What is the highest state of pretending, that is, invisible.

In fact, Huang Qiuwang was still a little deliberate in the past. It's not very mature at this point.

In addition, Huang Qiuwang, who has experienced the blow of Da Mao, actually no longer has the sharpness he used to have.

In order to really stimulate his pretend attributes.

Chu Qing gave him a task, which was to let him do the one thing he wanted to do the most.

Use the most high-key technique to finish him.

If you want to pretend to be invisible, self-confidence is the most important.

Chu Qing did this to let him regain his self-confidence.

After thinking about it, Huang Qiuwang decided to go back to Shunde, because where his biggest dream in life was.

After sending Huang Qiuwang away, Chu Qing began the most important purpose of his trip to the capital. Title Spring Festival Gala.

The first Spring Festival Gala in 83, because there was no experience at that time, it was all funded by CCTV itself.

Since 84, in order to solve the problem of funding, the Spring Festival Gala began to look for advertising sponsorship. However, at that time, the brand of the Spring Festival Gala had not yet started, and many manufacturers retreated.

Later, Jinan Kangbas Watch Factory, which has been cooperating with CCTV, extended assistance at the last moment. Sponsored 3,000 quartz watches.

You heard it right, it's either cash, it's 3,000 watches in stock. According to the market price at the time, the cost of this batch of sponsorships was less than 100,000 yuan.

However, this also opened the prelude to the title of CCTV.

Night, East Third Ring Road North, Great Wall Hotel. This is the first five-star hotel in China.

Chu Qing and Xiao Yang, who were dressed in formal clothes, got out of the car.

Looking at the face, Xiao Yang was a little discouraged.

It was the first time he had come to such a place when he was so big.

"Take it easy, it's like you're going home."

"If my family can look like this, I don't think I will be able to sleep at night."

"It's okay, I'll be able to sleep for a few more nights."

Being interrupted by Chu Qing like this, Xiao Yang also relaxed a lot, but he still felt his legs and stomach tremble a little when he raised his feet.

The two entered the door and were led directly upstairs.

When I came to a dining room, I found a place by the window.

A square-faced bearded man has been waiting for somewhere in advance.

Zhao An is the director of this Spring Festival Gala. This is the second time he has guided the Spring Festival Gala.

As early as 89, he directed a Spring Festival Gala with Zhang Xiaohai.

"Director Zhao! I'm really sorry, it's late, it's late. ”

"No, no, it's early."

Zhao An is also here for the first time. Don't look at him at CCTV for a few years, the salary is actually average, and this kind of hotel usually has no chance to come.

Someone invited him today, so he came over early.

Zhao An has directed seven Spring Festival Galas in history, and basically the most classic ones have his participation. It wasn't until 03 that he was sentenced to prison for his previous bribery and left CCTV.

Both sides sat down, and the food and drinks were served. Get to know each other again.

Zhao An is in the CCTV Literature and Art Center, and he has heard of backgammon before.

The most impressive thing is the Mid-Autumn Festival party, where backgammon threw 200,000 yuan to win the three-minute advertisement before the show.

I know that it is a very young joint venture. It's just that I didn't expect that the marketing manager of this company is so young.

"Director Zhao, I can't hide it, I came today to learn about the title of the Spring Festival Gala."

The wine has passed three rounds, and the dishes have passed five flavors. Chu Qing was not polite, and directly made his intentions clear.

"This thing, this year's title, if nothing else, should be a Combus watch."

Zhao An is not surprised, as the director of this year's Spring Festival Gala, since the project was established in October, some people have found him before and after.

However, their purpose is to be on the show, and only backgammon is here for sponsorship.

Hearing that it might be a Combas watch, Chu Qing was not surprised at all.

Historically, from 84 to 93 years, in ten years, Jinan Combas Watch sponsored 9 Spring Festival Galas, only 85 years in the middle, and was snatched away by the peer Seagull Watch once.

It's not that Combass pays too much, but that the advertising effect of CCTV has not been obvious in the past few years. Since last year, the number of TV users across the country has increased dramatically, and the advertisements of the Spring Festival Gala have only begun to really exert force.

There are also several companies participating in the competition this year, but the price of Combas watches is 1 million, and the connections he has accumulated over the years. Let those companies be brushed down.

The current CCTV title is different from that of later generations.

Except for the twenty seconds of the opening and ending zero hour chime.

There will be a New Year's greeting in the middle of the broadcast.

All of them add up, but it's only 30 seconds.

In terms of price alone, it is indeed much higher than the normal period.

The sponsors in recent years are all state-owned enterprises. They don't have much money for advertising sponsorship.

"Director Zhao, the title of this piece, we are also very interested in backgammon this year, I don't know if there is a chance now."

Now that it has been said, Chu Qing will go straight to the point.

"Maybe you don't know that after several years of running-in, the Spring Festival Gala is now becoming more and more demanding. Stage, choreography, programming. Broadcast equipment, all need to be upgraded. And advertising sponsorship is so much, as the chief director, it is difficult for me to do it. ”

Zhao An didn't say it explicitly, but changed the topic and began to complain.

is as smart as Chu Qing, where can I not hear his meaning.

"It is indeed not easy to hold a wonderful party for the people of the whole country. Come to Xiaoyang, let's toast Director Zhao first. Chu Qing complimented first.

After a glass of wine, Chu Qing's words changed. "In order to support the Spring Festival Gala program group, BBK is willing to sponsor two million, I don't know if it will work."

"Ahem~!"

The spicy wine entered his throat, and Zhao Angang thought that Chu Qing didn't understand. As soon as he picked up a pair of chopsticks, he was frightened by the price that broke out behind Chu Qing.

hurriedly turned sideways to cover his mouth, and coughed twice before he eased up.

Good guys, worthy of high-tech enterprises. One shot is two million.

This is much more generous than those state-owned enterprises that detain and search.

"Well, I don't think it's a big deal." took the tea handed by Xiao Yang and moistened his throat.

Zhao An pondered for a moment and continued. "If BBK is willing to sponsor two million, I can help negotiate with Taili."

Negotiate a fart, today's chief director of the Spring Festival Gala, in the program of the Spring Festival Gala, the actual power is much greater than that of later generations.

The reason why the Spring Festival Gala in the 90s was so good was because there were few constraints. With the same theme, the chief director can decide all the program flows.

In the words of the time, this is called a professional person, doing professional things. At that time, it was a famous saying that it was strictly forbidden for laymen to instruct insiders.

Not to mention a title advertisement. Although the current Spring Festival Gala is not a loss of money to run a show. But I don't make much money.

Zhao An's complaint at the beginning was indeed good. The Spring Festival Gala does have many sponsorships and how big a program it is.

If backgammon can really sponsor two million, then it is undoubtedly quite rich for this Spring Festival Gala.

"In addition, in order to make the Spring Festival Gala better, we can also put out a program."

Sure enough, the two million in backgammon is not so easy to get.

(There's another chapter later)