Min Congda stayed in New York for another three days, and sent Dario to the crew to film during the day.

In the evening, the two of them traveled to the Big Apple, the center of the universe, and spent $5,000 in copyright fees.

The two were not in a formal relationship before, but now that the relationship has been officially established, Min Congda's consumption level has suddenly risen.

Although Daddario will not let Min Congda buy very expensive things, she has money herself, but as a man, she can't just eat soft rice and say nothing.

Fortunately, D'Addario is not the kind of female star who likes to shop and use expensive things instead of good ones, she is still very restrained, and even a little collector, and she doesn't like to throw away used things.

She kept bottles and cans like some cosmetics, saying that they were good-looking.

The accessories she wears are expensive and ordinary and cheap, and she thinks she likes it.

Min Congda gave her a rose-gold four-leaf clover necklace, which matched the color of her eyes, and she couldn't like it.

After three wonderful days, Min Congda immediately rushed back to Los Angeles to start his new spending project.

He called Rosser and Riccelle for a brief meeting in the office to convey his meaning.

"The Clippers should have a new look in the new season, so I decided to change the team's logo and jerseys."

Both Riccelle and Rosser nodded in agreement, this time not by force, but by genuine consent.

The logo of the NBA team is changed frequently, usually every five to ten years.

Some teams change frequently, fine-tuning almost every year, while others never change.

In general, a few years of minor tweaks, ten years of big changes, mainly to keep the team fresh.

There are also commercial and team popularity considerations.

Various styles of logos and jersey styles can make the team more merchandise.

At the same time, the new jersey design and color scheme can bring a refreshing feeling.

Increase the popularity of the team, boost the morale of the team, and bring a new look to the team.

Some classic designs from history will become a deep memory for a generation of fans.

For example, the Utah Jazz's snowy mountains, the blue stripes of magic, the city skyline of the Nuggets, and so on.

These classic jerseys have become a part of the NBA's culture, and every year during the regular season, there is a retro day for players to wear classic jerseys.

The variety of jerseys has increased, and consumers can buy more types of jerseys, so the NBA is encouraging teams to change their logos.

With a history of more than 60 years and 30 teams, only the Chicago Bulls in the NBA have never changed their main logo.

The last time the Clippers changed their logo was back in the distant 1984-1985 season, 25 years ago.

And the LOGO was not a replacement, just a fine-tuning, and the real overhaul dates back to 1982.

At that time, they were still called the San Diego Clippers, and the logo was a silhouette of a sailboat and the sun, like several triangles.

To be honest, it really doesn't look good.

After coming to Los Angeles, the current logo was changed, and in 84 it was fine-tuned and enlarged.

THE CLIPPERS' CURRENT LOGO IS VERY SIMPLE, IT IS A RED BASKETBALL WITH BLUE FONT INLAID INSIDE: LOSANGELES CLIPPERS.

Raheem Sterling, who picked the door, has been using this logo for 30 years, and has been criticized by fans as featureless.

Because the design of this basketball pattern inlaid text is exactly the same as that of the Los Angeles Lakers, it is plagiarism at first glance.

Although the Lakers have not changed their logo, they have good results, and some people buy the ordinary logo.

Second, the Lakers have been fine-tuned in color, font and overall design, which is like the Clippers.

Therefore, Riccelle and Rosser heard that they were going to change the LOGO, and they supported it from the bottom of their hearts.

It shows that the team is about to enter a new era, and it can no longer keep the old pattern that copied the Lakers.

"No problem, I immediately contacted the people in the adidas design department to make a new set of logo patterns," Riccelle said. Then it was reported to the league that we had a new jersey design for the new season and it was time for everything to be updated. ”

The NBA jerseys are all provided by Adi, so the team logo design is generally handed over to Adi's design department.

Min Congda said: "No! No, no, no, how can the logo design of our clippers be handed over to Adidas? We're going to design it ourselves. ”

Riccelle said: "This... We don't have a dedicated logo design department. ”

Min Congda said: "That's why I called Rosser, I decided, bidding!" ”

Rosser and Riccelle said in unison: "Tender? ”

Min Congda nodded and said, "That's right, of course there is a tender." We needed a set of logo designs with new ideas, so we had to find a professional design company, and the tender fee was ...... $5 million tentatively. ”

As soon as the figure of $5 million was spoken, Rosser almost fainted.

Manager, we made a total of 5 million profits last season.

All this money is used to get a bid for the team at once? Is it appropriate?

We're the Los Angeles Clippers, the basketball team, not an oil giant like BP.

British oil giant BP changed its logo, and the logo alone cost 4.6 million pounds.

Then the overall matching LOGO pattern cost a total of 136 million pounds.

Who says design isn't worth anything?

Of course Min Congda knows, can he be from a bank?

At that time, the state-owned bank where he worked changed its commercial logo.

From logos to slogans to various matching logos.

A total of more than 100 million yuan was spent to get a thick design atlas.

In addition to the patterns of various designs of various sizes in the atlas, there are also corresponding introductions, why they are drawn this way, what are the meanings, and so on.

In general, the 100 million dollars are still worth it, and their bank soon occupied a large market share in China and became a famous state-owned bank.

Min Congda thought to himself, I am a dignified Los Angeles Clippers, and it is no problem to spend some money on a LOGO design.

After some persuasion by Rosser and Riccelle, as well as the system's request, Min Congda reduced the $5 million to a relatively reasonable figure of $2.5 million.

It's just relatively reasonable, and $2.5 million to make a set of team logos is still very premium.

This kind of behavior is a bit 250, and it can be done by asking Adi to design a set of logos, and about 100,000 dollars.

But Min Congda was very firm and said that 2.5 million could not be less.

"I said, it's a very important change for the Clippers, a revolution! We're going to change our face from head to toe and get a new look! $2.5 million, not a penny. Riccelle, you immediately mobilize your friends in the media to publish the content of this tender. In half a month, I want to see the draft of the bidding and conduct the primary election. ”

It's already September, and the new season will start in just over a month.

At that point, the Clippers will have to get a new floor and a new jersey, so they have to be fast.

And Min Congda also hopes that the $2.5 million can be spent as soon as possible, and when the time comes, he will personally choose the LOGO, and he must choose the worst and least worthwhile LOGO!

Riccelle got the assignment and said he would complete it, and this time he didn't break a sweat.

After a season of training, the fat man's business level is steadily improving, and he thinks that he has never disappointed Manager Smart!

(End of chapter)