BBK R&D Center.

Today's R&D center has moved away from the original R&D department on the first floor.

Since the expansion, the R&D center has been independent by Chu Qing. It is housed in a small separate building.

Chu Qing's investment in research and development has never stopped.

After continuous talent recruitment programs, the R&D department has now reached 35 people.

R&D center salaries are divided into three classes. Like Huang Zhang, before he went to the logistics department, his salary was 1000.

The second class is the technical secondary school of electrical appliances, or many years of employees in the electronics industry, but theoretically there is still a need to improve, their salary is 4000.

The highest level is Du Jiangming, a college student who is majoring in electronic technology. Or there are technical talents who have participated in the development of electronic products.

For example, Chen Mingyong brought by Duan Yongping, who is a major in electronic technology at Zhejiang University, and has participated in the research and development of Xiaobawang. Their salary is 8500.

In an era when the per capita salary is only less than 200, the annual salary of 100,000 yuan is really beyond the reach of countless people.

When it comes to talents, Chu Qing is not stingy. In addition to salary, the R&D department also has project bonuses.

For example, the tape recorder project is led by Chen Mingyong. Chu Qing offered a bonus of 50,000 yuan for this project.

As long as the acceptance can be qualified, all the owners of the R&D team will be distributed bonuses according to their contributions.

"These are our three latest products."

In the showroom of the R&D department, Duan Yongping accompanied Chu Qing and saw the samples that had been made after two months.

A red brick Walkman, a grey matte ultra-thin square Walkman, and a four-speaker portable recorder.

After more than 10 years of development, the supporting technology has been very perfect.

However, because of the slow start in China, the Nissan Walkman such as Aihua, Sony, and Panasonic are still popular on the market.

Domestic pandas, green bamboo, and Yongmei are still far from them compared to them.

Aiwa is undoubtedly a leader in this area.

"This is the base model for the A-PS0002 model we developed."

Chu Qing had just picked up a walkman with a red belt to put outside, and Chen Mingyong was on the side to help introduce it.

It looks very thick, the shell is all plastic, and it looks like it looks like more than 400 grams.

"Smack!"

Chu Qing opened the shell and could see some of the runners and machinery inside.

"This is a single-play Walkman, using a plastic movement, a curved integrated circuit."

Chu Qing actually doesn't understand these special names, don't look at him for so long making electronic products, in fact, many times, he looks at products from the perspective of consumers.

So he immediately picked up the tape of the four queens on the side and inserted it into the Walkman.

The batteries are two No. 5 batteries, with batteries and tapes installed, and they weigh about a pound.

"Click!"

pressed the play button, and after a while, the speakers of the Walkman remembered Sister Mei's singing.

"The wind is still blowing tonight, I think of you so gentle, and your days are extraordinarily relaxed"

The sound quality is generally not very good, the resolution is also okay, and there is no noise during the playback, but when the second song is played, Chu Qing obviously heard some uneven speed, but it was quickly adjusted automatically.

"Uh~ This is a common problem with plastic movements."

Chen Mingyong, who was also hearing it on the side, also hurriedly mentioned it.

"How much does this prototype cost?"

Chu Qing didn't care about these small flaws, but asked directly about the cost. As long as the price is low enough, some innocuous minor faults are also acceptable.

"This one costs us now at 65. The main thing is that the integrated circuits and magnetic heads are purchased in a bent way. If it is a self-designed circuit, this one should be able to do less than 40. ”

"It's just that it takes time."

Duan Yongping, who accompanied him, hurriedly replied, as the actual general manager of backgammon, he was clear about these.

Chu Qing also knew that in just two months, it was not bad to be able to come up with a sample of this level.

Independent research and development is not just a word, from funding to time requires a lot of investment.

"The cost is still high."

For this cost, Chu Qing was still not very satisfied.

Now in the domestic walkman market, the head is Aihua and Sony. Prices range from 500-2500.

In the middle are Panasonic, Lion Dragon these foreign brands, the price is also between 300-1500.

The lowest level is the domestic panda and green bamboo, and their prices range from 200 to 700.

As for the domestic brands that were later known to everyone, Jinye, Leiden, and Xinke have not yet built factories.

To put it mildly, the current walkman market is completely a book market. As for the tape recorder, China has grabbed back some share by virtue of its gradually maturing industrial advantages.

Don't look at the larger tape recorder, it's much cheaper than the small Walkman.

For the Walkman, Chu Qing has only one purpose, that is, to put the Walkman down to 100 yuan.

At the price of the current Walkman, it is still on the high side.

The main audience for Walkman is youth and teenagers between 25-15.

Their common characteristic is that they do not have enough money.

In the face of hundreds or thousands of Walkmans at every turn, in addition to those who have already worked, it is those whose family conditions are not bad.

And even larger ordinary people, even if they want to buy it, will be rejected by this high price.

But as long as the price of a load is reduced to less than 100 yuan, with today's average salary of 200 yuan/month, ordinary families can afford to consume.

The prosperity of any industry is from equipment to products to consumers, and it is only after a closed loop has been reached.

The heyday of the domestic tape industry was in the mid-to-late nineties.

At that time, the electronics industry was gradually maturing. The price of the Walkman can even be as high as 20 apiece.

Teenagers are the main force in the tape market in the next ten years, and they are also an important consumer group in the electronics market in the next two decades.

Chu Qing's purpose is very simple, he not only wants to be the 80.90 game initiator, but also their first electronic consumer product.

Let them develop the habit of using backgammon, no matter what electronic products in the future, the first thing that comes to mind is backgammon.

After playing with the Walkman in his hand repeatedly, Chu Qing thought about it and asked, "How much can the cost be reduced by removing the recording function and then not putting the speaker out." ”

"If that's the case, it can be reduced to more than 50." Duan Yongping pondered for a moment and replied.

"Is there any cheapest headphone cable?"

"The current headphone cable is purchased from Sinovac, and the cost price of 8 yuan is already the cheapest on the market."

"You go to Sinovac to talk, I want the lowest price, long-term cooperation after negotiation, and change to another company if you can't negotiate. In addition, the idea that we want to make high-end headphones was also revealed to them. Let them measure it themselves. ”

"I only have one requirement, from parts to packaging, no matter what method you use, whether you change suppliers or not, you must reduce the cost to less than 50."