Chapter 425: Newspapers
At this time, the college is preparing to publish a temporary special issue to guide the students of the college on their travels.
Ever since the success of the college's paper mill, the college has suddenly become very enthusiastic about printing, because magic duplicators and printing presses are wasted if they are not used there.
In the past, it was because parchment was too expensive and it was not cost-effective to print, but now with cheap paper, although printing has not become immediately profitable, it can be reluctantly accepted, and the college is not for profit.
This special issue did not have much circulation, mainly only for the students of the college, so it was not sold to the outside world, but it can be said to be a simple school newspaper, an internal publication.
Unexpectedly, the more the scope is limited, the more sought after this special issue is.
There are a lot of dry goods in this special issue, the academy has been traveling for so many years, and there are many students traveling abroad every year, and the professors are also very level, so they know a lot of secret news, as well as a lot of skills, although everyone will not come up with some too important and secret news, but it is also very useful for mages who travel abroad.
At least know that where to go to gain more and where it is too dangerous used to be passed on by word of mouth, and there will inevitably be omissions and errors in the process of message transmission.
Although this special issue is mainly sold to the students of the academy, it is inevitable that the mages who come to the academy to travel have also obtained a lot through various channels, and it has become a sought-after thing for a while, and the more you can't get it, the more precious it is, in the black market of the academy, this booklet, which was originally only 30 coppers, is now sold for 3 silver to one gold.
During this period, Kaichi took the time to draw all the sketches and plant drawings that Gwen needed, but fortunately, the first few chapters of Gwen were all common plants in the academy, otherwise it would be difficult for Garichi to find these plants to copy.
After painting those plant illustrations, Jiayi also gave Gwen a booklet, which is all about sketching techniques, as well as the concepts and techniques of light and shadow, projection, and perspective, and the most important point is that there is no shadow point, in a certain actual picture of painting, the parallel lines on the picture must intersect at one point, unless it is parallel to the picture, this point is no shadow point.
With the absence of shadow points, the sketch will become more accurate from then on, and of course the absence of shadow points does not need to be actually drawn.
The reason why Jiayi gave Gwen this booklet about sketching skills is mainly so that Gwen can learn or teach others by himself, so that when he wants to illustrate in the future, he doesn't have to look for Jiayi.
However, the wish is good, and it is difficult to say what the outcome will be.
Jiayi came to the newspaper office, checked his movable type printing machine, the effect is not bad, these days of uninterrupted printing, and there are not a few fonts damaged, even if there is a slight bump it doesn't matter, the casting supplement is also convenient.
The only inconvenience is that typesetting is not as convenient as the magic duplicator, for this matter, Yanel has looked for Jiayi many times, hoping that Jiayi can think of a way.
Today, when Jia Yi came, he mentioned this matter again.
Jia Yi was a little helpless, opened his hand and said: "Big brother, I'm just a little mage, your strength is much stronger than mine, why don't you think of a way for yourself?"
Jia Yi didn't know what Yanel's specific strength was, but he was sure that he was much stronger than himself, but he shouldn't have become a white-robed mage yet, but he had a lot of actual combat experience, and he found that the other party was very familiar with the mastery of spells and control skills.
He had always suspected that Yanel was a specially trained battle mage from the academy, and he was very capable of hands.
Yanel looked at Jia Yi, and his face was also full of helplessness: "If I had this level, would I stay here all day to do the newspaper business?" It's okay for you to let me do it, study spells, and study how to make the fireball technique release faster and more powerful." ”
Combat mages are still very in-depth in their research on the spells they commonly use, but they are not able to develop a new spell by themselves, and their accumulation and way of thinking are somewhat limited. Of course, there are those who are more prominent in both aspects, but this kind of person will rarely be just a simple battle mage.
"You can ask the professor for help, I'm going to travel soon, and I can't always help you with the newspaper business. Now that the newspaper is barely on the right track, you have to solve the rest of the things yourself, and I will be less involved later. ”
Yanel panicked in his heart, and he actually felt a little at a loss, but this feeling was only fleeting, after all, he was also a mature mage, but he was a little unfamiliar with this field.
Kaichi continued: "Soon a new paper mill will be opened, you can participate in the name of the academy, so that it will be easier to coordinate resources in the future, now the paper mill has provided a large amount of paper to the newspaper, and this will definitely not be the case in the future, these need to be coordinated by yourself." ”
The main reason is that there is a big gap in the output of paper now, and retail is more profitable than several purchases of newspapers, so there is such a contradiction.
Yanel nodded in understanding, and then said another thing: "Now there are many people who buy our newspapers and sell them at a higher price to the rest of the places, especially the newspapers that have been read, many people will buy them back at half price, and then ship them to a farther place, and sell them at 3 to 5 times the price at a higher price, is this to stop it?"
[Is this considered a scalper, but buying a discarded newspaper shouldn't be counted, is it considered waste utilization?] Jia Yi thought to himself.
"Let's do this first, these places are places that our sales network can't take care of for the time being, and letting them sell in the past can be regarded as helping us increase our influence. However, we need to make sure that we don't let them buy our newspapers in large quantities and sell them in large quantities, and limit the number of individual purchases. We must keep in mind that newspapers focus on influence, and profits are secondary. ”
There is a saying in the market that Microsoft's piracy was rampant in order to occupy the domestic market, and Jiayi also felt a little like this.
Now that the advertising business has not yet been launched, the unit price of the newspaper will be even less important after the launch, as long as the cost of raw materials can be maintained.
After thinking about it for a while, Jia Yi said: "I once said that advertisements can be placed on newspapers, I will contact the Skoll Chamber of Commerce and the Valoka Chamber of Commerce, let them advertise in the newspaper for two months, and then give you a plan and standard for advertising, so that you can almost make a certain profit, at least there will be no loss." ”
Jia Yi is still not at ease, afraid that someone will affect the reputation of the newspaper for the sake of newspaper sales, especially internal and external collusion, and increase the price. As a media, reputation or credibility is very important, and a newspaper that loses this will lose its vitality.
Although it seems that it is cheaper to buy second-hand newspapers, it is troublesome to recycle second-hand newspapers, and it also requires labor costs, so how can it be more convenient than cooperating with newspapers.
That's why he decided to launch newspaper advertising first, redefining the way newspapers make money for newspapers and colleges.
Now there are some sales, and the conditions for advertising are met, but as a new thing, I don't know if advertising can be priced, so Jia Yi will contact Skoll and Valoka to advertise by himself.
And these advertisements also need a standard or bottom line to come out, you can't advertise everything, when Jia Yi once went to the museum, some materials would be put in newspapers from the Republic of China, which were full of advertisements for what cure for syphilis, Jia Yi didn't want the newspapers of the college to be full of this kind of advertising.
When the time comes, I publish an article by myself, next to which is the treatment of willow and the sale of Indian divine oil, and the picture is simply beautiful, although these two names are not called here.
However, both of these small advertisements on the planet with only telephone poles are liars, and there is a high probability that they are true here.
After all, there is magic ⊙▽⊙