After Min Congda hung up the phone, he immediately turned on his laptop to surf the Internet.

The first thing to do is to go to ESPN's official website and read the news headlines.

"The Clippers $2.5 million in exchange for just one color change? Kanye West's design impressed Clippers general manager Smart Min. ”

Sure enough, it made headlines!

And the cover of the headline is a new and revised logo of the Clippers, as well as a photo of Kanye West.

"What's the origin of this little fat man? Why is his photo still on the cover? it... I looked at him last night and thought something was wrong, could he really be some kind of celebrity? Let me see...... Famous musician Kanye West? He's a musician? TM you are a musician, come and join in the excitement of what design! ”

When he first met Kanye in the teahouse last night, Min Congda felt that he was different from ordinary people.

Whether it is the dress or the image and temperament, it feels carefully managed, unlike ordinary office workers.

However, in Los Angeles, there are a lot of trendy men and women, especially black people who pay attention to their appearance.

And Min Congda's impression of those black singers like to wear very wide T-shirts, jeans, a peaked cap, a big gold chain on their chest, and a big gold watch on their arms, just like Yu Qian's father.

Yesterday Kanye was not dressed like this, he was wearing a normal polo shirt and suit pants, but he looked like a business person.

How do you know what kind of well-known musician you kid is!

Min Congda clicked on the almighty Baidu and searched for Kanye West, and Baidu Encyclopedia gave him a separate entry and a long introduction. It's enough to show that he is a celebrity.

"How many lifetimes have I been pouring blood mold? Why is there such a person waiting for me here? Don't panic, don't panic, Min Congda, you have to calm down, it's not the first time you've encountered this kind of thing. ”

Min Congda quickly calmed down, after all, he had encountered this kind of backstab a lot before, and he already had experience.

He looked at Kanye West's profile, and this person was indeed a well-known rap musician.

But at the 2009 MTV Video Music Awards, he sparked a huge controversy for snatching Taylor Swift's microphone and saying that the award should be given to Beyoncé, and was criticized by the media and fans.

It was September at the time, and Min Congda had not been in the United States for a long time, so he had no impression of this incident at all.

Therefore, Kanye's image in the United States is very bad, and he was even criticized by the commander.

Knowing this, Min Congda was a little relieved, it turned out to be a tainted artist, not bad.

Continuing to search, Min Congda found more "stains" on Kanye West.

This guy, like Kobe, is a singer with mixed reputations, and there are a lot of outrageous words and deeds.

"It turned out to be a controversial figure, the music industry is not good and wants to enter the fashion design industry, it's okay, it's okay, it's just controversial."

At this time, Min Congda had to miss socialism.

"This kind of bad deeds and controversial figures have long been banned in our country, why did they come out to harm me?"

"This little black man also went to elementary school in Nanjing for a year, and he received a socialist education, but it seems that the education is still not enough."

After some careful data analysis and self-comfort, Min Congda thought that "it doesn't matter, the heat will be over for a while, and it will be fine." ”

"It's a big deal to bring some traffic, it doesn't matter, this kind of garbage discolored design, who will look at it."

"I will definitely be scolded to death by Clippers fans, this Kanye's reputation is not good, and even the reputation of the Clippers has collapsed."

"Double happiness is coming."

After experiencing multiple backstab incidents, Min Congda's self-soothing level has been qualitatively improved.

Now his psychological quality is excellent, and he is about to reach the level of psychological hypnosis of a professional hypnotist.

Unfortunately, the sky did not fulfill people's wishes, and in the afternoon, Min Congda went to the Staples Center to officially sign the contract.

Because the two have signed a memorandum, the wood is already in the boat, and the system is not allowed to break the contract.

The battle at the signing site startled Min Congda, and a large number of reporters flocked to it.

These were not paid by Riccelle, but the wild dogs smelled and took the initiative to come over.

When Kanye West saw Min Congda again, he changed into a very fancy suit: half red and half blue.

Damn, this is the color scheme of the Clippers, so eye-catching, is you the two-faced man in Batman?

The reporters' cameras clicked non-stop, and the traffic came again.

"Mr. Smart, I reacquaint myself with you in a new capacity. Kanye West, the famous designer of the future. ”

Min Congda tried to keep smiling, shook hands with him, went through the entire signing process, and was interviewed by reporters.

No matter how much he comforted himself, he knew that this matter was a big deal.

There was a lot of retweets on Twitter about it.

I can do anything, the best $2.5 million in history, a case where the use of PS technology in the design world has reached its peak, what would happen if the logos of other teams were also color swapped, etc.

There is no need for the clippers to spend money on marketing, and netizens spontaneously organize themselves to engage in topics and popularity.

As for the design of the Clippers jersey? What else to design, just swap the colors.

New floors, new jerseys, a simple PS is enough, and there is no need to open a new mold.

Kanye didn't stop there after getting the design fee, and he began to carry out high-density marketing bombardment for the Clippers logo.

With $2.5 million, he really worked.

As a master of hype, he lasted a month from September until the start of the new season training camp.

Every once in a while, I have to show off the Clippers' jersey and new LOGO, and bring a bit of heat.

At his home in Los Angeles, he painted a new logo for the Clippers in the yard with paint.

He also replaced many things with color in his home.

As a match, Adidas came up with an idea to come up with a purple and gold Celtics jersey and an emerald green Lakers jersey, bringing this kind of performance art to a climax before the start of the new season.

There is no doubt that the Clippers' LOGO solicitation operation will be recorded in the textbook as a classic case of marketing work, and will be repeatedly studied by future marketing masters.

This "wonderful" LOGO marketing made the Clippers' jersey peripheral sales soar to the first place in the league before the start of the new season.

From September to October alone, in a little more than a month, it brought more than $3 million in revenue to the Clippers.

This revenue will increase further in the future, because Kanye has not yet amplified his moves, and his new jersey and shoes for the Clippers are still in the pipeline.

In the past month alone, the surrounding income has been fully recovered, and all the $2.5 million spent has been recovered, and a lot of money has been made.

Faced with the reverence of his subordinates, the jealousy of the general managers of other teams, and the admiration of the players, Min Congda had only one thought:

"Stop it, Smart, don't invest anymore, it's a loss."

Thankfully, in early October, the new season will begin.

Min Congda can put his energy back into building the lineup!

His confidence is back, and he must build a bad Clippers this season.

"I can't invest in it, can't I build a team?"

(End of chapter)