The next day, Bai Zezhi finished participating in the morning activities and rushed to have lunch with Qi Lianshan, and in the afternoon, she was going to return to Hangzhou.

Qi Lianshan cut her hair again, the pear blossom head, and the length was a little below the ear. Bai Zezhi saw it and said: "Ding Qiang Rose also cut the pear blossom head, which is about the same length as you, and you hit your head again." ”

"How did you hit it again! Dislike! Qi Lianshan pursed her mouth dissatisfied, but at this time she didn't care about the hairstyle, because she remembered another thing and asked Bai Zezhi, "Recently, Inter has been in trouble, continuous news reports have been published in various media, and Kong Yueying has a headache, right?" ”

"yes." Bai Zezhi straightened his long hair, picked up the juice on the table and took a sip.

Qi Lianshan continued: "I think Inter's reaction this time is a bit slow, and he hasn't come out for a long time. Later, when he came out to express his position, he was vague and did not explain things clearly, which could not calm the grievances and doubts of consumers at all. Also, the consumer returned the refusal, which was not handled well, but yesterday they announced that they were accepting the return. They should have done this a long time ago, you see who they are, not all of them have been recalled. ”

Bai Zezhi blinked his big eyes, shook his head and said, "I don't think so, I think the announcement of accepting returns will have a worse impact." According to the concept of our people, you have no problem with quality, why should you accept returns, and it is an unconditional return, this is a loss. Many of us consumers still can't tell the difference between a 'recall' and a 'return'. ”

Qi Lianshan thought for a while and said, "Yes." So what do you think should be done? Let's explore what should be done with this crisis PR if our client encounters such a problem? ”

"I think so," Bai Zezhi said, holding his chin in one hand, "their attitude was not appropriate at the beginning, and the two statements kept emphasizing that there was no problem with their products and ignoring the feelings of consumers." Consumers have not been given a clear explanation, and only feel that they are passing the buck, and this attitude of disrespecting individual consumers will definitely be disgusted by public opinion. ”

Qi Lianshan nodded again and again, "Yes, no matter how safe your safety rate reaches 99.00 percent, for consumers with adverse reactions, this is 100% ineffective, or even harmful, you have to give me a satisfactory solution, instead of telling me how the product is safe, how to meet the standards, how popular it is in Hong Kong and Singapore...... And that scary chemical composition, there is no clear explanation in the end, right? ”

Bai Zezhi said: "No, there is no explanation. It is only said that this is in line with the national standard, but why the national standard and the line calibration are inconsistent, who is the standard, what basis, they did not come up with a technical explanation. What's the use of just saying that you're okay and okay, the media and consumers can't listen to it and don't buy it. ”

"Yes, their statements are all too official, like social rhetoric, which feels very insincere, and is just playing with words. The PR agency they hire now has been asleep for a long time, and I'm thinking about digging up this business. But you don't deal with Kong Yueying, should I do her business? Qi Lianshan stuck out her tongue and asked.

"If you have the ability to do it, you can go, I don't care." Bai Zezhi said.

"Hehe, go on, go on, how could Kong Yueying be such a strong man, how could he handle this matter like this? It's kind of unbelievable. ”