In order to pick up Chu Qing, Lao Wang specially rented two Santanas.

In this era, Santana's return rate on the road is leveraged.

On the way back to the hotel from the train station, Lao Wang has always been that standard smiling face.

Speaking of the recent sales of backgammon, the mouth is about to crack to the back molars.

He got up step by step from the bottom, and his gratitude to Chu Qing was really in his heart.

"Lao Wang, don't make so much trouble, just be simple. This trip is a bit rushed, and you have to leave for three or five days at most. ”

"Don't, I heard that you are coming, many local dealers are waiting to pick you up."

In these years, the manufacturer is God, and whoever has the goods is the father. When you go to the place, the dealer has to be responsible for hospitality.

"That's it, you don't need them to invite you, you arrange a place tomorrow night, and I'll invite them."

After experiencing the displacement of masters and servants in later generations, Chu Qing is still not used to the current market where this set of manufacturers is the boss.

He doesn't care what others do, but in backgammon, he always reminds himself that dealers can be enveloped or have to be coaxed.

Don't look at him now, shouting to the outside world to cancel the dealer model.

But there is no way, if you want to seize the market at a low price, you have to reduce all the shackles.

But when the homogeneous competition begins, it has to rely on these dealers to ship.

It's just that in the end, the regional agency model will be completely abandoned by him.

This time Chu Qing came out, the first is to see the actual situation of the market, and the second is to pave the way for the company's next development.

Since the famous saying "the popularization of computers starts with the baby" appeared. The whole country has begun to vigorously cultivate computer talents.

In particular, all major primary and secondary schools have begun to offer microcomputer classes.

Back in the 80s, Nintendo launched the FC Keyboard Separator Kit. It's just that the information was backward at that time, and not many people knew about it.

In order to carry out microcomputer education, China is vigorously purchasing computers from abroad while speeding up independent design.

In the mid-to-late 80s, several Chinese learning machines were also launched. There was even a unit called China Educational Electronics Company to promote this product.

It's just that they imitated the Apple computer at that time, and the positioning was also aimed at primary and secondary school students, computer basic education.

It is the official route of the high school, directly entering the classroom of primary and secondary schools.

And the price is relatively high, coupled with the lack of marketing, it has not been able to enter ordinary people's homes.

The computer of that era, in the eyes of ordinary people, was a machine that could type, with a single use and an expensive price.

The reason why BBK can succeed is that in addition to his affordable price, the most important thing is that Chu Qing has done a good job in publicity and marketing.

In such a context, the whole country vigorously supports the computer industry.

The backgammon learning machine has become the best alternative to the computer.

3-minute Mid-Autumn Festival commercial MV. It seems to be tailor-made for them, and it has resonated with consumers in the hearts of many parents of students. So as to open the market in one fell swoop.

And this does not mean that BBK's products are really good, and you can sit back and relax.

Shipments began in September, and it has only been two months now.

The fault feedback received by BBK has exceeded 1%.

Fortunately, now they are the only one, and their peers are not much better than them. That's why it didn't spread.

But Chu Qing couldn't act as if nothing had happened. While paying close attention to product quality, it also forced him to speed up the after-sales service process.

Originally, this was a killer plan to raise the threshold again in the future, but Chu Qing had no choice but to sacrifice it in advance.

As for finding the factory for repair, it is impossible, not to mention the time of going back and forth, and it is not good for the company's brand reputation.

It's not like 20 years later, when there is a problem with the product, and the company takes the initiative to recall, which is the image of responsibility.

In this era, as long as you dare to recruit back, your reputation can be destroyed in an instant.

Therefore, Chu Qing took the initiative to go to the market as soon as Duan Yongping was in place.

"You don't have to follow me in the last few days, help Lao Wang set up the human frame first."

As soon as he arrived at the hotel room, Chu Qing recruited Huang Zhang.

He entered the company from the establishment of the factory in backgammon.

Even if he participated in the design of the learning machine throughout the process, he basically knew the failure problem of market feedback, and the company also had a corresponding treatment plan.

Among the R&D personnel, he can only be regarded as a miscellaneous person.

Now at this stall, he is the most suitable for such a trivial matter as training local maintenance personnel.

So when Chu Qing decided to set up an after-sales service department, Huang Zhang became the main person in charge.

"Brother Qing, rest assured, I guarantee that the task will be completed in three days."

"Thank you Brother Huang for your help, the recent failure problem, the following dealers do reflect a bit more, and you have to work hard for a few days."

Saying that, Wang Kangping stepped forward in a few steps, held Huang Zhang's hand tightly, and thanked and greeted.

"Wang ~ Mr. Wang, no ~ no need to be polite, this is all my job."

In the face of the stranger's enthusiasm, Huang Zhang was still a little uncomfortable, and began to stutter a little again as soon as he spoke in a hurry.

"Lao Wang, he's a technician, don't scare him."

Knowing that Huang Zhang was not used to this, Chu Qing also hurriedly helped him play a round.

"That's fine! Why don't you rest first, finish your meal, and we'll go to see the place in the afternoon. ”

"No need, let's go now, I've slept long enough on the train, just go for a walk."

The after-sales service department is only part of Chu Qing's plan.

More important is the establishment of branches. and flagship store location.

These expatriate salespeople are only rights and interests after all.

Seeing that 92 was approaching, Chu Qing decided to let them form a branch in situ after the reorganization next year. Several of them are the first general managers of local branches.

This matter was already said at the last meeting.

The tens of thousands of dollars that were throttled in sales before were prepared for the construction of the branch in the early stage.

From the beginning of the construction of backgammon, Chu Qing made a detailed plan.

He wants to do not only the product, but also the brand.

Since the National Singing Contest, he has been promoting the concept of the brand step by step.

Whether it is the advertising slogan of "Youth builds dreams, backgammon", or a singing competition, or a Mid-Autumn Festival MV advertisement. The purpose is to start the brand of backgammon.

While others were still struggling with how to make products, Chu Qing had already stood on the third layer. Be branded.

Nowadays, enterprises are all about making products first, then marketing, and finally branding.

But Chu Qing is the opposite, he is doing the brand first, then the marketing, and finally the product.

It is also in this era that the product is not important, so Chu Qing dares to do this.

After ten years, if Chu Qing dares to do this, it is estimated that he will be slapped to death with a slap.

The biggest advantage of being a brand is that the brand is up, and no matter what product is made, it can be quickly pushed into the market.

The disadvantage of making a product first is that every time a product is released, it must reinvest a lot of money to promote and publicize.

Today's CCTV advertising is the cheapest time, and I don't think it's doing it now.

Starting next year, CCTV's advertising will continue to climb.

How many businesses have fallen in front of advertising. The former standard king Confucius Liquor, Aiduo VCD, aren't they all bankrupt after a large number of advertisements were broken.

With the money to push the product, I might as well use it for research and development, and fundamentally get rid of the opponent.

Anyway, I have made the biggest brand at the cheapest time and with the least amount of money.

This is also why, Chu Qing will begin to build a flagship store during such an important period of development.

The flagship store is the image store of the brand. It is the performance of brand value.

What you see on TV, and what you have around you. The combination of the two is the brand in the minds of customers.

Right, Jobs.

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