Chapter 22 Training Instructors
The fall of one pirate, the rise of more pirates.
The demand for tapes will only grow, and it will not destroy the entire market just because one or two pirate dealers are solved.
The most important reason why pirated tapes are so popular is that genuine tapes are too expensive.
Here in Guangdong, in the case of the place of origin, a box of hot-selling genuine tapes has been sold for 15 pieces, and there is still no market.
It's not that genuine copies are reluctant to sell, but that they really can't be produced, and more than a billion people across the country are waiting for it. Combined, they all produce up to 100 million cassettes a year. And there are so many singer points. It also has to be exported overseas to earn foreign exchange.
What can really be distributed to the country, that's it. Such a big gap can only be filled by piracy.
And Chu Qing's "Golden Melody 1991" not only does not lose much in quality to the genuine version, but the songs are also comprehensive, and the price is more affordable.
In just a few days, the sales of cassette tapes once again stood back with a daily shipment of 400 boxes.
It's just that what Chu Qing didn't expect was that after the news of cracking down on piracy appeared, although the few people who retreated did not continue to come back to get the goods, they also introduced many more energetic people.
What they see in the news is not piracy, but business.
The piracy revenue of 10 stores alone reached more than 1 million.
A point also has at least 100,000 income.
100,000 yuan is a high income that these people dare not think of in their lives.
People who are poor and afraid, as long as they can make money, they can do anything.
blocked the road, robbed, stole chickens and dogs, and even carried the panda Pi on his back for half of China.
In this era when the adult illiteracy rate is as high as 30 percent, how many people really know the law.
Capital says that for the sake of 100% profit, capital dares to trample on all human laws.
In the end, they were all poor and afraid, and when they saw that the money was coming quickly, they rushed in desperately.
Compared with those, pirated cassettes are only damaged by more blood-sucking audio companies.
After all, those who really sing don't get any money, and they don't get 50 yuan for writing a song.
On the contrary, with their music, more and more people are heard.
Singers can earn more by performing commercially.
In the hall on the first floor, there is a large wooden plank.
It reads "Entrepreneurial Mentor".
There were more than a dozen bare-chested old men sitting below, staring at Chu Qing who was holding a whip in unison.
If you change to someone else, you will definitely think that this is some kind of alternative AV scene. Only Chu Qing knew that he was cultivating talents, and his ideal was to be a teacher.
Glanced at the crooked melon and cracked jujube below. Among these people, Lu Tao and a man named Wang Kangping are not bad.
During this time, one ran the station, and the other specialized in the factory. The daily shipment of a single person has reached 80 boxes.
But this is not enough, the real master has to be like a pyramid scheme, distribute the products layer by layer, and be the person at the top of the pyramid.
"On the afternoon of hoeing day, sweat drops fell into the soil and came to Beibu Gulf, 15,000 a day."
Belch~! It's time to go on the stage!
"First figure out what we do."
Saying that, Chu Qing pointed to the stage and pointed to Xiao Yang, who was watching the excitement outside the crowd.
"Xiao Yang, what do you say we do?"
"I~ We're not doing piracy." Xiao Yang didn't expect Chu Qing to order himself first, so he touched his head and told the truth.
"Wrong! We're doing entertainment. Saying that, Chu Qing glanced at the dozen or so people sitting below, and his tone became a little heavier.
"You remember clearly, we are in the entertainment industry, and we are the ones who bring entertainment to the broad masses of the people."
Chu Qing took out a box of "Golden Melody 1991".
"See, this is entertainment consumption."
"Have you heard every song in it? Know who the people who like to listen to these songs are? Why would they spend money on our tapes? ”
Chu Qing looked at their eyes and asked word by word.
"Have you thought about all of this?"
"Nope."
Xiao Wu, who was stared at and asked by Chu Qing, subconsciously replied with two words.
"As the saying goes, do one line and love one line, and since you have chosen to sell tapes, you have to learn about these carefully. Only by understanding these can you really find your own customers. ”
As he spoke, Chu Qing shook his hand and drew a circle on the wooden board.
"Now that we've figured out the product, let's talk about the customer."
"Xiao Yang was right just now, we are selling pirated copies, but why do you want to buy pirated copies, Lu Mingling said."
Chu Qing pointed at Lu Ming, who had been thinking.
"Because it's cheap."
Lu Ming, who often faces customers, can most intuitively feel the purpose of buying their own cassette.
"That's right, ours is cheaper than the original. But that's not the only purpose. ”
Saying that, Chu Qing raised "Golden Melody 1991" again
"Another reason is the value for money!"
"Remember the word, value for money."
Chu Qing turned around and wrote three words on the wooden board.
"Do you know what value for money is?"
"For example, the 17 songs in this tape are from different tapes. If you like every song in it, you'll have to buy at least a dozen tapes to hear them all. It costs hundreds of dollars, and you have to put up with the bad songs on the tapes. ”
"But now, you only need to spend 10 yuan, you can buy a tape worth hundreds of dollars, this is called cost performance, you say that at this time I will sell 15, will anyone buy it."
"Yes!"
This time, it was answered by all of the people below.
They still understand this kind of metaphor, and so many people come to buy their tapes, isn't it because the songs in them are all good-sounding products.
In the past, it would have taken several tapes to hear this. Now it's all wrapped in a tape. But the price is only 10 yuan.
"So you remember, they buy our tapes, not only cheap, but more importantly, cost-effective. Buy one plate top ten. ”
Saying that, Chu Qing wrote the last sentence on the wooden board again.
"I'll memorize this sentence when I go back, and the next time I sell tapes, I'll tell them like this."
Brush Brush Brush! With a pen and a notebook, I immediately copied everything on it.
Picking up the tea that Wei Ling helped pour on the side, Chu Qing took a sip comfortably, and then spit it out.
Seeing that everyone remembered about it, Chu Qing took out a booklet from the side.
It reads "Sales Manual".
"Take it back and take a look at it."
People in these years are simple, they have not been bombarded by sales in later generations, and they often buy things based on the most primitive needs in their hearts.
After more than ten years, trained salespeople can sell you what you don't want, that's called ability.
It's like Mr. Zhao's "Selling Abduction". Sales needs to watch people order food and grasp the pain points of customers. You can sell anything.
"When you've learned that, you'll be able to go out and stand alone."
"The motherland is so big, you can go, you don't have to be trapped in a small eastern Guangdong."
"I am very optimistic about you, you will be the next 10,000 yuan household, to earn your own 100000, 10,000, even 100,000, million."
The purpose of the class is to draw cakes, and the purpose of painting cakes is, of course, to sell goods.