February 20 morning, New York, Olympia Center NBA Headquarters.

Adam Silva hurried to President Stern's office.

He hadn't slept well for almost the night last night, and his already pale face looked even more bloodless.

When I met Stern, I found that this little old man was not much better than himself.

I must have been heartbroken about what happened on Twitter last night.

As soon as Stern saw Adam Silva, he asked, "What's going on, what the hell is going on!" Did the person behind that NBA-Batman account find out? ”

Adam Silva sweated on his forehead and said, "Not yet... The Legal Department is trying to find some loopholes in the law so that the FIB can intervene in the investigation. But at the moment we can't find a reason. ”

Stern said angrily: "If you can't find a reason, you have to make up a reason for me!" ”

The NBA has no law enforcement powers, and it is impossible to have Twitter leak user data to him.

The only way to do this is to find loopholes to sue Twitter and account owners through legal means.

In this way, the FBI or the local court will intervene in the investigation, and the identity of the account owner may be exposed.

Adam Silva said: "I learned about this account through some special channels, and it was an insider who said that the registered address of this account is in China. ”

Stern's brows furrowed even tighter, and he said, "In China?" How could it be in China? It must be a disguise, but it's just to evade surveillance. Was there any reaction from James' side? ”

Silva shook his head and said, "No reaction for the time being." ”

Stern sighed deeply, this NBA-Batman is just too hateful.

On the 18th, he almost dominated the trade deadline and monopolized all trade rumors.

Some NBA general managers have followed NBA-Batman, saying that they are the fastest to see the news above.

Stern knew there must have been someone inside who had leaked the transaction.

But it's an unspoken rule in the NBA, and every year someone leaks the news to a different person.

Some are for journalists, some are for management, and some are even leaked to players.

If you look it up, everyone around you has a history of leaks — including Stern himself.

The problem with NBA-batman is his speed, he's too fast.

This is due to his unofficial status and the convenience of Twitter as a medium.

Historically, Twitter really shone in NBA trades and drafts in 2011.

Min Congda, a traverser, advanced the time by two years, allowing traditional media to realize the power of self-media.

What makes Stern feel even more is that this guy can just send some trading messages to attract fans.

Last night, I posted a short video in the middle of the night and @ many well-known stars.

The content of the video is the footage of LeBron James's training camp being detained by college students, who was previously released by the public.

The tweet was immediately retweeted in large numbers, rushing all the way to the hot list.

became a trending topic on Twitter yesterday and today.

It can only be said that good things don't go out, and bad things spread thousands of miles.

Good news in the NBA is never on the hot list.

Once someone is dead, whoever is peachy news, whoever beats someone.

It immediately became the talk of American fans after dinner.

After a decade or two, it will be turned out and talked about.

The people who eat melons love to see these things, and this thing is the same at home and abroad.

What Stern is most worried about now is the topic of fermentation and adverse effects on the NBA.

James is the current number one in the NBA and the banner man of the future.

He's only 25 years old this year, and he signed a super big contract with Nike before he entered the league.

Stern is full of expectations for James, hoping that he can become the second Michael Jordan.

Jordan's success was too impressive and too important for Stern.

Jordan entered the league the year Stern was president.

He rose, grew, dominated, retired, and reigned again.

Arguably the most perfect story of heroism in the history of professional sports.

This flawless story has helped the NBA expand its influence.

The NBA reached its peak in the 90s.

After Jordan retired for the second time, the league ushered in an unprecedented general strike in 1999.

Then the ratings and attendance fell all the way, and then the 911 incident.

The so-called Jordan successor that the league has been looking for is nothing to do.

As a result, Jordan made a comeback in 2001, and Wang Zhizhi landed in the NBA in 2001 to open up the Chinese market.

In 2002, Yao Ming landed, and the Chinese market was completely opened.

The Lakers won three consecutive championships, created a new dynasty, and did not hesitate to snuff out the king for this.

Then, Jordan retired, and in 2003 LeBron James came to the NBA as the "Chosen One".

Stern used a series of maneuvers to survive the difficult years of 1999-2002 after Jordan's retirement.

Here comes another player who can write a new heroic chapter.

How do you know that the Cavaliers team is not competitive, and James is not competitive.

just can't win the championship, or is the Spurs, a ratings poison, and has repeatedly entered the finals.

In 04, seeing a meat grinder defense team like the Pistons win the championship, the league's popularity plummeted.

Stern immediately reinstated the "No-handcheck" rule, which had been put on hold for 10 years.

The rules were tried in 1994, but they were not popular with the older players at the time.

The referee didn't blow it much, so the trial was invalidated after a year.

In '04, the league could no longer afford to watch the Pistons score just 70 points in one game.

So the ship was replaced with a new version.

In 2005, the Pistons vs. Spurs, the ratings fell to the freezing point, and Stern's hair was pulled out.

In '06, the Pistons began to be unable to guard against Wade.

I couldn't stop James in 07, and I couldn't beat the Big Three in 08.

The Pistons were repeatedly fucked in the East, and their era ended.

But James' time has not yet come.

Now there is another moth that was stabbed in the training match.

The PR team has worked hard to protect James' image.

Thousands of defenses, not guarding against this NBA-Batman.

Stern was full of thoughts, and his heart was full of James, who was really angry.

Thinking even more, the knights are a bad team, and Adou, who can't be supported, do they still have to increase the tilt of resources?

Adam Silva saw that Stern was silent, and said carefully: "Mr. Stern, in fact, it is not a big deal for LeBron to be hacked, how can a star not be hacked, Michael Jordan..."

"Michael is different! Also, do you think the league didn't work hard for Jordan's black news back then? It's just that your position was still low at the time, so I didn't know! ”

Jordan has a lot of black material, what gambling, cheating, marital problems, etc., all kinds of negative news.

But the NBA and Nike's PR teams handled it well, so that the negative impact did not spread.

At that time, the Internet was very underdeveloped, and the influential media were all traditional media.

Everyone is an acquaintance, and it is relatively simple to want public relations.

It's like now, I don't even know who the person who posted the news is!

Silva didn't dare to speak nonsense and asked, "That's... What to do now? ”

"Let the media departments of the teams continue to investigate," Stern said. Also, I don't care about James' reputation, I care about the reputation and influence of the entire NBA. and, Donathy's question. ”

James is a little bit of black material, and Stern is not particularly worried.

If James doesn't work one day, the league will change the favor.

Stern's real concern was the autobiography that Donassi was going to publish.

In December last year, the publishing house announced the cancellation of the distribution of Donathy's autobiography.

The reason is "possible legal risk".

Needless to say, this legal risk comes from the NBA's strong legal team.

It's easy to put this matter down, but Stern feels threatened by the NBA-Batman account.

It's like a huge haze hanging over Stern and the NBA.

"What kind of master is behind this account? What is the special purpose? From China? Do you want to involve the CIA? ”

(End of chapter)