Before Emperor Jiajing, the hierarchy of the Ming Dynasty was extremely strict.

What kind of clothes, culottes, shoes, including what kind of headgear women wear.

There are even laws about what color of clothing people of all ranks wear.

For example, the music and art girls of the teaching workshop cannot be the same as ordinary women, they must wear a green scarf, tie a red and green shirt, and wear a green turban to distinguish the clothes of the scholars;

The family members of the prostitutes can only wear wool pigskin shoes, and the men can only wear green scarves, which are all the same color of green anyway, and it is estimated that the term green hat has been circulating since then.

In all walks of life, no matter who wears something out of line, it is a transgression and a condemnation.

The offence can be punished according to the severity of the wearing of the wrong clothing, or cane, or jail, or serious homicidal warning.

The reason why Zhu Yuanzhang stipulates this is nothing more than because the dynasty was established at the beginning of the dynasty, and all kinds of waste are waiting to be revived, he wants to clarify the rank, all walks of life, all walks of life, all walks of life, and no exceedance.

At the same time, Lao Zhu also hinted to everyone: how much ability, how big things to do, and what kind of clothes to wear.

Once consumption exceeds income, blindly comparing is not only a matter of morality, but also a moral issue.

Of course, if there are too many regulations, sooner or later they will be overturned.

With the rapid development of the economy, under the impact of the general trend of the times, in the middle and late Ming Dynasty, these prohibitions of the imperial court became decorations, and the people wore whatever they wanted, even to the point of being unscrupulous.

Walk the streets and alleys on foot.

Zhu Yunxi and his entourage swim here and taste the local specialties of Fengyang from time to time.

On the bustling street, seeing a long queue of dozens of meters over there, foodie Zhu Gui was greatly interested, and took the initiative to run to join in the fun.

After inquiry, it was said that there was a century-old shop in front of it, which was famous for making goose paws.

Due to the large number of buyers, the shopkeeper is not allowed to limit the number of sales.

The so-called scarce is expensive, the more limited, the more people who snap up, often every day before dawn, the store door to buy goose paws people have lined up in a long line.

In order to taste the goose paw of the store, some people do not hesitate to ask acquaintances to go through the back door to buy.

Zhu Yunxi was even more surprised, and sighed with a smile that the people of the Ming Dynasty also knew about hunger marketing, and they became more and more interested in this delicacy.

"There are dozens of people in front, but is there a way to buy this delicacy without queuing?"

The food is in front, and Zhu Gui is quite anxious.

Zhu Yunxi smiled: "It's not simple? ”

As he spoke, he walked straight to the goosepaw shop.

Zhu Gui and Zhu Quan originally thought that he would cut in line and forcibly buy and sell under the identity of an official family.

To his surprise, Zhu Yunxi actually walked along the goose paw shop in the city.

Several people hurriedly followed to see how he behaved.

The crowd walked through a narrow corridor and turned a wall to reveal a large courtyard.

At the same time, a strong fishy smell also came to my nose.

Here, chickens fly and dogs jump, goose feathers fly all over the sky, and the quacking goose cries are endless.

Zhu Yunxi looked back and smiled: "This store is so popular, there will definitely be a workshop in the backyard, well, this is it." ”

Everyone was speechless, but this guy had a flexible brain.

A few people followed the sound of geese into a courtyard, and sure enough, there was a pool under the fence in the southeast corner.

There are many oil pots around the pool, and the fire under the pot is hot, and it is too heavy and sizzling, and there is a faint white smoke, which should be burning the oil pot.

"This is the goose paw workshop?"

If you look closely, there are one or two people in coarse linen standing in front of each oil pot.

They held the big white goose in their hands, pinched the goose's wings with one hand, and dipped the goose's feet in the oil pot with the other.

When the goose paw touched the boiling oil, there was a "zi" sound, and a puff of white smoke came out.

The goose was in pain, screaming and struggling to kick the oil pot, splashing oil splashes.

At this point, the man threw the goose into the pool.

It didn't take long for the goose in the pool to be picked up again and the goose's paws were re-thrown into the boiling oil.

And so on and so forth, five or six times.

The goose claws are jumping and jumping on their own, and the goose paws are already crispy, so the goose paw maker chops them up and sends them to the front store for sale.

"It's cruel!" Ning Wang Zhu Quan frowned slightly.

It is conceivable that these big white geese are suffering unimaginably great.

Thinking of the diners anxiously waiting to buy in front of the store, Zhu Yunxi said: "All things are born in nature, life is restrained, one thing descends to one thing, it is understandable, but with such cruel means, it is inevitable to enjoy a momentary blessing, which is inevitably inhumane." ”

"His Royal Highness King Wu is benevolent." Jinyi Wei Song Zhong patted the horse on the side.

A guy from the goosepaw shop scolded, "Hey, what are you doing? ”

Zhu Yunxi smiled and said, "If you buy goose paws, you can't wait, weigh us two catties, the price will be doubled." ”

Zhu Gui looked at him in surprise, feeling inexplicable, and then turned his head to the guy and said, "I have a heavy taste, put more salt!" ”

The guy was a little angry, but as soon as he heard the words "double the price", he immediately greeted him with a smile and went to make arrangements.

After taking two steps, he turned back and shouted, "Guest officers, do you want goose meat?" The goose meat in our store is also a must, it is an authentic Huaiyang saltwater goose, delicious and tight! ”

Zhu Yunxi nodded: "Well, let's have five!" ”

"Okay!" The man delighted and left.

Zhu Yunxi found that the people of the Ming Dynasty really loved to eat geese!

Not only does Xu Da love to eat goose, but there are also geese in the menu of the palace chef.

Zhu Yunxi remembered many episodes in the novel "Golden Vase Plum".

In the book, whenever an important person is entertained, there must be a goose on the table.

When Wang Po invites guests, there are geese, and Ximen Qing has geese when she treats guests, and there are also courtesies.

For example, Han Daoguo thanked Ximenqing for his gift: "A jar of Jinhua wine, a crystal goose, and a pair of hooves." ”

Although "Golden Vase Plum" is written in the Song Dynasty, the author is a native of the Ming Dynasty, and his creation comes from life.

It has been recorded in historical materials that Emperor Chongzhen even found the difference in price of goose meat inside and outside the palace because of eating goose meat, so he solved a corruption case in the imperial dining room.

However, in the Ming Dynasty, goose meat was not only a bestseller, but also a luxury in food, and ordinary people could not afford to eat it.

At the butcher stall on the street, Zhu Yunxi saw that the listed price of various meats, goose meat was nearly ten times that of beef and mutton!

If converted into the price of rice, the price of one catty of goose meat is at least worth dozens of catties of rice.

Therefore, when Zhu Yunxi asked for five geese, the guys in the goose paw shop regarded them as big customers and took orders with happy faces.

......

A quarter of an hour later, Zhu Yunxi's mouth was full of oil, and he shouted that it was so fragrant!

"Goose lover" Zhu Quan also ate two large pieces of goose paws with tears, calling it delicious, and suggested that Zhu Yunxi buy more and eat it on the road.

Zhu Yunxi agreed.

In his view, the so-called sales restriction is nothing more than the intention of merchants to reduce production, in order to achieve the control of supply and demand, and create the "illusion" of short supply.

A marketing strategy to maintain the image of the product and maintain the high selling price and profit margin of the product.

As long as the price is high enough, not to mention the daily limit of 100 goose paws, it is 200, and they will work overtime to catch up with the production!

In just a few thoughts, Zhu Yunxi came up with a business experience.

Why not set up a roast goose chain store in Daming?

He silently wrote down the name of the goose shop.

At Zhu Gui's suggestion, several people prepared to go to Haozhou City.

Acting King Zhu Guimei said that he was aware of the people's feelings, but in fact, he wanted to revisit the hometown of his ancestors, Haozhou City.

His father is Zhu Yuanzhang, his mother is Concubine Guo Hui, and his grandfather is Guo Zixing.

Haozhou City is not far from Zhongdu City, and you can reach it along the Huai River.