Losing the game against the Timberwolves lifted Min Congda's spirits, and he was alive again when he originally wanted to relax.

On the 22nd, he was going to go fishing with his friends, but when he got up in the morning, he decided to change his plans and he was going to work!

So, Min Congda rarely drove to the Clippers headquarters at the Staples Center early, and after coming to the general manager's office, he told Ida to call the team executives and that he had a meeting.

Rosser, Olsie and others thought that after losing to the Timberwolves, Min Congda must be very dissatisfied and wanted to make trouble at the meeting.

As a result, after everyone gathered, Min Congda did not mention the game, but asked Rosser and others to report on the current situation of the team's various expenditures and income.

Rosser said: "After the team's ticket price was raised, there was still some impact on ticket sales. Bulk bookings have declined, and there has been a noticeable increase in complaints from ticket offices. Some fan groups protested against us, arguing that we had raised our ticket prices too high. ”

Because of the shrinkage of the season and the reduction of the number of regular games, in order to "make up" for the loss of box office revenue, Min Congda "creatively" proposed that the ticket price should be raised if the number of games is less, and the percentage of ticket prices will be increased if the number of games is less.

Of course, Rosser and the others couldn't resist Min Congda, so they had to increase the ticket price significantly.

As a result, the home opening game was very good, full house, and the box office revenue exceeded one million, which made the league very satisfied.

But the next few games were a bit unsatisfactory, especially against the Timberwolves, where the team lost and the attendance was only 75%.

A 75 percent attendance rate should be said to be good, but Rosser knows that the main reason is that season tickets are sold more in the offseason.

However, because of the shrinkage of the season, it is impossible to increase the price of the season ticket, but to sell it at a discount.

Bulk tickets are not sold well because of the price increase, and many fans who buy bulk tickets don't want to see it when they see that the opponent is the Timberwolves, and the ticket price is expensive.

Rosser proposed, "Mr. Smart, shall we use a floating fare system?" For an opponent with a relatively low popularity like the Timberwolves, the price of loose tickets can be reduced even more, so that more people are willing to buy tickets to watch the game live. ”

Min Congda shook his head and said, "It's not right for you to say that." Our fares can only go up, not down. If our attendance is determined by the opponent, it is a failure of our team building. When fans come to the Staples Center to watch the game, what they really want to see should be our Clippers, regardless of who the opponent is. Therefore, the ticket price does not move, and if you meet a popular team, the ticket price will rise! ”

How could Min Congda engage in price reduction promotions, it is impossible to reduce prices in this life, and he would rather have bad tickets than empty seats in the center, and he would not promote and sell tickets.

Hearing Min Congda say this, Rosser had no choice but to nod, he knew that this was Min Congda's consistent style.

In the long run, this firm price strategy really works, and that's the case with the Lakers next door.

But the Lakers have championships, a glorious history, superstars, and fans all over the world, and they never worry about selling tickets.

But Rosser still convinced himself, thinking: "Mr. Smart's plan to build a team is not just for the moment, but extremely long-term, five, ten, or even twenty years?" He's only in his thirties, and he can still do this job for a long time. The Clippers really need to plan for the long haul. ”

Rosser also worked for the Clippers for many years, and before that he was under Sterling's command.

Sterling is typically short-sighted and impatient in basketball, and often does some snacklust for the sake of petty profits.

In order to keep up with the boss's train of thought, Rosser naturally picks and searches and looks more at the present.

After all, if he didn't look in front of him, the boss would fire him.

After two seasons of Min Congda's "transformation", Rosser can already understand the meaning of Min Congda's long-term vision.

Looking at the previous decisions, each of which was later rewarded handsomely, Rosser was impressed and never said another.

After caring about the box office, Min Congda began to shift his attention to a more important matter.

"Rosser, you told me last week that the Great Western Forum Arena had the idea of selling it, how is this matter?"

"Oh, it's almost certain now that the owner of the Great Western Forum Arena really wants to sell it. The stadium is too old to host enough games and activities, and it is no longer able to make ends meet. So far, though, no buyer seems willing to take over. ”

Since the Lakers moved their home arena to the Staples Center, the Great Western Forum Arena in Inglewood has not hosted an NBA game.

The location of this stadium is very good, the transportation is convenient, and there are many residents around, which is very convenient to watch the game.

In addition to NBA games, many concerts, exhibitions, speeches, and political events take place here.

However, because of the age of the venue and the outdated facilities, the Great Western Forum has gradually become a memory for Los Angeles people.

At present, the stadium has entered the stage of making ends meet, and everyone wants to shoot the stadium, but no one in Los Angeles wants to take it.

Min Congda was clearly interested in the arena and asked, "How much did they bid?" ”

Rosser said: "The estimate should be around 30 million US dollars...... Mr. Smart, would you like to buy this arena? ”

Min Congda nodded and said, "That's right! I've always wanted to build a new arena for the Clippers. But how to build it and where to build it are all questions. ”

"It costs a lot to build a stadium, and even the Lakers don't have their own arena. And if you want to build a new arena, why buy the Great Western Forum? ”

Min Congda said: "It's not easy to find a suitable piece of land in Los Angeles to build a stadium, right? The location of the Great Western Forum Arena has long proven to be an excellent location. We bought the Great Western Forum back, demolished it, and built a new arena on the same site! ”

Min Congda's words surprised a group of executives, what kind of operation is this?

Buy an old one and tear it down to build a new one? Isn't that a waste of money?

Min Congda said: "I don't want our new stadium to be built in the suburbs and let the fans endure the pain of traffic jams to watch the game. ”

Many new arenas in the NBA have to be built far away from the main city due to location reasons.

For fans in some big cities, whether there will be traffic jams when going to the game is a question that must be considered.

Some old stadiums have long been free of this problem because they were built.

For example, the once famous Boston Garden Square was built on top of the train station.

It is very convenient for fans to watch the game when they arrive at the subway and train.

The Great Western Forum Arena is the same as the one with the advantage of geographical location.

So, after some discussion, everyone thought it was a good idea.

But money is an issue.

Min Congda said: "Didn't the two banks approve more than 30 million credit to us before? Rosser, use it! ”

Rosser's face was full of bitterness, and he said: "Mr. Smart, if we use the loan of more than 30 million, our asset-liability ratio will be a bit high. ”

Min Congda smiled, "Don't worry, the current liabilities will become assets in the future." ”

But he thought in his heart, high, high, high debts, one step towards bankruptcy.

Some people died, but not completely......