The 5-minute video, Cai Yichen spent an hour to edit, because the video does not need sound, it only took Cai Yichen more than ten minutes to use color grading,

The reason why Cai Yichen can do it so quickly is because he has a ready-made video in his head, which is brightened there and darkened there, and he can copy the video in his head.

After the MV was done, Cai Yichen thought of recording a song, this time to sell it at a high price, so Cai Yichen didn't sloppy anymore, and was ready to go to the recording studio to record a song.

As for the song accompaniment, Cai Yichen made it with computer software.

Generally, there are two ways to make an accompaniment to a song, one is recorded by a live band, and the other is produced by computer software.

Let's talk about the difference between the two first, the advantage of the accompaniment recorded by a live band is that the overall quality will be very high, and the performance of each instrument will not be so rigid and stiff.

The effect is soft, and it will be very comfortable to listen to, but the disadvantage is that it is too expensive, after all, it needs to be played by musicians.

These musicians are paid by the hour, so it's normal to spend tens of thousands of dollars to make an accompaniment to a new song.

If you use computer software to do accompaniment, you can effectively control the cost to the minimum, one person can complete the arrangement of all musical instruments, the cost is low, a computer, a software mount a few instruments can be done, the disadvantages, first of all, the quality is poor, this is undoubted.

Because these instruments are only sampled sounds, the dynamics and rhythm of the playing cannot achieve the effect of live recording, and they will sound very rigid.

Moreover, the music producer is done independently, and it is impossible to be proficient in the arrangement of each instrument, generally a person will only be good at one instrument, and there are few all-round musicians.

Therefore, the accompaniment made by computer software will easily be heard by experienced listeners.

Of course, these are not a matter in Cai Yichen's hands, because he has the original version in his head, and he can reproduce it 1 to 1, and even he can achieve 99% reduction.

So he didn't bother to find musicians to record accompaniment, not that he was reluctant to spend money, but that he didn't want to waste time,

After all, the effect of each sound that comes out of his mouth must be different from the effect of the musician's performance, which needs to be communicated slowly, and it is not as fast as doing it yourself.

The lyrics of "The Wind Rises" describe the journey of a teenager who went away to his hometown and returned to his hometown.

And Cai Yichen used the same table in his senior year of high school as the MV, just for the current graduation season traffic,

It's already 9 o'clock in the evening when the song is recorded and the video is played, and it is still directly posted on the two platforms of chopsticks and douyin.

At this time, it is the time when there are the most users of short videos, and nearly half of Cai Yichen's chopsticks have more than 20 million fans online.

After receiving Cai Yichen's new video, nearly half of the fans clicked in...

In fact, the earth's chopsticks also have many Internet celebrity singers in 17 to 18 years.

For example, the right hand, although the right hand did not become famous in chopsticks, he was the first Internet celebrity in chopsticks after he settled in chopsticks, until he was blocked in early 18,

In addition, there is also the Guangdong rain god who became famous by singing "Guangdong Love Story", and after the Guangdong rain god released "Guangdong Love Story" with 80 yuan became popular,

His chopsticks number has gained more than 3 million fans in three days, and he is a big Internet celebrity with tens of millions of fans in half a month.

Chopsticks have also changed his business path, and Guangdong Yushen, who has become a big Internet celebrity in Chopsticks, earned 200 million a year by live broadcasting on Chopsticks and shooting advertising videos.

This is also the origin of Guangdong Rain God's often saying that he earns 200 million a year by relying on "Guangdong Love Story".

The third is Baibai, Baibai is the Internet celebrity singer who is picked up by the chopsticks, and it is also the Internet celebrity singer that the chopsticks value the most.

In the early days, he appeared on many variety shows in vain because of the chopsticks behind his back, and it was precisely because of the chopsticks that he became a first-line music Internet celebrity.

The fourth is Banyang, Banyang was originally a music Internet celebrity born and raised in chopsticks, and it is different from Baibai that Baibai is held by chopsticks, but Banyang is a female Internet celebrity who covered his song and brought him to fire.

The fifth is Da Zhuang, although Da Zhuang has not been broadcast live on Chopsticks, but Da Zhuang's famous song is on the chopsticks, and many chopsticks anchors are also using his songs as background music, it can be said that Da Zhuang's fame and the promotion of Chopsticks are inseparable.

It can be seen that chopsticks can be regarded as a music short video platform from the end of 17 to the beginning of 18, but unfortunately chopsticks themselves don't pay attention to it, and finally let Douyin pick up the cheap music short video,

When Douyin was immersed in the development of short music videos, the focus of chopsticks shifted to the realization of live traffic.

More than 60% of the live broadcast content of chopsticks is "shouting microphone", "Lao Tie 666", and "anchors tearing each other", which gave Douyin a way out.

After that, Douyin relied on three female Internet celebrities to soar directly into the sky, such as Lisanwan in March 18, Daigula K in April, and Wen Play in June.

It can be said that from March to June 18, in order to see the three goddesses of Douyin in 4 months, many chopsticker users ran to Douyin and did not come back.

Holding Baibai is also a chopsticker who saw that Douyin had grown to threaten his position because of the short music video.

However, it was too late at that time, and the sound of douyin had become the climate, and chopsticks because more than 50% of the content was earthy, vulgar, brainless, and young.

The video is either a young man hiding a mine in the crotch of his pants, or rolling mud in the mud, worm rolling, shaking hands, shouting microphones, etc. caused many serious people to leave Kuaishou...

It is said that the fighting sound defeated the chopsticks, but it is better to say that the chopsticks themselves defeated themselves, and the chopsticks are really a good hand to play poorly.

Once the label is attached, it is difficult to tear it off, and later in order to change his image, he blocked a large number of Internet celebrities, and introduced many celebrities to the live broadcast of chopsticks, including Chou Dong,

However, at this time, it is already the chopsticks of the sunset, and it is not possible to turn the tables by one or two superstars.

Cai Yichen won't care about the fall of chopsticks, at least before 2020, his monetization ability is unmatched.

If Cai Yichen can't get up for three years, and he still has to rely on chopsticks to eat, then he will be reborn in vain.

The chopsticks pay a little attention to Cai Yi, but there are not many, and there is not even a special person in charge, his "wind" is silent on the chopsticks, relying on his fans to browse,

However, Douyin is powerful, although Cai Yichen is live broadcast on chopsticks, Cai Yichen's Douyin account has a special person in charge of Douyin,

When Cai Yichen uploaded "The Wind Rises" to Douyin, the staff in charge of Cai Yichen's Douyin read it and didn't say a word, and directly used the recommendation given to him by the management of Douyin with the greatest authority to "The Wind is Rising." ”

Then Cai Yichen's "The Wind Rises" just came out, and it became a big hit in Douyin, and his tens of millions of online fans also received the message of his updated video at the same time......