready to support Kuaishou to teach Douyin, but he didn't expect that the chopsticks were the same as Jingdong, Jingdong couldn't do TB, and the chopsticks couldn't do Douyin.
The most important thing here is that the big penguin is too confident, and he thought that Douyin, who was supported by WeChat and the buckle channel, would definitely accept his shares.
At this time, if Cai Yichen ran to the big penguin and said that Zhang Yiming was an unfamiliar wolf cub, let the big penguin guard against him, or let the big penguin propose to invest in Douyin to test him, then Zhang Yiming would have fun.
Of course, this is not good for Cai Yichen, he will definitely not say, not to say whether the big penguin believes it or not, if Zhang Yiming reluctantly accepted the big penguin's shares, then he really found himself a big demon king...
In addition to Douyin and chopsticks Cai Yichen's Weibo also rose by 300,000 fans, Cai Yichen didn't manage Weibo much after he verified Weibo, but the two hot searches still gave him a lot of fans.
Cai Yichen thought that although he had enough fans, these were all passerby fans, because he got up too fast, there were not many loyal fans, and it would be embarrassing if there was no one when the live broadcast started.
So you have to find a few big stars to help, 17 years of Internet celebrities are still not in the rank, even if you hold the money to find someone, the big stars refuse because they are afraid of lowering the grade, of course, adding money can make them succumb, but Cai Yichen doesn't want to spend more money,
So I thought of a star who has traffic and can be easily impressed, Pan Zi...
Panzi can be a mascot, and you need to find someone else for the opening hot scene, fortunately, the music industry is not as particular as the entertainment industry, as long as you give money to sing anywhere, of course, the king of the music world must not move, there is still no problem with the second and third lines,
In the half-hour hot scene, Cai Yichen himself must sing a song, so at least three of them will be invited.
Cai Yichen flipped through the list given to him by the intermediary company, and quickly identified three people,
Zhuang Xinyan, appearance fee of 200,000, singing songs (10,000 reluctant),
Chen Li, with an appearance fee of 400,000 yuan, sang a song (Walking Horse), and invited her at a high price, Cai Yichen was ready to buy the "Cover Right of Walking Horse" and then sign a contract with Liu Yuxi,
Liu Yuxi registered the Douyin number as early as April 17, and it didn't take Cai Yichen's time to find him.
Zhang Bichen, with an appearance fee of 380,000 yuan, sings songs (annual rings),
plus Panzi, the appearance fee is 500,000, the accompanying broadcast, and the star is invited to be 1.48 million,
Then there is the venue, of course Cai Yichen, who invited so many stars, will not broadcast live in the company,
Cai Yichen chose and finally decided to set it in the banquet hall of Radisson International Hotel, with a charter fee of 100,000 yuan.
Finally, it is to set up the stage and build a live broadcast, this part has an outsourcing company, just like a wedding, the wedding arrangement set by the newlyweds in the capital wedding company in West Lake City,
After the wedding company in the capital makes a plan, it is packaged to the wedding outsourcing team in West Lake City, and then the wedding company in the capital will come to supervise a few people.
This piece Cai Yichen spent 200,000 yuan to package the stage layout and live broadcast construction to an outsourcing company.
The stage is set up, the singer is also found, and now there are only products left.
Cai Yichen doesn't need to find this part, Zhang Xingyue's small factory alliance produces enough products for Cai Yichen to buy.
For example, now summer clothes, T-shirts cost 3-4 yuan, and sell for 8.8 yuan...
Electronics, air conditioning fans, induction cookers...
Footwear...
Cai Yichen doesn't sell brand goods, the quality he went to the factory to see it himself, it's not bad, of course, it can't be compared to famous brands, after all, everyone knows that you get what you pay for.
Of course, if it is so big, it is natural that you can't just rely on trust, so you must sign a contract, and the deposit for this part of the contract is 10 million.
That's right, when others bring goods, the brand gives money to the anchor, but Cai Yichen brings the goods but gives money to the brand, the reason is naturally that he has never sold the goods, and others must not prepare one or two hundred million products for him with one or two mouths.
After preparing these, there are still 1.6 million left, Cai Yichen still has to spend 1 million to buy 50 million traffic at the start of the broadcast, and in the end he only has 600,000 spare funds.
After Cai Yichen finished the plan, he carefully deduced it again, and after finding that there was no problem, he kept it in his mind and prepared to implement it.
The first step is to naturally open the live broadcast of chopsticks, no matter YY, Douyu, or Huya live broadcast in these years, they all wholeheartedly support the guild, that is, MCN institutions, although some platforms can do personal live broadcast, but they can't get traffic support,
After all, the MCN agency and the anchor have signed a very strict live broadcast contract, so the anchor will not easily jump ship or mess up, because there is no restriction on personal live broadcast, he ran away after the platform supported him, or he fished for three days and dried the net for two days, isn't that a busy job?
So no matter who you want to go to the platform to make money as an anchor, you first have to join the MCN agency.
Cai Yichen's "Yichen Technology Entertainment" company is also an MCN organization, of course, it is the lowest grade.
The gift reward and the platform are divided into five or five, which is basically similar to the personal live broadcast, Cai Yichen doesn't care, anyway, he doesn't do entertainment anchor, and he never thought about making money with gifts.
In terms of live streaming, the platform deduction point is 8 points, and the large MCN organization can be as low as 5 points.
Of course, the deduction point is calculated from the commission, for example, Cai Yichen sold 100 million, if the commission is 36%, that is, 36 million, 8 points is 2.88 million,
Although Cai Yichen is selling on behalf of Cai Yichen this time, there is no commission, and the platform will also calculate the commission at a maximum of 36%.