Chapter 62 Yuxing Computer
Xiao Yang is only 20 this year, and his age is still almost old.
But this year, the household registration book is basically reported to be older.
As long as you have the heart, it doesn't matter.
"Okay, you kid, you actually got things done quietly, when are you going to hold a banquet."
"Sister, she didn't want to do it, so she didn't inform you."
"It's okay, anyway, life is yours, just be comfortable."
With Chu Qing's affirmation, Xiao Yang finally let go.
Don't look at Chu Qing, he is actually a few months younger than him. But in his heart, Chu Qing is his real big brother.
If it weren't for Chu Qing helping them, they didn't know what would happen now.
Not to mention, you can also buy a house and settle down in the capital.
As for his eldest brother Yang Zhukun, no one mentioned it.
Since Xiao Yang and the others left, his eldest brother and new sister-in-law have rarely interacted with them.
"As long as the 458 Yuxing computer is taken home."
A few people who were originally chatting were suddenly attracted by an advertisement on TV.
The picture is very simple, there is a keyboard on the blue background, and it also comes with an FC card player, and a product picture of the TV.
458 yuan and a few words of Yuxing computer are particularly conspicuous, with a voiceover, and then below is the order phone number and address.
In ten seconds, the ad was repeated twice.
The ads are not creative, but they are very brainwashing.
Especially when the advertisement passed, a few people in the room kept ringing the sentence in their minds, as long as 458, Yuxing computer took it home.
The reason for this effect is that he equates an item that everyone is accustomed to with an ultra-low price.
Nowadays, everyone knows that a computer costs at least more than 10,000.
Even the kind of learning machine used in the school costs three or five thousand.
But in the TV of the central station, a computer of 458 yuan appeared. Whether he sells it or not, this moment will attract everyone's attention.
In communication, this is called the eyeball effect.
What's more, his product drawings are still decent.
"That's what you said, the one with a lot of background."
Before coming, Xiao Yang had reported a message to Chu Qing.
They originally had three periods of advertisements on CCTV, but after the expiration of this month, CCTV only gave a renewal amount, that is, a 20-second advertisement at 21.00 in the evening.
The others were removed.
Xiao Yang asked someone to inquire, and the result he got was one, and he was squeezed out.
Now that I have watched the CCTV advertisement, it is not difficult to know who squeezed it out.
Today's CCTV still has a quota system. Because it is a pilot reform, the market system has not been fully implemented.
Once a month, advertising rationing, in addition to looking at the price, depends more on the relationship.
Yuxing is a local enterprise in Beijing. His boss's name was Zhu Weisha, and after graduating from university, he was assigned to the Academy of Social Sciences to study industrial economics.
Of course, he is best known because of the Jianlibao and Ping An share incidents.
Zhang Hai, the magic stick who single-handedly brought down Jianlibao, was the one standing behind him.
Later, he almost went in, but it was only the soaring safety that allowed him to fill the hole.
Now he has just left his post and gone to sea. It was also because he saw the prospect of learning machines that he founded Yuxing.
If there is no Chu Qing, he will be the first to launch an 86-key FC learning machine early next year.
As early as when Zhonghua Learning Machine was in China, he was already paying attention to this kind of product.
Zhu Weisha keenly discovered that Nintendo keyboards can be used as a popular education function for computers. This domestic demand can be filled at a low price.
So at the beginning of the year, I got some funds to set up Yuxing, ready to enter this track.
However, what he didn't expect was that just when the product was successfully developed and ready to start production. A product called backgammon landed on the market one step ahead of them.
And as soon as he came up, he directly advertised on CCTV, which quickly opened up the situation.
This made Zhu Weisha, who was still a little worried, instantly firm up his goal.
It not only accelerated the production process, but also used the connections in his hands to remove the advertisements of backgammon.
And against the products of BBK, the slogan of the computer learning machine was shouted in a targeted manner, and the price was the same as that of BBK.
As soon as he came up, he showed that he wanted to fight in the ring with backgammon.
In fact, whether it is Yuxing or Chu Qing, they all know. The learning machine is an FC game console with the name of a computer.
It doesn't have much to do with real computers at all.
But that doesn't stop them from using this to attract the user's attention.
"Are they on the market?"
Facing this opponent, Chu Qing was not surprised at all.
The domestic learning machine market is a very large market. It's impossible to eat it all with backgammon.
At the peak of the learning machine, at least more than 50 brands across the country entered the game.
Among them, there are more than a dozen that have succeeded and left a place in history.
Sometimes competition can make this market more dynamic.
It also stimulates the business environment more.
Just like the current Xiao Yang, after Yuxing appeared, he took the initiative to understand the opponent as soon as possible.
He wouldn't have done this before.
With competition, it also puts him under pressure and stimulates his potential even more.
"Not long after their product was launched, I heard that the keyboard was a stock keyboard that was eliminated by the 783 factory. Sales are now okay in the capital area. ”
As he spoke, Xiao Yang took out a cardboard box from the back room and packaged it.
He deliberately queued up to buy it back.
The sky blue background is printed with "Family Popular Chinese and Western Game Computer Keyboard", and below it is a string of English.
The product picture is on the CCTV advertisement, the configuration of keyboard + FC card machine + TV.
On the other side are the functional and product logos.
It is obvious that the design was hasty. Compared with backgammon's imitation of Nintendo's packaging, it seems to be much cheaper.
Open the package, inside is a keyboard + gaming mouse, and there is a side-mounted card eraser underneath, and the dust film has been torn off.
It seems that after buying it, Xiao Yang also studied it carefully.
Different from the 101 keys of backgammon, this is an old-fashioned 86 keyboard, which is not only thicker, but also not beautiful enough, just in the lower left corner, with a red Yuxing Pinyin abbreviation LOGO.
The logo will fall off with a light pull, and it can't be compared with the plastic mold engraved on backgammon.
Whether it is the style, or the product is far from the backgammon P2.
However, he has an extra FC card insert, which makes him seem a little interesting.
Don't underestimate that.
Before IBM computers were popular, today's computers are split in this way. A keyboard host + data storage cassette, or with an expander. When you connect to the TV, it's a microcomputer computer.
Many consumers can't tell the difference between a computer and a learning machine.
They will only think that Yuxing's is more like a computer, and although BBK is good-looking, it doesn't look like a computer.
"What do you think?"
Chu Qing didn't say what he thought, and put Yuxing's learning machine on the table, ready to listen to their opinions.
"What's this, it's so bad, it's ugly. It's not good at first glance. ”
Xiao Jiangxi has been following Chu Qing for a while, and he knows that Chu Qing's standards of beauty are different from others.
Many times, what seems good to them is often extremely ugly in Chu Qing's eyes.
And this Yuxing computer, not only has an ugly appearance, but the color of the two products is not uniform.
Compared with the same tone of backgammon, it's not a little worse.
Recently, in particular, the R&D department is also developing new styles and colors. When the time comes, I will definitely be able to throw off this house a few streets.
"What about you?"
Regarding Xiao Jiangxi's words, Chu Qing was noncommittal. Turned to look at Huang Zhang.
Huang Zhang participated in the design from the beginning, and he knows the most about BBK's products.
He wanted to hear what he thought of his opponent.
"Although I don't know the configuration inside him, just looking at the appearance, there is a certain gap. In fact, we also studied the split type when we were designing. However, there is a problem that has always been unavoidable. ”
As he spoke, Huang Zhang picked up the plug of the keyboard.
"At the cost of the existing product, the split machine keyboard connection is easy to fail. If this is to be fully addressed, the only way to do this is to upgrade the base components. ”
As he spoke, he inserted the socket into the FC card slot and shook it a few times at will, and it was obvious that the fit was not high.
Sometimes when it comes to making electronic products, not necessarily the best is necessarily suitable.
At the same time, the price must be well controlled, which is the most important thing.
For a product that costs less than 300 yuan, each upgrade represents an increase in cost.
To solve it completely, it is not just a matter of upgrading a component.
This is also why, the split learning machine only appeared at the beginning, because the fault of the split is too high, and the basic service life is only two months, and various problems will occur.
After market testing, the all-in-one is the most suitable solution in terms of cost and use.